Abstract
This report provides industry participants, analysts, and investors with insight into the carbonated drinks market. This in-depth perspective helps stakeholders make informed decisions in targeting consumers, introducing new products and engineering “hybrids.” The knowledge in the report will also help readers develop merchandising and retail strategies that will rejuvenate sales in a very mature market. In this report, Mintel investigates:
- Consumer demographic and lifestyle trends that invigorate or diminish sales
- How new category entrants in the beverage arena are driving product innovation
- The current and future impact of the youth market
- Why the segment that once buoyed the category is now sinking it
- A comparison of dollar and volume sales and per capita trends
- How advertising themes have shifted in recent years
- Who is drinking more; who is drinking less
- Evaluations and projections for future trends and sales
Mintel has used proprietary consumer research and ascertained consumption and behavioral trends. Awareness of these trends will help marketers in launching new products, targeting appropriate segments, and tailoring marketing messages.
This report divides the market into three segments:
- Regular (non-diet) carbonated drinks
- Diet carbonated drinks
- Seltzer/tonic water/club soda
Regular and diet soft drinks include both colas and non-colas.
In most cases throughout this report, sales figures include only soft drinks sold through food stores, drug stores, and mass-merchandisers. Where possible, Wal-Mart and other non-IRI monitored retailer estimates are included. Also, where available, sales data from the National Association of Convenience Stores is included.
Excluded from this report are carbonated energy drinks, such as Red Bull, and all alcoholic beverages. Also excluded are sales of carbonated beverages through fountains and restaurants.
This report contains US IRI InfoScan data.
Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Snapshot of the market
- Why the market is growing
- 7-Eleven re-inventing itself
- Exxon Mobil innovates
- Building consumer loyalty and brand equity
- What respondents think about convenience stores
- Looking ahead
- Insights and recommendations
- Future and forecast
- Consolidation of services and competition
- Market Drivers
- Urban sprawl and longer commuting times increase sales
- Figure 1: Commutes times in the U.S., 1990 and 2000
- Price-sensitivity to gasoline
- Figure 2: Average annual crude oil pricing, 2002-06
- Figure 3: Graph: Average annual crude oil pricing, 2002-06
- The cross-selling cycle: gas, coffee and food item
- Figure 4: Items purchased with coffee at convenience stores, 2004
- An aging population
- Figure 5: Population, by age, 2002-12
- Population diversifies, Hispanics leave largest impact
- Figure 6: Population, by race and Hispanic origin, 2002-12
- Market Size and Trends
- Market size
- Figure 7: Size of convenience store market, 2000-06
- Figure 8: Growth in the number of convenience stores, 2000-05
- Market trends--expanding food choice
- Credit cards cut into profits
- Figure 9: Credit card fees and profits at convenience stores, 2003-05
- Market Segmentation
- Sales of petroleum
- Figure 10: Sales of petroleum at convenience stores, 2000-05
- Sales of consumer goods
- Figure 11: Sales of foodservice items, 2000-05
- Top convenience store items in 2005
- Figure 12: Top 10 consumer goods at convenience stores, 2005
- Retail Trends
- Co-branding with fast food chains
- Figure 13: Branded fast food restaurants in convenience stores, 2004
- Capitalizing on the organic movement
- Technological innovation to improve the bottom line
- Supply Structure
- Overview
- Figure 14: Top-selling convenience stores, 2005
- Figure 15: Number of convenience stores owned and franchised by the top five chains, 2005
- Company profiles
- 7-Eleven
- BP North American
- Shell Oil
- Exxon Mobil
- Chevron
- Wawa
- The Pantry, Inc.
- Figure 16: Locations of Pantry stores, 2006
- Casey' s General Stores
- Advertising and Promotion
- Introduction
- 7-Eleven' s Got Game
- Exxon Mobil goes for the end zone
- Chevron goes for the gold
- Wawa turns to promotions and charities
- Other promotional tactics
- The Consumer
- Introduction
- Summary
- Who visits convenience stores
- Figure 17: Frequency of convenience store visits, by gender, March 2007
- Figure 18: Frequency of convenience store visits, by age, March 2007
- Figure 19: Frequency of convenience store visits, by Hispanic origin, March 2007
- Attitudes toward convenience stores
- Figure 20: Attitudes toward convenience stores, by gender, March 2007
- Figure 21: Attitudes toward convenience stores, by Hispanic origin, March 2007
- Figure 22: Attitudes toward convenience stores, by household income, March 2007
- Figure 23: Attitudes toward convenience stores, by employment status, March 2007
- Figure 24: Attitudes toward convenience stores, by number of children under 18, March 2007
- Figure 25: Attitudes toward convenience stores, by age, March 2007
- Figure 26: Attitudes toward convenience stores, by race, March 2007
- Food and drink purchases at convenience stores
- Figure 27: Food and drink purchases at convenience stores, by race and Hispanic origin, March 2007
- Figure 28: Food and drink purchases at convenience stores, by gender, March 2007
- Figure 29: Food and drink purchases at convenience stores, by household size and number of children, March 2007
- Figure 30: Food and drink purchases at convenience stores, by marital status, March 2007
- Liquor purchase at convenience stores
- Figure 31: Hard liquor and beer/wine purchases at convenience stores, by gender, March 2007
- Figure 32: Hard liquor and beer/wine purchases at convenience stores, by Hispanic origin, March 2007
- Figure 33: Beer/wine purchases at convenience stores, by marital status, March 2007
- Shopping habits at convenience stores
- Figure 34: Average amount spent per convenience store visit, by race and Hispanic origin, March 2007
- Figure 35: Average amount spent per convenience store visit, by number of children, March 2007
- Figure 36: Items purchased at convenience stores, by race and Hispanic origin, March 2007
- Use of ATM machines at convenience stores
- Figure 37: Average number of times per week money is withdrawn from an ATM at a convenience store, by number of children, March 2007
- Figure 38: Average number of times per week money is withdrawn from an ATM at a convenience store, by Hispanic origin, March 2007
- Where they shop
- Figure 39: Convenience stores shopped at, by race and Hispanic origin, March 2007
- Future and Forecast
- Future trends
- The rising price of gas and the consumer price ceiling
- A transformation at hand
- Competition from new sources
- The British Invasion
- Market forecast
- Convenience store market
- Figure 40: Forecast of total U.S. convenience store market, at current and constant prices, 2005-10
- Figure 41: Forecast of convenience store market, at current and constant prices, 2005-10
- Forecast factors
- Appendix: Trade Associations
- National Association of Convenience Stores
