Abstract
This report gives industry marketers, manufacturers and retailers the information they need to make informed decisions in tailoring marketing messages to varied consumers and launching new products that are timely and on-trend. Discussed are retail strategies that could help invigorate sales in this mature market. Such issues include:
- How the market is challenged from the increasing number of beverages, such as energy drinks, sports drinks, fruit-flavored juices, bottled waters, and flavored waters.
- Capitalizing on fruit juice' s inherent qualities and healthfulness through positive media attention.
- Blending fruit juice flavors to maximize functional qualities while catering to the demand for super-premium juices.
- Understanding how consumer demand for convenience instigates packaging trends, helping manufacturers better position fruit juices against competing beverages.
- The variables imposed by conditions beyond the market' s control-for example, poor weather and disease to fruit crops-and their impact on the market.
- Which segments of the fruit juice market are growing sales and which are not-and more imperatively, why.
- Which household members drink fruit juice and when.
- Why some consumers avoid fruit juice consumption and where opportunities lie to bring them into the category.
- Attitudes and opinions of fruit juice consumers, including product interest, health claims and beliefs.
Throughout the report, Mintel uses its proprietary consumer research, statistical analysis, and other information such as the Mintel Global New Products Database. Through both primary and secondary research, Mintel provides actionable insights for the fruit juice market on the issues listed above and on many other industry matters.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Terms
- Executive Summary
- Market at a glance
- Market trends important to growth
- Aseptic juice attains maximum growth among all six segments
- Top five manufacturers account for 57% of market share
- Supermarkets command nearly all sales
- Consumers in the juice market
- Who drinks fruit juice?
- When do they drink it?
- The non-fruit juice consumer
- Attitudes and opinions of the fruit juice consumer
- Household penetration of juice and other drinks
- Market Drivers
- Health concerns affect product innovation and fruit juice sales
- Obesity concerns--major criterion in choosing beverages
- Figure 1: Reasons for not drinking fruit juice, October 2006
- Figure 2: Percentage of population who are overweight or obese, 20-74 years of age, 1988-2004
- Juices that provide functional health benefits attract consumers
- Natural and organic claims draw consumers' attention
- Children and teens impact sales of fruit juice
- Obesity in children on the rise--thwarting fruit juice sales
- Figure 3: Prevalence of overweight and obesity among children aged 6-19, 1971-2002
- Households with children impact consumption of fruit juice
- Figure 4: Household consumption of fruit juice, by presence of children, May 2005-June 2006
- Figure 5: Household consumption of fruit juice, by presence of children, May 2005-June 2006
- Figure 6: Households with children under age 18 present, 2001-05
- Figure 7: U.S. children and teen population and projections, 2002-12
- Super-premium juices create market opportunity
- Population diversity benefits fruit juice market
- Figure 8: Household juice consumption, by ethnicity/race, May 2005--June 2006
- Figure 9: Household consumption of fruit juice, by race/ethnicity, May 2005-June 2006
- Figure 10: Population by race and Hispanic origin, 2001-11
- Competition from other beverages
- Figure 11: Reasons for not drinking fruit juice, October 2006
- Poor or limited crop quantities lead to increasing prices of fruit juice
- Market Size and Trends
- Market size
- Figure 12: Total U.S. sales of fruit juices at current and constant prices, 2001-06
- Wal-Mart estimate
- Market trends
- Health trends target functional and organic properties
- Figure 13: New product* launches, by type of claim, 2006
- Flavor trends fuel growth of super-premium juice offerings
- Figure 14: New product* launches, by flavor, 2006
- Market Segmentation
- Introduction
- FDM sales of fruit juice segmented by form
- Figure 15: FDM sales of fruit juices, segmented by product form, 2004 and 2006
- Refrigerated juices
- Figure 16: FDM sales of refrigerated juices, at current and constant prices, 2001-06
- Bottled juices
- Figure 17: FDM sales of bottled juices, at current and constant prices, 2001-06
- Frozen juices
- Figure 18: FDM sales of frozen juices, at current and constant prices, 2001-06
- Canned juices
- Figure 19: FDM sales of canned juices, at current and constant prices, 2001-06
- Aseptic juices
- Figure 20: FDM sales of aseptic juices, at current and constant prices, 2001-06
- Juice concentrate
- Figure 21: FDM sales of juice concentrate, at current and constant prices, 2001-06
- FDM sales of fruit juice segmented by flavor
- Figure 22: FDM sales of fruit juices, segmented by flaovr*, 2004 and 2006
- Orange juice
- Figure 23: FDM sales of orange juice, at current and constant prices, 2001-06
- Apple juice
- Figure 24: FDM sales of apple juice, at current and constant prices, 2001-06
- Blended fruit juices
- Figure 25: FDM sales of blended fruit juices, at current and constant prices, 2001-06
- Grape juice
- Figure 26: FDM sales of grape juice, at current and constant prices, 2001-06
- Cranberry/cranberry juice blend
- Figure 27: FDM sales of cranberry juice/blends, at current and constant prices, 2001-06
- Grapefruit juice
- Figure 28: FDM sales of grapefruit juice, at current and constant prices, 2001-06
- Other fruit juices
- Figure 29: FDM sales of other fruit juices, at current and constant prices, 2001-06
- Supply Structure
- Companies and brands
- Figure 30: FDM manufacturer sales of fruit juices in the U.S., 2005 and 2006
- FDM manufacturer sales of refrigerated juices
- Figure 31: Manufacturer and brand FDM sales of refrigerated juices in the U.S., 2005 and 2006
- FDM manufacturer sales of bottled juices
- Figure 32: Manufacturer and brand FDM sales of bottled juices in the U.S., 2005 and 2006
- FDM manufacturer sales of frozen juices
- Figure 33: Manufacturer and brand FDM sales of frozen juices in the U.S., 2005 and 2006
- FDM manufacturer sales of canned juices
- Figure 34: Manufacturer and brand FDM sales of canned juices in the U.S., 2005 and 2006
- FDM manufacturer sales of aseptic juices
- Figure 35: Manufacturer and brand FDM sales of aseptic juices in the U.S., 2005 and 2006
- FDM manufacturer sales of juice concentrate
- Figure 36: Manufacturer and brand FDM sales of juice concentrate in the U.S., 2005 and 2006
- Company profiles
- PepsiCo, Inc.
