美國副餐市場

Abstract

The total market for side dishes did not expand in real terms during 2001-06, but was nevertheless exciting as consumers shifted purchasing habits among the many types of products.

This report can be used to create marketing messages that resonate with key groups of consumers, and develop new products that are in line with emerging trends and capture the shopper' s attention. Topics explored in this report include the following:

• Identification of emerging trends, including ethnic-inspired and natural/organic products, single-serve packages, and health-oriented positioning
• Analysis from the perspective of current product development, as well as the consumer attitudes and behavior that will sustain trends
• Factors impacting performance of the side dish market, such as the shifting perception of family dinner
• Sales performance of eight types of side dishes, and extensive discussion of leading manufacturers and brands in each, including promotional activity
• Who buys and eats side dishes, which side dishes they buy, how frequently, and what considerations go into purchase decisions
• Occasions when side dishes are eaten and how manufacturers might capitalize or expand on those occasions

Mintel expects the market to remain dynamic during 2007-12 as consumers have a strong desire for versatile quick-to-fix products that can complement more elaborate main courses or be eaten alone.

Side dishes are defined as rice, potato, pasta, noodle and baked bean products intended for use alongside an entrée or meal center. Segments include:

• Rice, including plain rice, rice mixes and ready-to-serve rice
• Shelf-stable macaroni and cheese
• Baked beans
• Potatoes (i.e., instant mashed potato products and fast-cooking products such as Betty Crocker' s line of mashed potatoes, au gratin and scalloped potato mixes). Does not include potato pancake mixes.
• Stuffing mixes
• Shelf stable mixes (i.e. Lipton' s Side Kicks, Pasta Roni, couscous as wells as shelf-stable potato salad and three-bean salad)
• Refrigerated side dishes such as mashed potatoes and macaroni and cheese sold in meat and deli cases and only require microwaving, and refrigerated salads

Changes to this report from the 2005 report include the following:

• Two product categories that were reported separately in the 2005 report-shelf-stable prepared salads and pasta mixes-have been combined and reported as shelf-stable mixes.
• Frozen side dishes have been added.

Not included in the scope of the report are the following:

• Shelf-stable items used as meal centers, such as canned pastas, chili, or meal kits
• Canned vegetables
• Canned/ready-to-eat pasta products, with the exception of Unilever' s Ragu Pasta Express

