EFT/ATM網路結帳作業的趨勢

Abstract

"Processors are out ahead of their customers in at least two areas that impact cost and revenue: fraud management and debit-backed rewards programs," comments George Peabody, Research Manager of Mercator Advisory Group' s Debit Advisory Service. "While debit-based rewards programs have enjoyed uneven uptake by bank customers, the numbers plainly show that these efforts are worthwhile both in terms of accountholder retention and profitability. They are not just a revenue-neutral exercise."

Introduction

This report examines what small and medium sized banks are buying from their ATM and debit processors and what these processors are, in turn, selling to their FI customers across five different functional areas:

• Debit card processing
• ATM services
• Security and Fraud Management
• Data Mining and Reporting
• Rewards Programs

The report discusses these five areas and the relative usage of each of these capabilities by small and medium FIs. Not surprisingly, the two principle functions acquired by these FIs are debit card processing and ATM services, services offerings that are coupled by banks in some 50% of engagements.

The report is based on reviews of the processing offerings from the following companies: Fifth Third Processing Solutions, eFunds, First Data, Fiserv, Metavante and US Bank. While each of these firms offers far more than the services discussed here, within the debit-related channel of bank operations they compete within a fairly narrow range of capabilities and, of course, broadly on price.

The report is a review of the competitive context of both buyers and sellers, FIs and processors. The report does not compare and contrast individual processor offerings or go-to-market approaches. That part of the selection task is up to each FI and is based on the specific needs of each institution. The report will prove helpful in assessing and assigning priority to various outsourced services.

Highlights of this report include:

• A review of what vendors of debit and ATM processing are selling with particular emphasis on the small and medium sized bank market, with comments on how processors view the market based on what these banks are really buying.
• An examination of the differences between signature and PIN debit pricing and the implications of these differences in building debit volume.
• A look at the surprisingly narrow range of competitive differentiators employed by processors to distinguish themselves in a business where the customer is focused very tightly on transaction cost.
• Processors are out ahead of their customers with at least two underutilized offerings that impact cost and revenue, security and fraud management coupled with debit-backed rewards programs.
• Debit-based rewards programs have enjoyed uneven uptake by bank customers but the numbers show plainly that these efforts are worthwhile both in terms of accountholder retention and profitability. They are not a revenue-neutral exercise.
• The report contains a discussion on the role of the ATM in bank operations and the prospects for deployment of advanced ATM functions.
• The range of card processing pricing and components is reviewed showing the remarkable range of transaction costs charged to small FI organizations.

Table of Contents

• TABLE OF CONTENTS
• TABLE OF EXHIBITS
• INTRODUCTION
• INTRODUCTION
• MARKET CONDITIONS
  • THE BANK CONTEXT FOR DEBIT PROCESSING
  • THE PROCESSOR CONTEXT
• PROCESSOR SERVICE OFFERINGS
  • IN BRIEF
    • Debit and Credit Card Processing
    • ATM Services
    • Reporting and Data Mining
    • Financial Crimes Protection - Security and Fraud Management
    • Rewards Programs
• CARD PROCESSING
  • Cost is King, Pricing the Game
• ATM SERVICES
  • VALUE MARKET SEGMENT
  • ADVANCED MARKET SEGMENT
    • Just One Thing, Maybe Two
  • ATM SERVICES FEATURES
• REPORTING AND DATA MINING
  • Just the Basics.
  • Beyond the Basics.
• SECURITY AND RISK MANAGEMENT
• REWARDS PROGRAMS
• PREPAID CARD PROCESSING
• CONCLUSION

Table of Exhibits

• TABLE 1: CARD AND DEBIT SERVICE FEES
• TABLE 2: DEBIT PROCESSING FIXED AND VARIABLE FEES
• TABLE 3: ATM DRIVING FEATURES AND FUNCTIONS BY MARKET SEGMENT
• TABLE 4: ATM SERVICES SELECTION FACTORS
• TABLE 5: REWARDS PROGRAM BENEFITS
  • EXHIBIT 1: AVAILABILITY OF SERVICES FROM LEAD PROCESSORS
  • EXHIBIT 2: COMPETITIVE OFFERINGS BY MARKET PRIORITY
  • EXHIBIT 3: CARD SERVICES FEATURES AND VARIABLES
  • EXHIBIT 4: SIGNATURE AND PIN DEBIT PROCESSING COST COMPONENTS
  • EXHIBIT 5: ATM SERVICES FEATURES
  • EXHIBIT 6: REPORTING AND DATA MINING FEATURES
  • EXHIBIT 7: SECURITY AND RISK MANAGEMENT FEATURES
  • EXHIBIT 8: REWARDS PROGRAM FEATURES
  • EXHIBIT 9: DEBIT REWARD PROGRAM IMPACT
  • EXHIBIT 10: PREPAID PROGRAM FEATURES
  • EXHIBIT 11: SMALL AND MEDIUM FI SERVICE DEMAND SHIFT
  • EXHIBIT 12: SMALL AND MEDIUM FI DEBIT PROCESSING COST VARIABILITY