Abstract
This report helps industry marketers, manufacturers, retailers, and investment professionals understand the current market for refrigerated and frozen dough.
In particular the report:
- Analyzes consumer cooking habits to see how they help shape preferences for dough types
- Evaluates the impact of households with children and how family eating patterns affect the market
- Identifies which refrigerated and frozen dough products consumers use for specific occasions
- Discusses how packaging options influence behavior
- Explores new marketing opportunities centered on portion control and innovating packaging options
To do so, Mintel relies on its own proprietary consumer research and Mintel Global New Products Database, as well as statistical analysis and thorough primary and secondary research. These give industry participants a competitive edge in formulating, positioning, and marketing their frozen snacks.
The report also analyzes the market by its key segments, and gives detailed insights into leading brands and sales trends.
Sales for refrigerated and frozen dough dipped to $2.38 billion during 2001-06, a decrease of 0.3% in constant prices and 3.7% in current prices. The industry is facing a number of obstacles, including competition from in-store bakeries and mixes, a lack of growth in population for children and teens, and challenges in incorporating whole grains.
This report covers refrigerated and frozen dough that typically require baking or filling before eating.
Included are the following types of dough:
- Biscuits
- Rolls
- Bread and breadsticks
- Cookies
- Brownies
- Sweet rolls
- Pie crusts and other pastry
The report excludes:
- Frozen bagels
- Frozen prepared desserts
- Pizza dough
This report contains US IRI InfoScan data.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations
- Terms
- Executive Summary
- Flat to declining market competes with bakeries and mixes
- Forecast--more of the same
- Children and teens drive sales
- Whole grain dough beginning to sell, but not fast enough
- Fresh frozen bread leads the market
- Key demographics: large households and blacks
- Key consumer takeaways
- Large households, blacks, and those in the South and Midwest exhibit slightly higher usage
- Pillsbury takes the cake
- Branded products losing ground
- Opportunities
- Market Drivers
- In-store bakeries continue to pose competition
- Figure 1: Sales of in-store bakery items, segmented by product, 2003 and 2005
- Competition from baking mixes
- Figure 2: Refrigerated and frozen dough new product trends, Nestlé Toll House, by positioning, 2001-06
- Teens and children drive growth
- Figure 3: Households with children under age 18 present, 2001-06
- Figure 4: U.S. children and teen population and projections, 2001-11
- Health trends signal downward trend for the market
- Trend towards whole grain
- Innovation is a key driver due to impulse purchase
- Upscale convenience bolsters sales
- Seasonality
- Figure 5: U.S. seasonal refrigerated and frozen dough new product launches, January 2006-January 2007
- Market Size and Trends
- Market size
- Figure 6: U.S. retail sales of refrigerated and frozen dough at current and constant prices, 2001-06
- Wal-Mart refrigerated dough sales
- Market trends
- Four of top five claims related to food health and wellness
- Figure 7: Top 10 food claims for new refrigerated or frozen dough products in the U.S., January 2006-January 2007
- Increased awareness of allergies
- Artisan breads abound
- Ethnic breads increase in new products and sales
- Market Segmentation
- Overview
- Figure 8: FDM sales of refrigerated and frozen dough, by product type, 2005 and 2006
- Figure 9: Graph: Sales of refrigerated and frozen dough, by product type, 2001-06
- Frozen fresh-baked bread/rolls/biscuits
- Figure 10: FDM sales of frozen fresh-baked bread/rolls/biscuits, at current and constant prices, 2001-06
- Figure 11: Graph: FDM sales of frozen fresh baked bread/rolls/biscuits, at current and constant prices, 2001-06
- Refrigerated and frozen cookie/brownie dough
- Figure 12: FDM sales of refrigerated and frozen cookie/brownie dough, at current and constant prices, 2001-06
- Figure 13: Graph: FDM sales of refrigerated and frozen cookie/brownie dough, at current and constant prices, 2001-06
