Abstract
What does the DVD market needs to do to differentiate itself and to fight off competition from other technology? Is there really a future for DVDs in an environment of digital hard drive recorders? And what marketing strategies are needed to really boost growth?
Table of Contents
- Issues in the Market- Audio-visual review-- UK, Market Intelligence March 2006
- Market in Brief
- DVD decline
- DVD players -- those who want them have them
- Competition
- Why buy now?
- Consumer confusion
- Outlook
- Internal Market Environment
- Key Points
- Ownership levels
- Figure 1: Household ownership of Video recorders and DVD players/recorders, 2002-06
- The latest thing
- Figure 2: When obtained, 2002-06
- Affordable for all
- Figure 3: Cost of video players, DVD players and DVD recorders bought in the last 12 months, 2002-06
- There' s more than one way to watch a movie
- The switchover
- The impacts
- A high definition future
- Figure 4: Television sets ownership, 2006
- War of the formats
- Splitting the industry
- Who will be victorious?
- Consumer risk delaying uptake
- Film nights
- Figure 5: Changes in participation in leisure activities, 2002 and 2006
- Broader Market Environment
- Key Points
- Positive economics for leisure spend
- Figure 6: Trends in PDI and consumer expenditure, 2002-12
- The age factor
- Younger consumers and children
- Figure 7: Structure of the UK population, by age and gender, 2002-12
- Tomorrow' s consumers
- Silver surfers
- Single consumers
- What women want
- Figure 8: Population of women, 2002-12
- Competitive Context
- Key Points
- Competing technology
- Laptops
- Figure 9: Household ownership of PCs, Sky+ or PVR and DVD recorder with in built hard disk, 2002-06
- Game consoles
- Convergence or plurality?
- Time
- Figure 10: Watching movies on a weekend day, by other weekend day activities, September 2005
- Downloading
- On demand
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key Points
- Decline of the DVD
- Figure 11: UK retail sales of DVD systems, by volume and value, 2002-07
- The future has potential -- short term
- Consumers are wise...
- ...but also confused
- A good plan gone wrong
- Forecast
- Figure 12: Market size and forecast of DVD players, by volume and value, 2002-12
- Figure 13: Inflation rates in the audio-visual sector, 2002-12
- The demographic and economic outlook
- Figure 14: Indexed growth of DVD players, by volume and value, 2002-12
- Factors incorporated in the forecast
- Segment Performance
- Key Points
- DVD recorders gadget of the month
- Figure 15: UK retail volume sales of DVD players/systems, by type, 2004 and 2006
- Growth and growing
- Figure 16: UK retail value sales of DVD players/systems, by type, 2004 and 2006
- Farewell
- Price structuring
- Market Share
- Key Points
- The brand factor
- Fragmentation
- The leader of the pack
- Own-label
- Companies and Products
- Key Points
- Alba
- Panasonic
- Sony
- Toshiba
- LG Electronics
- Philips
- Samsung
- Own-label
- Brand Communication and Promotion
- Key Points
- Technology speaking for itself
- But can we understand it?
- Figure 26: Main monitored media advertising expenditure on DVD players/recorders, 2002-06
- Specialists invest
- Sporadic spends
- Figure 27: Main monitored Media spend on DVD players/recorders, 2002-06
- Who to advertise to?
- More demonstrations
- Channels to Market
- Key Points
- Specialists' share slipping
- Independents under threat
- Price erosion making supermarkets sing
- The Argos advantage
- Figure 28: UK retail distribution of DVD players, by type of outlet, 2002-06
- The Consumer -- Ownership
- Key Points
- Ownership
- Product cycle
- Figure 29: Consumers' technology ownership, March 2007
- The VCRs -- the never-ending story
- The long kiss goodnight
- Persuasion
- Sentimental attachment
- Figure 30: Consumers' reasons for VCR ownership, March 2007
- On the move
- Players v recorders
- Recorders v HDDs
- Trend for multi-ownership
- Figure 31: Numbers of technologies owned, February 2007
- Gadget fans
- Figure 32: Numbers of items owned, by technology, February 2007
- The Consumer -- Buying Intentions
- Key Points
- Out goes the old...
- ...in comes the new?
- Figure 33: Consumer buying intentions over the next six months, March 2007
- Numbers of systems intended to buy
- Figure 34: Number of ICT consumers intend to buy in the next six months, February 2007
- Figure 35: Number of technologies consumers intend to buy in the next six months, by type, February 2007
- Non-ownership of DVD technology
- Levels of deprivation
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Internal market environment
- Figure 38: Household ownership of video recorders and DVD players/recorders, by demographic sub-group, 2006
- Figure 39: Ownership of portable DVD players, by demographic sub-group, 2006
- Broader market environment
- Figure 40: Forecast adult population trends, by socio-economic group, 2002-12
- Competitive context -- Detail
- Figure 41: Households with Sky+ or PVR and DVD recorder with in built hard disk, by demographic sub-group, 2006
- Brand communication and promotion
- Figure 42: Main monitored media spend on DVD players/recorders, by brand, by top advertisers, 2002-06
- The Consumer
- Figure 43: Consumers' technology ownership, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider, TV reception, March 2007
- Figure 44: Consumers' technology ownership, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider, TV reception, March 2007
- Figure 45: Consumers who have owned but switched to a different system, March 2007
- Figure 46: Consumers who have owned VCR but switched to a different system, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 47: Consumer reasons for VCR ownership, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 48: Consumers that intend to buy in the next six months, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 49: Consumers that intend to buy in the next six months, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 50: Consumers that do not own or intend to buy in the next six months, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 51: Consumers that do not own or intend to buy in the next six months, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 52: Consumer attitudes towards DVD technology, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 53: Consumer attitudes towards DVD technology, by gender, age, region, size of household, household income, age of children, Internet usage, supermarket used, mobile phone provider and TV reception, March 2007
- Figure 54: Consumer typologies, by gender, age, socio-economic groups, Income, working status, commercial TV usage, , age of children, region, media usage, and supermarket used, March 2007
