四合一服務及整合服務策略：2007年至2012年

• How effective is Tiscali' s quad-play strategy?
• Is neuf cegetel' s revenue increase thanks to Quad-play?

These are just some of the questions this in-depth report will help you answer. Customers and service providers are actively reaping the benefits of bundled services. However, some companies are reporting customer losses across the quad-play structure - why? Though quad play is relatively new and an unproven service, many companies are only just starting to look to explore it. The opportunity of offering a bundled mobile, fixed line, broadband and TV solution was too much for NTL and became central to its purchase of Virgin Mobile. Italian operators are fighting increased competition and offering more competitive packages through bundled services. Which companies can you work with? How can you work with these companies? What kind of return should you expect? Will it reduce churn and increase revenue?

Quad-play operators assume they can build on the success of two-play by deploying triple and quadruple play packages and offering increased services to their existing customer base. But what effect does the movement from two-play to triple and quadruple play have on KPIs? Does the perceived value justify the added costs? This report will tell you. Can TV and media options replace the reducing costs of mobile and fixed line?

How quickly will take-up of these new and emerging services grow given the risks that may have to be faced? Can you afford to take these risks in order to achieve a quad play service? Will you be left behind if you do not?

Bundled services are convenient to subscribers who no longer need to purchase its services from multiple operators. Providers will also be able to enjoy new market opportunities resulting from offering multi play services. This market is set to expand with companies looking to increase its service portfolio as operators increasingly look to provide customers fully converged solutions. Taking the appropriate action at an early stage will ensure you are part of the new and developing markets.

The latest visiongain report, Quad-Play and Service bundling strategy 2007-2012, provides an in depth assessment of the multi-play market. The report provides comprehensive case studies of the major participants and regions around the world, particularly of the European, US and Asia-Pacific markets. What does the future hold for these regions? Which region should you be focusing your attention towards? Where does your company fit in? The report provides valuable information for telcos, cable companies, mobile operators, satellite DTH providers and financial services amongst others, in where they should be focusing their attention.

Reading this report will provide you with the following information:

• Who are the main players in the bundled service market and what are they doing?
• What services and price plans are currently available across the world?
• What new services are expected to be added in the future?
• What does the future hold for telcos, cable companies and mobile operators?
• Will the arrival of quad play have any damaging effect on companies offer limited service?

There is no doubt that increasing numbers of companies will seek to enter in to the multi-play market in the near future if they have not already done so. It is therefore imperative that you do not miss the chance to become part of an ever increasing and expanding market, taking advantage of the new opportunities that will become available.

Who needs to buy this report

• Mobile/Cellular operators
• Telcos
• Cable companies
• Fixed line providers
• Satellite DTH providers
• Handset and other equipment manufacturers

Forecasts are provided and discussed in terms of geographical and technological markets, and the factors that are driving forward bundling are discussed in this report. The report also provides strategies and recommendations that are applicable to fixed and mobile operators, cable operators, and ISPs.

Table of Contents

• 1.1 Evolution of the telecoms and entertainment markets
• 1.2 Market opportunities
• 1.3 Major market Trends
  • 1.3.1 Significant growth in mobile subscribers
  • 1.3.2 Falling operator revenues
  • 1.3.3 Outsourcing grows in popularity
• 1.4 Future of the Wi-Fi market
• 1.5 Evolution of household entertainment media
  • 1.5.1 Importance of broadband access
    • 1.5.1.1 IPTV prospects
• 1.6 Evolution of bundled service packages
• 1.7 Business models
• 1.8 Conclusions

• 2.1 Overview
• 2.2 Bundle definition
  • 2.2.1 Triple play definition
  • 2.2.2 Quadruple play
• 2.3 Cable vs telcos approach to bundling
• 2.4 Typical Price Structures
• 2.5 Convergence
• 2.6 IMS
• 2.7 Report methodology
  • 2.7.1 Organisation of the Report
  • 2.7.2 Aims and Focus of this Report

• 3.1 New Technologies
  • Chart 3.1: Global hybrid cellular/WLAN handset
• 3.2 Responses to falling revenues
• 3.3 Must have and nice to have services
• 3.4 Value of triple/quadruple play to service providers
• 3.5 Revenue generating options
  • 3.5.1 Fixed telephony
  • 3.5.2 Broadband
  • 3.5.3 IPTV
  • 3.5.4 Wi-Fi telephony
  • 3.5.5 Consumer VoIP telephony
  • 3.5.6 Mobile services
• 3.6 Mobile and VoIP

