英國的旅遊產業

description

The travel industry has been experiencing significant transformations over the last few years following events such as 9/11, the war in Afghanistan and Iraq, SARS and changes in demand and booking methods, now increasingly processed through the internet.

Following the domination of the independent travel market, the package market should return to growth in 2005 with heavy investments in Internet technologies and more flexibility to keep up demand.

This report also examines popular destinations for British holidaymakers such as France for its proximity, Spain "the sun and sand destination" and the US becoming popular again with the weak dollar after a slowdown period.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts. This report looks closely at the level of consumer interest cross-referenced with the propensity to purchase endorsed products.

Mintels findings offer you a unique way of understanding consumer trends and the attitudes of the markets key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintels research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.

Contents

Introduction and Abbreviations

• Definitions
• Methodology
• Consumer research
• ACORN

Abbreviations

Summary of Key Report Findings

• Ageing and more affluent population
• Healthy economy
• Rising oil prices
• Weakened Dollar and Tsunami driving holidaymakers west
• Low-cost and Internet still driving independent market
• Number of holidaymakers and multiple holidays on the up
• Domestic holidays
• The overseas market
• Destinations abroad
• Segmentation
• Consumer protection
• Supply
• More flexibility
• Long-haul at top of holiday wish lists
• Consumer
• Important factors for an enjoyable holiday and destination preferences
• Spain - positive image with growth boosted by the independent sector
• France
• US and Florida
• The future

Market Factors

• Population developments: lifestage
• Figure 1: Adult population, by lifestage, 1999-2009
• Population developments: socio-economic groups
• Figure 2: Adult population, by socio-economic group, 1999-2009
• The state of the economy
• Figure 3: GDP and PDI at 1999 prices and interest base rate, 1999-2009
• Figure 4: Growth rates of GDP and PDI compared with overseas holidays and expenditure all at current prices, 1995-2004
• Consumer confidence
• Rising oil prices
• Figure 5: Crude oil prices, 1999-2004
• Exchange rates
• Figure 6: Annual average exchange rates for Sterling against the euro and US Dollar, 1999-2004
• The impact of low-cost airlines
• Figure 7: Scheduled passenger uplift of main low-cost airlines, 1999-2003
• Increasing Internet usage and other technologies
• Figure 8: Internet penetration, by gender, socio-economic group and age, 1999-2004
• Figure 9: Penetration of Internet technologies, 2003-04
• Sustainability
• Earthquake

The Total Holiday Market

• Figure 10: Domestic and overseas holidays and expenditure, 1999-2005
• Multiple holidays becoming more common
• Figure 11: Number of holidays taken, 1999-2004

The Domestic Holiday Market

• Holidays
• Figure 12: Domestic holiday volume and expenditure, at constant and current values, 1999-2005
• Tourism expenditure by category
• Figure 13: Domestic tourism expenditure (including business and VFR), by category, 2002 and 2003
• Holiday length of stay
• Figure 14: Short versus long holidays, 1999-2004
• Number of holidays taken
• Figure 15: Number of domestic holidays taken, 2003 and 2004
• Domestic holidays by region
• Figure 16: Distribution of domestic holiday trips, 1999-2004

The Overseas Holiday Market

• Figure 17: Overseas holidays and expenditure, at constant and current prices, 1999-2005
• Short versus long holidays
• Figure 18: Short versus long holidays, by volume and value, 1999-2005
• Inclusive versus independent
• Figure 19: Inclusive holidays volume versus independent volume, 1999-2005
• Destinations abroad
• Figure 20: Outbound holiday visits, by region visited, 1999-2004
• Figure 21: Top 20 inclusive tour destinations for the British, 1999-2004
• Figure 22: Top 20 independent holiday destinations for the British, 1999-2004
• More holidays taken during the year
• Figure 23: Number of holidays abroad taken, 2003 and 2004

Market Segmentation

• Figure 24: Type of holiday taken on last holiday, UK and abroad, 1999-2004
• Beach/resort holidays
• City breaks
• Coach tours
• Figure 25: Summary of coach market, 1999-2005
• Cruise
• Figure 26: Passenger taking a river and ocean cruise, 1998-2004
• Holiday centres
• Figure 27: Value of the UK holiday centres market, 1999-2004
• Snowsports
• Figure 28: Market size, by volume and value, 1999/2000-2004/05

