Abstract
The Spanish market for shampoos and conditioners is estimated to be worth € 527m in 2007. This represents an increase of 54% on 2002, and almost 5% on 2006.
Further market growth is expected because of Spain' s favourable social and economic climate. Nevertheless, growth rates will be restricted by price competition in a mature market, and rising sales of own-label versions of shampoo and conditioning products.
Table of Contents
- Issues in the MarketDefinition
- Consumer research
- Abbreviations
- Market in Brief
- Opportunities to expand the consumer base
- Further but slower market growth expected
- Strong growth in conditioners
- Shampoos and conditioners for specific hair types dominate new product development
- Procter & Gamble leads the market
- Internal Market Environment
- Key points
- Good potential for shampoos for coloured/highlighted hair
- Figure 1: Permed or coloured hair, by women, by age, 2006
- Greasy hair more prevalent in Spain than elsewhere
- Figure 2: Trends in hair type, by women, 2004-06
- Figure 3: Women' s hair type, by country, 2006
- Shampoos to enhance dark hair have best prospects
- Figure 4: Natural hair colour, by women, 2006
- Figure 5: Women' s natural hair colour, by country, 2006
- Importance of men to shampoos and conditioners
- Figure 6: Trends in hair type, by men, 2004-06
- Fashion influences trends in shampoos and conditioners
- Women purchasing toiletry products for men
- Figure 7: Do you ever buy any of these products for men these days?, by women, 2004-06
- Sports participation
- Figure 8: Attitudes to sport and exercise, by gender, 2006
- Broader Market Environment
- Key points
- Impact of population changes
- Figure 9: Trends in Spanish population, by age, 2001-11
- Consumer expenditure boosted by rising disposable income
- Figure 10: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2001-11
- Importance of female workers
- Figure 11: Trends in Spanish employment, by gender, 2001-05
- Changes in household size impact on sales
- Figure 12: Trends in number of Spanish households, by size, 2001-04
- Figure 13: Average number of Spanish households, by demographic characteristics, 2001-04
- REACH
- Who' s Innovating?
- Key points
- Figure 14: Number of new product introductions in shampoos and conditioners, 2002-06
- Figure 15: New product development in shampoos and conditioners in major markets, 12 months to April 2007
- Figure 16: New product development in shampoos and conditioners in Spain, by main product claim, 12 months to April 2007
- Figure 17: New product developemnt in shampoos and conditioners in Spain, by most prominent manufacturers, 12 months to April 2007
- Innovation trends
- Market Size and Forecast
- Key points
- Spain has the fastest growing shampoo and conditioners market
- Figure 18: Spanish retail value sales of shampoos and conditioners, at current and constant prices, 2002-11
- Figure 19: Per cent growth/decline in value sales of shampoos and conditioners, by country, 2002-07
- Spend per capita is growing in both sectors
- Figure 20: Average spend per adult on shampoos and conditioners in Spain (€), 2002-07
- Further growth anticipated
- Figure 21: Average spend on shampoos and conditioners per adult (15+), by country, 2002-07
- Mintel' s forecast
- Factors incorporated in the forecast
- Segment Performance
- Key points
- Faster growth in conditioners than shampoos
- Figure 22: Spanish retail value sales of shampoos and conditioners, by type, 2002-07
- Shampoos
- Figure 23: Spanish retail value sales of shampoos, at current and constant prices, 2002-11
- Figure 24: Spanish retail value sales of shampoos, by type, 2005-07
- Conditioners
- Figure 25: Spanish retail value sales of conditioners, at current and constant prices, 2002-11
- Figure 26: Spanish retail value sales of conditioners, by type, 2006 and 2007
- Market Share
- Key points
- Procter & Gamble in the lead
- Figure 27: Manufacturers' retail value shares of shampoos and conditioners, 2005-07
- Pantene Pro V in top spot overall
- Figure 28: Brands' retail value shares of shampoos and conditioners, 2005-07
- Pantene and Head & Shoulders are the best-selling shampoos
- Figure 29: Brands' retail value shares of shampoos, 2005-07
- Same brands lead for conditioners as for shampoos
- Figure 30: Brands' retail value shares of conditioners, 2005-07
- Companies and Products
- Procter & Gamble
- L' Oréal
- Unilever
- Colomer Group
- Channels to Market
- Key points
- Figure 31: Spanish retail value sales of shampoos and conditioners, by outlet type, 2005-07
- Shampoos
- Figure 32: Spanish retail value sales of shampoos, by outlet type, 2005-07
- Conditioners
- Figure 33: Spanish retail value sales of conditioners, by outlet type, 2005-07
- Retail background
- The Consumer -- Pan-European Overview
- Key points
- Penetration and frequency among women
- Figure 34: Penetration and frequency of using haircare products, by women, by country, 2006
- Penetration and frequency among men
- Figure 35: Penetration and frequency of using haircare products, by men, by country, 2006
- The Consumer -- Trends in Usage
- Key points
- Trends in usage among Spanish women
- Figure 36: Trends in penetration of haircare products, by women, by type, 2004-06
- Trends in usage among Spanish men
- Figure 37: Trends in penetration of haircare products, by men, by type, 2004-06
- The Consumer -- Who Uses?
- Key points
- Usage among Spanish women
- Usage among Spanish men
- The Consumer -- Detailed Demographics
- Figure 38: Penetration and frequency of using shampoo, by women, by demographic sub-group, 2006
- Figure 39: Penetration and frequency of using conditioner, by women, by demographic sub-group, 2006
- Figure 40: Penetration and frequency of using shampoo, by men, by demographic sub-group, 2006
- Figure 41: Penetration and frequency of using conditioner, by men, by demographic sub-group, 2006
- Lifestyle Statements
- Key points
- Female attitudes towards personal appearance, brands and quality
- Figure 42: Trend in attitudes towards cosmetics and toiletries, by women, 2004-06
- Figure 43: Attitudes towards cosmetics and toiletries, by haircare users, by women, 2006
- Male attitudes towards personal appearance, brands and quality
- Figure 44: Trend in attitudes towards cosmetics and toiletries, by men, 2004-06
- Figure 45: Attitudes towards cosmetics and toiletries, by haircare users, by men, 2006