• 4.1 Market overview
• 4.2 IPTV is the key to effective bundling
• 4.3 IPTV is the way forward, as long as the applications are right
• 4.4 The mechanism behind IPTV
• 4.5 Technology providers
  • Table 4.1 Vendors providing IPTV technologies, 2006
• 4.6 IPTV market drivers
  • Chart 4.1: Churn rate of standalone service vs triple play packages
  • 4.6.1 Broadband penetration on the rise
  • 4.6.2 Competition between cable operators and telcos boost to IPTV market
  • 4.6.3 Choice of content is expanding
  • 4.6.4 Fibre to the home boost IPTV distribution
  • 4.6.5 High definition broadcasting is creating a demand for IPTV services
  • 4.6.6 Higher expectations among users make them look around for better services
• 4.7 IPTV market challenges
  • 4.7.1 Technical challenges
  • 4.7.2 Content challenges
  • 4.7.3 Content security
• 4.8 Commercial challenges
• 4.9 IPTV Market Restraints
  • 4.9.1 Regulatory issues
  • 4.9.2 Lack of bandwidth
  • 4.9.3 DSL coverage
  • 4.9.4 Proprietary technologies
  • 4.9.5 Consumers education
• 4.10 Market Trends
  • 4.10.1 Set-top boxes
  • 4.10.2 Fibre and DSL deployment
  • 4.10.3 IPTV services market forces
• 4.11 Target market
• 4.12 Demographic and core data
  • Table 4.2: Global cable/satellite TV, Internet and broadband households, 2007-2012
  • Table 4.3: Worldwide mobile subscribers and revenues, 2007-2012
  • Table 4.4: Mobile subscribers % by region, 2007-2012
  • Table 4.5: Mobile revenues % by region, 2007-2012
  • Table 4.6: Countries with 100%+ mobile penetration as of Q4 2007
  • Table 4.7: Cellular mobile services competition (%), 2007
  • Table 4.8: Top 10 mobile operators by proportionate subscribers, 2007
  • Table 4.9: Broadband penetration by economies worldwide, 2007
  • Table 4.10: Worldwide IPTV subscribers and revenues, 2007-2012
  • Table 4.11: IPTV subscriber by region, 2007-2012
  • Table 4.12: IPTV revenues by region, 2007-2012

• 5.1 North Americas
  • 5.1.1 Market overview
  • 5.1.2 Demographic and core data
    • Table 5.1: North American internet, broadband and cable/satellite TV households, 2007-2012
    • Table 5.2: North American mobile subscriber and revenues, 2007-2012
    • Table 5.3: North American mobile subscriber and revenues, 2007-2012
  • 5.1.3 Services demand
  • 5.1.4 Fixed-line displacement trends
    • Table 5.4: North American households subscribing to bundled packages (by service type), 2007-2012
  • 5.1.5 Services revenues provision of bundle services will increase in line with the rise in subscribers
    • Table 5.5: North American market revenue growth from bundled services, 2007-2012
  • 5.1.6 Challenges
    • 5.1.6.1 Lower margins and revenue from promotional offers aimed at attracting customers
    • 5.1.6.2 Changes associated with OSS/BSS provisioning of a single bill to customers
    • 5.1.6.3 Costs of implementing a bundling strategy
    • 5.1.6.4 Developing and managing new relationships needed to offer a wide range of services
    • 5.1.6.5 Increased competition by new entrants from the IP sector
  • 5.1.7 Market drivers
    • 5.1.7.1 Reduced churn and potential for additional revenue
    • 5.1.7.2 Improved customer experience
    • 5.1.7.3 Promotional discounts and offers on bundles
    • 5.1.7.4 Bundle pricing
    • 5.1.7.5 Single point of contact for all subscribed services
    • 5.1.7.6 Competition between telcos, cable companies, and new entrants
  • 5.1.8 Market restraints
    • 5.1.8.1 Badly deployed OSS/BSS systems
    • 5.1.8.2 Regulatory hurdles that affect deployment of services
    • 5.1.8.3 High marketing costs associated with customer acquisition
    • 5.1.8.4 Competition between telcos, cable companies, and new entrants
  • 5.1.9 Market trends
    • 5.1.9.1 Merger & Acquisition
    • 5.1.9.2 Strategic alliances & partnerships
    • 5.1.9.3 Customer demands
    • 5.1.9.4 Network and service convergence
    • 5.1.9.5 Technology
      • 5.1.9.5.1 ADSL and beyond
        • 5.1.9.5.1.2 VCC is coming
  • 5.1.10 Bundle offering
    • 5.1.10.1 Bundle solutions
  • 5.1.11 Quadruple play readiness
    • 5.1.2.1 US market
    • 5.2.1.1 Telkonet
    • 5.2.1.2 AT&T
    • 5.2.1.3 Qwest
      • Table: 5.6 Qwest Individual Services and Prices when bought individually
      • Table: 5.7 Qwest Discount Bundle Packages
    • 5.2.1.4 Cablevision
    • 5.2.1.5 Advance/Newhouse Communications
    • 5.2.1.6 Comcast
    • 5.2.1.7 Cox Communications
    • 5.2.1.8 Time Warner Cable
      • Table 5.8: Time Warner Bundle Packages
      • 5.2.1.9 Pivot
      • 5.2.1.10 Verizon
        • Table 5.9: Verizon Bundle Packages
  • 5.2.2 Canadian Market
    • 5.2.2.1 Rogers
    • 5.2.2.2 Videotron
      • Table 5.10: Videotron Bundle Prices
• 5.3 North American Overview

• 6.1 Market Overview
• 6.2 Demographic and core data
  • Table 6.1: Latin American internet, broadband and cable/satellite TV households, 2005-2011
  • Table 6.2: Latin America mobile subscribers and revenues, 2005-2011
  • Table 6.3: Latin America mobile subscribers and revenues, 2005-2011
• 6.3 Quadruple Play Readiness
  • Table 6.4: Bundle service providers in Latin America
  • 6.3.1 Argentina
  • 6.3.2 Brazil
    • 6.3.2.1 Telemar
    • 6.3.2.2 Telefonica
    • 6.3.2.3 Brasil Telecom
  • 6.3.3 Mexico
• 6.4 Bolivia
• 6.5 Chile
• 6.6 Colombia
• 6.7 Ecuador
• 6.8 Peru
• 6.9 Nicaragua

• 7.1 Market Overview
• 7.2 European triple play players
  • Table 7.1 European bundle players, Q2 2006
• 7.3 Demographic and core data
  • Table 7.2: European internet, broadband and cable/satellite TV households, 2007-2012
• 7.4 Services demand
  • Table 7.3: European households subscribing to bundled services (by service type), 2007-2012
  • Table 7.4: European mobile subscribers and revenues, 2007-2012
  • Table 7.5: European IPTV subscribers and revenues, 2007-2012
• 7.5 European market trends
• 7.6 Merger & Acquisitions
• 7.7 Quadruple play readiness
• 7.8 European Market
  • 7.8.1 Virgin Media
    • Table 7.6: Virgin Media Bundle Packages
    • Table 7.7: TV Package Details
    • Table 7.8: Broadband Package Details
    • Table 7.9: Telephone Package Details
    • Table 7.10: Mobile Package Details
    • Chart 7.1: Virgin Media Subscribers Q3 2006 - Q2 2007
    • Table 7.11: Virgin Media Revenue
  • 7.8.2 Sky
    • Table 7.12: Sky Subscribers
    • Table 7.13: Typical Sky Service Bundles
  • 7.8.3 Sky Mobile
  • 7.8.4 BT
    • 7.8.4.1 BT Total Broadband
    • 7.8.4.2 BT Fusion
    • 7.8.4.3 BT Vision
      • Table 7.14: BT Vision Package Prices
      • Table 7.15: BT On-Demand Prices
    • 7.8.4.4 BT Mobile
    • 7.8.4.5 BT Fusion Mobile
      • Table 7.16: BT Fusion Prices
  • 7.8.5 O2
    • Table 7.17: O2 Broadband Prices
  • 7.8.6 Carphone Warehouse
  • 7.8.7 Vodafone
  • 7.8.8 Orange UK
    • Table 7.18: Orange Bundle Packages
  • 7.8.9 Tiscali UK
    • Table 7.19: Tiscali Bundle Packages
  • 7.8.10 UK Market Overview
    • Table 7.20: Examples of UK Bundle Packages
• 7.9 Belgium
• 7.10 Baltic and Nordic
  • 7.10.1 Telenor
    • Table 7.21: Countries served by Telenor
  • 7.10.2 Tele2
  • 7.10.3 TeliaSonera
• 7.11 Switzerland
  • Table 7.22: Swiss Bundle Packages
• 7.12 Germany
  • 7.12.1 Deutsche Telecom
  • 7.12.2 Kabel Deutschland
• 7.13 Italy
• 7.14 France
  • 7.14.1 Orange
  • 7.14.2 Neuf Cegetel
• 7.15 UPC
  • Table 7.23: Countries served by UPC
• 7.16 European Summary