The British Holidaymaker and Spain

• Figure 29: Tourists to Spain, by top ten source markets, 1999-2003
• Figure 30: Tourists to Spain, by top ten source markets, cumulative January-November 2004
• Falling tour operator capacity
• Marketing
• Holidaymakers to Spain
• Figure 31: Holidaymakers to Spain, by gender, age and socio-economic group, October 2004
• Figure 32: Holidaymakers to Spain, by region and ACORN categories, October 2004
• Figure 33: Holidaymakers to Spain, by detailed lifestage groups, October 2004
• Figure 34: Holidaymakers to Spain, by media usage, supermarket usage and commercial TV viewing, October 2004
• Attitudes towards Spain as a holiday destination
• Figure 35: Attitudes towards Spanish holidays, October 2004
• Essential factors for an enjoyable holiday by holidaymakers to Spain
• Figure 36: Essential factors for an enjoyable holiday by Spanish holidaymakers, October 2004
• Agreement with positive statements
• Figure 37: Agreement with positive statements about Spain by Spanish holidaymakers, October 2004
• Agreement with negative statements
• Figure 38: Agreement with negative statements about Spain by Spanish holidaymakers, October 2004

Consumer Behaviour and Targeting Opportunities - Detailed Demographics

• Top attitudes towards Spain
• Figure 39: Top attitudes towards Spain, by gender, age and socio-economic group, October 2004
• Figure 40: Top attitudes towards Spain, by region and ACORN categories, October 2004
• Figure 41: Top attitudes towards Spain, by detailed lifestage groups, October 2004
• Figure 42: Top attitudes towards Spain, by media usage, supermarket usage and commercial TV viewing, October 2004

The British Holidaymaker and France

• Figure 43: French tourist arrivals and receipts, 2000-03
• Figure 44: UK holiday arrivals in France, 2000-03
• Marketing
• Holidaymakers to France
• Figure 45: Holidaymakers to France, by gender, age and socio-economic group, October 2004
• Figure 46: Holidaymakers to France, by region and ACORN categories, October 2004
• Figure 47: Holidaymakers to France, by detailed lifestage groups, October 2004
• Figure 48: Holidaymakers to France, by media usage, supermarket usage and commercial TV viewing, October 2004
• Attitudes towards France as a holiday destination
• Figure 49: Attitudes towards French holidays, October 2004
• Essential factors for an enjoyable holiday by holidaymakers to France
• Figure 50: France visitors vs. non-visitors, essential factors for making a good holiday, October 2004
• Agreement with positive statements
• Figure 51: Agreement with positive statements about France by French holidaymakers, October 2004
• Agreement with negative statements
• Figure 52: Agreement with negative statements about France by French holidaymakers, October 2004

Attitudes towards holidays in France - Detailed demographics

• Figure 53: Top attitudes towards France, by gender, age and socio-economic group, October 2004
• Figure 54: Top attitudes towards France, by region and ACORN categories, October 2004
• Figure 55: Top attitudes towards France, by detailed lifestage groups, October 2004
• Figure 56: Top attitudes towards France, by media usage, supermarket usage and commercial TV viewing, October 2004

The British Holidaymaker and the US

• Figure 57: Tourist arrivals to the US, by major source markets, 1999-2003
• British tourists to the US
• Figure 58: British visitation estimates to census regions and states, 2002 and 2003
• Figure 59: Purpose of visit, UK visitors to the US, 2002 and 2003
• Figure 60: Selected traveller characteristics, UK visitors to the US, 2002 and 2003
• Marketing
• Holidaymakers to Florida/US
• Figure 61: Holidaymakers to Florida and the US, by gender and age, October 2004
• Figure 62: Holidaymakers to Florida and the US, by region and ACORN categories, October 2004
• Figure 63: Holidaymakers to Florida and the US, by detailed lifestage groups, October 2004
• Figure 64: Holidaymakers to Florida and the US, by media usage, supermarket usage and commercial TV viewing, October 2004
• Attitudes towards Florida as a holiday destination
• Figure 65: Attitudes towards Florida as a holiday destination, October 2004
• Essential factors for an enjoyable holiday by holidaymakers to Florida
• Figure 66: Essential factors for an enjoyable holiday by holidaymakers to Florida, October 2004
• Agreement with positive statements
• Figure 67: Agreement with positive statements about Florida and the US by Florida and US holidaymakers, October 2004
• Agreement with negative statements
• Figure 68: Agreement with negative statements about Florida and the US by Florida and US holidaymakers, October 2004

