美國幼兒用OTC藥的市場

Abstract

The $635 million OTC pediatric medicines market shows all signs of continued growth, particularly as manufacturers roll out a wider range of children-only formulations that focus on ease of administration and long-lasting efficacy. In OTC Pediatrics-U.S., October2006, the first report of its kind from Mintel, a combination of close analysis of Mintel's own proprietary consumer research and of the Simmons NCS answers the questions, "Who is the OTC medicines consumer? How are more consumers attracted to the market? What product aspects are more or less preferred and why? What do consumers look for when purchasing OTC pediatric remedies?"

Especially trenchant is that the Hispanic population appears to mirror the population as a whole regarding usage, preferred delivery forms, and preferred brands. Moreover, higher household occupancy and more children in the household significantly impact usage and attitude towards OTC children's remedies. Mintel's evaluation of this range of consumer opinions enables the reader to understand and take advantage of how they affect the market.

As with any OTC remedies market, the OTC pediatric medicines industry depends largely on incidence of ailments among children. Mintel's research reveals that incidence is higher than ever, due to a range of reasons. These include children's developing immune systems; their close proximity to each other in schools, which promotes contagion; and, a growing pediatric trend towards overweight and obese children, who are more susceptible to pediatric disorders. Compounding this is the growing number of uninsured Americans, which means that many families must turn to self-diagnosis and self-care to offset rising health care costs.

This report includes children's strength OTC medicines, including:

• liquid and tablet internal analgesics
• liquid and tablet cold/flu/allergy remedies
• vitamins
• cough syrup and drops
• liquid and tablet gastrointestinal remedies
• other health remedies, including chest rubs, bedwetting remedies, ear care and ear drops, and motion sickness and gas remedies

