Abstract
This report gives industry marketers, manufacturers, retailers, and investment professionals what they need to know to broaden their understanding of the dynamic slimming meals market. It also shares insights to help grow sales to both existing and new customers. For example, the report:
- Analyzes consumer category trends and how they help shape attitudes toward slimming
- Details consumers' attitudes toward weight management and tracks corresponding product introductions
- Studies female consumers and how their eating patterns affect the market
- Provides actionable analysis of competitive products, such as cereal, nuts, and dairy foods
- Explores new marketing opportunities centered on consumer lifestyles and wellness trends.
To do so, Mintel relies on its own proprietary consumer research and product database information, as well as statistical analysis and thorough primary and secondary research. These give industry participants a competitive edge in formulating, positioning, and marketing frozen snacks.
The report breaks the market down into its parts-frozen slimming meals, meal replacement drinks and sports and energy bars-to provide segment-specific brand and sales analysis.
Slimming foods include food products marketed to promote weight loss or weight maintenance. The primary category in this market is made up of frozen meals under the brand names Weight Watchers, Lean Cuisine, Lean Gourmet and Healthy Choice. The brand Lean Pockets is also included.
Other products touched upon in this report include meal replacement bars, sports and energy bars and weight control drinks. While sports and energy bars are not positioned as weight loss products, Mintel has included them in this report because some consumers use them as meal replacements.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The bottom line
- Slimming meals dominated by low calorie frozen entrées
- Niche markets support some key players in meal replacement drinks and bars
- Numerous ad strategies
- Supermarkets control more than half of all category sales
- Some growth possible among Hispanic and male markets
- The future may bring slimming meals for kids
- Forecast
- Market Drivers
- Six in ten Americans need to lose weight
- Figure 1: Eating patterns and self-assessed weight situation, April-May
2006
- Women more likely to diet and drive the category
- Figure 2: Reasons for using liquid breakfast/nutritional supplements, by
gender, May 2005-June 2006
- Figure 3: eClip: Use of frozen slimming meals for light dinner, 2005
- Figure 4: eClip: Frozen slimming meals for mom, 2005
- Figure 5: Female population by age, 2002-12
- Category innovations make slimming meals seem healthier, tastier, easier
- The category' s competition
- Weight loss tablets
- "Lighter" meals from quick service restaurants
- Figure 6: New menu items with low calorie, low-fat and/or light claim at
QSRs or fast casual restaurants, 2004-06
- Blurring the bar category
- Cereal products promise weight loss benefits
- Dairy products that burn fat?
- Nuts compete with nutrition bars
- Market Size and Trends
- Market size
- Figure 7: U.S. sales of slimming meals, at current and constant prices,
2001-06
- Wal-Mart estimate
- Market trends
- Have your cake and lose weight, too
- Organic bars on the rise
- Figure 8: U.S. Natural channel sales of bars by organic content, 2004-06
- Raw bars
- Low glycemic index to lessen hunger pangs
- Market Segmentation
- Introduction
- Overview
- Figure 9: FDM sales of slimming meals, segmented by type, 2004 and 2006
- Frozen slimming meals
- Figure 10: FDM sales of frozen slimming meals, at current and constant
prices, 2001-06
- Meal replacement drinks
- Figure 11: FDM sales of meal replacement drinks, at current and constant
prices, 2001-06
- Sports and energy bars
- Figure 12: FDM sales of sports and energy bars, at current and constant
prices, 2001-06
- Supply Structure
- Introduction
- Figure 13: eClip: Lean Cuisine as a substitute for Smart Ones, 2005
- Companies and brands
- Figure 14: Manufacturer FDM sales of slimming meals in the U.S., 2005
and 2006
- Frozen slimming meals
- Figure 15: Manufacturer brand FDM sales of frozen slimming meals in the
U.S., 2005 and 2006
- Meal replacement drinks
- Figure 16: Manufacturer brand FDM sales of meal replacement drinks in
the U.S., 2005 and 2006
- Sports and energy bars
- Figure 17: Manufacturer brand FDM sales of sports and energy bars in the
U.S., 2005 and 2006
- Profiles of major manufacturers
- Nestl
- Heinz
- Abbott
- ConAgra
- Unilever
- Kraft
- Novartis
- Advertising and Promotion
- Nestl
- Stouffer' s Lean Cuisine
- Figure 18: Television ad for Lean Cuisine Spa Cuisine, 2006
- Lean Pockets
- PowerBar
- Figure 19: Television ad for PowerBar' s Pria, 2006
- Abbott Laboratories
- ConAgra
- Unilever (Slim-Fast)
- Figure 20: Television ad for Slim-Fast High Protein, 2006
- Figure 21: Television ad for Slim-Fast Optima, 2006
- Kraft
- Figure 22: Television ad for Kraft South Beach Diet meals, 2006
- Retail Distribution
- Introduction
- Figure 23: U.S. retail sales of slimming meals, by channel, 2004 and 2006
- FDM channels
- Figure 24: U.S. supermarket sales of slimming meals, at current and
constant prices, 2001-06
- Natural food stores
- Figure 25: U.S. natural channel sales of slimming meals, at current and
