手機匯錢市場 - 全球性的金融環境溝通行動力強化

While the use of high-tech electronic substitutes for cash was always expected to infiltrate developed markets such as Japan, mobile wallets and electronic transfers were perceived as requiring much time to reach poorer countries. Case studies in Kenya and the Philippines however, point to the contrary and illustrate high potential profitably and social benefits in the provision of small-scale transaction banking on a mass-market basis - even to rural districts without adequate transport and financial infrastructure.

The success of the Smart Padala and G-Cash service offerings in the Philippines, as well as the high performing take-off of Safaricom' s M-PESA in Kenya, are underpinned by mobile remittance, a service which addresses the needs of the impoverished "unbanked" communities in many developing countries. These existing services and pilot projects illustrate how mobile communications networks can be effectively harnessed to deliver financial services to those without prior access to the formal economy. By March 2008, after just 11 months in service, M-PESA had attracted more than 1.6 million subscribers and handled transactions totalling at KES.9.3 billion (US$148million).

Another indication of the huge potential for mobile money transfer is the sheer volume of cross-border remittances sent through existing channels such as banks and money transfer agencies. Measured flows have grown exponentially over the last decade - by 130 percent since 2001, with an estimated US$248billion sent primarily from industrialised countries to the world' s emerging markets in 2007. Those existing services and pilot projects in Kenya and the Philippines have shown operators a feasible route towards gaining a share of those large remittance flows and new mobile remittance services are expected in the Middle East and Europe by 2009 at the latest. Major operators with international and inter-regional footprints such as Vodafone and Orascom Telecom have announced their intention to deploy mobile remittance, which they hope will act as a catalyst for the wider adoption of mWallet-enabled transaction services. Most importantly, mobile remittance presents a way for these inter-regional players to further maximise revenue potential through a greater proportion of their respective footprints, leveraging their assets in Europe and the Middle East in synergy with those in South Asia, Africa and the Asia Pacific.

This brand new 80+ page report analysis all of the exciting opportunities that will be available to increase your revenues from this potential arena.

• What different forms of mobile remittance are available and expected to appear in the future?
• Why is mobile potentially so important to banking and financial services, as well as economic development?
• When will mobile remittance become a truly global mass market proposition?
• How successful can these service propositions become?

Find out the answers to these and many other questions by buying this vital industry insight.

Mobile remittance and m-payments have great potential due to the relationship between a mobile subscriber and their handset, where the mobile device is often with the end-user for most of their waking time. With mobile penetration reaching 100 per cent in many developed markets, the mobile phone will soon be in virtually everyone' s pocket. Payments and banking are currently major areas of growth in the mobile world and these are set to become even more specialised than they are at the moment. Do you understand this market? Do you know how it will develop? Is this an issue that you need to act on and find out about now?

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Table of Contents

• E1. Mobile Remittance and m-transaction - Unexpected Adoption and Benefits for Developing Economies
• E2. Reducing costs to help growth
• E3. Providing Favourable Regulatory Frameworks

• 1.1 What Exactly Is Mobile Remittance?
• 1.2 Focus of the Report

• 2.1 The Critical Macroeconomic Role of Remittances
  • Chart 1. Remittances as a Share of National GDP in 2006
• 2.2 Behind Global Growth Trends in Remittance Flows
  • 2.2.1 Growth in Global Migration
    • Chart 2. Growth in Global Migrant Stocks, 1960-2050
    • Chart 3. Average Annual Net Migrants to More Developed Regions
  • 2.2.2 Remittance Flow Growth
    • Chart 4. Growth of Global Remittance Flows 1990-2007
    • Chart 5. Financial Flows into Developing Economies 1990-2007
  • 2.2.3 Analysis of Flows into Recipient Countries
    • Table 1. Top 30 Formal Remittance Receiving Countries 2007
    • Table 2. Top 30 Formal Remitter Countries 2007
• 2.3 Migration Patterns and Remittance Corridors
  • Figure 1. Major Bilateral Remittance Corridors and Estimated Flows, 2007
  • 2.3.1 Growth of the UK-Poland Remittance Corridor
  • 2.3.2 Remittance Corridors and Operator Market Strategy
• 2.4 Remittances as a stable source of external finance
• 2.5 The multiplying effect of remittances: consumption, savings and investment
  • 2.5.1. Enabling additive and transformational approaches to banking

• 3.1 Financial Infrastructure
  • Chart 6. Market Share of P2P Money Transfers 2006
  • 3.1.1 Inadequate Servicing of Remittance by Existing Mechanisms
    • Table 3. Global and UK Remittance Transaction Fees Comparison
  • 3.1.2 Poor financial infrastructure in developing economies
  • 3.1.3 Participation in the formal vs. informal economy
• 3.2 Mobile Infrastructure
  • 3.2.1 Global Mobile Penetration
    • Chart 7. Global Telecoms Subscriber Growth, 1982-2013
    • Chart 8. African Mobile Subscriber Growth 1999-2013
    • Chart 9. Asian Mobile Subscriber Growth 1999-2013
  • 3.2.2 Technological Developments
    • 3.2.2.1 The Development of M-transaction
    • 3.2.2.2 Convergence
    • 3.2.2.3 Convergence Embraces Mobile Transaction
    • 3.2.2.2 Low-cost handsets
    • 3.2.2.3 Mobile Subscriber Growth in Emerging Markets
      • Chart 10. Top Ten Countries for Net Additional Subscribers 2007
    • 3.2.2.4 SMS Banking
      • Figure 2. Basic SMS banking transaction flow
      • 3.2.2.4.1 Prime Disadvantages of SMS banking
      • 3.2.2.5 STK-enabled Mobile Transaction
      • 3.2.2.6 IVR Banking Service Delivery
      • 3.2.2.7 USSD/USSD2
      • 3.2.2.8 WAP Service Delivery
      • 3.2.2.9 Service Delivery via J2ME Apps
      • 3.2.2.10 mWallet

