全球行動安全&防毒市場

Malware is targeting mobile phones and networks. So far it hasn' t been as infectious as its PC counterparts, but visiongain believes it is only a matter of time before a large scale case makes network operators and handset manufacturers really sit up and take notice. Is your company up-to-speed? It should be and this new report will ensure you are.

In 2006 the global mobile malware protection market was valued at $334 million. Visiongain' s new report highlights and forecasts the growth of this area through till 2012 but what will the value of it be then? This report tells you. The growth for mobile security is driven by the global economy which impacts business of all sizes and where connectivity is at the core of all business activities. You must stay fully informed of how this market is going to develop over the next 5 years.

Phones have become more sophisticated. The alignment of the handset and PC means interconnectivity is broader. File transfers through the mobile network has been joined by files transfers from one phone to another. With Bluetooth and competing protocols making it increasingly easy to share files then the ability to share viruses has also increased. Even SMEs, which may be operating only at a regional or national level, cannot escape that global connectivity. Their suppliers may be large multinationals whose employees are equipped with mobile devices that most likely hold sensitive information about their business. Where those devices become infected with malware the risk to the data and potential to access networks of their clients would be compromised thus putting at risks those SMEs that thought they were at low risk of attacks.

• Demand for mobile devices still strong
• Cost of devices continue to fall
• Industry participants are growing through M&A and alliances
• False sense of security

With battery problems and increased memory requirements today' s anti-malware software for mobile platforms eats up mobile CPU. Smartphones are becoming more powerful and which should render this a non-issue, but lower-range phones may not have the strength to run the necessary security applications. Unless the security manufacturers act on this virus' will be prevalent.

This report analysis in-depth mobile security solutions from AV vendors in relation to vertical markets such as consumers, SMEs, large enterprises and mobile operators. Forecasts are provided and discussed in terms of geographical and technological markets, and the factors that are driving forward AV demand are discussed in this report for each of the above vertical markets. Data traffic is analysed and discussed in relation to growing mobile operators ARPU and AV requirements. The report also provides strategies and recommendations that are applicable to mobile operators, AV vendors and associated industry participants.

This report argues that AV is going to become a necessary application for mobile operators as well as a requirement for industries of all sizes that use smart devices to access their business networks. It will also become a valuable application for consumers wanting to protect expensive smart devices from malware and virus attacks. The report outlines hurdles and measures that companies need to implement in order to remain competitive.

• How this market sector will grow in value
• What significance and impact wireless anti-virus products will have on the mobile telecoms market
• What effect virus attacks have previously had, and what they could inflict on mobile devices in the future;
• The challenges and issues facing participants in the wireless anti-virus markets
• What the attitudes and expectations of end-users are regarding protection

Mobile operators

Understand how a virus on your network would impact throughout your business and how to protect you and your subscribers

AV vendors

Learn what services and business models are needed to develop the AV market. Find out about business and technological issues that will impact on your business.

Investment companies

Learn what are the requirements for a successful deployment of bundle services, the development of triple and quadruple play services and products, and gain an insight into investment opportunities.

To stay up-to-date and fully informed of the developments in the handset and networked anti-virus market, you must read this report today. With over 130 dedicated pages, this is the leading report available. I look forward to receiving your order.

Table of Contents

• 1.1 A global demand for mobile malware solution
• 1.2 Major technology trends
  • 1.2.1 Devices embedded with anti-virus solution hit the market
• 1.3 Major market trends
  • 1.3.1 Demand for mobile devices still strong
  • 1.3.2 Cost of devices continue to fall
  • 1.3.3 Industry participants are growing through M&A and alliances
  • 1.3.4 False sense of security
• 1.4 Major competitive factors
  • 1.4.1 Pricing
  • 1.4.2 Operating systems
• 1.5 Conclusions

• 2.1 Overview
  • Figure 2.1: Infamous Mobile Threats (2004-2006)
• 2.2 Virus development
  • 2.2.1 Virus requirements
  • 2.2.2 Current virus threat
    • 2.2.2.1 Virus threats to date
• 2.3 Targeted operating systems
• 2.4 Type of mobile malware
• 2.5 Routes for attacks
• 2.6 Consequences of virus attacks
• 2.7 Devices protection
• 2.8 Carriers and virus
  • 2.8.1 FMC
  • 2.8.2 Technologies implications
  • 2.8.3 Service considerations
  • 2.8.4 Internet access
  • 2.8.5 Unified Threat Management (UTM)
• 2.9 Hardware vendors and virus
• 2.10 Consumers and virus
• 2.11 Enterprises and virus
  • 2.11.1 Policies
  • 2.11.2 Procedure
  • 2.11.3 Software selection
• 2.12 Methodology
  • 2.12.1 Organisation of the Report
  • 2.12.2 Objectives and Focus of the Report

