Abstract
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
With titles ranging from ' DIY Retailing in Europe' through to ' Food Retailing in Europe' , each market examination includes studies of:
- background economic and demographic data
- market sizes
- regional retailing trends and issues
- market drivers
- consumer expenditure
- consumer trends
- leading pan-European retailers
- domestic retailers
- market forecasts
Table of Contents
- Market in Brief
- The future
- Market size and performance
- Market leaders
- Figure 1: Germany: Outlet/channel where PC purchased, May 2007
- Consumer behaviour
- Report Scope
- PC retailers' sales
- Abbreviations
- Technical notes
- Definitions
- Currencies
- Figure 2: Exchange rates: National currencies against the Euro, 2003-06
- Country codes
- VAT
- Figure 3: Europe: Standard VAT rates, 2006
- Other abbreviations
- Broader Market Environment
- Ageing population
- Figure 4: Germany: Population trends, 2002-06
- Figure 5: Germany: Population, by age group, 2002, 2006 and 2010
- Computer ownership
- Hardware ownership is on the rise but still lags behind other markets
- Figure 6: Germany: Computer ownership in the home, 2003-06
- Ownership tails off rapidly with age
- Figure 7: Germany: Computer ownership, by age group, March 2006
- But rises in line with income
- Figure 8: Germany: Computer ownership, by income group, March 2006
- Demand for PC peripherals grows
- Figure 9: Germany: Ownership of PC peripherals, 2002 and 2006
- Computer usage
- Figure 10: Germany: What home computer is used for, 2002 and 2006
- Figure 11: Germany: Five most important factors when choosing a home
computer, 2002 and 2006
- Economy looking brighter, at last
- Figure 12: Germany: Gross domestic product, 1995-2006
- Inflation
- Figure 13: Germany: Consumer prices, 2002-06
- The Market in Context
- Subdued consumer spending
- Figure 14: Germany: Household consumer expenditure, 1995-2006
- Consumer spending on audio-visual, photo and information processing
equipment
- Figure 15: Germany: Consumer spending on leisure & culture, 2002-2006
- Figure 16: Europe: Share of households with broadband Internet access,
2006
- Price deflation
- Figure 17: Germany: Consumer price index on selected products, 2000-06
- PCs in the wider context
- Figure 18: Germany: Consumer spending on select home and technology
products, 2002-06
- Figure 19: Germany: Consumer price index on selected home and
recreational products, 2000-06
- Market Size and Forecast
- Future
- Market will outperform all retail sales
- Figure 20: Germany: Information processing equipment spending and retail
sales, indexed growth, 2001-11
- Figure 21: Germany: Consumer spending on information processing
equipment, by value, 2001-11
- Driving through the price message
- Recreational use and multiple ownership
- Innovation and convergence
- Workplace policies
- Past
- Sector Size and Forecast
- Economic outlook
- Computer retailers' prospects
- Retail sales forecasts
- Figure 22: Germany: Retail sales, 2002-12
- Figure 23: Germany: PC and office specialists as % all retail sales,
2002-12
- Figure 24: Germany: Information processing market, PC/office specialists
sales and all retail sales, indexed growth, 2001-11
- European Consumer Context
- Computer ownership
- Figure 25: GB, France, Spain and Germany: Computer ownership in the
home, 2006
- Peripherals ownership
- Figure 26: GB, France, Spain and Germany: Peripherals ownership in the
home, 2006
- Figure 27: GB, France, Spain and Germany: Peripherals ownership in the
home, 2006
- Main user
- Figure 28: Europe: Main user in the home, GB, France, Spain and Germany,
2006
- Main uses
- Figure 29: Europe: Main use in the home, GB, France, Spain and Germany,
2006