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Executive Summary
• Snapshot of the market
• A challenging mix of market drivers
• Child population and incidence levels
• Lack of medical and prescription coverage
• Improved delivery systems and flavors
• Solid overall growth
• Gains for all segments but cold remedies
• Six leading manufacturers
• Print and TV still top media; Internet begins to impact
• Drug stores leading retailer; mass grows its business
• The consumer
• Population, self-care, and in-store clinics aid future sales
• Future market sales
• Market Drivers
• Incidence of pediatric ailments
• Influenza
  • Figure 1: Influenza seasonal severity, in the U.S., 2000/01-2005/06
• Hay fever
  • Figure 2: Average incidence of hay fever among children, by age, 2000-04
• Gastrointestinal ailments
• Pediatric obesity contributes to disorders
  • Figure 3: Prevalence of overweight children in the U.S., by age, 1976-2002
• Child population
  • Figure 4: U.S. child population projections, by age, 2001-11
• Lack of insurance fuels self-diagnosis and self-care
• Hispanic buying power
  • Figure 5: U.S. Hispanic population projections, by age, 2001-11
• Ease of compliance
• Pediatricians commonly advise against OTC remedies
• Usage appears to decline despite sales increases
  • Figure 6: Household use of OTC children' s medications, 2001-05
• Market Size and Trends
• Market size
  • Figure 7: Total U.S. retail FDM sales of OTC pediatrics, at current and constant prices, 2001-06
  • Figure 8: Graph: Total U.S. retail FDM sales of OTC pediatrics, at current and constant prices, 2001-06
• Market trends
  • Figure 9: U.S. pediatric healthcare product launches, 2003-06 (Jan-Sept)
  • Figure 10: U.S. pediatric healthcare product introductions, by launch type, 2003-06 (Jan-Sept)
• Product trends
• Market Segmentation
• Overview
  • Figure 11: FDM sales of OTC pediatrics, segmented by type, 2004 and 2006
  • Figure 12: FDM share of sales of OTC pediatrics, segmented by type, 2006
• Internal analgesics
  • Figure 13: FDM sales of pediatric internal analgesics, at current and constant prices, 2001-06
• Cold/allergy/sinus remedies
  • Figure 14: FDM sales of pediatric cold/allergy/sinus remedies, at current and constant prices, 2001-06
• Vitamins
  • Figure 15: FDM sales of pediatric vitamins, at current and constant prices, 2001-06
• Cough remedies
  • Figure 16: FDM sales of pediatric cough remedies, at current and constant prices, 2001-06
• Gastrointestinal remedies
  • Figure 17: FDM sales of pediatric gastrointestinal remedies, at current and constant prices, 2001-06
• Other health remedies
  • Figure 18: FDM sales of other pediatric health remedies, at current and constant prices, 2001-06
• Supply Structure
• Company and brand sales of OTC pediatric medicine
  • Figure 19: Manufacturer FDM sales of OTC pediatrics in the U.S., 2004 and 2006
  • Figure 20: Graph: Manufacturer FDM sales of OTC pediatrics in the U.S., 2006
• Internal analgesics
  • Figure 21: Manufacturer brand FDM sales of OTC pediatric internal analgesics in the U.S., 2004 and 2006
• Cold/allergy/sinus remedies
  • Figure 22: Manufacturer brand FDM sales of OTC pediatric cold/allergy/sinus remedies in the U.S., 2004 and 2006
• Vitamins
  • Figure 23: Manufacturer brand FDM sales of OTC pediatric vitamins in the U.S., 2004 and 2006
• Cough remedies
  • Figure 24: Manufacturer brand FDM sales of OTC pediatric cough remedies in the U.S., 2004 and 2006
• Gastrointestinal remedies
  • Figure 25: Manufacturer brand FDM sales of OTC pediatric gastrointestinal remedies in the U.S., 2004 and 2006
• Other health remedies
  • Figure 26: Manufacturer brand sales of OTC pediatric other health remedies in the U.S., 2004 and 2006
• Profiles of major manufacturers
• Johnson & Johnson
• Novartis Consumer Health
• Wyeth Labs, Inc.
• Pfizer, Inc.
• Bayer Consumer Health Division
• Adams Respiratory Therapeutics, Inc.
• Other companies
• Advertising and Promotion
• Overview
  • Figure 27: Estimated online streaming media expenditures, 2004-10
• McNeil
  • Figure 28: Motrin advertisement
  • Figure 29: Tylenol Meltaway advertisement
• Novartis
  • Figure 30: Triaminic thin strips advertisement
  • Figure 31: Triaminic cold relief advertisement
• Wyeth
• Pfizer
• Bayer
• Retail Distribution
• Introduction
  • Figure 32: U.S. retail FDM sales of OTC pediatrics, by channel, 2004 and 2006
• Drug stores
  • Figure 33: U.S. drug store sales of OTC pediatrics, at current and constant prices, 2001-06
• Mass merchandisers and clubs
  • Figure 34: U.S. mass merchandiser sales of OTC pediatrics, at current and constant prices, 2001-06
• Wal-Mart launches low-cost prescriptions
• Supermarkets
  • Figure 35: U.S. supermarket sales of OTC pediatrics, at current and constant prices, 2001-06
• The Consumer
• Introduction
• Summary
• Household usage of OTC pediatric cough/cold remedies
  • Figure 36: Household usage of OTC children' s cough/cold remedies, by age of respondent, January-September 2005
  • Figure 37: Household usage of OTC children' s cough/cold remedies, by household size, January-September 2005
• Types of OTC cough/cold remedies preferred
  • Figure 38: Types of OTC children' s cough/cold remedies preferred, by household size, January-September 2005
• Brands of OTC children' s cough/cold remedies preferred
  • Figure 39: Brands of OTC children' s cough/cold remedies preferred, by household size, January-September 2005
• Household usage of OTC pediatric fever/pain relievers
  • Figure 40: Household usage of OTC children' s fever/pain relievers, by age of respondent, January-September 2005