- Refrigerated biscuit dough
- Figure 14: FDM sales of refrigerated biscuit dough, at current and constant prices, 2000-06
- Figure 15: Graph: FDM sales of refrigerated biscuit dough, at current and constant prices, 2001-06
- Refrigerated pastry/dumpling dough
- Figure 16: FDM sales of refrigerated pastry/dumpling dough, at current and constant prices, 2000-06
- Figure 17: Graph: FDM sales of refrigerated pastry/dumpling dough, at current and constant prices, 2001-06
- Refrigerated bread/roll/bun dough
- Figure 18: FDM sales of refrigerated bread/roll/bun dough, at current and constant prices, 2000-06
- Figure 19: Graph: FDM sales of refrigerated bread/roll/bun dough, at current and constant prices, 2000-06
- Frozen bread/roll/pastry dough
- Figure 20: FDM sales of frozen bread/roll/pastry dough, at current and constant prices, 2001-06
- Figure 21: Graph: FDM sales of frozen bread/roll/pastry dough, at current and constant prices, 2001-06
- Supply Structure
- Company and brand sales
- Figure 22: Manufacturer FDM sales of refrigerated and frozen dough in the U.S., 2005 and 2006
- Frozen fresh baked bread/rolls/biscuits
- Figure 23: Manufacturer brand FDM sales of frozen fresh baked bread/rolls/biscuits in the U.S., 2005 and 2006
- Refrigerated and frozen cookie/brownie dough
- Figure 24: Manufacturer brand FDM sales of refrigerated and frozen cookie/brownie dough in the U.S., 2005 and 2006
- Refrigerated biscuit dough
- Figure 25: Manufacturer brand FDM sales of refrigerated biscuit dough in the U.S., 2005 and 2006
- Refrigerated pastry/dumpling dough
- Figure 26: Manufacturer brand FDM sales of Refrigerated pastry/dumpling dough in the U.S., 2005 and 2006
- Figure 27: Manufacturer brand FDM sales of refrigerated bread/roll/bun dough in the U.S., 2005 and 2006
- Figure 28: Manufacturer brand FDM sales of frozen bread/roll/pastry dough in the U.S., 2005 and 2006
- Profiles of major manufacturers
- Nestlé
- General Mills/Pillsbury
- Pepperidge Farm
- Private label companies
- Figure 29: U.S. new product launches branded vs. private label refrigerated and frozen dough, January 2001-January 2007
- T. Marzetti Co.
- Advertising and Promotion
- General Mills/Pillsbury
- Focus on Pillsbury crescent rolls -- Lang holiday dinner
- Figure 30: Pillsbury crescent rolls--Lang holiday dinner, 2006
- Focus on Pillsbury crescent rolls--Recipes
- Figure 31: Pillsbury crescent rolls--recipes, 2006
- Focus on Pillsbury Grands Biscuit
- Figure 32: Pillsbury Grands Biscuit, 2006
- Focus on Pillsbury pie crust
- Figure 33: Pillsbury pie crust, 2006
- Nestlé
- Retail Distribution
- Overview
- Figure 34: U.S. retail sales of refrigerated and frozen dough, by channel, 2005 and 2006
- Supermarkets
- Figure 35: Supermarket sales of refrigerated and frozen dough, at current and constant prices, 2001-06
- Other channels
- Figure 36: Other channel sales of refrigerated and frozen dough, at current and constant prices, 2001-06
- The Consumer
- Introduction
- Summary
- Snapshot: Incidence of use
- Snapshot: Dough types
- Snapshot: Refrigerated and frozen dough brands
- Snapshot: Refrigerated and frozen dough usage frequency
- Incidence of purchase of bakery products
- Figure 37: Incidence of purchase of bakery products in previous month, by type, by gender, January 2007
- Figure 38: Incidence of purchase of bakery products in previous month, by type, by age, January 2007
- Figure 39: Incidence of purchase of bakery products in previous month, by type, by household income, January 2007
- Figure 40: Incidence of purchase of bakery products in previous month, by type, by race/ethnicity, January 2007
- Figure 41: Incidence of purchase of bakery products in previous month, by type, by number of people in the household, January 2007
- Figure 42: Incidence of purchase of bakery products in previous month, by type, by region, January 2007
- Detailed purchase habits for specific types of dough products
- Figure 43: Reasons for buying specific types of refrigerated and frozen dough products, January 2007*
- Mainly for children or teens
- Incidence of purchase of refrigerated and frozen dough products
- Figure 44: Incidence of household usage of refrigerated and frozen dough products, May 2005-June 2006
- Figure 45: Incidence of purchase of refrigerated and frozen dough products, by gender, May 2005-June 2006
