Abstract
This report provides manufacturers, marketers, and retailers the information needed to better understand the outdoor barbecue grills and accessories market. Insights include:
- How lifestyle trends such as outdoor living, home mortgage trends, and affluence have positively influenced sales growth, while demographic factors have created challenges for the market from 2001-06
- Which segments and grill types are growing fastest and why, and how stainless steel is changing the market
- What are the most important new products and innovations that drive consumers to upgrade their grills and try new accessories
- Analysis of retail trends showing how and why home centers and mass merchandisers are cutting into high-end, specialty stores share of the market and what strategies these merchandisers use
- Who uses barbecue products most? How do they use them? When are they used? Why are some people not using barbecues? Mintel shows how consumers are evolving in their ownership and usage of grills
- What trends in manufacturing and demographics will affect growth from 2007-12 as the marketplace becomes more crowded
- Utilizing Mintel' s exclusive consumer research, along with data from industry experts, this report provides insightful analysis on both the opportunities and challenges in the outdoor barbecue market.
Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Key points
- State of the market
- Larger trends in lifestyle grow spending on barbecue
- Innovation is key
- Age, income and household size impact grill ownership
- Gas remains king, but charcoal interest grows
- Fractured manufacturing environment
- Big chains grow influence
- Patterns of ownership and use
- Man' s domain no more
- More exotic foods and tastes create opportunity
- Future opportunities
- Market Drivers
- Outdoor living spaces increase
- Year round grilling boosts the market
- Innovation grows convenience and price point
- Grillers become more adventurous and health conscious
- Some age groups benefit market while ethic influences negatively affect sales
- Increase in peak age demographic for grill ownership
- Figure 1: Population aged 18 or older, by age, 2002-12
- Hispanic Americans
- Household income affects patterns of grill ownership
- Figure 2: Distribution of households, by income, 1999 and 2005
- Housing and interest rate trends
- Housing sales and homeownership growth slows
- Seasonality and weather
- Market Size and Trends
- Market size
- Figure 3: Total U.S. retail sales of outdoor grills, barbecues and accessories, at current and constant prices, 2001-06
- Market trends
- More burners, different burners
- Innovative accessories
- Renaissance in charcoal
- Portability continues to increase
- The rise of outdoor kitchens
- Market Segmentation
- Overview
- Figure 4: Sales of outdoor barbecues and accessories, by segment, 2004 and 2006
- Gas grills
- Figure 5: Total U.S. retail sales of outdoor gas grills, barbecues and accessories, at current and constant prices, 2001-06
- Barbecue accessories
- Figure 6: Total U.S. retail sales of barbecue accessories, at current and constant prices, 2001-06
- Charcoal grills
- Figure 7: Total U.S. retail sales of outdoor charcoal grills, at current and constant prices, 2001-06
- Electric grills
- Figure 8: Total U.S. retail sales of outdoor electric grills, at current and constant prices, 2001-06
- Supply Structure
- Figure 9: Manufacturer sales* of outdoor barbecue products, 2004 and 2006
- Companies and brands
- W.C. Bradley (Char-Broil)
- Weber-Stephen Products Co.
- The Coleman Co. (subsidiary of Jarden)
- Private label manufacturers
- High-end and niche manufacturers
- Advertising and Promotion
- W.C. Bradley
- Weber-Stephen Products Co.
- Coleman Co.
- Retail Distribution
- Introduction
- Figure 10: U.S. retail sales of outdoor barbecue products, by channel, 2004 and 2006
- Home centers
- Home Depot
- Lowe' s
- Mass merchandisers and department stores
- Wal-Mart
- Target
- Sears
- Drug stores and supermarkets
- The Consumer -- Grill Ownership and Usage
- Introduction
- Summary of grill ownership and usage
- Grill ownership
- Where grills are purchased
- Most frequent grillers
- Foods cooked on the grill
- Ownership of outdoor grills
- Figure 11: Grill ownership, by region of residence, January-October 2006
- Figure 12: Grill ownership, by race/ethnicity, January-October 2006
- Figure 13: Ownership of grills, by highest level of ownership cohorts, January-October 2006
- Figure 14: Grill ownership and type of grill owned, by marital status, March 2007
- Figure 15: Grill ownership and type of grill owned, March 2007
- Figure 16: Grill ownership and type of grill owned, by age, March 2007
- Figure 17: Grill ownership and type of grill owned, by household income, March 2007
- Retail channel of most recent grill purchase
- Figure 18: Retail channel of most recent grill purchase, March 2007
- Figure 19: Retail channel of most recent grill purchase, by household income, March 2007
- When grill was last used and propensity to grill year round
- Figure 20: Grill last used and propensity to grill year round, March 2007
- Figure 21: Grill last used and propensity to grill year round, by household income, March 2007
- Figure 22: Grill last used and propensity to grill year round, by race/ethnicity, March 2007
- Figure 23: Grill last used and propensity to grill year round, by number of people in household, March 2007
- Uses for grill
- Figure 24: Uses for grill, March 2007
- Figure 25: Uses for grill, by age, March 2007
- Figure 26: Uses for grill, by household income, March 2007
- Figure 27: Uses for grill, by race/ethnicity, March 2007
- Figure 28: Uses for grill, by presence of children under age 18 in household, March 2007
- Foods grilled
- Figure 29: Foods grilled, July 2005 and March 2007
- Figure 30: Foods grilled, by household income, March 2007
- The Consumer -- Grilling Attitudes and Opinions
- Summary of consumer grilling attitudes and opinions
- Reasons for not owning a grill
- Attitudes/opinions regarding outdoor grilling
- Figure 31: Attitudes/opinions regarding outdoor grilling, by gender, March 2007
- Figure 32: Attitudes/opinions regarding outdoor grilling, by marital status, March 2007
- Experimentation with grill foods
- Figure 33: Experimentation with grill foods, March 2007
- Figure 34: Experimentation with grill foods, by age, March 2007
- Reasons for not owning a grill
- Figure 35: Reasons for not owning a grill, March 2007
- Figure 36: Reasons for not owning a grill, by region of residence, March 2007
- Future and Forecast
- Future trends
- Use of cheaper 400 series stainless steel will result in shorter replacement cycles
- Continued innovation ahead
- Patterns of grill ownership and usage offer challenges and opportunity
- Rising interest rates: income through re-financing slows
- Market forecast
- Outdoor grills, barbecues, and accessories
- Figure 37: Forecast of total U.S. sales of outdoor grills, barbecues, and accessories, at current and constant prices, 2006-11
- Outdoor gas grills
- Figure 38: Forecast of U.S. sales of outdoor gas grills, at current and constant prices, 2006-11
- Barbecue accessories
- Figure 39: Forecast of U.S. sales of barbecue accessories, at current and constant prices, 2006-11
- Outdoor charcoal grills
- Figure 40: Forecast of U.S. sales of outdoor charcoal grills, at current and constant prices, 2006-11
- Outdoor electric grills
- Figure 41: Forecast of U.S. sales of outdoor electric grills, at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
