WiMAX的商業規劃

The WiMAX Business Plan contains over seventy pages of high value content that will enable intelligent WiMAX investment and deployment decisions. While there some documents on the market forecasting only return on investment, this is the only WiMAX business plan available that will allow the buyer to focus on the WiMAX-specific services that every enterprise subscriber needs including specific industry verticals where the WiMAX pitch should be a "one-call close". The plan contains the latest Wall Street objections to WiMAX and how to defeat those objections. The plan provides alternatives for both residential and enterprise-based business plans.

• Compiled by WiMAX market veterans, it is perhaps the WiMAX Business Plan is most tested business plan on the market
• The WiMAX Business Plan also includes keen insights to new markets and business strategies

• Cellular, wireless ISP' s, cable TV MSO' s, and fixed network service providers
• WiMAX vendors, start-ups, vendors, investors, and industry analysts
• 700 MHz auction bidders, spectrum holders, and investors
• IP backbone service providers and VoIP service providers
• Telecom regulators and government agencies
• Enterprise telecom and IT managers
• Municipal IT and telecom managers

• Executive Summary
• The 3 A' s of the WiMAX-enabled Enterprise or Residential Service Provider
• WiMAX as Access
• IMS Vision
• Why WiMAX as access technology?
• WiMAX is not Wi-Fi
• WiMAX Components
• WiMAX Base Stations
• Outdoor CPE
• Indoor CPE
• USB, Laptop card or similar
• Femtocells
• Independence from competitors or why backhaul is important
• Wireless Backhaul Considerations
• Voice (telephony): the "killer app" for WiMAX or "access" to telephone networks
• VoIP Architecture
• Video
• Applications
• Residential or Business Market?
• Residential market
• Business Market Applications: Generic
• T1/DS3 Substitute = converged voice + data
• Disaster Recovery
• Combating high telecom costs and/or Building Diversity
• Business Market Applications: Specific-Industry Verticals
• Retail
• Banking
• Healthcare
• Transportation
• Utilities
• Agriculture
• Construction
• Petroleum/Energy
• Customer Service
• Reach vs Rich: Its your choice
• Affordability: WiMAX
• Lower CAPEX/OPEX = potential for faster RoI + profitability
• Strategies: WiMAX service provider pitch to the enterprise
• Custom Built WiMAX Network for Enterprise Private Use
• Base Station and Enterprise Density
• Affording WiMAX
• Determining Affordability
• What is over subscription (OSR)?
• Spectral Efficiency
• OPEX and CAPEX for a WiMAX Business Plan
• Capital Expense Elements
• Objections and suggested Responses
• Exit Strategy
• Summary
• Appendix A Executive Biographies
• Appendix B Financial Projections