Abstract
The last five years have seen an increasing trend among men toward healthier living and eating, driving booming sales growth in a range of markets. Additionally, marketing for products in personal care and nutritional supplements is becoming increasingly gender-specific. In this report, Mintel takes a closer look at how men approach the topics of diet, exercise, health care, and personal care.
Insights are supported by exclusive Mintel consumer research, answering questions such as:
- Are men really eating healthier than before?
- How many men are concerned about grooming and beauty?
- What types of dietary and personal care products do men find interesting?
- At what ages are men most and least health conscious?
- What do men want out of their health club?
- Which ailments draw the most over-the-counter consumers?
- How happy are men with their health insurance?
- When and how often do men see their doctors?
- What sources of medical information do men trust most?
Mintel has looked at responses by various demographic factors, such as age, race/ethnicity, household income, and region, analyzing trends, consumer perspective and usage trends. Mintel' s exclusive consumer research defines three types of active male consumers:
- Very health conscious: These respondents report limiting both the amount and content of food they eat, and engage in three or more workouts of at least 15 minutes per week
- Moderately health conscious: These respondents report limiting either the amount or the content of what they eat, and work out one to two times a week
- Not health conscious: These respondents report no restrictions to their diet and no physical workouts on a weekly basis
By identifying these groups, Mintel is able to develop a profile of the average male as he progresses through different life stages. This allows Mintel to make pointed recommendations for health products and services.
Table of Contents
- Scope and Themes
- What you need to know
- Data sources
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Health consciousness shifts with phase of life
- Aging population will drive continued growth of the men' s health market
- Diet and nutrition
- Activity and fitness
- Health care
- Personal care
- Future trends
- Market forecast
- Background Factors
- Health-driven spending
- Figure 1: Market sizes of selected health-related categories, in current
prices, 2001-06
- Impact of age
- Figure 2: Growth of the U.S. male population, by age, 2002, 2007 & 2012
- Figure 3: Attitudes toward a healthy diet, by age, Jan-Oct 2006
- Figure 4: Average annual health care expenditures of single males, by
age, 2004-05
- Health consciousness
- Figure 5: Health consciousness segment composition, profile by age,
April 2007
- Figure 6: Health consciousness segment composition, profile by household
income, April 2007
- Diet and Nutrition
- Introduction
- Figure 7: Healthier eating habits in males, by age, 2002-06
- Dietary constraints
- Figure 8: Self-imposed dietary constraints, by age, April 2007
- Figure 9: Self-imposed dietary constraints, by household income, April
2007
- Reasons to monitor diet
- Figure 10: Reasons to watch diet, by age, Jan-Oct 2006
- Non-prescription dieting methods
- Figure 11: Non-prescription dieting methods used, by age, Jan-Oct 2006
- Types of foods bought by dieters
- Figure 12: Types of foods bought by dieters, by age, Jan-Oct 2006
- Fast food
- Figure 13: Attitudes toward fast food, by race/ethnicity, Jan-Oct 2006
- Figure 14: Frequency of visits to fast food restaurants, by age and
race/ethnicity, Jan-Oct 2006
- Figure 15: Attitudes toward fast food by black respondents, by age,
Jan-Oct 2006
- Figure 16: Attitudes toward fast food, by household income, Jan-Oct 2006
- Segmentation by health consciousness
- Figure 17: Interest in dietary and nutritional products and services, by
level of health consciousness, April 2007
- Activity and Fitness
- Introduction
- Frequency of physical workouts
- Figure 18: Frequency of physical workouts, by age, April 2007
- Figure 19: Frequency of physical workouts, by household income, April
2007
- Attitudes toward physical activity
- Figure 20: Attitudes toward exercise, by age, Jan-Oct 2006
- Fitness activities
- Figure 21: Fitness activities, by age, Jan-Oct 2006
