英國胃腸藥動向：2006年

Abstract

This report examines the market for OTC gastro-intestinal (GI) remedies, last reported by Mintel in November 2004. Since then, market values have grown, albeit at a slower pace than at the start of the decade. A lack of NPD has limited opportunities for market growth and the market is also beginning to feel the pinch of own label development as well as competitive pricing now that more GI products are sold as GSL. On a brighter note, there has been some evidence of consumers trading up into improved formulae and convenience propositions.

The report examines the following hypothesis: Economic and socio-demographic indicators favour future market development particularly if suppliers can bring new and younger consumers into the category by persuading them of the benefits of treatment.

Table of Contents

• Issues in the Market
• Definition
• Market in Brief
• Market growth slows
• Own label emerging
• Stomach remedies upset growth
• Corporate consolidation continues
• Food -- a love/hate relationship
• Eldest buy remedies
• Non-use high
• Communication expenditure falls back
• Future set for growth
• Internal Market Environment
• Incidence of ailments -- who' s suffering?
  • Figure 1: Selected complaints suffered from in the last 12 months, 2002-06
• Young habits
• Indigestion for all
• Changing lifestyles triggering ailments
• British eating habits never out of the spotlight
• Fine dining gourmet eating is growing...
  • Figure 2: Agreement with selected lifestyle statements on food, 2002-06
• The new foodies
• ...while takeaways are hugely popular
  • Figure 3: Consumption of takeaway foods in the last 12 months, 2002-06
• Fragmentation of mealtimes....
• ... triggering more ailments
• The cult of the slim
• Is it media driven?
  • Figure 4: Adults who are trying to slim, 2002-06
• A balancing act
• Laxative abuse
• Booze Britain
  • Figure 5: Consumption of alcoholic drinks, 2001-06
• Stress and anxiety
  • Figure 6: Agreement with statements "My life is stressful", June 2006
• Holidays
  • Figure 7: Domestic and overseas holiday volume, 2001-06
• Broader Market Environment
• Ageing population fuelling growth...
  • Figure 8: Changes in UK population, by age, 2001-06
• ...as is the rise in 15-24s
• More ABs = greater affluence
  • Figure 9: Changes in UK population, 2001-06
• Competitive Context
  • Figure 10: Summary of market strategies in other well-being markets, 2006
• Strengths and Weaknesses in the Market
• Market Value and Forecast
  • Figure 11: UK retail sales of gastro intestinal remedies, 2001-06
• A hiccup in the market
• Countervailing trends
• NPD slows
  • Figure 12: UK OTC gastro-intestinal remedies market, by sector, 2002-06
• Growth patchy
• Forecast and future trends
• Positive movements in the market
  • Figure 13: Forecast of the anti-diarrhoeals market, by type, at current prices, 2001-11
  • Figure 14: Forecast of the anti-diarrhoeals market, by type, at constant 2006 prices, 2001-11
• Rise in own label
• More added value growth
• Favourable demographics fuelling growth
• Factors incorporated in the forecast
• Segment Performance
  • Figure 15: UK retail sales gastro-intestinal remedies by sector, 2001-06
• Indigestion and heartburn remedies
  • Figure 16: UK retail sales of indigestion/heartburn remedies, 2001-06
• Lack of NPD stalls market
• Prices forced down
• Relaunches give sector a second wind
• Laxatives
  • Figure 17: UK retail sales of laxatives, 2001-06
• Frequency aids laxatives growth
• Brand activity stimulates greater segmentation
• More slimming driving market
• Anti-diarrhoeals
  • Figure 18: UK retail sales of anti-diarrhoeals, 2001-06
• Modern life fuels demand
• Stomach upset remedies
  • Figure 19: UK retail sales of stomach upset remedies, 2001-06
• Stomach upset remedies lose their fizz
• The yoghurt challenge
• IBS remedies
  • Figure 20: UK retail sales of IBS remedies, 2001-06
• Increased incidence grows sales
• Market Share
  • Figure 21: Company share for total market, 2006
• Indigestion/heartburn remedies
  • Figure 22: Manufacturer/brand shares in indigestion/heartburn remedies, 2002, 2004 and 2006
• Big brands dominate
• Laxatives
  • Figure 23: Manufacturer/brand shares in laxatives, 2002, 2004 and 2006
• Growth for all
• Anti-diarrhoeals
  • Figure 24: Manufacturer/brand shares in anti-diarrhoeals, 2002, 2004 and 2006
• Imodium runs away with sales
• Stomach upset remedies
  • Figure 25: Manufacturer/brand shares in stomach upset remedies, 2002, 2004 and 2006
• Category stagnates
• IBS remedies
  • Figure 26: Manufacturer/brand shares in IBS remedies, 2002, 2004 and 2006
• Increased competition
• Companies and Products
