服務提供平台&服務導向架構市場：市場預測（2007年至2012年）

Service Delivery Platforms (SDPs) generally simplify architectures, eliminate the need for costly and inflexible vertical structures and also significantly reduce the need for specialized skills in the service development field. Through the use of SDPs processes are automated and service deployment time is reduced. This suggests that the average revenue per user (ARPU) for each new service and application introduced by an operator can be increased by approximately 2.5 times. That is the simple fact that can ensure your company increases profitability and increases it now.

SOA (Service Oriented Architecture) adherent SDPs are particularly important enabling providers to future proof their investment in SDP platforms Scalable SOA architecture will be able to pinpoint the overloaded application enablers within the SDP as it will be possible to add extra capacity through the upgrade of hardware only.

The brand new report answers key questions, such as:

• Where do the greatest opportunities lie for operators and vendors?
• How can both fixed and mobile operators benefit and profit from SDPs & SOA?
• What new types of services and applications will SDPs enable?
• How will demand for SDP equipment vary by region?

Operators are able to rapidly and cost-effectively deploy a variety of new applications and services through the use of SDPs. These applications will be primarily related to the areas of FMC, presence, location, gaming and advertising. Carriers can mix services from the aforementioned areas that will be aimed at specific segments of the market. This is of paramount significance since as the price of triple-play offerings are dropping and new innovative applications can increase their revenue. Also, SDPs can assist fixed, wireless and cable carriers to avoid becoming dumb pipes by playing a more active role in the development of the many new applications and services that will be created in the future. What will be the spending on SDPs in the year 2012 - this unique report will tell you. It is believed that in order for carriers to deliver the full promise of SDPs a combination of consulting and engineering services, individual projects along with third party partnerships and pre-integrated products is required. By ordering this report today you will fully understand why.

• Utilise SDPs to introduce fully-converged fixed/mobile services without the need of network convergence
• Will SDPs see the introduction of true IMS-based applications?
• Will Converged Voice Services (CVS) be the killer application for IMS application

This report Service Delivery Platforms & Service Orientated Architecture Report 2007-2012 highlights the role of SDPs in today' s telecom markets, and clarifies for you operator' s deployment strategies. Clear opportunities for IMS and converged services are offered to you within this report along with analysis of the companies most likely to succeed in the industry. The report provides forecasts for revenue generation from these services and describes the key drivers to successful future of SDPs, SOA and possible applications. By buying this report, you will be ideally placed to profit from IMS development.

Table of Contents

• 1.1 Background
• 1.2 The Vertical Service Delivery Approach
• 1.3 The Horizontal Service Delivery Approach
  • Figure 1: A traditional service delivery environment
  • Figure 2: SDP approach to the service delivery environment
• 1.4 What is a Service Delivery Platform?
  • Figure 3: Positioning of the IMS and of the Service Delivery Platform
• 1.5 Applications realised through the use of Service Development Platforms
• 1.6 Scope of this Report

• 2.1 What constitutes a service delivery platform?
  • Figure 4: The Service Delivery Platform in an operator' s environment
• 2.2 General Benefits and market drivers of Service Delivery Platforms
  • Figure 5: A collaborative approach to content delivery
  • Table 1: Key market drivers for the deployment of service development platforms
• 2.4 The need for a new approach to content delivery
• 2.5 Benefits that can be realized through this approach
• 2.6 Integration of services to the OSS and BSS
• 2.7 Service Oriented Architecture
  • 2.7.1 Background
  • 2.7.2 What is SOA?
    • Figure 6: A basic SOA
    • Table 2: Key reasons why SOA is highly flexible
• 2.8 The Need for SOA in SDPs
  • 2.8.1 Background
    • Figure 7: The SOA enabled SDP approach
    • Figure 8: The Stove Pipe approach
  • 2.8.2 SOA and improved service delivery
• 2.9 Examples of services that could be delivered on SOA enabled SDP Platforms
• 2.10 Parlay and Parlay X API' s
  • 2.10.1 The Parlay Group
  • 2.10.2 The Parlay and Palay X API
  • 2.10.3 SIP and Parlay/Parlay X
• 2.11 JAIN (Java API' s for Integrated Networks)
  • 2.11.1 Background
  • 2.11.2 JAIN SLEE and SIP servlets
  • 2.11.3 The J2EE platform, SIP servlets and the JAIN SLEE
• 2.12 The differences and similarities between JAIN and Parlay
• 2.13 BPEL (Business Process Execution Language) and ESB (Enterprise Service Bus)
  • 2.13.1 Background
  • 2.13.2 BPEL and Orchestration
  • 2.13.3 BPEL and ESB
  • 2.13.4 BPEL vs Java based web services
• 2.14 The role of open standards in SOA based SDPs
• 2.15 The OMA and ADP
  • 2.15.1 The OSE (OMA Service Environment)
    • Figure 9: OMA service architecture
• 2.16 The Relationship between OMA,SIP and CAMEL (Customized Applications for Mobile Enhanced Logic)
• 2.17 The SDP Alliance

• 3.1 The Telco 2.0 initiative
• 3.2 Web 2.0
• 3.3 Web 2.0 application examples
  • 3.3.1 Flickr
  • 3.3.2 Vimro
  • 3.3.3 Netvibes
  • 3.3.4 Social bookmarking and Del.icio.us
  • 3.3.5 Bloglines
• 3.4 The IP Multimedia Subsystem (IMS) and SDPs
  • Chart 1: IMS network penetration (2007-2012)
  • Chart 2: Estimated increase in global voIP traffic 2006-2012
• 3.5 The IMS, SDPs and Convergence
• 3.6 Operator interest in IMS and SDP
• 3.7 Evolution of Service Delivery Platforms