- Figure 46: Incidence of purchase of refrigerated and frozen dough products, by age, May 2005-June 2006
- Figure 47: Incidence of purchase of refrigerated and frozen dough products, by race/ethnicity, May 2005-June 2006
- Figure 48: Incidence of purchase of refrigerated and frozen dough products, by number of people in the household, May 2005-June 2006
- Cohort analysis
- Figure 49: Incidence of purchase of refrigerated and frozen dough products, by key user cohorts, May 2005-June 2006
- Brand purchase of refrigerated and frozen dough
- Figure 50: Brand purchase of refrigerated and frozen dough products, by age, May 2005-June 2006
- Figure 51: Brand purchase of refrigerated and frozen dough products, by race/ethnicity, May 2005-June 2006
- Figure 52: Brand purchase of refrigerated and frozen dough products, by number of people in the household, May 2005-June 2006
- Figure 53: Brand purchase of refrigerated and frozen dough products, by key cohort, May 2005-June 2006
- Heavy, medium, and light users
- Figure 54: Heavy, medium and light users of refrigerated and frozen dough products, May 2005-June 2006
- Figure 55: Heavy, medium and light users of refrigerated and frozen dough products, by age, May 2005-June 2006
- Figure 56: Heavy, medium and light users of refrigerated and frozen dough products, by race/ethnicity, May 2005-June 2006
- Figure 57: Heavy, medium and light users of refrigerated and frozen dough products, by household income, May 2005-June 2006
- Figure 58: Heavy, medium and light users of refrigerated and frozen dough products, by number of people in the household, May 2005-June 2006
- Figure 59: Heavy, medium and light users of refrigerated and frozen dough products, by region, May 2005-June 2006
- Figure 60: Heavy, medium and light users of refrigerated and frozen dough products, by key cohort, May 2005-June 2006
- Purchase behavior and motivators for bakery products
- Figure 61: Purchase behavior and motivators for buying bakery products, by gender, January 2007
- Figure 62: Purchase behavior and motivators for buying bakery products, by age, January 2007
- Figure 63: Purchase behavior and motivators for buying bakery products, by race/ethnicity, January 2007
- Attitudes towards cooking and bakery products
- Figure 64: Attitudes towards cooking and bakery products, by gender, January 2007
- Figure 65: Attitudes towards cooking and bakery products, by age, January 2007
- Figure 66: Attitudes towards cooking and bakery products, by race/ethnicity, January 2007
- Figure 67: Attitudes towards cooking and bakery products, by number of people in the household, January 2007
- Does "cooking from scratch" include refrigerated or frozen dough?
- Figure 68: Use of refrigerated or frozen dough in "cooking from scratch", by demographics, January 2007
- Future and Forecast
- Future trends
- In-store bakeries and QSR sales expected to continue challenging the market
- Stagnant teen and children population hinders growth
- Figure 69: Household usage of refrigerated or frozen dough products, by presence of children in the household, 2001-06
- Figure 70: Households with and without children under age 18 combined with usage data, 2001-06
- Innovation and convenience critical for growth
- Ethnic breads have room to rise
- Market forecast
- Refrigerated and frozen dough
- Figure 71: Forecast of total U.S. retail sales of refrigerated and frozen dough, at current and constant prices, 2006-11
- Figure 72: Forecast of U.S. FDM retail sales of frozen fresh baked bread/rolls/biscuits, at current and constant prices, 2006-11
- Figure 73: Forecast of U.S. FDM retail sales of refrigerated/frozen cookie/brownie dough, at current and constant prices, 2006-11
- Figure 74: Forecast of U.S. FDM retail sales of refrigerated biscuit dough, at current and constant prices, 2006-11
- Figure 75: Forecast of U.S. FDM retail sales of refrigerated pastry/dumpling dough, at current and constant prices, 2006-11
- Figure 76: Forecast of U.S. FDM retail sales of refrigerated bread/roll/bun dough, at current and constant prices, 2006-11
- Figure 77: Forecast of U.S. FDM retail sales of frozen bread/roll/pastry dough, at current and constant prices, 2006-11
- Appendix: Trade Associations
- Appendix: New Product Briefs
