Abstract
The increasing consumer focus on health and beauty and the rise of the celebrity influence in the UK is driving strong growth in the cosmetic dentistry market. Increasing media coverage on beauty makeovers is fuelling consumer interest. The migration of dentists to private practice salons is creating a dynamic market expanding on the core functional dental treatments and entering into the cosmetic beauty field.
Table of Contents
- Issues in the MarketKey themes
- Definitions
- Market in Brief
- In search of the tooth fairy
- Mirror mirror on the wall
- The changing face of the dentist
- Designer smiles
- Wish list
- Future
- Internal Market Environment
- Key points
- Obsession with the self
- Figure 1: Agreement with selected lifestyle statements, 2002-06
- Long in the tooth
- Effect on well-being
- Hollywood smiles
- Makeover mania
- Figure 2: Agreement with the statement ' I would consider cosmetic surgery' , 15-19-year-olds, 2002-06
- From functional practice to aesthetic spa
- Figure 3: Active patient registrations in England and Wales, 2003-06*
- NHS cutbacks
- The influence of diet
- Dentophobia
- Broader Market Environment
- Key points
- On the white side of the law
- The third age adults effect
- Figure 4: Structure of the UK population, by age, 2002-12
- Smiles more debt
- Competitive Context
- Key Points
- Rise of the at-home salon
- Better dental hygiene
- Tooth tourism
- Rich list
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key Points
- Figure 5: UK Value Sales of cosmetic dentist salon treatments at current and constant prices, 2005-2012
- The future of the market
- Segment Performance
- Key Points
- Figure 6: UK retail value sales of cosmetic dentist salon treatments, by sector, 2005-07
- Veneers
- Benefiting from maintenance
- Innovation to grow appeal
- Tooth whitening
- Cheaper to DIY
- White fillings
- Implants
- Teeth straightening
- Gum reshaping
- The Supply Structure
- Transform Medical Group
- Boots the Chemist
- Optical Express
- The Hospital Group
- London Smile Clinic
- Dr Andrea Ubhi
- Cherrybank Dental Spa
- Oasis Dental Care
- Brand Communication and Promotion
- Key Points
- Adspend levels out
- Figure 7: Main monitored media advertising spend on cosmetic dental surgery, 2005-06
- Adspend by advertiser
- Figure 8: Main monitored media advertising spend on cosmetic dentistry, by top 10 advertisers, 2005-06
- Shift from procedure to brand
- Marketing themes
- Before and after
- Price promotion
- No pain, all to gain
- Interest free finance
- Safety in numbers
- Channels to Market
- Key Points
- Figure 9: Places where have had/would seek cosmetic dental surgery, February 2007
- Bringing cost into the balance
- Relax -- it is a spa
- Consumer -- Experience of Surgery
- Key Points
- Filling a gap?
- Figure 10: Topline summary of cosmetic dental surgery had or wanted, February 2007
- On the female agenda
- Hitting a home straight amongst the young
- Age and celebrity
- Tooth whitening comes tops
- Figure 11: Usage of whitening toothpaste, 2006
- Innovation yardstick
- Consumer Motivation
- Key Points
- Motivation
- Figure 12: Topline prompts to have cosmetic dental treatment, February 2007
- Self-consciousness key driver
- It' ll be all white
- The role of recommendations
- Because I' m worth it
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Internal Market Environment
- Figure 14: Agreement with the statement ' I would consider cosmetic surgery' , 15-19-year-olds, by gender, age, socio-economic group and region, 2006
- Figure 15: Agreement with selected lifestyle statements, by gender, age, social grade, marital status, lifestage, age of children in household, Mintel Special Groups, working status, tenure, region, ACORN group, technology usage, household size and car ownership, 2006
- Figure 16: Agreement with selected lifestyle statements, by gender, age, social grade, marital status, lifestage, age of children in household, Mintel Special Groups, working status, tenure, region, ACORN group, technology usage, household size and car ownership, 2006
- Broader market environment
- Figure 17: Structure of the UK population, by gender and age, 2002-2012
- Market Size and Forecast
- Factors used in the forecast
- Channels to Market
- Figure 18: Commonly cited reasons to have or want cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Consumer experience of surgery
- Treatments have had
- Figure 19: Cosmetic dental surgery had, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Treatments would like to have
- Figure 20: Cosmetic dental surgery wanted, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Consumer Motivation
- Figure 21: Most commonly cited reasons to have or want cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Figure 22: Commonly cited reasons to have or want cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Motivation repertoire
- Figure 23: Repertoire of motivation for cosmetic dental treatment, February 2007
- Figure 24: Repertoire of motivation for cosmetic dental treatment, by gender, age, region, social grade, television viewing, working status, number of people in household, tenure, hosuehold income, daily Internet usage, newspaper, age of children in household and supermarket usage, February 2007
- Consumer obstacles
- Figure 25: Most commonly cited reasons to not have cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Figure 26: Commonly cited reasons to not have cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Obstacles repertoire
- Figure 27: Repertoire of obstacles to having cosmetic dental treatment, February 2007
- Figure 28: Repertoire of obstacles to having cosmetic dental treatment, by gender, age, region, social grade, television viewing, working status, number of people in household, tenure, hosuehold income, daily Internet usage, newspaper, age of children in household and supermarket used, February 2007
- Consumer motivations crosstabs
- Figure 29: Motivation for wanting cosmetic dental surgery, by treatment, February 2007
- Figure 30: Attitudes towards cosmetic dental surgery, by treatment, February 2007
