Abstract
Teen apparel market is growing rapidly and has become a significant segment of
the apparel industry. Retailers are adapting new techniques to sustain
teenagers' interest by offering innovative designs and introducing new
products. The teen segment is often deemed inconsistent due to changing
fashion preferences and is always looking for the next fashion hit.
One of the growth drivers of teen apparel market is teens growing population
which is growing faster than the overall US population growth. The report
analyzes teen shopping behavior, buying preferences and favorite brands. It
also focuses on their annual fashion spending and their budget apportion.
The report also gives an overview of Canadian teen apparel market and major
factors driving teen apparel industry. It profiles major competitors in the
market, their business strategies and financial overview.
Table of Contents
1. Market Overview
- 1.1 US Teen Apparel Market
- 1.1.1 Market Value
- 1.1.2 Online Teen Shopping Behavior
- 1.1.3 Fashion Ideas among Teenage Female
- 1.1.4 Annual Fashion Spending
- 1.1.5 Top Rated Brands
- 1.1.6 Teens Budget Allocation
- 1.2 Canadian Teen Apparel Market
- 1.2.1 Teen Apparel Population Penetration
- 1.2.2 Retail Sales
2. Industry Developments
- 2.1 Growing Teens Market with Increasing Population
- 2.2 Young Shirting Green Issues
- 2.3 Plus Size Clothes For Teens - Stylin' and Hip
- 2.4 Technology Changes the Competitive Landscape
- 2.5 T-Shirts - Most Popular Garment in Teen Segment
- 2.6 Making Way for New Fabrics
3. Competitive Analysis
- 3.1 Male Teens' Brand Preferences
- 3.2 Store Count
- 3.3 Girl' s Preferred Brands
- 3.4 Current Market State
4. Company Profiles
- 4.1 Aeropostale
- 4.1.1 Overview
- 4.1.2 Key Financials
- 4.1.3 Business Strategies
- 4.1.4 New lifestyle marketing campaign
- 4.1.5 Significant Store Growth
- 4.1.6 Promotional Pricing Strategy
- 4.2 American Eagle Outfitters
- 4.2.1 Overview
- 4.2.2 Key Financials
- 4.2.3 Business Strategies
- 4.2.4 Store Expansion to Maximize its Reach
- 4.2.5 Innovative Promotional Campaigns
- 4.2.6 Intimate Apparel Sub-brand to Drive Growth
- 4.3 Pacific Sunwear
- 4.3.1 Overview
- 4.3.2 Key Financials
- 4.3.3 Business Strategies
- 4.3.4 Focus on Junior Segment
- 4.3.5 Unique Mix of Branded and Private Label Merchandise
- 4.3.6 Strong Relationships with Vendors
- 4.4 Urban Outfitters
- 4.4.1 Overview
- 4.4.2 Key Financials
- 4.4.3 Business Strategies
- 4.4.4 Square Footage Growth in Existing Concepts
- 4.4.5 New Technology to Drive Sales
List of Tables
- US - Top Five Items Purchased by Teens (2007)
- Tween Girls' Source of Fashion Ideas (2006)
- Teen Annual Fashion Spending (2007-08)
- Consumers' Preferred Place to Research Products (2007)
- Teens Budget Allocation by Category (2006-07)
- Percentage of Brand Preference among Teens (2003/06)
- US Retail Youth/Teen Apparel Population Penetration (2007)
- Canada Retail Youth/Teen Apparel Population Penetration (2007)
- Percent Change in Retail Sales (2007-08)
- Youth Population Projection by Age Group (2006-11E)
- American Eagle Outfitters - Revenue by Geography (2005-08)
- Pacific Sunwear - Revenue by Segments (2006-08)
List of Charts
- Kids/Teen Apparel - US Market (2003-06)
- Teens' Top Rated Brands (2007)
- Canadian Apparel Market Segmentation (2007)
- Male Teens' Apparel Brand Preferences (2007)
- Store Count and % Penetration (Sep 2007)
- Girl' s Most Preferred Brands (2007)
- Brands Becoming Popular in Girls (2007)
- Aeropostale - Revenue Growth (2004-08)
- Urban Outfitters - Revenue and Assets (2004-08)
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