- Attitudes toward health and fitness clubs
- Figure 22: Attitudes toward fitness clubs, April 2007
- Reasons not to join a gym
- Figure 23: Reasons not to join a gym, March 2006
- Fitness products and services
- Figure 24: Interest in fitness products and services, by level of health
consciousness, April 2007
- Health Care
- Health insurance
- Figure 25: Average annual expenditure of single males on health
insurance, at current and constant prices, 2000-05
- Figure 26: Graph: Indexed Average annual expenditure of single males on
health care and health insurance, 2000-05
- Types of health insurance
- Figure 27: Types of health insurance carried, April 2007
- Last physical exam
- Figure 28: Most recent physical exam, by age, April 2007
- Customer satisfaction
- Figure 29: Degree of satisfaction with health insurance, April 2007
- Figure 30: Degree of satisfaction with health insuirance by type of
insurance
- Sources of information
- Figure 31: Trusted sources of information on healthcare, by level of
health consciousness, April 2007
- Segmentation by health consciousness
- Figure 32: Types of health insurance carried, by level of health
consciousness, April 2007
- Figure 33: Most recent physical exam, by level of health consciousness,
April 2007
- Figure 34: Trusted sources of information, by level of health
consciousness, April 2007
- Vitamins and drugs
- Figure 35: Average annual expenditure of single males on pharmaceutical
drugs, at current and constant prices, 2000-05
- Use of pharmaceutical remedies
- Figure 36: Use of pharmaceutical remedies, by age, Jan-Oct 2006
- Use of vitamin and mineral supplements
- Figure 37: Use of vitamin and mineral supplements, by type of
vitamin/mineral, by age, Jan-Oct 2006
- Use of cold/allergy/sinus remedies
- Figure 38: Use of cold/allergy/sinus remedies, by age, Jan-Oct 2006
- Most common ailments
- Figure 39: Most common ailments, by age, Jan-Oct 2006
- Figure 40: use of non-prescription products for key ailments, by age,
Jan-Oct 2006
- Personal Care
- Introduction
- Figure 41: Average annual expenditure of single males on personal care
products and services, at current and constant prices, 2000-05
- Use of common personal care products
- Figure 42: Use of common personal care products, by age, Jan-Oct 2006
- Figure 43: Use of common personal care products, by race/ethnicity,
Jan-Oct 2006
- Specific formulations of moisturizers, creams, or lotions used
- Figure 44: Formulations of moisturizers, creams, and lotions used, by
race/ethnicity, Jan-Oct 2006
- Figure 45: Types of facial care products used, by race/ethnicity,
Jan-Oct 2006
- Figure 46: Formulations of facial care products used, by race/ethnicity,
Jan-Oct 2006
- Attitudes toward personal care products
- Figure 47: Attitudes toward health and personal care spending, by
younger men, by race/ethnicity, Jan-Oct 2006
- Figure 48: Attitudes toward antiperspirant/deodorant pricing, by
race/ethnicity, December 2006
- Figure 49: attitudes toward antiperspirant/deodorant, by race/ethnicity,
December 2006
- Attitudes toward personal grooming
- Figure 50: Attitudes toward grooming, by race/ethnicity, April 2007
- Interest in personal care by health consciousness
- Figure 51: Attitudes toward grooming, by level of health consciousness,
April 2007
- Figure 52: Interest in personal care products and services, by level of
health consciousness, April 2007
- Future and Forecast
- Future trends
- Aging boomers will justify separate marketing
- Figure 53: Growth of the U.S. male population, by age, 2007 & 2012
- Nutraceuticals for men only
- Multivitamins
- Prostate cancer prevention
- Sexual health and erectile dysfunction (ED)
- Men' s health legislation
- Market forecast
- Health insurance
- Figure 54: Forecast of U.S. average annual expenditure of single males
on health insurance, at current and constant prices, 2005-10
- Pharmaceutical drugs
- Figure 55: Forecast of U.S. average annual expenditure of single males
on pharmaceutical drugs, at current and constant prices, 2005-10
- Personal care products and services
- Figure 56: Forecast of U.S. average annual expenditure of single males
on personal care products and services, at current and constant prices,
2005-10
- Forecast factors
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