Abstract
Mintel' s Leisure Intelligence series is currently divided into three sectors:
Leisure Pursuits
Catering
Travel
These three complementary sectors combine to give you ultimate flexibility, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets. Within each sector, every report provides a thorough analysis of the market, looking at:
- Market Factors
- Market Size and Trends
- Market Segmentation
- The Supply Structure
- Advertising and Promotion
- Distribution (when applicable)
- The Consumer
- The Future
- Forecast
Combining exclusive consumer research with key trade interviews, these reports provide an up-to-date overview of the leisure marketplace, looking at changing trends in an industry constantly developing to suit the modern consumer. Backed up by formal desk research from trade and government sources, the Leisure Intelligence series looks at each sector with a fresh impetus, underlining the importance of the entertainment factor in leisure but establishing new trends such as the sporting mix and other special interests.
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- £1 billion mark now in sight
- Stadia still the focus for revenues...
- ...with developing stadia still developing income
- Three issues raise concerns for the future
- Pricing
- Exclusion of key groups
- Loss of sociability
- In the short term, nothing succeeds like success...
- ...but access is the long-distance winner
- The Internet: short-term opportunity, long-term threat?
- Technology increasing sales and raising margins
- The future in your hand(set)
- Internal Market Environment
- Key points
- Sporting interest
- Figure 1: Interest in named sports/pastimes, 2002-06
- The importance of access
- International success
- On-screen promotion
- Migration of rights to pay-TV platforms continues
- Figure 2: UK sports television output, 2001-06
- Figure 3: Televised sport on terrestrial and satellite/cable* TV, 2002-06
- Print media and sport -- a sometimes uneasy relationship
- The Internet -- a profitable medium for sports clubs
- Figure 4: Websites browsed for information purposes in the last three months, November 2002-October 2006
- Mobile phone
- Success and recent form
- Team sports
- Individuals
- The star factor
- Star performers
- Stellar events
- Venue capacity and utilisation rates
- Figure 5: English football stadium utilisation rates, 2004/05
- Figure 6: Rugby union Premiership utilisation rates, 2005/06
- Stadium development
- Development trends led by football...
- Figure 7: Capital expenditure on stadia/facilities by English clubs, 1995/96-2004/05
- ...but other sports now following suit
- Figure 8: Rugby union premiership stadium capacities, 2005/06 and 2009/10
- Admission prices
- Figure 9: FA Premiership ticket prices, 2006-07
- Figure 10: Ticket prices, The Championships, Wimbledon, 2007
- How expensive is football really?
- ...against domestic competitions
- ...and national/international events
- Location and scheduling
- Venue
- Affluence
- Frequency and kick-offs
- Promotion and marketing
- Other revenue streams
- Figure 11: Value of matchday revenues as a percentage of total revenues, by sport, 2005
- The Olympic effect
- Broader Market Environment
- Key points
- Economic climate
- PDI and consumer expenditure
- Figure 12: Trends in personal disposable income and consumer expenditure, 2001-11
- The labour market
- Figure 13: UK labour market, 2000-10
- Demographic trends
- Age and gender
- Figure 14: Trends in the age structure of the UK population, by gender, 2001-11
- Socio-economic trends
- Figure 15: Forecast adult population trends, by socio-economic group, 2001-11
- Lifestage trends
- Figure 16: Forecast adult population trends, by lifestage, 2001-11
- Access to cable/satellite television
- Figure 17: UK multi-channel TV penetration, by platform, 2001-06
- Access to the Internet/broadband Internet
- Figure 18: Internet access usage, 2002-06
- Mobile phone usage
- Season and climate
- Fashion
- Legislation
- Competitive Context
- Key points
- Interest in sport
- Figure 19: Interest in sport, by paid attendance, general interest and regular participation, 2006
- Leisure activities
- Figure 20: Participation in leisure activities, 2002 and 2006
- Growth outstripped by other leisure spending
- Figure 21: Consumer expenditure on selected leisure goods and activities, 2001-06
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- More people paying to watch...
- Figure 22: Paid to watch sporting events, 2002-06
- Figure 23: Spectator sport market size, by volume, 2002-06
- ...but in-home viewing rising in popularity
- Figure 24: Consumers experiencing live sport, 2004-06
- Event attendance
- Television viewing
- Kick-off on the web
- Forecast - Scenarios
- Scenario 1: Static
- Figure 25: Forecast of consumers experiencing live sport, scenario 1, 2006-11
- Scenario 2: Optimistic
- Figure 26: Forecast of consumers experiencing live sport, scenario 2, 2006-11
- Consumer expenditure on spectator sports
- Figure 27: Estimated consumer expenditure on sports event attendance, 2001-06
- Mintel foresight
- The Olympic effect
- Keeping pace with broadcast revenues?
