Abstract
Mintel' s Market Intelligence series currently consists of 120 reports annually, divided into two UK-focused sectors:
Food & Drink
Non-food (Essentials)
These two complementary sectors combine to give you ultimate flexibility in your researching, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets.
For each sector, every report provides a thorough analysis of the market, looking at:
- Market Drivers
- Market Size and Trends
- Market Segmentation
- The Supply Structure
- Advertising and Promotion
- Distribution
- The Consumer
- The Future
- Forecast
Table of Contents
- Issues in the Market
- Main themes
- Definitions
- Market in Brief
- Steady but slow
- Quality and consumer choice
- Willingness to pay
- Outlook
- Internal Market Environment
- Key points
- So what did happen with postage costs?
- Price confusion
- Retail competition and the Internet
- Greetings opportunities
- Hobbyists and more
- Technology -- the threat
- Figure 1: Household ownership of PCs, 2002-06
- Technology -- the opportunities
- Broader Market Environment
- Key points
- Save the planet
- Jumping on the green train
- Caring cards
- First class
- Not so many birthday boys and girls
- Congratulations and celebrations
- Figure 2: Number of marriages and births, UK, 2002-12
- Welcome to your new home
- Figure 3: Number of housing transactions, 2000-06
- Religious festivals
- Figure 4: Religious affiliation, UK, 2001
- Competitive Context
- Key points
- The changing consumer
- Technology and diversity
- Figure 5: Type of activity undertaken on the Internet in the last three months, 2003-06
- Beyond the Internet
- Figure 6: Features used on mobile phone, 2002-06
- Craft
- In the bag
- Wait a minute Mr Postman
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Delivering growth in a mature market
- Figure 7: UK retail sales of greetings cards, by value, 2002-07
- Folding volume
- Figure 8: UK retail sales of greetings cards, by volume, 2002-07
- It' s the thought that counts
- Diversity and quality
- Standing out on the mantelpiece
- Trends
- Forecast
- Figure 9: Size and forecast of the greetings cards market, by value, 2002-12
- Figure 10: Size and forecast of the greetings cards market, by volume, 2002-12
- Important to the market
- Factors used in the forecast
- Segment Performance
- Key points
- Main divisions
- Christmas -- a time for giving...but not big spending
- Figure 11: UK retail volume of greetings cards, by sector, 2002-06
- The charitable spirit
- Another day...another occasion
- Figure 12: UK retail sales of greetings cards, by market segment at current prices, 2002-06
- Figure 13: UK retail sales of greetings cards, by market segment at current prices, 2006
- Spring has sprung, or not
- From budget to luxury
- Figure 14: Average price, by card type, 2002-06
- Budget boxes
- Personal occasions warrant luxury
- The boxed everyday
- Market Share
- Key points
- The few among the very many
- Figure 15: Shares in the total UK greetings cards market, 2002-06
- Increasing new entrants
- Companies and Products
- UK Greetings
- Breadth and range
- Supporting growth
- Hallmark Cards UK
- The world player
- Breadth and range
- Other areas
- Simon Elvin
- Battling the odds
- Diversification
- Paper House
- A broad base
- Continuing innovation
- Others
- Larger players
- Art cards
- Contemporary and design-led
- Handmade cards
- Contemporary humour
- Brand Communication and Promotion
- Key points
- Figure 16: Main monitored advertising spend of top card retailers, 2002-06
- Just three points...
- Any implications for the future?
- Alternatives and additions
- Channels to Market
- Key points
- Trade delivery
- Customer post
- Figure 17: Estimated UK retail sales of greetings cards, by value, by type of outlet, 2002-06
- Fragmentation
- Struggling specialist
- Figure 18: Specialist card retail multiples, estimated number of outlets, 2007
- Struggle at the bottom
- Online threat and opportunities
- The Consumer -- Buying Occasions
- Key points
- Figure 19: Occasions cards purchased for in the last 12 months, December 2006
- Universal appeal
- Guilt and etiquette
- Don' t forget to say thank you
- Ups and downs
- Figure 20: Cards bought in the last 12 months, 2005 and 2006
- Future risk?
- Act now
- Number of occasions bought for
- Figure 21: Number of occasions cards bought for, December 2006
- Hey big sender
- Further extensions
- The Consumer -- Willingness to Pay
- Key points
- Figure 22: Average price of a card, December 2006
- Cardboard money
- Dig a little deeper
- And when
- Figure 23: Mean spend per card, by occasion card bought for, December 2006
- Show how much you care...
- ...by how much you spend
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Internal market environment -- Detail
- Figure 26: Trends in UK population, by age, 2002-12
- Broader market environment -- Detail
- Figure 27: Trends in PDI and consumer expenditure, 2002-12
- Figure 28: Forecast adult population trends, by socio-economic group, 2002-12
- Competitive context -- Detail
- Figure 28: Internet usage in the last 12 months, 2002-06
- Figure 29: Frequency of using the Internet, 2002-06
- Figure 30: Internet usage in the last 12 months, by gender, age and socio-economic group, 2006
- Figure 31: How often 7-10-year-olds use the Internet, 2002-06
- Figure 32: How often 11-14-year-olds use the Internet, by place of usage, 2002-06
- Figure 33: Features used on mobile phones -- 7-10-year-olds, 2002-06
- Figure 34: Features used on mobile phones -- 11-14-year-olds, 2002-06
- Buying Occasions -- Detailed Consumer Demographics
- Figure 35: Top five occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Figure 36: Occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Figure 37: Other occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Figure 38: Other occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Figure 39: Number of occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, working status, ACORN categories, commercial TV viewing, region, supermarket used, age of own children and Mintel' s Special Groups, December 2006
- Figure 40: Number of occasions cards purchased for, by occasions purchased for, December 2006
- Willingness to pay-- Detailed Consumer Demographics
- Figure 41: Average price spent per card, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Attitudes towards greetings cards -- Detailed Consumer Demographics
- Figure 42: Attitudes towards charity and recycled cards, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Figure 43: Attitudes towards price of greetings cards, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Figure 44: Other attitudes towards cards, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
- Figure 45: Consumer attitudes, by average amount spent, December 2006
- Figure 46: Attitudes, by the repertoire of occasions bought for, December 2006
- Figure 47: Selected attitudes, by the repertoire of occasions bought for, December 2006
- Further Analysis -- Detailed Consumer Demographics
- Figure 48: Consumer typologies, by gender, age, socio-economic group, marital status, lifestage, working status, ACORN categories, commercial TV viewing, age of children, Mintel' s Special Groups, region, newspaper readership and supermarkets used, December 2006
- Figure 49: Consumer typologies, by the average price paid, December 2006
- Figure 50: Consumer typologies, by consumer attitudes towards greeting cards, December 2006
- Figure 51: Consumer typologies, by occasions bought for, December 2006
- Figure 52: Consumer typologies, by number of occasions bought for, December 2006