This report contains US IRI InfoScan data.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market at a glance
• Factors influencing change
• Category momentum
• Key consumer insights and opportunities:
• Gear new products to households with children
• Appeal to more affluent households with upscale offerings
• Capitalize on popularity of ready to eat
• Use prevailing trends to boost sales of macaroni and cheese
• Important attributes when shopping for side dishes
• The future of side dishes
• Market Drivers
• Competition from other channels challenges home-cooked meals
  • Figure 1: Convenience food purchases, February 2006
• In-store delis
• Carryout and drive-thru service from restaurants
• Convenience--prep times of ten minutes or less
  • Figure 2: Number of new product launches with convenient positioning, 2001-06
• But convenience isn' t always enough
• Natural and organic influences
  • Figure 3: Number of new side dish introductions with all-natural, organic and kosher positioning, 2001-06
• More products featuring wholegrain
  • Figure 4: Number of new side dishes introductions featuring whole grains, 2001-06
• Ethnic flavors shaping the market
• Minority households form key consumer base
  • Figure 5: Household consumption of selected side dishes, by race/ethnicity, January-October 2006
• Age influences likelihood of buying side dishes
  • Figure 6: Incidence of buying side dishes, by age, May 2007
  • Figure 7: Population, by age, 2002-12
• Market Size and Trends
• Market size
  • Figure 8: Total U.S. retail sales of side dishes, at current and constant prices, 2001-06
• Wal-Mart estimate
• Market trends
• Gluten-free becomes a strong selling point
  • Figure 9: Number of new product introductions, by selected claims, 2001-06
• Raising the profile of vegetables
• Imported implies higher quality
• Market Segmentation
• Overview
  • Figure 10: FDM sales of side dishes, by type, 2004 and 2006
• Rice
  • Figure 11: FDM sales of rice, at current and constant prices, 2001-06
• Macaroni and cheese
  • Figure 12: FDM sales of macaroni and cheese, at current and constant prices, 2001-06
• Baked beans
  • Figure 13: FDM sales of baked beans, at current and constant prices, 2001-06
• Shelf-stable pasta and salad mixes
  • Figure 14: FDM sales of shelf-stable pasta and salad mixes, at current and constant prices, 2001-06
• Refrigerated side dishes
  • Figure 15: FDM sales of refrigerated side dishes, at current and constant prices, 2001-06
• Instant potatoes
  • Figure 16: FDM sales of instant potatoes, at current and constant prices, 2001-06
• Stuffing mixes
  • Figure 17: FDM sales of stuffing mixes, at current and constant prices, 2001-06
• Frozen side dishes
  • Figure 18: FDM sales of frozen side dishes, at current and constant prices, 2001-06
• Supply Structure
• Overview
• Companies and brands
  • Figure 19: Manufacturer sales of side dishes in the U.S., 2004 and 2006
• Rice
  • Figure 20: FDM sales of rice, by manufacturer and brand, 2004 and 2006
• Macaroni and cheese
  • Figure 21: FDM sales of macaroni and cheese, by manufacturer and brand, 2004 and 2006
• Baked beans
  • Figure 22: FDM sales of baked beans, by manufacturer and brand, 2004 and 2006
• Shelf-stable mixes
  • Figure 23: FDM sales of shelf-stable mixes, by manufacturer and brand, 2004 and 2006
• Refrigerated side dishes
  • Figure 24: FDM sales of refrigerated side dishes, by manufacturer and brand, 2004 and 2006
• Instant potatoes
  • Figure 25: FDM sales of instant potatoes, by manufacturer and brand, 2004 and 2006
• Stuffing mix
  • Figure 26: FDM sales of stuffing mix, by manufacturer and brand, 2004 and 2006
• Frozen side dishes
  • Figure 27: FDM sales of frozen side dishes, by manufacturer and brand, 2004 and 2006
• Profiles of major manufacturers
• Kraft
• Unilever
• ConAgra
• General Mills
• Bush Brothers
• Mars/Masterfoods
• McCormick/Zatarain' s
• PepsiCo (Golden Grain)
• Private label
  • Figure 28: Number of sides dishes new product launches, by manufacturer type, 2001-06
• Advertising and Promotion
• Marketers raise online presence
• Focusing on more than convenience
• Unilever
• Country Crock Deluxe promotes new line of refrigerated side dishes
  • Figure 29: Country Crock Deluxe sides, 2006
• Knorr Lipton Pasta Sides
• Kraft
• Kraft Stove Top stuffing
• Kraft Macaroni & Cheese
  • Figure 30: Kraft Macaroni & Cheese, 2007
• Velveeta Shells & Cheese
• McCormick/Zatarain' s
• Zatarain' s flavored rice
  • Figure 31: Zatarain' s Jambalaya, 2006
• PepsiCo
• Rice-A-Roni
  • Figure 32: Rice-A-Roni Around the World, 2007
  • Figure 33: Rice-A-Roni Mexican Express Rice, 2006
• Mars/Masterfoods
• Uncle Ben' s Ready Rice
  • Figure 34: Uncle Ben' s Ready Rice, 2006
• Retail Distribution
• Introduction
  • Figure 35: U.S. retail sales of side dishes, by channel, 2004 and 2006
• Supermarkets
  • Figure 36: U.S. supermarket sales of side dishes, at current and constant prices, 2001-06
• Other channels
  • Figure 37: U.S. sales of side dishes through "other" channels, at current and constant prices, 2001-06
• The Consumer--Household Consumption of Side Dishes
• Introduction
• Summary highlights
• Household consumption
• Consumption by age
• Consumption by race/ethnicity