- Changes in stadium development focus
- Key challenges will be familiar ones
- Segment Performance
- Athletics
- Attendances -- major events
- Figure 28: Attendance at major UK athletics events, 2000-06
- Attendances -- other events
- Figure 29: Attendance at UK athletics events, 2006
- Venue improvements made, but still some way to go
- Cricket
- Stadium competition heats up
- Format changes bring welcome results
- Figure 30: Selected English cricket competitions, total attendances, 2000-06
- Football
- Ticket price issue coming to a head?
- Attendances -- all divisions
- Figure 31: English league football attendances, by division, 2001/02-2005/06
- Premiership attendances
- Figure 32: Premiership attendances, 2005/06 season
- Championship attendances
- Figure 33: Championship attendances, 2005/06 season
- Expansion at the top table to mask downturn elsewhere
- Golf
- Attendances steadily rising
- Figure 34: Attendance at selected major UK golf events, 2002-06
- Horseracing
- Accessibility boosts attendances
- A £340 million investment in facilities
- Fixtures increase, but attendances on the wane
- Monthly attendances
- Figure 35: Attendance at horse racing meetings, 2002-06
- Types of meeting
- Figure 36: Horse racing attendance, by type of meeting, 2002-06
- AWT courses boost spectator numbers
- Figure 37: Flat horse racing attendance, by type of surface, 2004-06
- Rugby league
- Super League provides impetus
- Stadium development arrives
- Attendances boost salary allowance
- Record attendances since 2003
- Figure 38: Attendance at top flight rugby league matches, 1993/94-2006
- Rugby union
- Test match revenues crucial
- Matchday revenues vulnerable to form
- RFU targets the black market
- Union trumps league in attendances
- Figure 39: Zurich Premiership average attendances by club, 2001/02-2005/06
- Season ticket sales
- Figure 40: Zurich Premiership season ticket sales by club, 2001/02-2005/06
- Tennis
- A regular international schedule
- Smaller events see attendances increase
- Figure 41: Attendance at major UK tennis events, 2002-06
- The Consumer: How Live Sport is Followed
- Key points
- Watching sport becoming an individual pastime
- Figure 42: Methods of experiencing live sport, 2002-07
- Who watches live sport?
- Figure 43: Most popular methods of experiencing live sport, by demographic sub-group, January 2007
- Figure 44: Further methods of experiencing live sport, by demographic sub-group, January 2007
- Men only?
- No longer doing it for the kids
- More upmarket, more online
- At-home viewers firmly entrenched in the armchair
- Figure 45: Methods of experiencing live sport, by most popular methods of experiencing live sport, January 2007
- Figure 46: Methods of experiencing live sport, by other methods of experiencing live sport, January 2007
- The Consumer: Sports Followed Live
- Key points
- Television coverage drives interest
- Figure 47: Sports watched/listened to live, 2002-07
- Sports followed -- demographic analysis
- Figure 48: Most popular sports watched/listened to live, by demographic sub-group, January 2007
- Figure 49: Next most popular sports watched/listened to live, by demographic sub-group, January 2007
- What women really want
- Exclusive or excluding?
- Methods of following different sports
- Figure 50: Sports watched/listened to live, by most popular methods of experiencing live sport, January 2007
- Figure 51: Sports watched/listened to live, by further methods of experiencing live sport, January 2007
- Combinations of sports interest
- Figure 52: Most popular sports watched/listened to live, by other sports watched/listened to, January 2007
- Figure 53: Next most popular sports watched/listened to live, by other sports watched/listened to, January 2007
- Only one game in town for football fans
- ' Communities of interest' develop across other sports
- The Consumer: Event Attendance vs TV Viewing
- Key points
- Attitudes towards live sport
- Figure 54: Attitudes towards live sport, January 2007
- Issues to address
- An imbalance of supply and demand
- No substitute for atmosphere
- Attitudes towards live sport -- demographic analysis
- Figure 55: Most popular attitudes towards live sport, by demographic sub-group, January 2007
- Figure 56: Next most popular attitudes towards live sport, by demographic sub-group, January 2007
- The affluent come for the atmosphere
- Alienating the younger generation?
- The influence of attitudes on viewing habits
- Figure 57: Attitudes towards live sport, by experience of live sport at the event or on TV in the home, January 2007
- Figure 58: Attitudes towards live sport, by other methods of experiencing live sport, January 2007
- Communal viewing the new match-going
- Attitudes by sport
- Figure 59: Attitudes towards live sport, by most popular sports watched/listened to live, January 2007
- Figure 60: Attitudes towards live sport, by next most popular sports watched/listened to live, January 2007
- Financial concerns vary significantly between sports
- Occasional attendance increases appreciation of atmosphere
- Opportunities for technology
- Strong amateur scene can boost lower-level spectating