  • Figure 27: Brand map for the gastro-intestinal remedies market, 2006
• Bayer plc
• Boehringer Ingelheim UK
• Forest Laboratories UK Ltd
• GlaxoSmithKline plc
• McNeil Ltd (Johnson & Johnson)
• Reckitt Benckiser plc
• Thornton & Ross Ltd
• Other companies
• Own label
• Brand Communication and Promotion
  • Figure 28: Main monitored media spend, 2001-06*
• Adspend falls
• Big spenders
• Media spend -- by seasonal variations
  • Figure 29: Main monitored media spend, by quarter, 2005
• Xmas excesses good for market
• Media spend -- by media type
  • Figure 30: Main monitored media spend by media outlet, 2005
• TV reaches the masses
• Channels to Market
• Even distribution spread
  • Figure 31: Retail sales of OTC gastro-intestinal remedies by type of outlet, 2004 and 2006
• Equal shares for pharmacy and grocery....
• ... but grocers eye future sales
  • Figure 32: Estimated retail sales of gastro-intestinal remedies by product sector and type of outlet, 2006
• Embarrassment promotes self-selection
• Pharmacist advice still important
• Consumer 1 -- Usage and Frequency
• Usage and penetration
• Indigestion/heartburn and stomach remedies
  • Figure 33: Usage of indigestion/heartburn and stomach remedies, 2002-06
• Increased efficacy cuts frequency of need
• Overall usage higher amongst older consumers
  • Figure 34: Usage of indigestion/heartburn and stomach remedies by age 2006
• Women are the heaviest users
  • Figure 35: Heavy usage of indigestion/heartburn and stomach remedies, by age, 2006
• Usage is ailment driven
  • Figure 36: Usage of indigestion/heartburn and stomach remedies, by complaints suffered from in the last 12 months, 2006
• Encouraging treatment will ensure future growth
• Usage by lifestyle statements
  • Figure 37: Usage of indigestion/heartburn and stomach remedies, by agreement with selected lifestyle statements on food, 2006
• Gourmets avoid excesses
• Usage by consumption of takeaway food
  • Figure 38: Usage of indigestion/heartburn and stomach remedies, by consumption of takeaway foods, 2006
• Takeaway lifestyle
• Tablets are the most popular formats
  • Figure 39: Types of indigestion/heartburn and stomach remedies used, 2006
• Consumer 2 -- Who, What, Why?
• Attitudes to GI remedies
  • Figure 40: Attitudes to GI remedies, July 2006
• Suffering in silence
• Younger consumers let it pass
  • Figure 41: Agreement with statement ' I' ll ignore it until it goes naturally' , July 2006
• Targeted relief tops
• Product loyalty or convenience?
  • Figure 42: Agreement with statement ' I always tend to take the same thing/brand/product' , July 2006
• Product/brand familiarity greatest amongst older consumer groups
  • Figure 43: Agreement with statements ' I always tend to take the same thing/brand/product' and ' I go to my GP' , by Mintel' s Special Groups, July 2006
• Specific vs generic symptomatic care
  • Figure 44: Agreement with attitudinal statements ' I go to the medicine cabinet and take general pain killers' (eg paracetamol, ibuprofen) and ' I go to the medicine cabinet and take a remedy specifically designed for indigestion/stomach complaints' , by Mintel Special Groups, July 2006
• General attitudes to health
  • Figure 45: General attitudes towards health, July 2006
• Eat yourself better?
• Duvet vs doctor
• No role for functional foods?
  • Figure 46: Agreement with statements ' Prevention is better than cure that' s my motto' and ' With a healthy diet, you won' t get ill' , by socio-economic status, July 2006
• Men don' t get ill
• Appendix
• Introduction
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
• Incidence of complaints
  • Figure 49: Selected complaints suffered from in the last 12 months, by demographic sub-group, 2006
  • Figure 50: agreement with selected lifestyle statements, 1996-2005
  • Figure 51: Number of times per week consumers eat out/get takeaway for evening meal, November 2005
  • Figure 52: UK retail sales of alcoholic beverages, 2000-05
• Brand communication and promotion
• Laxatives
  • Figure 53: Main monitored media spend on laxatives, 2003-06
• Indigestion remedies
  • Figure 54: Main monitored media spend on indigestion remedies, 2003-06
• Consumer 1 -- Detailed demographics
• Usage
• Frequency
  • Figure 55: Usage of indigestion/heartburn and stomach remedies, by demographic sub-group, 2006
• Consumer 2 -- Detailed Demographics
• Attitudes and behaviours
  • Figure 56: General attitudes towards health, by detailed demographics, July 2006
  • Figure 57: Attitudes towards general healthcare, July 2005-06
  • Figure 58: Attitudes to GI remedies, by detailed demographics, July 2006
  • Figure 59: Attitudes to GI remedies, by detailed demographics, July 2006
  • Figure 60: attitudes to GI remedies, July 2006