• 4.1 Content and dumb pipes
• 4.2 Carriers that are expected to make the first move towards open standards and open access
  • 4.2.1 BT and BT Web 21C
  • 4.2.2 Deutsche Telekom
  • 4.2.3 Sprint
  • 4.2.4 Verizon Wireless
  • 4.2.5 Orange Labs/France Telecom
  • 4.2.6 Other notable service deployments
  • 4.2.7 SDP case studies and benefits associated with them
    • 4.2.7.1 AT&T
    • 4.2.7.2 Turkcell
    • 4.2.7.3 Orange Poland
• 4.3 SDP service enablers, solutions and related applications
  • 4.3.1 The Location enabler and related applications
    • Chart 3: Forecast for the number of GPS enabled subscribers 2007-2012
  • 4.3.2 The Presence enabler and associated applications
    • Chart 4: Percentage of mobile data revenues generated by different data applications (2012)
  • 4.3.3 The messaging enabler
  • 4.3.4 Convergent Charging and Content Management solutions
  • 4.3.5 User Profile and Management solutions
  • 4.3.6 Service resource management and assurance solutions
  • 4.3.7 Device Identification and Rendering
• 4.4 The Advertising application
  • Chart 5. Global Expenditure on Mobile Media (2007-2012)
  • 4.4.1 The need for parental control systems
    • Chart 6. Mobile Adult Content Market Forecast 2007-2012
• 4.5 Online Gaming
  • Chart 7. Global revenue forecast for key online gaming services (2012)
• 4.6 IPTV
  • Chart 8. Global IPTV Revenue Forecast (2007-2012)
• 4.7 Virtual PBX
  • Figure 10: The Oracle Virtual PBX implementation
• 4.8 Operator trends with regards to applications enabled through the use of an SDP

• 5.1 Nokia-Siemens Networks
• 5.2 Ericsson
• 5.3 Alcatel-Lucent
• 5.4 Other System Integrators
• 5.5 Oracle
  • 5.5.1 Indicative Oracle SDP deployments
• 5.6 Hewlett-Packard
• 5.7 IBM
• 5.8 Aepona-Appium
• 5.9 Mobile Cohesion
• 5.10 JnetX
• 5.11 Telcordia
• 5.12 Overall Vendor Strategies
• 5.13 Vendor Revenue Share during the year 2006
  • Chart 9. SDP Market 2006, by vendor share

• 6.1 Drivers for Service Revenue through the use of Service Delivery Platforms
  • Chart 10. Total network value vs. number of users
• 6.2 The Service Delivery Platform Shifts Competition from price
• 6.3 Fixed Operators and SDPs
• 6.4 Cable Operators and SDPs
• 6.5 MVNO' s and SDPs
• 6.6 Wireline vs Wireless Operators
  • Chart 11. Broadband Penetration, per 100 inhabitants, throughout selected countries
  • Chart 12: Estimated percentage comparing global wireless and fixed voice lines (2009)
  • Table 3. Comparison of fixed and wireless operators in the delivery of next generation network applications
• 6.7 SDP Revenue Forecast (2007-2012)
  • Chart 13. Revenue forecast for global sale of SDP platforms (2007-2012)
  • 6.7.1 System Integration Revenue Forecast (2007-2012)
    • Chart 14: Forecast expenditure on SDP intergration 2007-2012
  • 6.7.2 Wireless and Wireline operator investment in SDPs
    • Chart 15. Forecast revenues from wireless and fixed carrier investment in SDP infrastructure 2007-2012
  • 6.7.3 Investments in SDPs according to geographical area
    • Chart 16. Regional investments in SDP hardware and software 2007-2012
• 6.8 Cost of an SDP platform

Companies mentioned in this report

• 3 Indonesia
• Accenture
• Access Industries
• Acision
• Aepona-Appium
• Alcatel-Lucent
• AMP' d Mobile
• AT&T
• Atlantic Bridge Ventures
• Boost Mobile
• BT
• ChangingWorlds
• Cibenix
• Cisco Systems
• Contec Innovations
• Deutsche Telekom
• Disney Mobile
• Eircom
• Elisa
• E-Plus
• Ericsson
• Flickr
• France Telecom
• Fresh Mobile
• Google, e-bay and Amazon
• Helio
• Hello_MTV
• Hewlett-Packard
• Hutchison CP Communications
• IBM
• ID&T
• iTunes
• jNetX
• Korea Telecom
• KPN
• LogicaCMG
• Lotus
• Microsoft
• Mobile Cohesion
• MobileWorld
• Nokia-Siemens Networks
• Openet
• Optimus
• Oracle
• Orange
• Page Plus
• SDP Alliance
• Shanghai Telecom
• Siemens
• SK Telecom
• Sprint
• Sprint-Nextel
• Sun Microsystems
• Symbian
• Telcordia
• Telecom Italia
• Telefonica
• Telenity
• Telenor
• TeliaSonera
• Telmex
• Telstra
• T-Mobile
• Turkcell
• Ulticom
• Verizon Wireless
• Vimpelcom
• Vimro
• Virgin Mobile
• Vonage
• Xiam
• Yahoo