• Consumption by presence of children
• Household consumption of side dishes--overview
  • Figure 38: Household consumption of selected side dishes, 2002-06
  • Figure 39: Household consumption of selected side dishes, by age of head of household, January-October 2006
  • Figure 40: Household consumption of selected side dishes, by presence of children in household, January-October 2006
• Household consumption of rice/rice dishes
• Types and kinds
  • Figure 41: Types and kinds of rice/rice dishes consumed, January-October 2006
  • Figure 42: Types and kinds of rice/rice dishes consumed, by race/ethnicity, January-October 2006
• Brands
  • Figure 43: Brands of rice/rice dishes used, January-October 2006
• Volume
  • Figure 44: Volume of rice/rice dishes eaten, January 2007
  • Figure 45: Volume of rice/rice dishes eaten, by age of head of household, January-October 2006
  • Figure 46: Volume of rice/rice dishes eaten, by race/ethnicity, January-October 2006
• Household consumption of pork and beans/baked beans
• Brands
  • Figure 47: Brands of pork and beans/baked beans eaten, January-October 2006
• Volume
  • Figure 48: Volume of pork and beans or baked beans eaten, January-October 2006
• Household consumption of complete packaged dinner mixes
  • Figure 49: Types of complete packaged dinner mixes consumed, January-October 2006
  • Figure 50: Incidence of purchase of complete packaged dinner mixes, by age, race/ethnicity, household income and presence of children, January-October 2006
• Brands
  • Figure 51: Brands of complete packaged dinner mixes eaten, January-October 2006
• Volume
  • Figure 52: Volume of complete packaged dinner mixes eaten, January-October 2006
• Household consumption of packaged instant potatoes
• Types
  • Figure 53: Types of packaged instant potatoes used, January-October 2006
  • Figure 54: Types of packaged instant potatoes used, by race/ethnicity, January-October 2006
• Brands
  • Figure 55: Brands of packaged instant potatoes eaten, January-October 2006
• Volume
  • Figure 56: Incidence of purchase of instant potato products, January-October 2006
• Brand usage of fresh refrigerated potato products
  • Figure 57: Brands of fresh refrigerated potatoes eaten, January-October 2006
• The Consumer--Attitudes and Behavior
• Summary
• Who buys side dishes
• Attitudes and behaviors regarding cooking and eating
• Who buys side dishes
  • Figure 58: Incidence of buying side dishes, May 2007
  • Figure 59: Incidence of buying side dishes, by gender, May 2007
  • Figure 60: Incidence of buying side dishes, by household income, May 2007
  • Figure 61: Incidence of buying side dishes, by age, May 2007
  • Figure 62: Incidence of buying side dishes, by race/ethnicity, May 2007
• Attitudes regarding food and cooking
  • Figure 63: Attitudes and behaviors regarding food and cooking, May 2007
  • Figure 64: Attitudes and behaviors regarding food and cooking, by gender, May 2007
  • Figure 65: Attitudes and behaviors regarding food and cooking, by age, May 2007
  • Figure 66: Attitudes and behaviors regarding food and cooking, by race/ethnicity, May 2007
  • Figure 67: Attitudes and behaviors regarding food and cooking, by presence of children, May 2007
  • Figure 68: Attitudes and behaviors regarding food and cooking, by household income, May 2007
• Factors influencing purchase of selected side dishes
  • Figure 69: Summary of purchase influences, by product type, part 1, May 2007
  • Figure 70: Summary of purchase influences, by product type, part 2, May 2007
• Focus on macaroni and cheese
  • Figure 71: Purchase influences for macaroni and cheese, by age, May 2007
• Occasions for eating side dishes
  • Figure 72: Opinions regarding use of selected side dishes, summary, May 2007
• Future and Forecast
• Future trends
• Ethnic products poised for continued growth
• Desire for convenience will drive product choices...
• ...but there also appears to be unmet demand for premium and gourmet side dishes
• Natural and organic become more widely available
• Category-specific trends at a glance
• Rice
• Potatoes
• Refrigerated side dishes
• Market forecast
• Side dishes
  • Figure 73: Forecast of total U.S. sales of side dishes, at current and constant prices, 2006-11
• Rice
  • Figure 74: Forecast of U.S. FDM sales of rice, at current and constant prices, 2006-11
• Macaroni and cheese
  • Figure 75: Forecast of U.S. FDM sales of macaroni and cheese, at current and constant prices, 2006-11
• Baked beans
  • Figure 76: Forecast of U.S. FDM sales of baked beans, at current and constant prices, 2006-11
• Shelf-stable pasta and salad mixes
  • Figure 77: Forecast of U.S. FDM sales of shelf-stable pasta and salad mixes, at current and constant prices, 2006-11
• Refrigerated side dishes
  • Figure 78: Forecast of U.S. FDM sales of refrigerated side dishes, at current and constant prices, 2006-11
• Instant potatoes
  • Figure 79: Forecast of U.S. FDM sales of instant potatoes, at current and constant prices, 2006-11
• Stuffing mixes
  • Figure 80: Forecast of U.S. FDM sales of stuffing mixes, at current and constant prices, 2006-11
• Frozen side dishes
  • Figure 81: Forecast of U.S. FDM sales of frozen side dishes, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations