Abstract
Worldwide luxury watch market is completely dominated by Switzerland which
contributes almost 100 percent of the market value. The major export markets
include United States, France, Germany, Italy, and United Kingdom. Rolex
dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling,
Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines,
and Patek Philippe.
Traditionally considered a male domain, women are also driving up sales now.
Luxury watch makers are trying their best to design the female equivalent of
their most popular watch models. Another notable trend is the integration of
new technology and the use of unconventional materials in luxury watches. Also
all major brands are raising their price level by repositioning of their
products.
The report is aimed at providing a basic understanding of the luxury watch
market. It analyzes the Swiss luxury watch market and its export destinations.
Apart from providing a competitive landscape of the market, the report also
profiles the major luxury watch makers, with a discussion of their key
business strategies. It also analyzes the major trends prevalent in the luxury
watch market.
Table of Contents
1. Market Overview
- Watch Market: Price Segmentation
2. Market Size
- 2.1 Luxury Sector
- 2.2 Swiss Watch Market
- Swiss Watch Exports
- Swiss Watches - Export Markets
- Major Exporting Countries
3. Market Trends
- 3.1 Rising Demand for Six-Figure Watches
- 3.2 Designer Watches Gaining Popularity Among Women
- 3.3 Silicon Trend
- 3.4 Rich Asians Driving Demand for Luxury Watches
4. Competitive Landscape
- Worldwide Watch Market Share
- Watch Brands: Positioning By Price Category
- Online Search Comparison in US & Europe
5. Major Brands
- 5.1 Rolex
- Overview
- Watch Models
- Major Launches
- 5.2 Tag Heuer
- Overview
- Major Launches
- Business Strategies
- Focus on Upscale Segment
- Increase in Ad Spending
- 5.3 Omega
- Overview
- Watch Models
- Major Launches
- Business Strategies
- Value Strategy
- Focus on Mechanical Movements
- Streamlining of Distribution Network
- 5.4 Breitling
- 5.5 Cartier
- Overview
- Watch Models
- Major Launches
- Business Strategies
- Supply Chain Efficiency
- Improvement in Wholesale Network
- Expansion Strategy
List of Tables
- Watch Market: Price Segmentation
- Worldwide Watch Market Share (2006)
- Watch Brands: Positioning By Price Category
- TAG Heuer Concept Watches
- TAG Heuer Collections
- LVMH - Watches/Jewelry: Breakdown of 2006 Sales by Brand
- TAG Heuer: Major Launches In 2007
List of Charts
- Luxury Sales Growth Vs Global GDP Growth (1990-2005)
- Swiss Watch Exports (2001-06)
- Swiss Watches - Export Markets
- Online Search Comparison in the US (2006)
- Online Search Comparison in Europe (2006)
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