Abstract
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
With titles ranging from ' DIY Retailing in Europe' through to ' Food Retailing in Europe' , each market examination includes studies of:
- background economic and demographic data
- market sizes
- regional retailing trends and issues
- market drivers
- consumer expenditure
- consumer trends
- leading pan-European retailers
- domestic retailers
- market forecasts
Table of Contents
- Market in Brief
- The future
- Market size and performance
- Market leaders
- Report Scope
- PC retailers' sales
- Abbreviations
- Technical notes
- Definitions
- Currencies
- Figure 1: Exchange rates: National currencies against the Euro, 2003-06
- Country codes
- VAT
- Figure 2: Europe: Standard VAT rates, 2006
- Other abbreviations
- Broader Market Environment
- Struggling economy
- Inflation continues downward trend...
- Figure 3: Italy: Consumer price inflation, 2002-06
- ...but GDP finally moves upwards
- Figure 4: Italy: Gross domestic product, 1995-2006
- Figure 5: Italy: Consumer spending, 1996-2006
- Ageing population
- Figure 6: Italy: Total population, 2002-06
- Figure 7: Italy: Population by age, 2006
- Personal computer ownership
- Figure 8: Italy: Household PC ownership, by geographic region, 2004
- Figure 9: Italy: Household PC ownership, 2001-04
- Figure 10: Italy: Average spent by consumer who bought selected durable
goods, 2003 and 2004
- Figure 11: Italy: Average spent by consumers who bought selected durable
goods, 2000-04
- Market in Context
- Key Points
- Consumer spending on audio-visual, photo, computers and accessories
- Figure 12: Italy: Consumer spending on recreation & culture, 2002-06
- PCs in the wider context
- Figure 13: Italy: Spending on home appliances & technology, 2002-06
- Market Size and Forecast
- Future
- Figure 14: Italy: Estimated consumer spending on information processing
equipment, forecast, 2001-11
- Figure 15: Italy: Relative performance of estimated consumer spending on
information processing equipment & all retail sales, 2001-11
- Past
- Sector Size and Forecast
- Future
- Past
- Figure 16: Italy: Retail sales, 2002-12
- Figure 17: Italy: Other miscellaneous specialist retailers as % of all
retail sales, 2002-12
- The Consumer -- Where They Shop
- Where people buy
- Figure 18: Italy: Outlet where personal computer purchased, May 2007
- Who buys where
- Age
- Figure 19: Italy: Personal computer purchased at electricals store, by
age group, May 2007
- Figure 20: Italy: Personal computer purchased at specialist store, by
age group, May 2007
- Figure 21: Italy: Outlet where personal computer purchased, by household
income and age, May 2007
- Figure 22: Italy: Outlet where personal computer purchased, May 2007
- Retail Competitor Analysis
- Figure 23: Italy: Leading PC retailers, 2006
- Market shares
- Figure 24: Italy: Leading retailers of PCs, market shares, 2006
- Retailer Profiles
- CDC Computer Discount
- Strategic evaluation
- Background
- Financial performance
- Figure 25: CDC Computer Discount: Group financial performance, 2002-06
- Store portfolio
- Figure 26: CDC Computer Discount: Outlet data, 2002-06
- Figure 27: CDC Computer Discount: Group operations, 2006
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce & home shopping
- Figure 28: CDC Computer Discount: Group websites, 2007
- G.r.e.
- Background
- Financial performance
- Figure 29: GRE: Estimated group financial performance, 2002-06
- Store portfolio
- Figure 30: GRE: Outlet data, 2001-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce & home shopping
- Media Markt/Saturn
- Figure 31: Media Markt/Saturn: Sales as share of electricals specialists
in Europe, 2002-06
- Figure 32: Media Markt/Saturn (Germany): Sales as share of electricals
specialists in Germany, 2002-06
- Figure 33: Media Markt/Saturn (Italy): Sales as share of electricals
specialists in Italy, 2002-06
- Figure 34: Media Markt/Saturn (Spain): Sales as share of electricals
specialists in Spain, 2002-06
- Figure 35: Media Markt/Saturn (Netherlands): Sales as share of
electricals specialists in Netherlands, 2002-06
- Figure 36: Media Markt/Saturn (Austria): Sales as share of electricals
specialists in Austria, 2002-06
- Figure 37: Media Markt/Saturn (France): Sales as share of electricals
specialists in France, 2002-06
- Strategic evaluation
- Background
- METRO Group
- Financial performance
- Figure 38: Media Markt/Saturn: financial performance, 2002-06
- 2006 results
- Figure 39: Media-Saturn: Germany, Western Europe & Eastern Europe --
share of sales, 2002-06
- Store portfolio
- Figure 40: Media Markt/Saturn: Outlet data by country, 2002-06
- Figure 41: Media Markt/Saturn: Sales per outlet by country, 2002-06
- Retail offering
- Market positioning and customer profile
- Brands
- Product offer
- Figure 42: Media Markt/Saturn: product mix, 2003
- Pricing and advertising
- Customer services
- Operational issues
- e-commerce & home shopping
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