Abstract
The market for vegetarian foods covered in this report- primarily tofu, egg substitutes, and dairy or meat alternatives- grew well above the rate of inflation during 2001- 06. However, vegetarian food is still a small market. This report helps industry players tailor marketing messages to varied consumers, as well as to launch new products in niche markets and identify retail strategies that can help drive sales.
Some areas of focus include:
- The influence of new products in relation to market performance
- How vegetarian foods are meeting consumer demand
- Opportunities for major manufacturers and small players to penetrate the market through appropriate retail channels, product branding, and messaging
- Evaluation of product and overall market growth trends, including analysis of specific growing markets such as frozen entrees, and declining markets such as cheese substitutes
- Product segmentation and brand sales analysis, noting high growth among smaller players and private-label brands
- The effect of marketing and promotional efforts of leading suppliers, communicating the health benefits of processed vegetarian food
- Vegetarian foods purchasers, with usage, brand, and frequency comparisons by demographic profiles
- Attitudes and opinions of vegetarian food purchasers, including product preferences and primary drivers behind their decision to avoid animal-based food products
This report defines vegetarian foods as those that act as direct substitutes for animal products. For example, soymilk can be used by consumers to replace cow' s milk, and certain kinds of textured vegetable protein can replace red meat.
The following foods are included in this report:
- Soymilk (refrigerated and shelf-stable, flavored and unflavored)
- Other non-dairy milk alternatives such as almond milk and rice milk
- Frozen, refrigerated and canned meat substitutes
- Tofu and other vegetable-based substitutes, such as bean burgers, garden burgers, nut patties, chick pea patties, and vegetarian hot dogs
- Other products marketed primarily to vegetarians, including entrees and egg substitutes
Excluded from this report are foods that do not directly replace a meat or dairy product. Therefore, fresh, canned, or frozen fruit or vegetables are not included, nor are shelf-stable or frozen prepared meals. Also excluded are all dairy products.
This report contains US IRI InfoScan data.
Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- A $1.17 billion market in 2006
- Defining the vegetarian food market
- Healthy living as market driver
- Environmental as an emerging market driver
- Most market drivers positive, but the biggest one is not
- Products must appeal to vegetarians and non-vegetarians alike
- The category is comprised of four segments
- Major manufacturers have traction, but plenty of room for additional
players
- Competition increases between supermarkets and natural supermarkets
- Consumer base is diverse, but trends emerge
- Reasons for not eating meat
- Young adults and aging Baby Boomers can drive the market
- Market forecast to continue growing, but not as fast
- Market Drivers
- Health impact of the vegetarian lifestyle
- Improved nutrition
- Weight loss
- Food safety
- Food allergies
- Social and lifestyle factors
- Concern for the lives of animals
- Convenience
- Environmental impact
- Other social and lifestyle issues
- Religious
- Consumer uptake modest, and it may be declining
- Market Size and Trends
- Market size
- Figure 1: Total U.S. retail sales of vegetarian foods, at current and
constant prices, 2001-06
- Market trends
- Mintel GNPD
- Leaders (or lack of) in new introductions of meat substitutes
- Figure 2: New introductions of meat substitutes, by company, 2000-07
- Figure 3: New introductions of meat substitutes, by 2006 leaders, 2000-07
- More ethnic flavors
- Figure 4: Trader Joe' s Vegetable Masala Burger, 2007
- Figure 5: President' s Choice Blue Menu Mediterranean Meatless Chicken
Strips, Canada 2007
- Figure 6: Franklin Farms' Freida' s Soyrizo, 2007
- Figure 7: Tesco meatfree mushroom and garlic quarter pounders, UK 2007
- Figure 8: Lightlife Smart Deli Pepperoni Style veggie protein slices,
2007
- Forecast/predictions
- Mintel menu insights
- Vegetarian items introduced in restaurant menus
- Figure 9: Number of new vegetarian restaurant menu items, Q1 2005-Q4 2006
- Figure 10: Number of new vegetarian restaurant menu items, by type of
restaurant, Q1 2005-Q4 2006
- Figure 11: Number of new vegetarian menu items, by restaurant, Q1
2005-Q4 2006
- Figure 12: Number of new vegetarian restaurant menu items, by type of
dish, Q1 2005-Q4 2006
- Market Segmentation
- Introduction
- Figure 13: Sales of vegetarian food in FDM and natural food stores,
segmented by type of food, 2004 and 2006
- Milk substitutes
- Figure 14: Sales of milk substitutes, at current and constant prices,
2001-06
- Meat and poultry substitutes
- Figure 15: Sales of meat and poultry substitutes, at current and
constant prices, 2001-06
- Cheese substitutes and tofu
- Figure 16: Sales of cheese substitutes and tofu, at current and constant
prices, 2001-06
- Other vegetarian foods
- Figure 17: Sales of other vegetarian foods, at current and constant
prices, 2001-06
- Supply Structure
- Overview
- Companies and brands
- Figure 18: Manufacturer FDM sales of vegetarian food in the U.S., 2004
and 2006
- Figure 19: Manufacturer FDM brand sales of milk substitutes in the U.S.,
2004 and 2006
- Figure 20: Manufacturer FDM brand sales of meat/poultry substitutes in
the U.S., 2004 and 2006