• 8.1 Market Overview
• 8.2 Demographic and core data
  • Table 8.1 Asia-Pacific data (million), 2007-2012
• 8.3 Services demand
  • Table 8.2 Asia-Pacific bundles subscription pattern, households (million) 2007-2012
  • Table 8.3 Asia-Pacific Mobile subscribers, 2007-2012
• 8.4 IPTV in Asia-Pacific
  • Table 8.4 Asia-Pacific IPTV subscribers (000) 2007-2012
• 8.5 Quadruple play readiness
  • Table 8.6: Asia-Pacific bundle service providers, Q2 2007
• 8.6 New Zealand
• 8.7 Japan
  • 8.7.1 NTT DoCoMo
  • 8.7.2 Softbank
• 8.8 Hong Kong
• 8.9 South Korea
  • 8.9.1 SK Telecom
  • 8.9.2 KTF
• 8.10 Australia
• 8.11 India
• 8.12 China
• 8.13 Asia-Pacific Summary

• 9.1 Market Overview
• 9.2 Demographic and core data
  • Table 9.1 MEA data (million), 2007-2012
• 9.3 Services demand
  • Table 9.2 MEA bundles subscription pattern, households (million) 2007-2012
• 9.4 Mobile service
  • Table 9.3 MEA Mobile subscriber, 2007-2012
  • Table 9.4 MEA IPTV subscribers (000' ) 2007-2012
• 9.5 Quadruple play readiness
  • 9.5.1 The MEA region
    • Table 9.5 MEA bundle providers, 2007

• 10.1 Overview
• 10.2 Strategy for service providers
  • 10.2.1 Customers expectations
• 10.3 Strategies based on marketing approach
  • 10.3.1 Improved services
  • 10.3.2 Segmentation
• 10.4 Promoting basic IPTV services
• 10.5 Fixed-line operator strategies
  • 10.5.1 Strategy based on outsourcing
  • 10.5.2 Flexing financial might
  • 10.5.3 Re-merging
• 10.6 Strategy for mobile only operators
  • 10.6.1 Partnerships
  • 10.6.2 Strategy based on technology
    • 10.6.2.1 Vendors
    • 10.6.2.2 Import proven technologies
• 10.7 Strategy for ISPs
  • 10.7.1 More play options
• 10.8 Strategies based on strategic alliances
  • 10.8.1 Alliances
  • 10.8.2 Adding value
• 10.9 Strategies based on pricing
• 10.10 Target Markets
• 10.11 Global Overview

• 3
• Adelphia
• Advance/Newhouse Communications
• Alcatel
• Allied Telesyn
• Amena
• Andinatel
• ANEW Broadband
• AOL
• Atlas
• Auna
• BB2
• Be
• Bharti Televentures
• Brasil Telecom
• Bresnan Communications
• Broadcom
• BT
• Cablecom
• Cablevisao
• Cablevision
• Call-Nett
• Canal+
• Carphone Warehouse
• CAT Telecom
• Cesky Telecom
• China Netcom
• China Telecom
• Cingular
• Cisco
• CMT
• Comcast
• Connex
• Cox
• Deutsche Telekom
• E Plus
• Eagle Rock
• EarthLink
• EastLink
• Easynet
• eBay
• Embratel
• Entel
• Entel Movil
• Ericsson
• Ertach
• ETISelect
• Eurotel Praha
• Fastweb
• FCC
• Foxtel
• France Telecom
• Freeview
• GigaBeam
• Google
• Grupo Clarin
• iiNet
• Iliad
• INTRACOM
• Iplan
• Jordan Telecom
• Kuwait Telecom
• Liberty Media
• Manx Telecom
• Maxcom
• Microcell Telecommunications
• Microsoft
• MobileIGNITE
• Mobistar
• MTC
• MTNL
• Myrio
• Net Servicos
• Net4India
• Neuf Cegetel
• Nokia
• NTL-Virgin Mobile
• NTT DoCoMo
• O2
• Ono
• Orange
• Pacifictel
• PCCW
• Philips
• Primus Canada Telecommunications
• Primus Telecommunications
• Progress Energy
• Qwest
• RabbitPoint
• Redback Networks
• Rogers/Fido
• Saudi Telecom
• SBC
• SBC/AT&T
• Shaw Communications
• Siemens
• Sistematica
• SIT
• Sky
• Skype
• Softbank
• Sonatel
• Sprint Nextel
• Sunday Communications
• Telecom Argentina
• Telecom Egypt
• Telecom Italia
• Telecom New Zealand
• Telefonica
• Telefonica Moviles
• Telemar
• Telenor
• Telewest
• TeliaSonera
• Telkom
• Telkonet
• Telmex Argentina
• Telstra
• Telus
• TerraSip
• Texas Instrument
• Time Warner Cable
• T-Mobile
• T-Online
• TPS
• TransAct
• UPC
• UTStarcom
• Verizon
• Videotron
• Vivax
• Vodafone
• Vontel
• VTR GlobalCom
• Ya.com
• Yahoo
• ZTE