Attitudes towards holidays in Florida - Detailed demographics

• Figure 69: Main attitudes towards Florida, by gender, age and socio-economic group, October 2004
• Figure 70: Main attitudes towards Florida, by region and ACORN categories, October 2004
• Figure 71: Main attitudes towards Florida, by detailed lifestage groups, October 2004
• Figure 72: Main attitudes towards Florida, by media usage, supermarket usage and commercial TV viewing, October 2004

Distribution

• Figure 73: How last holiday abroad was booked, 1999-2004
• Figure 74: Method used to book last holiday abroad, 2003 and 2004
• Figure 75: How last holiday abroad was booked, by booking method, 2004
• Leading travel websites
• Figure 76: Top 20 UK travel sites (based on visits market share) October 2004
• Researching holidays
• Figure 77: Most searched travel destinations, December 2004

The Supply Structure

Consumer protection

• ATOLs issued
• Figure 78: Passengers licensed to top ten groups and companies, year to September 1999-2004
• ATOL passengers carried
• Figure 79: ATOL passengers carried by the top ten travel companies, 12 months to March 2002-04
• More flexibility
• TUI UK
• Figure 80: World of TUI, Northern Europe division, financial performance, 2001-04
• MyTravel Group
• Figure 81: MyTravel Group plc, financial performance, 1999-2004
• Thomas Cook UK
• Figure 82: Thomas Cook AG and Thomas Cook UK, Financial performance, 2000/01-2002/03
• Figure 83: Thomas Cook AG and Thomas Cook UK, third quarter results 2002/03 and 2003/04
• First Choice Holidays plc
• Figure 84: First Choice Holidays plc, group financial performance, 1999-2004
• Cosmos Group
• Gold Medal International Ltd
• Figure 85: Gold Medal International, financial performance, 2000-04
• Trailfinders Ltd
• Figure 86: Trailfinders ltd, financial performance, 1999-2004
• Lastminute.com
• Figure 87: Lastminute.com, financial performance, 1999-2004
• Libra Holidays Group
• Figure 88: Libra Holidays Ltd, financial performance, 1999-2003
• Interactive Corporation - Expedia 101
• Figure 89: Expedia.com Ltd, financial performance, 2001 and 2002

The Consumer

Type of holiday taken

• Figure 90: Type of holiday taken in the past year, October 2004
• Independent versus package holidays
• Figure 91: Holidays taken in the past 12 months, by gender, age and socio-economic group, October 2004
• Figure 92: Holidays taken in the past 12 months, by region and ACORN categories, October 2004
• Figure 93: Holidays taken in the past 12 months, by detailed lifestage groups, October 2004
• Figure 94: Holidays taken in the past 12 months, by media usage, supermarket usage and commercial TV viewing, October 2004
• Short-haul versus long-haul holidays
• Figure 95: Short-haul vs long-haul holidays taken in the past 12 months, by gender, age and socio-economic group, October 2004
• Figure 96: Short-haul versus long-haul holidays taken in the past 12 months, by region and ACORN categories, October 2004
• Figure 97: Short-haul vs long-haul holidays taken in the past 12 months, by detailed lifestage groups, October 2004
• Figure 98: Short-haul vs long-haul holidays taken in the past 12 months, by media usage, supermarket usage and commercial TV viewing, October 2004

Holiday destinations visited

• Figure 99: Main holiday destinations visited in the past five years, October 2004
• Figure 100: Main holiday destinations visited in the past five years, by gender, age and socio-economic group, October 2004
• Figure 101: Main holiday destinations visited in the past five years, by region and ACORN categories, October 2004
• Figure 102: Main holiday destinations visited in the past five years, by detailed lifestage groups, October 2004
• Figure 103: Main holiday destinations visited in the past five years, by media usage, supermarket usage and commercial TV viewing, October 2004
• Countries visited by type of holiday taken
• Figure 104: Type of holiday taken in the last 12 months, by destinations visited in the past five years, October 2004

