Abstract
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
With titles ranging from ' DIY Retailing in Europe' through to ' Food Retailing in Europe' , each market examination includes studies of:
- background economic and demographic data
- market sizes
- regional retailing trends and issues
- market drivers
- consumer expenditure
- consumer trends
- leading pan-European retailers
- domestic retailers
- market forecasts
Table of Contents
- Market in Brief
- The future
- Market size and performance
- Consumer behaviour
- Market leaders
- Report Scope
- PC retailers' sales
- Abbreviations
- Technical notes
- Definitions
- Currencies
- Figure 1: Exchange rates: National currencies against the Euro, 2003-06
- Country codes
- VAT
- Figure 2: Europe: Standard VAT rates, 2006
- Other abbreviations
- Broader Market Environment
- Growing and greying population
- Figure 3: Spain: Population trends, 2002-06
- Figure 4: Spain: Population, by age group, 2002, 2006 and 2010
- Computer ownership
- Figure 5: Spain: Computer ownership, 2004-06
- Why not?
- Figure 7: Spain: Reasons for households for not having Internet access, by size of household, H2 2006
- Figure 8: Spain: Reasons for households not having Internet access, change, percentage points, H1 2005-H2 2006
- Few silver surfers in Spain?
- Figure 9: Spain: Computer ownership, by age group, March 2006
- Not a commodity yet
- Figure 10: Spain: Computer ownership, by income group, March 2006
- Figure 11: Spain: Home computer peripherals/hardware, ownership, 2002-06
- Computer usage
- Figure 12: Spain: What home computer is used for, 2002-06
- Figure 13: Spain: What home computer is used for, top six, 2002 and 2006
- The effect of the Internet?
- Figure 14: Spain: Internet penetration, 2000-05
- Figure 15: Spain: Five most important factors when choosing a home computer, 2002 and 2006
- Figure 16: Spain: Most important factor when choosing a home computer, 2002-06
- Steady economic growth
- Figure 17: Spain: Gross domestic product, 1996-2006
- Unemployment to fall
- The Market in Context
- Robust growth in all spending
- Figure 18: Spain: Household consumer expenditure, 1995-2006
- Computers see heavy price deflation
- Figure 19: Spain: Consumer spending selected categories of goods, 2001-05
- Figure 20: Spain: Consumer price index for selected goods, 2001-06
- Limited interest
- Figure 21: Spain: Index of growth of consumer spending in selected topline categories, 2001-05
- Traditional leisure preferred
- Figure 22: Spain: Index of growth of consumer spending in selected recreational categories, 2001-05
- Weak in the wider context
- Figure 23: Spain: Index of growth of consumer spending in selected categories, 2001-05
- Market Size and Forecast
- Key points
- Future
- Figure 24: Growth in the market for information processing equipment and all retail sales, Index, 2001-11
- Figure 25: Spain: Market size of information processing equipment, by value, 2001-11
- Past
- Figure 26: Market size of information processing equipment, by value, 2001-07
- Sector Size and Forecast
- Economic outlook
- Computer retailers' prospects
- Retail sales forecasts
- Figure 27: Spain: Retail sales, 2002-12
- Figure 28: Spain: Other miscellaneous specialist retailers as % all retail sales, 2002-12
- Past
- European Consumer Context
- Computer ownership
- Figure 29: GB, France, Spain and Germany: Computer ownership in the home, 2006
- Peripherals ownership
- Figure 30: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
- Figure 31: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
- Main user
- Figure 32: Europe: Main user in the home, GB, France, Spain and Germany, 2006
- Main uses
- Figure 33: Europe: Main use in the home, GB, France, Spain and Germany, 2006
- Figure 34: Europe: Main use in the home, GB, France, Spain and Germany, 2006
- Broadband access
- Figure 35: Europe: Share of households with broadband Internet access, 2006
- Most important factors when choosing a home computer
- Figure 36: Germany and GB: Five most important factors when choosing a home computer, 2006
- Figure 37: Spain and France: Five most important factors when choosing a home computer, 2006
- The Consumer -- Where They Shop
- Where people buy
- Figure 38: Spain: Outlet where personal computer purchased, June 2007
- Who buys where
- Figure 39: Spain: Personal computer purchased at electricals store, by age group, June 2007
- Figure 40: Spain: Personal computer purchased at specialist store, by age group, June 2007
- Figure 41: Spain: Personal computer purchased at electricals store, by Internet usage experience, June 2007
