Abstract
Cosmeceuticals is a relatively new but fast-growing sector within the cosmetics market. Although is it not recognised by the leading industry trade organisations, it has attracted numerous new brands. Many are unknown niche brands, backed by doctors, dermatologists and surgeons, who lend considerable weight and credibility to performance claims. At present, cosmeceuticals refer mainly to skin and bodycare products, but are starting to move into new territories, including oralcare, haircare and nutraceuticals.
Table of Contents
- Issues in the Market
- Key Points
- Definitions
- Market in Brief
- What are cosmeceuticals?
- Growth in self-improvement
- Doctor brands lend credibility
- Ingredients and technology provide key point of difference
- Moving into the mainstream
- Future
- Internal Market Environment
- Key points
- Obsession with the self
- Figure 1: Agreement with selected lifestyle statements, 2002-06
- Extreme makeovers educating people
- The power of efficacy
- Rise of cosmetic surgery
- Figure 2: Estimated UK market for cosmetic surgery by number of
procedures and value, 2001-06
- Growing popularity of medispas
- Broader Market Environment
- Lack of recognition for cosmeceuticals
- Nanotechnology caution
- Population and demographics
- Figure 3: Structure of the UK population, by age and gender, 2002-12
- The baby boomers
- Because they' re worth it (and can afford to)
- Figure 4: Trends in PDI and consumer expenditure, 2002-12
- Segmentation: a product (range) for every purpose
- Competitive Context
- Key Points
- The European and US markets
- Imitation: compliment or competition?
- The professional sector
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key Points
- Figure 6: UK Value Sales of cosmeceutical skincare, at current and
constant prices, 2002-2012
- Background to cosmeceuticals
- Fast growth
- Person behind brand lends credibility
- The future of the market
- Age matters
- Trend focus: Make me look younger, please
- The dark cloud of legislation
- New product development
- Segment Performance
- Key Points
- Targeting specific needs
- Alternatives to salon procedures
- Delivery in doses
- Packaging
- Skin analysis
- Companies and Products
- Background
- Alpha-H
- DCL (Dermatologic Cosmetic Laboratories)
- DDF-Doctors Dermatologic Formula
- Dr Brandt Skincare
- Dr Sebagh
- M Lab
- Murad
- NV Perricone MD
- Organic Apoteke
- TotalSkinCare.com
- Philosophy
- SkinCeuticals
- Skin Doctors Cosmeceuticals
- Other companies
- Masstige brands
- Brand Communication and Promotion
- Key Points
- Advertising strategy
- A low key approach
- Tough rules on product claims in advertising
- Marketing themes
- Focus on anti-ageing
- Celebrity endorsements
- Product versus range
- Channels to Market
- Key Points
- Cosmeceuticals in retail
- Limited distribution
- Cosmeceuticals in mainstream retailers
- Consumer -- Appearance Concerns
- Key Points
- Health issues weigh heavy
- Figure 7: Topline responses to worries over appearance, April 2007
- Age difference
- Gender gap
- Tackling problems by trading up
- Consumer -- Purchase
- Key points
- Figure 8: Topline results for where products that address appearance
concerns are purchased, April 2007
- Multiples for niche concerns
- Online generation
- Where the well-off shop
- Middle ground holds strong
- Figure 9: Amount spent on products to combat beauty concerns, April 2007
- The cost of looking good
- Department stores and salons top for price
- Figure 10: Value of goods bought by retail channel, April 2007
- Salon experience
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Consumer appearance concerns
- Figure 13: Most common concerns or worries over appearance, by gender,
age, region, social grade, daily newspapers, sunday newspapers, household
income, age of own children in household, Internet usage, supermarket usage,
mobile phone provider, TV received, April 2007
- Figure 14: Common concerns or worries over appearance by gender, age,
region, social grade, daily newspapers, sunday newspapers, household income,
age of own children in household, Internet usage, supermarket usage, mobile
phone provider, TV received, April 2007
- Figure 15: Concerns or worries over appearance by gender, age, region,
social grade, daily newspapers, sunday newspapers, household income, age of
own children in household, Internet usage, supermarket usage, mobile phone
provider, TV received, April 2007
- Consumer purchase
- Retail channel
- Figure 16: Where products that address appearance concerns are
purchased, by gender, age, region, social grade, daily newspapers, sunday
newspapers, household income, age of own children in household, Internet
usage, supermarket usage, mobile phone provider, TV received, April 2007
- Figure 17: Number of things that would worry people about their
appearance by where they shop for products, April 2007
- Price
- Figure 18: Amount spent on products to combat beauty concerns, by
gender, age, region, social grade, daily newspapers, sunday newspapers,
household income, age of own children in household, Internet usage,
supermarket usage, mobile phone provider, TV received, April 2007
- Cross tables
- Figure 19: Worries over appearance by place of product purchase, April
2007
- Figure 20: Worries over appearance by amount spent on products that
tackle these concerns, April 2007
- Figure 21: Number of things that would worry people about their
appearance, by gender, age, region, employment status, gross household
income, internet usage, newspaper readership, Sunday newspaper readership,
age of children in household, supermarket usage, television received, mobile
phone network provider, April 2007
- Consumer attitudes
- Figure 22: Most popular consumer attitudes towards products that tackle
beauty concerns, by gender, age, region, social grade, daily newspapers,
sunday newspapers, household income, age of own children in household,
Internet usage, supermarket usage, mobile phone provider, TV received, April
2007
- Figure 23: Popular consumer attitudes towards products that tackle
beauty concerns, by gender, age, region, social grade, daily newspapers,
sunday newspapers, household income, age of own children in household,
Internet usage, supermarket usage, mobile phone provider, TV received, April
2007
- Figure 24: Most common worries over appearance by attitudes towards
products that tackle beauty concerns, April 2007
- Figure 25: Worries over appearance by attitudes towards products that
tackle beauty concerns, April 2007
- Consumer Typologies
- Figure 26: Cluster typology groups by what would worry people most about
their appearance
- Figure 27: Cluster Typology groups by repertoire on what would worry
people most about their appearance
- Figure 28: Cluster typologies by gender, age, region, working status,
household income, Internet usage, daily newspaper readership, sunday
newspaper readership, age of children in household, supermarket usage, TV
received, mobile network provider, April 2007
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