美國素食市場

Contents

Introduction and Abbreviations

Introduction

Other relevant reports

Definition

Abbreviations and terms

Abbreviations

Terms

Executive Summary

A $1.2 billion market in 2005

Defining the vegetarian food market

Physical and health concerns as market drivers

Social and environmental drivers

Religious and ethical considerations

Occasional vegetarians

The category is comprised of five segments

Big and small players contribute to sales

Advertising and promotion

Competition between supermarkets and natural supermarkets

Few consumers are true vegetarians

Reasons for not eating meat

Aging Baby Boomers will drive market

Diet fads and trends

Market forecast to grow to over $1.7 billion by 2010

Market Drivers

Physical/health concerns

Dairy-sensitivity and lactose-intolerance

• Figure 1: Lactose-intolerance among various races/ethnicities, 1994

Diet trends and fads low-carb, glycemic index, low-calorie

Other health issues

Food-borne illness

Social/environmental factors

Concern for the ethical treatment of animals

Concern for the environment

• Figure 2: Positive attributes of natural products (attribute ranked as "very important", September/October 2004

Spiritual/religious factors

Vegetarian and kosher food

• Figure 3: Reasons for purchasing kosher products, April 2005

Ethical and spiritual vegetarianism

Strict vegetarians

• Figure 4: American population projections, by age, 2000-10

Occasional vegetarians

Market Size and Trends

• Figure 5: U.S. sales of vegetarian food in FDM and natural food store channels, at current and constant prices, 2000-05

Market Segmentation

• Figure 6: Sales of vegetarian food in FDM and natural food stores, segmented by type of food, 2003 and 2005*

Milk substitutes

• Figure 7: Sales of milk substitutes in FDM and natural food stores, at current and constant prices, 2000-05
• Figure 8: Price per pint and number of pints sold of milk substitutes in FDM channels, 2000-05

Meat and poultry substitutes

• Figure 9: Sales of meat and poultry substitutes in FDM and natural food stores, at current and constant prices, 2000-05

Egg substitutes

• Figure 10: Sales of egg substitutes in FDM and natural food stores, at current and constant prices, 2000-05

Cheese substitutes and tofu

• Figure 11: Sales of cheese substitutes and tofu in FDM and natural food stores, at current and constant prices, 2000-05

Other vegetarian foods

• Figure 12: Sales of other vegetarian food in FDM and natural food stores, at current and constant prices, 2000-05

Supply Structure

Companies and brands

• Figure 13: Manufacturer sales of vegetarian food in the U.S., 2002 and 2004

Milk substitutes

• Figure 14: Manufacturer brand sales of milk substitutes in the U.S., 2002 and 2004

Meat substitutes

• Figure 15: Manufacturer brand sales of meat substitutes in the U.S., 2002 and 2004

Egg substitutes

• Figure 16: Manufacturer brand sales of egg substitutes in the U.S., 2002 and 2004

Cheese substitutes and tofu

• Figure 17: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004

Other vegetarian food

• Figure 18: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004

Major Manufacturers

White Wave (Dean Foods)

Kellogg

ConAgra

Kraft/Boca

Amys  Kitchen

8th Continent

Advertising and Promotion

Dean Foods/White Wave

8th Continent

Kraft/Boca

Kellogg

Retail Distribution

Introduction

• Figure 19: U.S. retail sales of vegetarian foods, by channel, 2003 and 2005

Supermarkets

• Figure 20: Supermarkets sales of vegetarian foods, at current and constant prices, 2000-05

Natural supermarkets

The Consumer

Introduction

Household usage of meat substitutes

• Figure 21: Household usage of meat substitutes, January-September 2004
• Figure 22: Household usage of meat substitutes, by cohort, January-September 2004

Types of meat substitutes used

• Figure 23: Types of meat substitutes used in households, January-September 2004
• Figure 24: Types of meat substitutes used in households, by age, January-September 2004
• Figure 25: Types of meat substitutes used in households, by household income, January-September 2004
• Figure 26: Types of meat substitutes used in households, by race/Hispanic origin, January-September 2004

Brands of meat substitutes used

• Figure 27: Brands of meat substitutes used in households, January-September 2004
• Figure 28: Brands of meat substitutes used in households, by age, January-September 2004
• Figure 29: Brands of meat substitutes used in households, by race/Hispanic origin, January-September 2004

Frozen or refrigerated?

• Figure 30: Frozen or refrigerated meat substitutes used in households, January-September 2004

Usage of specific meat analog products

• Figure 31: Usage of specific meat analog products, May-June 2005
• Figure 32: Usage of specific meat analog products, by age, May-June 2005

Meat consumption patterns

• Figure 33: Meat consumption patterns, May-June 2005
• Figure 34: Meat consumption patterns, by age, May-June 2005

Why vegetarians/vegans do not eat meat

• Figure 35: Reasons for not eating meat, May-June 2005

Types of meatless snacks/meals preferred

• Figure 36: Preferred meatless snacks or meals, May-June 2005

Vegetarian attitudes and lifestyles

• Figure 37: Respondents who consider themselves to be vegetarian, January-September 2004
• Figure 38: Attitudes and opinions of vegetarians vs. non-vegetarians, January-September 2004

Summary

Future and Forecast

Future trends

Empty nesters looking for healthy and convenient foods

• Figure 39: U.S. population, by age, 2000-10

Losing weight vegetarian style

More vegetarian choices in foodservice

Market forecast

Vegetarian food

• Figure 40: Forecast of total U.S. sales of vegetarian food, at current and constant prices, 2005-10

Milk substitutes

• Figure 41: Forecast of U.S. sales of milk substitutes, at current and constant prices, 2005-10

Meat and poultry substitutes

• Figure 42: Forecast of U.S. sales of meat and poultry substitutes, at current and constant prices, 2005-10

Egg substitutes

• Figure 43: Forecast of U.S. sales of egg substitutes, at current and constant prices, 2005-10

Forecast factors

Appendix: Trade Associations

Appendix: New Product Briefs

Kitchens of India: Spinach with Cottage Cheese and Sauce

Wegmans: Organic Firm Tofu

Organic Pineapple Teriyaki Tofu Cutlet

Bigger Burger Vegetable Protein Patties

Morningstar Farms: Vegan Tuna

Morningstar Farms: Honey Mustard Veggie Chiken  Tenders

Appendix: Research Methodology

Consumer Research

Sampling & Weighting

Technometrica TechnoExpresssm

ICR Surveys EXCEL

Simmons National Consumer Surveys

Greenfield Online

Presentation & Definition

Further Analysis

Trade Research

Informal trade research

Formal trade research

Desk & Internet Research

Sources

Definitions

Forecasts

Appendix: Cohort Definitions

• Figure 44: Description of lifestyle cohorts in the married couples segment, 2004
• Figure 45: Description of lifestyle cohorts in the single females segment, 2004
• Figure 46: Description of lifestyle cohorts in the single males segment, 2004
• Figure 47: Description of nonclassifiable lifestyle cohorts, 2004

Appendix: What is Mintel?

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