Abstract
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
By the end of 2003, over 35 fmcg sector titles will be available, ranging from ' Beer' and ' Snack Foods' to ' Haircare' and ' Fabric Care' . Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
Table of Contents
- Issues in the MarketReport themes
- - Womenswear Retailing -- UK, Retail Intelligence, July 2006
- - Lingerie -- UK, Market Intelligence, September 2007
- Market in Brief
- Market returns to growth
- It' s a fashion thing
- Tights dominate sales
- Own-labels take greatest share
- Adspend is minimal
- Consumer feedback is positive...
- ...but actions speak louder than words
- Cautious optimism for the future
- Internal Market Environment
- Key points
- Fashion sets the agenda
- Footwear fashion
- Focus on shape
- Support for all
- Image is important
- Figure 1: Trends in women' s attitudes towards personal appearance, 2002-06
- Technical developments add value
- Greater range broadens appeal
- Teen and pre-teen market offers potential
- Figure 2: Total amount of money received in a week, girls aged 7-14, 2002-06
- Retailers have influenced change
- Broader Market Environment
- Key points
- Hotting up, tights down
- School rules
- Demographics have favoured fashion
- Figure 3: Age structure of the UK female population, 2002-12
- Working women have image to maintain
- Figure 4: Working population of women, 2002-12
- Trading up
- Figure 5: Changes in socio-economic status, by gender, 2001-06
- Competitive Context
- Key points
- Self-tanning products stake a claim
- Figure 6: Retail sales of self-tanning products and tanning moisturisers, 2001-06
- Spray-on stockings remain niche product
- Shapewear -- help or hindrance?
- Leggings compete with footless tights
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Slipping down...
- Figure 7: UK retail sales of hosiery and womenswear, by value, 2002-06
- ...but is currently enjoying a renaissance
- Figure 8: UK retail sales of hosiery, by volume and value, 2002-07
- Greater price segmentation
- Growth of teen and pre-teen market
- The future
- Forecast
- Figure 9: Market history and forecast of the hosiery market, by value and volume, 2002-12
- Figure 10: Indexed growth of hosiery, by value and volume, 2002-12
- Factors incorporated in the forecast
- Segment Performance
- Key points
- Tights dominate
- Figure 11: UK retail sales of hosiery, by type, by volume, 2002-06
- Figure 12: UK retail sales of hosiery, by type, by value, 2002-06
- Tights go into recovery
- Figure 13: UK retail sales of tights, by volume and value, 2002-07
- Footless tights lead the way
- Fashion tights perform well
- Opaques benefit from shorter skirts
- Supporting appeal
- Knee-highs being pulled up
- Figure 14: UK retail sales of knee-highs*, by volume and value, 2002-07
- Hold-ups are holding up
- Figure 15: UK retail sales of hold-ups, by volume and value, 2002-07
- Stockings lose their grip
- Figure 16: UK retail sales of stockings, by volume and value, 2002-07
- Sheers loss to patterns and opaques
- Figure 17: UK retail sales of hosiery, by product finish/features, by volume, 2002-06
- Figure 18: UK retail sales of hosiery, by product finish/features, by value, 2002-06
- Segmentation by denier
- Figure 19: UK estimated retail sales of hosiery, by denier, 2006
- Average prices have continued to fall
- Figure 20: Average price of hosiery, by sector, 2002-06
- Segmentation by pack size
- Figure 21: UK retail sales of hosiery, by pack size, by value, 2002-06
- Market Share
- Own-labels extends their share...
- Figure 22: UK retail value sales of hosiery, by selected brands and own-label, 2002-06
- ...but branded lines set to fight back
- Companies and Products
- Key points
- Courtaulds
- Pretty Polly
- Aristoc
- Elbeo
- Madison
- Melas Group
- Charnos Hosiery
- Jonathan Aston
- Levante
- Wolford
- Other companies and brands
- Cette
- Elle
- Falke
- Penti
- Quantum Clothing Group
- Brand Promotion
- Key points
- Main media play limited role
- Courtaulds leads the way
- Cross-branding
- Could hosiery take a leaf out of the lingerie book?
- Targeting a captive audience
- Channels to Market
- Key points
- Grocery multiples take greatest share
- Figure 23: UK retail sales of hosiery, by outlet type, by value, 2002-06
- Variety stores dominated by M&S
- Discounters contribute to growth of own-label
- Clothing multiples fight back
- Topshop attracts younger consumers
- Department stores offer integrated approach
- Out of sight, out of mind?
- Could hosiery brands benefit from a move into retail?
- Or has Sock Shop had its day?
- Online sales grow
- Stockingshq.com
- Tightsplease.co.uk
- The Consumer -- What' s Selling
- Key points
- Tights top pop socks
- Figure 24: Items of hosiery bought in the last six months, February 2007
- Who never buys?
- Trends in buying behaviour
- Figure 25: Selected items of hosiery bought in the last six months, 2003 and 2007
- Numbers of styles bought
- Figure 26: Number of type of product bought in the last six months, February 2007
- Figure 27: Number of different types of hosiery products bought in the last six months, by product, February 2007
- The Consumer -- Buying Behaviour
- Key points
- The age divide
- Older women favour knee-highs and footlets...
- ...and also prefer sheers
- Opaques enjoy a slightly younger following...
- ...under-25s favour fashion
- Wear it girl
- Footless tights are a hit with the young
- Body shaping appeals to over-45s
- Support needed
- Money matters
- Coloured tights
- Stockings
- Less affluent buy fewer styles
- The Consumer -- Wearing Frequency
- Key points
- Figure 28: Consumer wearing frequency of hosiery, February 2007
- Daily usage concentrated among over-55s
- ...and who' s wearing less?
- Seasonality not a determining factor for many
- What they wear when
- Figure 29: Type of hosiery bought, by frequency of wearing, February 2007
- Figure 30: Type of hosiery bought, by frequency of wearing, February 2007
- Fashion increases occasional-wear items
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Consumer buying behaviour -- Detail consumer demographics
- Figure 33: Items of hosiery bought in the last six months, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, February 2007
- Figure 34: Items of hosiery bought in the last six months, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, supermarket used and household size, February 2007
- Figure 35: Number of different types of hosiery products bought in the last six months, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, February 2007
- Frequency of wearing -- Detailed consumer demographics
- Figure 36: Usage of tights, stockings and hold-ups in the last 12 months, women, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, tenure, region, ACORN category, household size and car ownership, 2006
- Figure 37: Usage of tights in the last 12 months, women, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, tenure, region, ACORN category, household size and car ownership, 2006
- Figure 38: Usage of stockings and hold-ups in the last 12 months, women, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, tenure, region, ACORN category, household size and car ownership, 2006
- Figure 39: Frequency of wearing hosiery, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, February 2007
- Figure 40: Type of hosiery bought, by frequency of wearing, February 2007
- Figure 41: Type of hosiery bought, by frequency of wearing, February 2007
- Consumer Attitudes -- Detailed consumer demographics
- Figure 42: Consumer attitudes towards hosiery, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, February 2007
- Figure 43: Consumer attitudes towards hosiery, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, February 2007
- Figure 44: Number of types of hosiery bought, by attitudes, February 2007
- Further analysis -- Detailed consumer demographics
- Figure 45: Consumer typologies, by age, socio-economic groups, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, February 2007
- Figure 46: Consumer typologies, by hosiery products bought in the last six months, February 2007
- Figure 47: Consumer typologies, by frequency of wearing hosiery, February 2007
- Figure 48: Consumer typologies, by number of types of hosiery bought in the last six months, February 2007