• 4.1 Business Models
  • Figure 4. Mobile Remittance Value Chain
  • 4.1.1 Mobile Operator as Bearer Channel Provider
    • Figure 5. MNO as Bearer-only Business Model
  • 4.1.2 Mobile Operator as Bearer and Banking Application Host
    • Figure 6. MNO Banking Application Host Business Model
  • 4.1.3 Integrating Banks/Financial Institutions into Mobile Operator Hosted Platforms
    • Figure 7. Business Model for an MNO as a Banking Hub
    • Figure 8. Topology of the MNO Banking Hub Model
  • 4.1.4 MNO Adoption of Financial Institution Status
    • Figure 9. Financially-licensed MNO model with MNO positioned as beneficiary
    • Figure 9. Financially-licensed MNO model with MNO positioned as remitter
  • 4.1.5 Summary of MNO Business Model Options
• 4.2 Business Model Options for Financial Institutions
• 4.3 Service Models
  • 4.3.1 mWallet to mWallet
  • 4.3.2 mWallet to Cash
  • 4.3.3 Cash to mWallet

• 5.1 Regulatory
  • 5.1.1 Addressing Boundaries between financial and telecoms regulatory frameworks
  • 5.1.2 Aligning Developing Economy Mobile Remittance Models with KYC and AML/CFT Regulations
  • 5.1.3 Developing Economy Mobile Remittance Models and the Application of Prudential Regulation
  • 5.1.3 Developing Economy Mobile Remittance Models and Access to Clearing Systems
  • 5.1.4 Formalising Remittance Flows
• 5.2 Transaction Processing

• Mobile Remittance Case Studies and Emerging Developments
  • 6.1 Smart Telecom mWallet Services, Philippine
    • 6.1.1 Smart Padala Remittance: 4 years of success
      • Tables 4a and 4b. Smart Padala Remittance Partners and Locations Overseas
  • 6.2 Globe Telecom, Philippines
    • 6.2.1 GXI - Globe' s M-Commerce Subsidiary
  • 6.3 Vodafone' s Strategies
    • 6.3.1 Safaricom and M-PESA: m-transaction as a precursor to wider cross-border mobile remittance
      • 6.3.1.1 M-PESA Adoption Curve
      • 6.3.1.2 M-PESA Adoption Drivers
      • 6.3.1.4 The M-PESA Service Model
      • 6.3.1.5 M-PESA Expansion and International Implementation by Vodafone
        • Figure 10. Advertisement for M-PESA
      • 6.3.1.6 Delays and Barriers for the International Implementation of M-PESA
    • 6.3.2 Vodafone and Citigroup/Citibank global agreement
  • 6.5 Bharti Airtel and Western Union Pilot Project
  • 6.6 The GSM Association Mobile Money Transfer (MMT) Initiative
    • 6.6.1 MMT: Attempt at creating a Multilateral Remittance Framework
      • Table 5. Options for the Implementation of Multilateral MMT Hub Platforms
    • 6.6.2 Partnerships
      • 6.6.2.1 GSMA-Western Union Partnership
      • 6.6.2.2 GSMA-MasterCard Partnership

• 7.1 Utiba
• 7.2 aKos Technology Corporation
• 7.3 Cointel
• 7.4 Monitise
• 7.5 GFG Group

• 8.1 A necessity for economic development equals high consequential take-up
• 8.2 The need for regulatory harmonisation and accommodation
• 8.3 Standardisation as an achievable goal
• 8.4 Which form of mobile remittance will emerge as the most common?
• 8.5 The Danger of the Two Tier Mobile Economy
• 8.6 Forecasts
  • Chart 11. Comparison of Forecasts for Remittance Channels By Value
  • Chart 12. Forecasts for Remittance Channel Volume
  • Table 6. Operator revenues generated from transaction costs
  • Chart 13. Comparative Mobile Remittance Forecast for Recipient Countries
  • Table 7. Forecast for Mobile Remittance Transaction Volumes per Country (US$million)

• aKos Technology
• Aktel
• Alliance & Leicester
• AT&T
• Belgacom
• Bharti Airtel
• Cable & Wireless
• Citigroup
• ClearTalk Wireless
• COAI
• Cointel
• CSL
• Deloitte
• DFID
• Dialog
• Digicel
• Du
• Enitel
• Etisalat
• EU
• Financial Services Authority
• GFG Group
• Globe Telecom
• Grameenphone
• GXI
• HSBC
• Hutchison 3G
• IMF
• Indosat
• Inter-American Development Bank
• LG Electronics
• Life
• Link
• MasterCard
• Maxis
• Mobilink
• MoneyGram
• Monitise
• Motorola
• MTC Bahrain
• MTN
• Nairobi Stock Exchange
• NatWest
• Nokia
• Orange
• Orascom Telecom
• Polkomtel
• Royal Bank of Scotland
• Safaricom
• SingTel
• Smart Communications
• Softbank
• Sony-Ericsson
• Swisscom
• Telefonica
• Telenor
• Tesco Mobile
• TIM
• TMN
• Touch Mobile
• Travelex
• Turkceli
• Ulster Bank
• UNCTAD
• United Nations
• Utiba
• Vigo
• VimpelCom
• Virgin Mobile
• Visa
• Vodacom
• Vodafone
• Western Union
• World Bank
• Zantel