  • Figure 41: Household usage of OTC children' s fever/pain relievers, by household size, January-September 2005
• Types of OTC pediatric fever and pain relievers preferred
  • Figure 42: Types of children' s fever/pain relievers preferred, by household size, January-September 2005
• Brands of OTC children' s fever and pain relievers preferred
  • Figure 43: Brands of children' s fever/pain relievers preferred, by household size, January-September 2005
• Usage frequency of OTC children' s fever and pain relievers
  • Figure 44: Frequency of usage of OTC children' s fever/pain relievers, by household size, January-September 2005
• Purchases of OTC children' s remedies
  • Figure 45: Purchases of OTC children' s medicines, by marital status and number of children, September 2006
  • Figure 46: Purchases of OTC children' s medicines, by household income, September 2006
• Parents' attitudes towards choosing OTC children' s remedies
  • Figure 47: Attitudes towards choosing OTC children' s medicines, by gender and number of children in household, September 2006
• Preferred delivery systems
  • Figure 48: Preferred delivery systems for OTC children' s medicines, by number of children in household, September 2006
• Parents' attitudes towards OTC children' s remedies
  • Figure 49: Attitudes towards OTC children' s medicines, by gender, September 2006
• Cohort analysis
• Household usage of OTC pediatric cough/cold remedies and fever/pain relievers among cohorts
  • Figure 50: Household usage of OTC children' s cough/cold remedies or fever/pain relievers, by cohort, January-September 2005
• Hispanic analysis
• Hispanic household usage of OTC pediatric cough/cold remedies
  • Figure 51: Hispanic household usage of OTC children' s cough/cold remedies, by gender and marital status, January-September 2005
  • Figure 52: Hispanic household usage of OTC children' s cough/cold remedies, by age, January-September 2005
  • Figure 53: Hispanic household usage of OTC children' s cough/cold remedies, by number of children in the household, January-September 2005
• Types of OTC cough/cold remedies preferred among Hispanic households
  • Figure 54: Types of OTC children' s cough/cold remedies preferred among Hispanic households, by household size, January-September 2005
• Brands of OTC children' s cough/cold remedies preferred among Hispanic households
  • Figure 55: Brands of OTC children' s cough/cold remedies preferred among Hispanic households, January-September 2005
• Hispanic household usage of OTC pediatric fever/pain relievers
  • Figure 56: Hispanic household usage of OTC children' s fever/pain relievers, by marital status and number of children in household, January-September 2005
• Types of OTC pediatric fever and pain relievers preferred among Hispanic households
  • Figure 57: Types of children' s fever/pain relievers preferred among Hispanic households, January-September 2005
• Brands of OTC children' s fever and pain relievers preferred among Hispanic households
  • Figure 58: Brands of children' s fever/pain relievers preferred among Hispanic households, by household size, January-September 2005
• Usage frequency of OTC children' s fever and pain relievers among Hispanic households
  • Figure 59: Frequency of usage of OTC children' s fever/pain relievers among Hispanic households, by household size, January-September 2005
• Future and Forecast
• Future trends
• Child population forecast to increase by 2011
• Self-diagnosis and self-care expected to continue
• Further opportunities in Hispanic market
  • Figure 60: U.S. Hispanic population, by age, 2001-11
• In-store clinics continue to expand retail healthcare role
• Market Forecast
• OTC pediatric medicine
  • Figure 61: Forecast of total U.S. FDM sales of OTC pediatric medicine, at current and constant prices, 2006-11
  • Figure 62: Trends in U.S. retail sales of OTC pediatric medication at current prices, 2001-11
• OTC pediatric internal analgesics
  • Figure 63: Forecast of U.S. FDM sales of OTC pediatric internal analgesics, at current and constant prices, 2006-11
• OTC pediatric cold, allergy, and sinus remedies
  • Figure 64: Forecast of U.S. FDM sales of OTC pediatric cold, allergy, and sinus remedies, at current and constant prices, 2006-11
• OTC pediatric vitamins
  • Figure 65: Forecast of U.S. FDM sales of OTC pediatric vitamins, at current and constant prices, 2006-11
• OTC pediatric cough remedies
  • Figure 66: Forecast of U.S. FDM sales of OTC pediatric cough remedies, at current and constant prices, 2006-11
• OTC pediatric gastrointestinal remedies
  • Figure 67: Forecast of U.S. FDM sales of OTC pediatric gastrointestinal remedies, at current and constant prices, 2006-11
• Other OTC pediatric health remedies
  • Figure 68: Forecast of U.S. FDM sales of other OTC pediatric health remedies, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Wyeth Consumer Healthcare: Robitussin Pediatric Cough & Cold
• Gerber: Vitamin Drops
• Sundown Vitamins: Spider-Man Complete
• McKesson: Sunmark Children' s Loratadine Syrup
• Walgreens: Children' s Wal-itin Allergy Relief
• CVS Pharmacy: Infant' s Ibuprofin
• Vital Basics: Focus Factor Chewables
• Improvita: Gassy Gator Tummy Chews
• Topco Associates: Top Care Children' s Quick Melts
• McNeil Consumer Products: Children' s Tylenol with Flavor Creator
• McNeil Consumer Products: Children' s Motrin
• Appendix: Simmons Cohorts
  • Figure 69: Married couples cohorts
  • Figure 70: Single women cohorts
  • Figure 71: Single men cohorts