Abstract
This report examines the attitudes and behavior of American adults ages 55 and older regarding pharmacies, as well as prescription and over-the-counter drugs. With the oldest of the Baby Boomers turning 60, the U.S. will have greater numbers of adults ages 55 and older than ever, making this group an important one to understand and study. Older Americans are also an especially important audience for companies in the healthcare, pharmacy and prescription markets, as well as OTC drug sectors. This report analyzes demographic data as well as proprietary survey data in order to determine attitudes and behaviors of adults aged 55 and older towards pharmacies and healthcare. It compares their attitudes and behavior to younger age groups and across other demographic characteristics such as income and race. It also examines relevant demographic trends among those ages 55 and older.
Specifically, this report analyzes population growth and demographic makeup of Baby Boomers, including gender distribution, median household income, and healthcare-related spending. It also provides an overview of key market drivers in this section, including rates of health insurance coverage; the impact of the Medicare Part D prescription drug benefit; and competitive factors in the U.S. pharmacy market.
It then analyzes extensive survey data regarding attitudes on health, healthcare providers and medication, as well as ailments suffered, including their severity and whether medications were used to treat them.
Custom research conducted only among those ages 55 and older reveals further attitudes regarding pharmacies, including the extent to which older adults rely on their advice and the features they would like to see in the pharmacies they use.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- In brief: older consumers' relationship to pharmacies and healthcare
- Healthcare spending is on the rise
- Complex insurance issues
- Robust pharmacy growth and competition
- Many older adults actively maintain their health
- Majority of older adults trust healthcare providers
- Older adults trust medication and pharmacies
- Older adults seek added pharmacy convenience features and value-added services
- Older adults more likely to be ill; less likely to suffer "contagious" ailments
- Demographics
- Continued growth of the older population
- Figure 1: U.S. population, by generation, 2006
- Figure 2: U.S. population projections, by age groups, 2000-10
- Longevity and medical consultation incidence impact women's effect on
healthcare market
- Figure 3: U.S. population by age and gender, 2004
- Income and spending
- Figure 4: Median household income, by age of householder, 2004
- Spending on health-related categories
- Figure 5: Average annual spending on healthcare by consumer units headed by people aged 55 or older, 2000 and 2004
- Figure 6: Average annual change in prescription drug expenditures, 1980-2003
- Market Drivers
- Introduction
- Health insurance coverage for older Americans
- Figure 7: Health insurance coverage by age, 2005
- Medicare Part D
- Plan D costs and compensation
- Pharmacy: retail overview
- Chain drug stores
- Figure 8: Largest U.S. drug store chains, by annual sales, 2005
- In-store pharmacies
- Figure 9: Largest grocery and discount store chain pharmacies, by sales, 2005
- Drug Advertising
- Figure 10: Top 10 drugs, by cost of promotion, 2005
- Television advertising analysis
- Focus on Aleve
- Figure 11: Bayer Aleve "Good News," 2006
- Focus on Lanacane
- Figure 12: Lanacane Anti-Itch, 2006
- Focus on Cialis
- Figure 13: Cialis ED medication, 2006
- Focus on Flomax
- Figure 14: Flomax medication, 2006
- Focus on Osteovalin
- Figure 15: Osteovalin--a natural alternative, 2006
- Focus on Actonel
- Figure 16: Actonel--Don't slump or you'll get your grandmother's hump, 2006
- Attitudes toward Health
- General attitudes toward health
- Figure 17: General attitudes on health, by age, May-June 2006
- Figure 18: General attitudes on health, by gender, May-June 2006
- Figure 19: General attitudes on health by 55+ adults, by gender, May-June 2006
- Figure 20: General attitudes on health, by race/ethnicity, May-June 2006
- Figure 21: General attitudes on health by 55+ adults, by race/ethnicity, May-June 2006
- Figure 22: General attitudes on health, by household income, May-June 2006
- Figure 23: General attitudes on health by 55+ adults, by household income, May-June 2006
- Attitudes on vitamins and alternative medicine
- Figure 24: Attitudes on vitamins and alternative medicine, by age, May-June 2006
- Figure 25: Attitudes on vitamins and alternative medicine, by gender, May-June 2006
- Figure 26: Attitudes on vitamins and alternative medicine, by race/ethnicity, May-June 2006
- Figure 27: Attitudes on vitamins and alternative medicine by 55+ adults, by race/ethnicty, May-June 2006
- Figure 28: Attitudes on vitamins and alternative medicine, by household income, May-June 2006
- Figure 29: Attitudes on vitamins and alternative medicine by 55+ adults, by household income, May-June 2006
- Health information behavior
- Figure 30: Health information research behavior, by age, May-June 2006
- Figure 31: Health information research behavior, by gender, May-June 2006
- Figure 32: Health information research behavior, by race/ethnicity, May-June 2006
- Figure 33: Health information research behavior by 55+ adults, by race/ethnicity, May-June 2006
- Figure 34: Health information research behavior, by household income, May-June 2006
- Figure 35: Health information research behavior by 55+ adults, by household income, May-June 2006