- Figure 42: Spain: Personal computer purchased at specialist store, by Internet usage experience, June 2007
- Figure 43: Spain: Personal computer purchased at super/hypermarket, by Internet usage experience, June 2007
- Figure 44: Spain: Where personal computer purchased, by demographics, June 2007
- Retail Competitor Analysis
- Electricals retailers
- Computing specialists
- Other non-specialists
- Figure 45: Spain: Leading retailers selling PCs, 2006/07
- Market shares
- Figure 46: Spain: Leading PC retailers' market shares, 2006/07
- Retailer Profiles
- Boulanger
- Strategic evaluation
- Background
- Financial performance
- Figure 47: Boulanger: Group financial performance, 2002-06
- Store portfolio
- Figure 48: Boulanger: Outlet data, 2002-06
- Boulanger
- Electro Dépõt
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising & marketing
- e-commerce & home shopping
- DSG International (PC World/PC City)
- Strategic evaluation
- Background
- Financial performance
- Figure 49: DSG International: Group financial performance and outlet data, 2001/02-2006/07
- Figure 50: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07
- PC World
- Figure 51: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07
- PC City
- Figure 52: PC City: Financial performance, 2001/02-2006/07
- Dixons Ireland
- Figure 53: Dixons Ireland: Financial performance, 2001/02-2006/07
- Selected electricals operations
- Figure 54: Currys and UniEuro: Financial performance, 2001/02-2006/07
- Store portfolio
- PC World
- Figure 55: PC World: Outlet data, 2001/02-2006/07
- PC City
- Figure 56: PC City: Stores and sales area, 2002/03-2006/07
- Ireland
- Figure 57: Dixons Ireland: Outlet data, 2001/02-2006/07
- Selected electricals operations
- Figure 58: Currys and UniEuro: Outlet data, 2001/02-2006/07
- Store environment
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Dell B2C Retail Europe
- Strategic evaluation
- Background
- Dell founded in 1984
- The Dell model
- Alienware acquisition
- Financial performance
- Figure 59: Dell EMEA: Financial performance, 2001/02-2005/06
- Figure 60: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Figure 61: Dell Global: Product breakdown, 2005
- Figure 62: Dell Global: Product breakdown by category, 2001/02-2005/06
- Pricing
- Advertising & marketing
- e-commerce & home shopping
- Fnac
- Strategic evaluation
- Background
- Fnac -- a French institution
- International expansion
- Moving out of town
- Financial performance
- Figure 63: Fnac: Fnac growth in domestic vs. international sales, 2002-06
- France
- Figure 64: Fnac: Group financial performance, 2002-06
- International
- Figure 65: Fnac: Sales by country, 2006
- PC retailing
- Figure 66: Fnac: Estimated PC retail sales, 2002-06
- Store portfolio
- Figure 67: Fnac: Potential for store openings, May 2007
- Figure 68: Fnac: Outlet data, 2002-06
- Retail offering
- Product offer
- Figure 69: Fnac: Sales by major product category, 2006
- Figure 70: Fnac: Product breakdown by major category, 2002-06
- Pricing & operational issues
- e-commerce & home shopping
- Media Markt/Saturn
- Figure 71: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06
- Figure 72: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06
- Figure 73: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06
- Figure 74: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06
- Figure 75: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06
- Figure 76: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06
- Figure 77: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06
- Strategic evaluation
- Background
- METRO Group
- Financial performance
- Figure 78: Media Markt/Saturn: financial performance, 2002-06
- 2006 results
- Figure 79: Media-Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2002-06
- Store portfolio
- Figure 80: Media Markt/Saturn: Outlet data by country, 2002-06
- Figure 81: Media Markt/Saturn: Sales per outlet by country, 2002-06
- Retail offering
- Market positioning and customer profile
- Brands
- Product offer
- Figure 82: Media Markt/Saturn: product mix, 2003
- Pricing and advertising
- Customer services
- Operational issues
- e-commerce & home shopping
- PC Box/Beep
- Strategic evaluation
- Background
- Financial performance
- Figure 83: Sistac: Sales performance, 2001-06
- Store portfolio
- Figure 84: PC Box: Outlet development, 2003-06
- Retail offering
- Market positioning and customer profile
- Brands
- Product offer
- Pricing
- e-commerce & home shopping