• 3.1 Industry Definitions
• 3.2 Industry Development
  • 3.2.1 Target market for AV players
• 3.3 Target devices
• 3.4 O⁄S development
  • Table 3.1: Global O⁄S vendors market share
  • Figure 3.1 Mobile Software landscape
  • 3.4.1 Principal O⁄S
    • 3.4.1.1 Microsoft
    • 3.4.1.2 Symbian
    • 3.4.1.3 PalmSource
• 3.5 Over the air (OTA) services
• 3.6 Prospect for large-scale virus attack
• 3.7 Cars as potential target
• 3.8 Source of infection
  • 3.8.1 Malware
    • 3.8.1.1 Trojans
    • 3.8.1.2 Virus
    • 3.8.1.3 Worms
• 3.9 Challenges
  • 3.9.1 O⁄S variances challenge AV vendors
  • 3.9.2 Education still needed
  • 3.9.3 Consumers should not be neglected
• 3.10Industry Structure
  • Figure 3.2: Structure of the Anti-Virus Market
  • Figure 3.3: Main mobile AV vendors, 2007 (was 3.4)
  • Figure 3.4: PDA and Smartphone vendors by O⁄S, 2007
• 3.11 Operating Systems Trends
• 3.12 Industry Organisations
• 3.13 Industry Issue
  • 3.13.1 Mobile operators & churn
  • 3.13.2 End-user issues
    • 3.13.2.1 Ease of use software wanted
  • 3.13.3 Application issues
    • 3.13.3.1 Over the Air
    • 3.13.3.2 O⁄S capacity limit development
• 3.14 Distribution Channels
  • 3.14.1 Direct Sales Channels
  • 3.14.2 Resellers
  • 3.14.3 Direct Mail and Catalogue Sales
  • 3.14.4 Value-Added Resellers Channel
  • 3.14.5 Systems Integrators
  • 3.14.6 Service Providers Channel
  • 3.14.7 Reseller Channel
• 3.15 Business models
  • 3.15.1 Retail model
  • 3.15.2 Enterprise model
  • 3.15.3 Operator model

• 4.1 Overview
• 4.2 Mobile virus market
  • 4.2.1 Market definitions and overview
• 4.3 Market drivers and restraints
  • 4.3.1 Market drivers
    • 4.3.1.1 Risk assessment
    • 4.3.1.2 Operators are beginning to offer AV protection
    • 4.3.1.3 Growth in shipment of smart devices boosts demand for AV solutions
  • 4.3.2 Market restraints
    • 4.3.2.1 Lack of major incidents affects demand for AV solutions
    • 4.3.2.2 Lack of End-Users Education still a problem
    • 4.3.2.3 Business models still evolving
• 4.4 Industry surveys
  • 4.4.1 Symantec
    • Figure 4.1: Percentage of enterprises that consider mobile data as a source risk, 2007
    • Table 4.1: Who feels the pain of a mobile virus outbreak?
    • Table 4.2: Symantec findings (%) for permitting mobile access to corporate network, 2006
  • 4.4.2 McAfee
    • Table 4.3: Operator survey results, 2006
    • Table 4.4: McAfee findings on the area most affected by mobile viruses, 2006
• 4.5 Device disinfection measures and costs
• 4.6 Risk to Mobile operators
• 4.7 Mobile operators security stance

• 5.1 Overview
  • Figure 5.1: Smart device market shares by vendors, 2006
• 5.2 PDAs forecast
  • Table: 5.1: PDAs end-users base, 2006-2012
  • Table: 5.2: PDAs shipments, 2006-2012
• 5.3 Smartphone forecast
  • Table: 5.3: Smartphone subsribers base, 2006-2012
• 5.4 Smartphone shipment
  • Table 5.4: Smartphone shipments 2006-2012
• 5.5 Global demand for mobile phones
  • Table: 5.5: Mobile phone users 2006-2012
• 5.6 Total market
  • Table: 5.6: Total mobile security market, 2006-2012
  • 5.6.1 Total security market
    • Table: 5.7: Total security solutions market, 2006-2012
  • 5.6.2 Mobile vs total protection markets
    • Table: 5.8: Percentage mobile protection $ against total security market
  • 5.6.3 Overall mobile security market
    • Figure 5.9 Percentage of investments as per market segments against total mobile security market, 2006 -2012

• 6.1 Overview
• 6.2 The enterprise market
  • Table: 6.1: Total enterprise expenditure on mobile protection, 2006-2012
  • 6.2.1 Case Studies Enterprise' s Mobile Protection
  • 6.2.2 Enterprise market
  • 6.2.3 Who to target
    • Table: 6.2: Total number of enterprises 2003
  • 6.2.4 Preferred approach
• 6.3 Protecting the consumer
  • Table 6.3: Total consumer expenditure on mobile protection, 2006-2012
• 6.4 Mobile phone operators
  • 6.4.1 Tier grouping
    • Table 6.4: Total Mobile Operators⁄Tier, 2006
• 6.5 Network protection
  • 6.5.1 Network investments
    • Table 6.5: Mobile Operators Network Security Investments, 2006-2012
• 6.7 Network investment patterns
  • Table 6.6: Mobile Operators: Security Investment as % of Tier grouping, 2006-2012
• 6.8 Dealing with infection
  • Table 6.7: Mobile Operators Investments In Disinfection, 2006-2012
  • 6.8.1 Disinfection costs per Tier grouping
    • Table 6.8: Mobile Operators: Disinfection Investment as % Tier grouping, 2006-2012
  • 6.8.2 Recurring protection costs
    • Table 6.9: Mobile Operators Expanditure on recurring protection costs, 2006-2012
• 6.9 Swisscom