Consumer Behaviour and Targeting Opportunities

Essential factors for an enjoyable holiday

• Figure 105: Type of holidays taken in the past 12 months, October 2004

Holiday destinations desired to visit

• Figure 106: Holiday destinations desired to visit in the future, October 2004

Holiday target groups

• Culture Driven (24% of sample or 11.7 million adults)
• The Choosy (14% of sample or 6.8 million adults)
• Weather Driven (29% of sample or 14.2 million adults)
• The Laid-Back (33% of sample or 16.1 million adults)
• Figure 107: Holiday target groups, by gender, age and socio-economic group, October 2004
• Figure 108: Holiday target groups, by region and ACORN categories, October 2004
• Figure 109: Holiday target groups, by detailed lifestage groups, October 2004
• Figure 110: Holiday target groups, by media usage, supermarket usage and commercial TV viewing, October 2004
• Holiday target groups by the type of holiday taken
• Figure 111: Holiday target groups, by type of holiday taken, October 2004
• Holiday target group by destinations would like to visit
• Figure 112: Holiday target groups, by destinations would like to visit, October 2004
• Number of countries visited by the countries would like to visit in the future
• Figure 113: The number of countries visited over the last five years, by what countries they would like to visit in the future, October 2004

Optimum targeting

• Optimum targeting by type of holiday
• Figure 114: Optimum targeting, by type of holiday, October 2004
• Optimum targeting by destinations 128
• Figure 115: Optimum targeting, by destinations, October 2004

Consumer behaviour and targeting opportunities - Detailed demographics

• Essential factors for an enjoyable holiday
• Figure 116: Top essential factors for an enjoyable holiday, by gender, age and socio-economic group, October 2004
• Figure 117: Top essential factors for an enjoyable holiday, by region and ACORN categories, October 2004
• Figure 118: Top essential factors for an enjoyable holiday, by detailed lifestage groups, October 2004
• Figure 119: Top essential factors for an enjoyable holiday, by media usage, supermarket usage and commercial TV viewing, October 2004
• Figure 120: Next most essential factors for an enjoyable holiday, by gender, age and socio-economic group, October 2004
• Figure 121: Next most essential factors for an enjoyable holiday, by region and ACORN categories, October 2004
• Figure 122: Next most essential factors for an enjoyable holiday, by detailed lifestage groups, October 2004
• Figure 123: Next most essential factors for an enjoyable holiday, by media usage, supermarket usage and commercial TV viewing, October 2004

The Future

• Independent market growth set to continue
• Package market making recovery
• Long-haul returning to growth
• Multiple short breaks continue to rise
• It may rain in Spain but Brits still want the sun
• Holiday target group by destinations visited
• Figure 124: Holiday target groups, by destinations would like to visit, October 2004
• Destinations desired to visit in the future - Detailed demographics
• Figure 125: Top destinations desired to visit in the future, by gender, age and socio-economic group, October 2004
• Figure 126: Top destinations desired to visit in the future, by region and ACORN categories, October 2004
• Figure 127: Top destinations desired to visit in the future, by detailed lifestage groups, October 2004
• Figure 128: Top destinations desired to visit in the future, by media usage, supermarket usage and commercial TV viewing, October 2004
• Figure 129: Next most desired destinations to visit in the future, by gender, age and socio-economic group, October 2004
• Figure 130: Next most desired destinations to visit in the future, by region and ACORN categories, October 2004
• Figure 131: Next most desired destinations to visit in the future, by detailed lifestage groups, October 2004
• Figure 132: Next most desired destinations to visit in the future, by media usage, supermarket usage and commercial TV viewing, October 2004

Forecast

• Domestic and overseas holidays
• Figure 133: Forecast of expenditure on domestic and overseas holidays, 2004-09
• Overseas holidays continue to surge ahead of domestic holidays
• Figure 134: Forecast of the number of oevrseas and domestic holidays taken, 2004-09
• The future looks positive

Holiday target groups

• Scenario 1
• Figure 135: Forecast of the holiday target groups, Scenario 1, 2004-09
• Scenario 2
• Figure 136: Forecast of the holiday target groups, Scenario 2, 2004-09
• Scenario 3
• Figure 137: Forecast of the holiday target groups, Scenario 3, 2004-09
• Factors used in the forecast