Abstract
The wireless tower market has exhibited sustained growth, good operating
leverage, and strong cash flow. The tower companies generate a majority of
their turnover from leasing space on their towers. With most of the operating
expenses of a tower being fixed, additional customers result in high cash flow
for the tower companies.
Growth of tower industry is being driven by increase in wireless
subscriptions. Subscriber demand of increased network coverage, improved voice
quality, and non-voice services, has led to increase in revenues of wireless
tower companies. The industry has been going through a phase of consolidation.
Strategic acquisitions have given tower companies the capability to reduce
operating costs and also offer a wide range of sites to the wireless carriers.
The three major tower companies are American Tower, Crown Castle, and SBA
Communications. Many wireless companies also own and operate their towers. In
this industry, the focus of competition is more towards acquiring customers
for new site locations.
The report analyzes the wireless tower market. Apart from providing a
competitive landscape of the market, the report also profiles the major tower
companies, with a discussion of their key business strategies. It also
analyzes the major market drivers and issues prevalent in the tower market.
Table of Contents
1. Wireless Towers: An Overview
- 1.1 Guyed Tower
- 1.2 Monopole Tower
- 1.3 Lattice Tower
2. Tower Companies - Business Model
3. Market Overview
- 3.1 Competitive Landscape
- 3.2 Consolidation Phase
- 3.3 Operating Metrics
- 3.3.1 Portfolio Comparison
- 3.3.2 Revenue per Tower: A Comparison
4. Growth Drivers
- 4.1 Wireless Subscription Growth
- 4.2 Wireless Capital Spending
5. Issues
- 5.1 High Barriers to Entry
- 5.2 Dependence on Few Large Customers
- 5.3 Interest Rates & Inflation
- 5.4 Mesh Wi-Fi Networks
- 5.5 Spectrum Availability
6. Company Profiles
- 6.1 American Tower
- 6.1.1 Overview
- 6.1.2 Business Strategies
- 6.1.3 International Growth and Expansion
- 6.1.4 High Operating Leverage
- 6.1.5 Efficient Use of Existing Site Capacity
- 6.2 Crown Castle
- 6.2.1 Overview
- 6.2.2 Business Strategies
- 6.2.3 Organically Grow Revenues & Cash Flows
- 6.2.4 Sales and Marketing Strategy
- 6.2.5 Allocate Capital Efficiently
- 6.3 SBA Communications
- 6.3.1 Overview
- 6.3.2 Business Strategies
- 6.3.3 Acquisition Strategy
- 6.3.4 Disciplined Growth of Tower Portfolio
- 6.3.5 Maximizing Use of Tower Capacity
List of Tables
- Types of Wireless Towers
- Revenue Model of a Tower
- Crown Castle - Tower Acquisitions (1999-2007)
- Crown Castle - Tower Occupancy Breakdown
- SBA Communications Tower Acquisitions (2004-07)
List of Charts
- US Tower Market Share by Companies (2007)
- Tower Portfolio Comparison (2007-12E)
- Revenue per Tower Comparison (2007)
- Percentage of Tower in BTA' s - A Comparison (2007)
- US Wireless Subscribers (2000-2010E)
- Wireless Capital Spending Comparison (2002-2010E)
- American Tower - Tower Revenue Mix by Segments (2007)
- American Tower - Tower Revenue Mix by Customers (2007)
- Crown Castle - Revenues by Customer (2007)
- SBA Communications - Tenant Revenues by Customer (2007)
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