- Figure 21: Manufacturer FDM brand sales of cheese substitutes and tofu
in the U.S., 2004 and 2006
- Figure 22: Manufacturer FDM brand sales of vegetarian
dinners/entrées/sides in the U.S., 2004 and 2006Advertising and Promotion
- Dean Foods/White Wave
- Galaxy Foods
- Gardenburger
- Retail Distribution
- Introduction
- Figure 23: U.S. retail sales of vegetarian foods, by channel, 2004 and
2006
- Supermarkets
- Figure 24: U.S. supermarket sales of vegetarian foods, at current and
constant prices, 2001-06
- Natural food store channel/SPINS
- Figure 25: U.S. natural food store sales of vegetarian foods, at current
and constant prices, 2001-06
- Natural channel sales by segment
- Figure 26: Natural product supermarket retail sales of vegetarian foods,
by segment, 2004 and 2006
- Non-dairy beverages
- Figure 27: Natural product supermarket retail sales of non-dairy
beverages, at current and constant prices, 2004-06
- Figure 28: Natural product supermarket retail sales of non-dairy
beverages, by storage, 2004 and 2006
- Meat substitutes
- Figure 29: Natural product supermarket retail sales of refrigerated and
frozen meat substitutes, at current and constant prices, 2004-06
- Refrigerated and frozen vegetarian entreesFigure 30: Natural product
supermarket retail sales of refrigerated and frozen vegetarian entrees, at
current and constant prices, 2004-06Tofu
- Figure 31: Natural product supermarket retail sales of tofu, at current
and constant prices, 2004-06
- Natural channel sales by brand
- Non-dairy beverage brands
- Figure 32: Manufacturer brand natural supermarket sales of non-dairy
beverages, 2004 and 2006
- Refrigerated and frozen meat substitute brands
- Figure 33: Manufacturer brand natural supermarket sales of refrigerated
and frozen meat substitutes, 2004 and 2006
- Figure 34: Marlow Foods Quorn, 2007
- Figure 35: Turtle Island Tofurky Kielbasa, 2005
- Refrigerated and frozen vegetarian entree brandsFigure 36: Manufacturer
brand natural supermarket sales of refrigerated and frozen vegetarian entrees,
2004 and 2006Tofu brands
- Figure 37: Manufacturer brand natural supermarket sales of tofu, 2004
and 2006
- The Consumer--Usage of Meat Alternatives
- Introduction
- Summary
- Usage of meat alternatives
- Type and frequency of meat alternative use
- Meat alternative usage trends: large versus small brands
- Incidence of eating or drinking vegetarian processed foods
- Behaviors and attitudes of vegetarians and vegans
- Usage
- Figure 38: Who uses meat alternative products, by demographic groups,
January-October 2006
- Figure 39: (continued) Who uses meat alternative products, by
demographic groups, January-October 2006
- Types
- Figure 40: Types of meat alternatives used, by vegetarian and
non-vegetarian, January-October 2006
- Frequency of use of meat alternatives
- Figure 41: Frequency of use of meat alternatives, by vegetarian and
non-vegetarian, January-October 2006
- Figure 42: Frequency of use of meat alternatives, by age,
January-October 2006
- Figure 43: Frequency of use of meat alternatives, by income,
January-October 2006
- Figure 44: Frequency of use of meat alternatives, by race/ethnicity,
January-October 2006
- Figure 45: Frequency of use of meat alternatives, by region,
January-October 2006
- Brand analysis
- Figure 46: Brands of meat alternatives used, by vegetarian and
non-vegetarian, January-October 2006
- Figure 47: Brands of meat alternatives used, by gender, January-October
2006
- Figure 48: Brands of meat alternatives used, by age, January-October 2006
- Figure 49: Brands of meat alternatives used, by race/ethnicity,
January-October 2006
- Figure 50: Brands of meat alternatives used, by income, January-October
2006
- Figure 51: Brands of meat alternatives used, by vegetarian and
non-vegetarian, January-October 2006
- Incidence of eating or drinking various vegetarian processed foods
- Figure 52: Incidence of eating various vegetarian processed foods, by
age, April 2007
- Figure 53: Incidence of eating various vegetarian processed foods, by
race/ethnicity, April 2007
- Figure 54: Incidence of eating various vegetarian processed foods, by
region, April 2007
- The Consumer--Behaviors and Attitudes of Vegetarians and Vegans
- Incidence of avoiding various protein-based foods
- Figure 55: Incidence of avoiding various protein-based foods, by age,
April 2007
- Figure 56: Incidence of avoiding various protein-based foods, by
race/ethnicity, April 2007
- Reasons for being vegetarian or vegan
- Figure 57: Reasons for being vegetarian or vegan, April 2007
- Ensuring proper nutrition
- Figure 58: Actions taken to ensure proper nutrition, April 2007
- Types of diets used
- Figure 59: Types of diets used, April 2007
- Opinions and issues for vegetarians and vegans
- Figure 60: Opinions and issues for vegetarians and vegans, April 2007
- Vegetarians and vegans
- Figure 61: Vegetarians and vegans, by demographic groups, April 2007
- Future and Forecast
- Future trends
- An increasingly diverse population seeking vegetarian processed foods
- Figure 62: Population, by race and Hispanic origin, 2001-11
- An increasingly older population will seek easy, healthy solutions
- Figure 63: U.S. population and projections, by age, 2001-11
- More vegetarian choices when dining out
- Market forecast
- Vegetarian food market
- Figure 64: Forecast of total U.S. retail sales of processed vegetarian
foods, at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
- Appendix: Simmons Cohorts
- Figure 65: Married couples cohorts
- Figure 66: Single women cohorts
- Figure 67: Single men cohorts
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