Abstract
Regime use of shampoo and conditioner, strong in the UK, is not yet the French way. Conditioners are viewed as specialised ' treatments' , commonly to be left on the hair prior to shampooing. French women are not generally in the habit of routinely conditioning after washing. Whilst encouraging regime use would appear a clear route to increasing weight of usage, treatment conditioners are currently the only growth segment in the market and this growth is unlikely to be jeopardised by manufacturers over-anxious to increase volume sales.
Table of Contents
- Issues in the MarketDefinition
- Consumer research
- Abbreviations
- Market in Brief
- Market value being eroded
- Value-added products are a growth segment
- New launches are essential to keep spending up
- Money-off promotions have reduced average spend
- Little interest in own-labels
- Conditioner has room to expand the consumer base
- Mintel forecasts no growth to 2011
- Internal Market Environment
- Key points
- Best potential for products to enhance brown hair
- Figure 1: Women' s natural hair colour, 2006
- Figure 2: Women' s natural hair colour, by country, 2006
- Dry or frizzy hair is a growing problem
- Figure 3: Trends in hair type, by women, 2002-06
- Figure 4: Trends in hair type, by men, 2002-06
- More men than women have dandruff
- Figure 5: Scalp conditions prone to, by gender, 2006
- Six in ten women have altered their hair colour
- Figure 6: Permed or coloured hair, by women, by age, 2006
- Sports and exercise is not a major driver
- Figure 7: Attitudes to sport and exercise, by gender, 2006
- Figure 8: Trends in exercising, by women, 2002-06
- Figure 9: Trends in exercising, by men, 2002-06
- Female purchasing for men
- Figure 10: Female purchasing of toiletries for men, by type, 2002-06
- Broader Market Environment
- Key points
- Economic situation has not helped consumer spending
- Figure 11: Trends in French PDI, consumer expenditure and GDP, at current prices, 2001-11
- Ageing population is increasingly being catered for
- Figure 12: Trends in French adult female population, by age, 2001-11
- Figure 13: Trends in French adult male population, by age, 2001-11
- Working women want to look well-groomed in the workplace
- Figure 14: Trends in French employment, by gender, 2000-05
- Figure 15: French beauty sales, by type, at manufacturers' prices, 2004-05
- EU regulations
- Who' s Innovating?
- Key points
- New product launches -- France in the lead
- Figure 16: Number of new product introductions in shampoos and conditioners, 2002-06
- Figure 17: New product development in shampoos and conditioners in major markets, 12 months to April 2007
- Natural ingredients to the fore
- Figure 18: New product development in shampoos and conditioners, by product claim/benefit*, 12 months to April 2007
- Figure 19: New product development in shampoos and conditioners, by most prominent manufacturers, year to April 2007
- Product trends
- Market Size and Forecast
- Key points
- More users, but spending slightly less
- Figure 20: French retail value sales of shampoos and conditioners, at current and constant prices, 2002-11
- Figure 21: Average per capita spend on shampoos and conditioners, 2002-07
- Added value has become the norm, and shoppers are reluctant to pay extra...
- ...but treatment products are a growth segment
- Figure 22: Average spend on haircare per adult (15+), by country, 2002-07
- Prospects
- Consumers have got used to low prices
- Conditioners need to change their image as a ' special treat' for hair
- Mintel forecasts
- Factors incorporated in the forecast
- Segment Performance
- Key points
- Conditioners gaining share
- Figure 23: French retail value sales of shampoos and conditioners, by type, 2002-07
- Shampoo sales declining overall, but treatment shampoos are growing
- Figure 24: French retail value sales of shampoos, at current and constant prices, 2002-11
- Figure 25: French retail value sales of shampoos, by type, 2005-07
- Conditioners are growing, but only slowly
- Figure 26: French retail value sales of conditioners, at current and constant prices, 2002-11
- Treatments are again driving growth
- Figure 27: French retail value sales of conditioners, by type, 2005-07
- Market Share
- Key points
- Figure 28: Manufacturers' retail value shares of shampoos and conditioners, 2005-07
- Figure 29: Brands' retail value shares of shampoos, 2005-07
- Figure 30: Brands' retail value shares of conditioners, 2005-07
- Companies and Products
- L' Oréal Procter & Gamble
- Unilever
- Henkel
- Eugène Perma
- Johnson & Johnson
- Channels to Market
- Key points
- Figure 31: French retail value sales of shampoos and conditioners, by outlet type, 2005-07
- Figure 32: French retail value sales of shampoos, by outlet type, 2005-07
- Figure 33: French retail value sales of conditioners, by outlet type, 2005-07
- Retail environment
- The Consumer -- Pan-European Overview
- Key points
- Potential to increase frequency of shampoo use?
- Figure 34: Penetration and frequency of using shampoo and conditioner, by women, by country, 2006
- Figure 35: Penetration and frequency of using shampoo and conditioner, by men, by country, 2006
- The Consumer -- Trends in Usage
- Key points
- Shampoo reaches saturation, but room for growth in conditioners
- Figure 36: Trends in use of shampoo and conditioner, by women, 2002-06
- Few men have adopted the conditioning habit
- Figure 37: Trends in use of shampoo and conditioner, by men, 2002-06
- The Consumer -- Who Uses?
- Key points
- Figure 38: Penetration and weight of usage of shampoo and conditioner, by gender, 2006
- Older women may respond to anti-ageing haircare
- Men are more frequent users of shampoo
- Older women need more persuasion to use conditioner
- Men aged 25-44 are most important for volume use of conditioner
- Employment is important to the shampoo & conditioner market
- Detailed demographics
- Figure 39: Penetration and frequency of using shampoo, by women, by demographic sub-group, 2006
- Figure 40: Penetration and frequency of using conditioner, by women, by demographic sub-group, 2006
- Figure 41: Penetration and frequency of using shampoo, by men, by demographic sub-group, 2006
- Figure 42: Penetration and frequency of using conditioner, by men, by demographic sub-group, 2006
- The Consumer -- Attitudes
- Key points
- Among women, shampoo users are less interested in quality
- Figure 43: Attitudes towards personal appearance, by haircare users, by women, 2006
- Women becoming less interested in NPD and brands
- Figure 44: Trend in attitudes towards personal appearance, by women, 2002-06
- Male haircare users go for quality
- Figure 45: Attitudes towards personal appearance, by haircare users, by men, 2006
- Little change in male attitudes towards personal appearance
- Figure 46: Trends in attitudes towards personal appearance, by men, 2002-06
