Abstract
The black haircare market consists of haircare products formulated and marketed specifically to black consumers. Through a blend of sales and retail data, along with the results of Mintel' s proprietary consumer survey, Mintel analyzes challenges and opportunities in the black haircare market.
Research insights include:
- Why are sales not growing as quickly as the U.S. population?
- How are hairstyling trends affecting sales of shampoo, conditioner, styling products, hair color, and relaxers?
- How do retail channels for sales of black haircare products differ from those of mainstream haircare, and how can stores better merchandise and plan item selection?
- How are large, multinational health and beauty companies affecting the market?
- How are new products being positioned to meet changing consumer demand?
- What percentage of black respondents use only black haircare products?
- Would some products fare better if opened to a wider market?
- How do products and brands differ from mainstream, and what products and segments are faring best among black haircare products?
- How does product use vary by gender among black respondents, and how can this best be used in gender-specific haircare lines?
This report covers shampoos, conditioners, relaxers, hair color, and styling products such as oil moisturizers and pomades. Wigs, hairpieces, hair extensions, and hairstyling appliances are excluded.
This report contains US IRI InfoScan data.
Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Highlights
- Population and buying power grow
- More products for Hispanics draw former consumers out of black haircare market
- Changes in styling trends drive sales down
- Market growing?
- Top suppliers are mainstream manufacturers
- Promotion on a smaller level most successful
- Channels outside FDM more important than in mainstream
- Use of conditioner and relaxers significantly different than others
- Consumer purchasing decisions
- Outlook for future is mixed
- Market Drivers
- Differences in hair type
- Demographics favor growth
- Figure 1: Population, by race and Hispanic origin, 2002-12
- Figure 2: U.S. black or African-American population, by age and gender, 2005
- Buying power increasing for minorities
- Figure 3: U.S. buying power statistics, by race/ethnicity, 1990-2011
- Mainstream draws Hispanics out of black haircare market
- Growing interest in natural styles drives sales down
- Improving economy increases money for discretionary purchases
- Market Size and Trends
- Figure 4: Total U.S. retail sales of haircare products formulated for black hair, at current and constant prices, 2001-06
- Black haircare trends
- Natural ingredients key
- Mature relaxer category seeking new names for products and breakage is new focus
- Black men' s haircare lines continue to be introduced
- Trading chemicals for heat
- Market Segmentation
- Figure 5: FDM sales of black haircare products, segmented by type, 2004 and 2006
- Shampoo/conditioner
- Figure 6: FDM sales of shampoo/conditioner formulated for black hair, at current and constant prices, 2001-06
- Figure 7: FDM sales of shampoo/conditioner formulated for black hair, by product type, 2001-06
- Relaxer kits
- Figure 8: FDM sales of relaxer kits formulated for black hair, at current and constant prices, 2001-06
- Styling products
- Figure 9: FDM sales of styling products formulated for black hair, at current and constant prices, 2001-06
- Hair color
- Figure 10: FDM sales of hair color formulated for black hair, at current and constant prices, 2001-06
- Supply Structure
- Companies and brands
- Figure 11: FDM manufacturer sales of black haircare products in the U.S., 2004 and 2006
- Shampoo/conditioner
- Figure 12: FDM manufacturer brand sales of black-targeted shampoo/conditioner in the U.S., 2004 and 2006
- Relaxer kits
- Figure 13: FDM manufacturer brand sales of black-targeted relaxer kits in the U.S., 2004 and 2006
- Styling products
- Figure 14: FDM manufacturer brand sales of black-targeted styling products in the U.S., 2004 and 2006
- Hair color
- Figure 15: FDM manufacturer brand sales of black-targeted hair color in the U.S., 2004 and 2006
- Advertising and Promotion
- L' Oréal (SoftSheen-Carson)Feria hair color
- Dark & Lovely
- SoftSheen-Carson Optimum Care
- General SoftSheen-Carson
- Mizani
- The Alberto-Culver Company
- Pro-Line Barber Select
- Soft & Beautiful
- TCB
- Motions
- Procter & Gamble
- Pantene Pro-V Relaxed & Natural
- Figure 16: Pantene Pro-V Relaxed & Natural
- Pantene Pro-V Daily Moisture
- Figure 17: Pantene Pro-V Daily Moisture
- Clairol Textures & Tones
- Bronner Bros.
- Luster Products, Inc.
- Retail Distribution
- Figure 18: U.S. retail sales of haircare products formulated for black hair, by channel, 2004 and 2006
- Beauty and barber supply stores
- Professional salons
- FDM retailers
- Figure 19: FDM sales of haircare products formulated for black hair, by source, 2001-06
- Internet
- The Consumer: Incidence and Frequency of Product Use
- Introduction
- Summary
- Usage of haircare products--overview
- Figure 20: Hair product usage, by race/ethnicity, January-October 2006
- Figure 21: Hair product usage--black adults, by gender, January-October 2006
- Shampoo brands used
- Figure 22: Shampoo brand usage--black adults, by gender, January-October 2006
- Conditioner brands used
- Figure 23: Conditioner brand usage--black adults, by gender, January-October 2006
- Figure 24: Frequency of conditioner usage--black adults, by gender, January-October 2006
- Hair styling gels/creams/lotions types used
- Figure 25: Hair styling products type usage--black adults, by gender, January-October 2006
- Hair styling gels/creams/lotions brands used
- Figure 26: Hair styling products brand usage--black adults, by gender, January-October 2006
- Hair styling gels/creams/lotions frequency of usage
- Figure 27: Frequency of hair styling gels/creams/lotions usage--black adults, by gender, January-October 2006
- Home permanent/relaxer brands used
- Figure 28: Home permanent or relaxers brand usage--black adults, by gender, January-October 2006
- Hair color brands used
- Figure 29: Hair coloring product brand usage--black adults, by gender, January-October 2006
- The Consumer: Purchasing Decisions and Spending
- Summary
- Black haircare product purchasing patterns
- Figure 30: Purchasing patterns for haircare products among black adults, May 2007
- Figure 31: Purchasing patterns for haircare products among black adults, by gender, May 2007
- Figure 32: Purchasing patterns for haircare products among black adults, by age, May 2007
- Figure 33: Purchasing patterns for haircare products among black adults, by presence of children in household, May 2007
- Where haircare products are purchased
- Figure 34: Source of haircare products for black women, 2005 and 2007
- Figure 35: Source of haircare products, by gender, May 2007
- Considerations when buying haircare products
- Figure 36: Factors taken into consideration when buying haircare products by black women, May 2007
- Monthly expenditures on haircare
- Figure 37: Monthly expenditures for haircare by black women, May 2007
- Frequency of professional hair services
- Figure 38: Frequency of having hair done professionally by black women, May 2007
- Future and Forecast
- Future trends
- All black hair is not created equal
- Innovation necessary for mature market
- Population growth may not grow sales
- Market forecast
- Black haircare products
- Figure 39: Forecast of total U.S. sales of black haircare products, at current and constant prices, 2006-11
- Black haircare shampoo and conditioner
- Figure 40: Forecast of U.S. FDM sales of black haircare shampoo and conditioner, at current and constant prices, 2006-11
- Black haircare relaxer kits
- Figure 41: Forecast of U.S. FDM sales of black haircare relaxer kits, at current and constant prices, 2006-11
- Black haircare styling products
- Figure 42: Forecast of U.S. FDM sales of black haircare styling products, at current and constant prices, 2006-11
- Black haircare color products
- Figure 43: Forecast of U.S. FDM sales of black haircare color products, at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
