Abstract
This Marketdata Enterprises study is a 4th edition update and in-depth analysis of the $5.3 billion U.S. carpet & upholstery cleaning services sector. More than 40,000 mostly small companies are active in this mature and moderate growth business. Several large franchise organizations exist, but the top 9 franchise systems do not dominate-they are estimated to capture only 22% of industry receipts. The study covers: industry revenues/growth from 1986-2010 forecast, market segments, major trends and issues, factors affecting demand (residential construction activity, home environmental concerns, floor covering market), outlooks by consultants, trade groups and competitors, latest findings of trade journal surveys, and extensive operating ratios-national, state, and city, by company size, etc.
Discussion of competition by large carpet mills, retailers, and the effect of the shift to alternative hard floor coverings (wood, tile, laminates) that reduce demand for carpeting. Rankings and in-depth profile and 2003-2005 revenues of all the top franchises and other competitors: Sears, Stanley Steemer, Chem-Dry, ServiceMaster Clean, ServPro, Duraclean, Heaven's Best, Rainbow Intl., MilliCare Commercial Carpet Care, and Professional Carpet Systems.
Table of Contents
Introduction - Study Scope, Methodology, Sources Used
Nature of The Business - How Services Operate
- Discussion of evolution of the industry, number of companies, average company size, typical services offered, specializations, franchises vs. independents, start-up costs
Executive Overview & Major Findings
- Major report findings: highlights of all the chapters; Nature of the Business - evolution of the industry, typical services offered, franchises vs. independents; Emerging trends, End-User Factors Affecting Demand For Carpet Cleaning - discussion of the various drivers for the carpet cleaning industry, Size & Growth Of The Industry - Census data, Marketdata estimates of industry receipts, Marketdata projections for 2006-2010; The Market for Carpet Cleaning Equipment, Major Carpet Cleaning Franchises - domestic franchising trends, comparison of franchise fees and start-up costs, Major Operating Ratios Of Carpet Cleaners - Findings of Cleanfax and CMM Magazine 2005-2006 surveys, in-depth analysis of 2002 U.S. Census of Services Industries; Analysis of industry profitability.
End-User Factors Affecting Demand For Carpet Cleaning Services
- Discussion of the various market drivers for the carpet cleaning industry
- Traditional carpet maintenance and a look at health concerns
- An analysis of current construction trends; annual construction spending, housing starts, and the increased size of new homes
- Analysis of the U.S. floor covering market; sales by type floor covering and market share
- Recent trends in U.S. carpet industry factory shipments; mill value and square yards
- A look at recent trends in U.S. carpet sales
Tables:
- EPA Carpet Cleaning Guidelines
- U.S. Private Construction Spending: 1990 to 2005
- Residential and Nonresidential Construction Spending as % of Total Private Construction
- Annual Increase in New Privately Owned Housing Starts, Real GDP, and Mortgage Rates
- Square Footage of New Single Family Homes
- U.S. Floor Covering Market, Factory Sales: 2000 to 2004
- U.S. Floor Covering Market Annual % Change in Factory Sales: 2001 to 2004
- U.S. Floor Covering Market Share: 2000 to 2004
- Total Carpet Industry Shipment: 1975 - 2004
- Retail Area, Hand Made, Machine Made, & Washable Rug Sales
Size & Growth Of The Industry
- Discussion of industry receipts data from the U.S. Bureau of the Census, its accuracy and limitations, historical trends
- Rationale for Marketdata's estimates of industry receipts
- Industry outlook: the perspectives of industry insiders (Assn. of Specialists in Cleaning and Restoration, Cleaning Consultants, Institute of IICRC, and Rainbow International Restoration & Cleaning
- Marketdata estimates and supporting rationale for industry receipts for 2005
- Marketdata projections and rationale for industry forecasts for 2006 through 2010