constant prices, 2003-06
- The Consumer
- Introduction
- Summary
- Household consumption of frozen meals
- Figure 26: Household consumption of frozen complete dinners, May
2005-June 2006
- Brands of frozen slimming meals consumed
- Figure 27: Brands of frozen slimming meals used, May 2005-June 2006
- Figure 28: Brands of frozen slimming meals used, by household income,
May 2005-June 2006
- Figure 29: Brands of frozen slimming meals used, by cohort, May
2005-June 2006
- Personal consumption of low calorie frozen foods
- Figure 30: Personal consumption of low calorie frozen foods, by type,
October 2006
- Figure 31: Personal consumption of low calorie frozen foods, by gender,
October 2006
- Figure 32: Personal consumption of low calorie frozen foods, by age,
October 2006
- Figure 33: Personal consumption of low calorie frozen foods, by
household income, October 2006
- Figure 34: Personal consumption of low calorie frozen foods, by
race/ethnicity, October 2006
- Primary reasons for eating low calorie frozen meals
- Figure 35: Primary reason for consuming low calorie frozen meals,
October 2006
- Figure 36: Primary reason for consuming low calorie frozen foods, by
age, October 2006
- Figure 37: Primary reason for consuming low calorie frozen foods, by
household income, October 2006
- Usage frequency of low calorie frozen meals
- Figure 38: frequency of eating low calorie frozen meals, by age, October
2006
- Figure 39: frequency of eating low calorie frozen meals, by
race/ethnicity, October 2006
- Opinions of specific low calorie frozen meal brands
- Figure 40: Attitudes towards brands of frozen slimming meals, October
2006
- Interest in gourmet, "all natural," and refrigerated low calorie meals
- Figure 41: Interest in specific low calorie meals, October 2006
- Figure 42: Interest in specific low calorie meals, by key demographics,
October 2006
- Lighter, larger meals vs. richer, small meals: consumer preferences
- Figure 43: Type of low calorie frozen meal preferred, October 2006
- Diet shake/smoothie and diet snack bar consumption
- Figure 44: Personal consumption of diet shakes/smoothies and diet snack
bars, by gender, October 2006
- Figure 45: Personal consumption of diet shakes/smoothies and diet snack
bars, by race/ethnicity, October 2006
- How brands of diet shakes/smoothies and diet snack bars are selected
- Figure 46: How brands of diet shakes/smoothies and diet snack bars are
selected, October 2006
- Brands of meal replacement drinks consumed
- Figure 47: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, May 2005-June 2006
- Figure 48: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by gender, May 2005-June 2006
- Figure 49: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by age, May 2005-June 2006
- Figure 50: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by race/ethnicity, May 2005-June 2006
- Figure 51: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by key user cohorts, May 2005-June 2006
- Brands of energy/diet snack bars consumed
- Figure 52: Brands of energy/diet snack bars used, by gender, May
2005-June 2006
- Figure 53: Brands of energy/diet snack bars used, by age, May 2005-June
2006
- Figure 54: Brands of energy/diet snack bars used, by region, May
2005-June 200
- Figure 55: Brands of energy/diet snack bars used, by key user cohort,
May 2005-June 2006
- Future and Forecast
- Future trends
- More extensions and greater visibility for slimming meal brands
- Slimming meals for kids?
- Trends in diet plans will shape slimming meals market
- Figure 56: Consumer awareness of commercial weight loss programs, by
gender, October 2005
- Will frozen slimming meals borrow Southern recipes?
- Figure 57: Obesity rates, by region, 1991-2000
- Market forecast
- Slimming meals
- Figure 58: Forecast of total U.S. sales of slimming meals, at current
and constant prices, 2006-11
- Frozen slimming meals
- Figure 59: Forecast of U.S. FDM sales of frozen slimming meals, at
current and constant prices, 2006-11
- Meal replacement drinks
- Figure 60: Forecast of U.S. FDM sales of meal replacement drinks, at
current and constant prices, 2006-11
- Sports and energy bars
- Figure 61: Forecast of U.S. FDM sales of sports and energy bars, at
current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
- Appendix: Simmons Cohorts
- Figure 62: Married couples cohorts
- Figure 63: Single women cohorts
- Figure 64: Single men cohorts
- Appendix: New Product Briefs
- ConAgra Foods: Healthy Choice Beef Stroganoff with Apple Crisp Dessert
- Unilever Bestfoods: Slim-Fast Optima Creamy Milk Chocolate Shake
- Kraft Foods: South Beach Diet Vanilla Crème Meal Replacement Bars
- Michelina' s: Michelina' s Lean Gourmet Whole Grain Rice
- ZonePerfect: Zone Perfect All Natural Strawberry Yogurt Bar
- Nestlé Lean Cuisine Brick Oven Style Garlic and Chicken Pizza
- Michelina' s: Michelina' s Lean Gourmet Whole Wheat Penne Primavera
- Synergy Plus: Carbwise High Protein Bar
- Nestlé Lean Cuisine Spa Cuisine Classics Salmon with Lemon Dill Sauce
- Unilever: Slim-Fast High Protein Bars
- Heinz: Weight Watchers Smart Ones Bistro Selections Chicken Enchiladas
- ConAgra Foods: Healthy Choice Turkey Breast with Cherry Crisp Dessert
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