- Attitudes on drug advertising and brands
- Figure 36: Attitudes on drug advertising and brands, by age, May-June 2006
- Figure 37: Attitudes on drug advertising and brands, by gender, May-June 2006
- Figure 38: Attitudes on drug advertising and brands, by race/ethnicity, May-June 2006
- Figure 39: Attitudes on drug advertising and brands by 55+ adults, by race/ethnicity, May-June 2006
- Figure 40: Attitudes on drug advertising and brands, by household income, May-June 2006
- Attitudes and Behaviors toward Healthcare Providers
- Attitudes on healthcare providers
- Figure 41: Attitudes toward healthcare providers, by age, May-June 2006
- Figure 42: Attitudes toward healthcare providers, by gender, May-June 2006
- Figure 43: Attitudes toward healthcare providers by 55+ adults, by gender, May-June 2006
- Figure 44: Attitudes toward healthcare providers, by race/ethnicity, May-June 2006
- Figure 45: Attitudes toward healthcare providers by 55+ adults, by race/ethnicity, May-June 2006
- Figure 46: Attitudes toward healthcare providers, by household income, May-June 2006
- Figure 47: Attitudes toward healthcare providers by 55+ adults, by household income, May-June 2006
- Types of healthcare providers visited
- Figure 48: Healthcare providers consulted, by age, May-June 2006
- Figure 49: Healthcare providers consulted, by gender, May-June 2006
- Figure 50: Healthcare providers consulted, by race/ethnicity, May-June 2006
- Figure 51: Healthcare providers consulted, by household income, May-June 2006
- Attitudes on Medication and Pharmacies
- General attitudes on medication
- Figure 52: General attitudes on medication by age, May-June 2006
- Figure 53: General attitudes on medication by gender, May-June 2006
- Figure 54: General attitudes on medication by race/ethnicity, May-June 2006
- Figure 55: General attitudes on medication by race/ethnicity by 55+ adults, May-June 2006
- Figure 56: General attitudes on medication by household income, May-June 2006
- Figure 57: General attitudes on medication by household income by 55+ adults, May-June 2006
- Attitudes on prescription and OTC medication
- Figure 58: Attitudes on prescription and OTC medication by age, May-June 2006
- Figure 59: Attitudes on prescription and OTC medication by gender, May-June 2006
- Figure 60: Attitudes on prescription and OTC medication by race/ethnicity, May-June 2006
- Figure 61: 55+ adults' attitudes on prescription and OTC medication by race/ethnicity, May-June 2006
- Figure 62: Attitudes on prescription and OTC medication by household income, May-June 2006
- Prescription medication purchasing behavior
- Figure 63: Prescription medication purchases by 55+ adults, all demographic groups, September 2006
- Attitudes on pharmacist advice
- Figure 64: Attitudes on pharmacist advice by 55+ adults, by gender, September 2006
- Figure 65: Attitudes on pharmacist advice by 55+ adults, by age, September 2006
- Figure 66: Attitudes on pharmacist advice by 55+ adults, by household income, September 2006
- Figure 67: Attitudes on pharmacist advice by 55+ adults, by marital status, September 2006
- Health insurance coverage
- Figure 68: Health insurance coverage by 55+ adults, by gender, September 2006
- Figure 69: Health insurance coverage by 55+ adults, by age, September 2006
- Figure 70: Health insurance coverage by 55+ adults, by household income, September 2006
- Figure 71: Health Insurance coverage by 55+ adults, by marital status, September 2006
- Attitudes on individual pharmacy features
- Figure 72: Attitudes on pharmacy features by 55+ adults, by gender, September 2006
- Figure 73: Attitudes on pharmacy features by 55+ adults, by age, September 2006
- Figure 74: Attitudes on pharmacy features by 55+ adults, by household income, September 2006
- Figure 75: Attitudes on pharmacy features by 55+ adults, by marital status, September 2006
- Ailments and Medication: Behavior
- Cardiac and pulmonary ailments
- Figure 76: Experience with cardiac/pulmonary ailments by gender, May-June 2006
- Figure 77: Experience with cardiac/pulmonary ailments by age, May-June 2006
- Severe gastrointestinal ailments
- Figure 78: Experience with severe gastrointestinal ailments by gender, May-June 2006
- Figure 79: Experience with severe gastrointestinal ailments by age, May-June 2006
- Less severe gastrointestinal ailments
- Figure 80: Experience with less severe gastrointestinal ailments by gender, May-June 2006
- Figure 81: Experience with common gastrointestinal ailments by age, May-June 2006
- Respiratory ailments
- Figure 82: Experience with respiratory ailments by gender, May-June 2006
- Figure 83: Experience with respiratory ailments by age, May-June 2006
- Chronic pain ailments
- Figure 84: Experience with chronic pain ailments by gender, May-June 2006
- Figure 85: Experience with chronic pain ailments by age, May-June 2006
- Emotional/behavioral ailments
- Figure 86: Experience with emotional/behavioral ailments by gender, May-June 2006
- Figure 87: Experience with emotional/behavioral ailments by age, May-June 2006
- Sexual/urological ailments
- Figure 88: Experience with sexual/urological ailments by gender, May-June 2006
- Figure 89: Experience with sexual/urological ailments by age, May-June 2006
- Dermatological/topical ailments
- Figure 90: Experience with dermatological/topical ailments by gender, May-June 2006
- Figure 91: Experience with dermatological/topical ailments by age, May-June 2006
- Miscellaneous ailments
- Figure 92: Experience with miscellaneous ailments by gender, May-June 2006
- Figure 93: Experience with miscellaneous ailments by age, May-June 2006