- Figure 30: Europe: Main use in the home, GB, France, Spain and Germany,
2006
- Broadband access
- Figure 31: Europe: Share of households with broadband Internet access,
2006
- Most important factors when choosing a home computer
- Figure 32: Germany and GB: Five most important factors when choosing a
home computer, 2006
- Figure 33: Spain and France: Five most important factors when choosing a
home computer, 2006
- The Consumer -- Where They Shop
- Where people buy
- Media Markt dominates
- PC specialists
- Online shopping
- Other in-store
- Second-hand
- Figure 34: Germany: Outlet/channel where PC purchased, May 2007
- Who buys where
- Gender bias
- Media Markt pulls in the youngsters
- Figure 35: Germany: Selected outlets where PC purchased, by age, May 2007
- Figure 36: Germany: Selected outlets where PC purchased, by income band,
May 2007
- Figure 37: Germany: Outlet/channel where PC purchased, May 2007
- Retail Competitor Analysis
- Leading retailers
- Figure 38: Germany: Leading PC retailers, 2006
- Market shares
- Figure 39: Germany: Leading PC retailers, market shares, 2006
- Retailer Profiles
- Dell B2C Retail Europe
- Strategic evaluation
- Background
- Dell founded in 1984
- The Dell model
- Alienware acquisition
- Financial performance
- Figure 40: Dell EMEA: Financial performance, 2001/02-2005/06
- Figure 41: Dell B2C Retail Europe: Estimated retail sales,
2001/02-2005/06
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Figure 42: Dell Global: Product breakdown, 2005
- Figure 43: Dell Global: Product breakdown by category, 2001/02-2005/06
- Pricing
- Advertising & marketing
- e-commerce & home shopping
- Media Markt/Saturn
- Figure 44: Media Markt/Saturn: Sales as share of electricals specialists
in Europe, 2002-06
- Figure 45: Media Markt/Saturn (Germany): Sales as share of electricals
specialists in Germany, 2002-06
- Figure 46: Media Markt/Saturn (Italy): Sales as share of electricals
specialists in Italy, 2002-06
- Figure 47: Media Markt/Saturn (Spain): Sales as share of electricals
specialists in Spain, 2002-06
- Figure 48: Media Markt/Saturn (Netherlands): Sales as share of
electricals specialists in Netherlands, 2002-06
- Figure 49: Media Markt/Saturn (Austria): Sales as share of electricals
specialists in Austria, 2002-06
- Figure 50: Media Markt/Saturn (France): Sales as share of electricals
specialists in France, 2002-06
- Strategic evaluation
- Background
- METRO Group
- Financial performance
- Figure 51: Media Markt/Saturn: financial performance, 2002-06
- 2006 results
- Figure 52: Media-Saturn: Germany, Western Europe & Eastern Europe -- share
of sales, 2002-06
- Store portfolio
- Figure 53: Media Markt/Saturn: Outlet data by country, 2002-06
- Figure 54: Media Markt/Saturn: Sales per outlet by country, 2002-06
- Retail offering
- Market positioning and customer profile
- Brands
- Product offer
- Figure 55: Media Markt/Saturn: product mix, 2003
- Pricing and advertising
- Customer services
- Operational issues
- e-commerce & home shopping
- Synaxon (PC Spezialist)
- Strategic evaluation
- Background
- Financial performance
- Figure 56: Synaxon: Group financial performance, 2002-06
- Figure 57: Synaxon: Sales breakdown 2006
- Figure 58: PC-Spezialist and Microtrend: Estimated sales at retail,
2003-06
- Store portfolio
- Figure 59: Synaxon: Number of PC-Spezialist Franchise Partners and
Microtrend members, 2002-06
- Figure 60: PC-Spezialist: Store numbers by type, 2006
- Figure 61: PC-Spezialist: Store interior
- Retail offering
- Market positioning
- Product offer
- Pricing
- e-commerce & home shopping
- Vobis AG
- Strategic evaluation
- Background
- Turbulent times
- Financial performance
- Store portfolio
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising & marketing
- e-commerce & home shopping
|