- The Coca-Cola Company
- Nestlé USA
- Florida' s Natural Growers
- Welch Foods Inc.
- Advertising and Promotion
- The Coca-Cola Company
- Figure 37: Coca-Cola' s Minute Maid fruit juice, TV ad, 2006
- Figure 38: Coca-Cola' s Simply Orange orange juice TV ad, 2006
- Kraft Foods Inc.
- Figure 39: Kraft' s Capri Sun Fruit Waves TV ad, 2006
- Nestlé USA
- Figure 40: Nestlés Juicy Juice--two TV ads, 2006
- Ocean Spray
- Figure 41: Ocean Spray cranberry juice--two TV ads, 2006
- Retail Distribution
- Introduction
- Figure 42: U.S. retail sales of fruit juice, by channel, 2004 and 2006*
- Supermarkets
- Figure 43: U.S. supermarket sales of fruit juice, at current and constant prices, 2001-06
- Convenience stores
- Figure 44: U.S. convenience stores sales of fruit juice, at current and constant prices, 2001-06
- The Consumer
- Introduction
- Capsule summary
- Household fruit juice consumption
- Figure 45: Household juice consumption, by age, May 2005--June 2006
- Figure 46: Household juice consumption, by ethnicity/race, May 2005--June 2006
- Figure 47: Household juice consumption, by presence of children in household, May 2005--June 2006
- Types of orange juice used
- Figure 48: Types orange juice used in household, by type and by additive, May 2005--June 2006
- How many glasses of orange juice are consumed daily?
- Figure 49: Number of glasses of orange juice drunk each day in household, May 2005--June 2006
- Brands of orange juice used
- Figure 50: Brands of fruit juice, by ethnicity/race, May 2005--June 2006
- Who is drinking juice in American households?
- Figure 51: Who in the household drinks juice, October 2006
- When do adults drink fruit juice?
- Figure 52: Occasions adults drink fruit juice, by gender, October 2006
- Figure 53: Occasions adults drink fruit juice, by presence of children, October 2006
- When do kids and teens drink juice?
- Figure 54: Occasions kids and teens drink fruit juice, October 2006
- Reasons for not drinking juice
- Figure 55: Reasons for not drinking juice, by gender, October 2006
- Figure 56: Reasons for not drinking juice, by age, October 2006
- Figure 57: Reasons for not drinking juice, by household income, October 2006
- Attitudes and opinions of the fruit juice consumer
- Figure 58: Attitudes and opinions on juice and juice drinking, by gender, October 2006
- Figure 59: Attitudes and opinions on juice and juice drinking, by age, October 2006
- Figure 60: Attitudes and opinions on juice and juice drinking, by ethnicity/race, October 2006
- Figure 61: Attitudes and opinions on juice and juice drinking, by presence of children in household,
- Awareness of fruit juice' s health claims
- Figure 62: Awareness and belief in juice related health claims, by gender, October 2006
- Figure 63: Awareness and belief in juice related health claims, by age, October 2006
- The teenage beverage consumer
- Figure 64: Teen beverage consumption, by gender & age, May 2005--June 2006
- The child juice consumer
- Figure 65: Children' s juice consumption, by gender, May 2005--June 2006
- Future and Forecast
- Future trends
- Demographic Influences
- Kids and teens
- Increasing ethnic diversity
- Increased awareness of health and diet impact future growth
- Single-serve format is going to be more popular
- Market forecast
- Fruit juices
- Figure 66: Forecast of total U.S. sales of fruit juice, at current and constant prices, 2006-11
- Refrigerated juices
- Figure 67: Forecast of U.S. sales of refrigerated juice, at current and constant prices, 2006-11
- Bottled juices
- Figure 68: Forecast of U.S. sales of bottled juice, at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
- Appendix: New Product Briefs