- Market segments of the industry, estimates of the $ size of the residential carpet, commercial carpet, and disaster restoration segments
Tables:
- U.S. Census Annual Receipts For Carpet and Upholstery Cleaners: 1986-2004
- Marketdata Estimated Industry Receipts For Carpet Cleaners: 1986-2004
- Projected Industry Receipts: 2005-2010
- The Size Of The Carpet Cleaning Market Segments: 2004
The Market for Carpet Cleaning Equipment
- Discussion of findings of Freedonia Group study Janitorial Equipment & Supplies to 2009
- Marketdata's estimates and rationale of the size of the carpet cleaning market
- Marketdata projections of the future demand for carpet cleaning equipment
- A look at the top 10 producers of carpet cleaning equipment
- Contact list for the top 10 producers of carpet cleaning equipment
Tables:
- Freedonia Estimates Of Carpet Cleaning Equipment Demand: 1994-2014
- Marketdata Estimates Of Carpet Cleaning Equipment Demand: 1994-2004
- Projected Demand For Carpet Cleaning Equipment: 2004-2010
- Largest Carpet Cleaning Equipment Manufacturers
The Major Carpet Cleaning Franchises
- Analysis of the domestic franchising trends - the top 10 franchisors
- Discussion of the total number of domestic, Canadian, and foreign franchises and company owned units
- Comparison of the initial franchise fee, franchise terms, minimum net worth and liquidity requirements; and total initial investment, for the top 10 franchisors
- Discussion of the availability of internal and external financing
Tables:
- The 10 Top Carpet Cleaning Franchises, Ranked By No. of U.S. Franchises: 2002-2005
- Estimated systemwide revenues of top carpet cleaning franchises: 1999, 2002, 2005
- Major Carpet Cleaning Franchises Total Number Of Units: 2002-2005
- The Cost of the Top Carpet Cleaning Franchises
Profiles Of Some Leading Carpet Cleaning Companies
(In-depth profiles including: company contact information; company history; number of domestic, Canadian, and foreign franchises; franchise terms for each of the following companies:
- Chem-Dry
- Duraclean International
- Heaven's Best
- MilliCare Commercial Carpet Care
- Professional Carpet Systems
- Rainbow International Restoration & Cleaning
- Sears Carpet & Upholstery Care Inc.
- ServiceMaster Clean
- Stanley Steemer Carpet Cleaner
- Servpro Industries Inc.
Economic Operating Ratios Of Carpet Cleaners
- Major findings, averages, ratios of the Cleanfax "Carpet Cleaning Benchmarking Survey Report" and the Cleaning & Maintenance Management "Contract Cleaning Benchmarking Survey Report"
- In-depth analysis of 2002 U.S. Census of Services Industries: total industry receipts; receipts by size of firm; revenues by source of receipts; legal form of organization; industry concentration ratios; single and multi unit operations; geographic analysis by state and standard metropolitan area
- Analysis of industry profitability using common size financial statements
- Tables:
- Carpet Cleaning Firms and Establishments: 1992 to 2002
- Carpet Cleaning Industry Receipts, Annual Payroll and No. of Employees: 1992 to 2002
- Carpet Cleaning Establishments: Average Receipts, Payroll, and Number of Employees per Establishment: 1992 to 2002
- Receipts by Size of Firm: 2002, 1997, 1992
- Carpet Cleaning Industry, Sources of Receipts: 2002, 1997
- Carpet Cleaning Services Establishments and Receipts, by Legal Form of Organization: 2002, 1997, 1992
- Carpet Cleaning Services, Concentration Ratios, By Estab. Size: 2002, 1997, 1992
- Ratios by Single Unit vs. Multiunit Firms: 2002, 1997, 1992
- Carpet Cleaning Services, Ranked By No. of Establishments By State: 2002
- Carpet Cleaning Services, Ranked By No. of Estabs. for the 50 Largest Cities: 2002
- Annual Statement Studies Common Size Balance Sheets: 2001-2005
- Annual Statement Studies Common Size Income Statements: 2001-2005
- Annual Statement Studies Select Financial Ratios: 2001-2005
Reference Directory Of Industry Trade Associations, Journals, Consultants, Other Sources
- Address List of industry trade associations, trade journals, industry experts, special reports and surveys, government documents, all other sources used.