• 7.1 Overview
• 7.2 Typical Traffic Patterns
  • Chart 7.1: Daily Traffic carried by a Major European Mobile Operator
  • Table 7.1: Daily Data Volume By Traffic Types (North American GSM Operator Q2 2006)
• 7.3 Global Data Revenue
  • Table: 7.2: Mobile Data Revenue 2006-2012
  • 7.3.1 Data Revenue by geographical region
    • Table 7.3: Leading Mobile Data Operators By Geographical Region, 2006
  • 7.3.2 Increasing Data Revenue
    • Table 7.4: Percentage revnenue generation by application type, 2012 for leading operator
• 7.4 Off-line Portal to the rescue of data services
  • Table 7.5: Growth Of Portal Market, 2006-2012
• 7.5 Global data traffic
  • Table 7.6: Global data traffic (Gb), 2006
  • Table 7.7: Data traffic 2006-2012
  • Table 7.8: Global Average Data ARPU ($ US), 2006-2012
• 7.6 Growth of data traffic

• 8.1 Overview
  • 8.1.1 Device development
• 8.2 Pricing
• 8.3 Pricing structure
  • 8.3.1 McAfee
  • 8.3.2 Sophos
  • 8.3.3 Symantec
    • Table 8.1: Symantec Mobile Security Corporate Edition, Device, Bundle Licence+Basic 12 Months Support
• 8.4 Business opportunities
  • 8.4.1 Overview
  • 8.4.2 Some of the players
    • 8.4.2.1 AdaptiveMobile
    • 8.4.2.2 ArcSight
    • 8.4.2.3 Azaire Networks'
    • 8.4.2.4 Blue Coat
    • 8.4.2.5 Check Point
    • 8.4.2.6 Crossbeam
    • 8.4.2.7 Fortinet
    • 8.4.2.8 Genesis Communication
    • 8.4.2.9 InnoPath
    • 8.4.2.10 Itris
    • 8.4.2.11 Juniper Networks
• 8.5 Case study: Opportunity to offer AV solutions

• 9.1 Companies Offering Anti-Virus Products
  • 9.1.1 AhnLab
  • 9.1.2 Computer Associates
  • 9.1.3 F-Secure
  • 9.1.4 Kaspersky Lab
  • 9.1.5 McAfee
    • 9.1.5.1 McAfee Mobile Security for Enterprise
      • 9.1.5.1.1 Mobile Security Risk Management for Carriers
    • 9.1.5.2 McAfee Mobile Security for Manufacturers
  • 9.1.6 SMobile Systems
  • 9.1.7 Sophos
  • 9.1.8SimWorks
    • 9.1.8.1 SimWorks' Anti-Virus
    • 9.1.8.2 SimWorks' SDMS Operator Edition
  • 9.1.9 Symantec
  • 9.1.10 Trend Micro
• 9.2 Summary
  • Table 9.1: AV Vendors Market Participation, 2007

• 10.1 Strategies based on Pricing
• 10.2 Strategy Based on Packaging
• 10.3 Strategies based on Strategic Alliances
• 10.4 Strategies based on Regional differences
• 10.5 Recommendations
  • 10.5.1 Marketing Department
  • 10.5.2 Sales Department
  • 10.5.3 Product Development Department

• AdaptiveMobile
• Ahn Lab
• Alcatel-Lucent
• America Online
• ArcSight
• AT&T
• Azaire
• Blue Coat Systems
• Check Point Software Technologies
• China Mobile
• China Unicom
• Chunghwa Telecom
• Cingular
• Cisco
• Comcast
• Commander
• Computer Associates
• Cox Communications
• Crossbeam Systems
• Dell
• Elisa
• Ericsson
• European Telecommunications
• Standards Institute Facebook
• Fortinet
• F-Secure
• Fujitsu Services
• Gateway
• Genesis Communication
• GSM Association
• Handango
• HP
• InnoPath
• International Telecommunication Union
• Itris
• Juniper Networks
• Kaspersky Labs
• KDDI
• McAfee
• Microsoft
• Mobilkom Austria
• Motorola
• MySpace
• Nokia
• Nokia-Siemens Network
• NTT
• DoCoMo
• O2
• Open Mobile Alliance
• Open Mobile Terminal Platform
• Orange
• P&T Luxembourg
• PalmSource
• Redknee
• RIM
• Rogers Wireless
• SimWorks
• SingTel Optus
• SK Telecom
• SMobile Systems
• Sony Ericsson
• Sophos
• Sprint Nextel
• Swisscom
• Swisscom Mobile
• Symantec
• Symbian
• Tekla Corporation
• Telecom Italia
• Telecom Plus
• Telecommunications & Internet Association
• Telefonica
• Telia Sonera
• T-Mobile
• Trend Micro
• Verizon
• Vodafone
• Wanadoo
• Websense
• YouTube