Abstract
The last decade has been a turning point for the athletic retail market. The trend of consumers embracing premium products and lifestyle brands continues in the athletic apparel and footwear market. Fitness activities such as golf, aerobics and biking are fueling the market. However, the majority of spending on athletic apparel and footwear is not intended for athletic activities, but for comfort and fashion. Consolidation activity is going on both at specialty retailer and manufacturer level, to realize economies of scale and to better compete with mass merchants and discounters. The wave of brand acquisitions over the past few years has led to some of the most renowned brands in the market becoming subsidiaries of their competitors. The report begins with a discussion of the athletic apparel and footwear market and then goes on to analyze the worldwide and the US market. The report profiles the major athletic goods retailers, focusing in-depth on their business strategies. It also analyzes the major trends prevalent in the athletic market.
Table of Contents
- 1. Market Overview
- This report concentrates on two major segments -- apparel and footwear.
- Athletic Retail -- Market Segments/ Sub-segments
- 2. Market Size
- 2.1 Global Market
- Athletic footwear is about half the value of the athletic apparel market, but is growing faster.
- Global Athletic Footwear and Apparel Market Value
- 2.2 US Market
- US Athletic Apparel Retail Market
- Athletic Apparel Demand by Product Segment
- T-Shirt Sales by Category (Performance/Non-performance)
- US Athletic Footwear Retail Market
- Athletic Footwear Demand by Material
- US Athletic Footwear Market by Retail Channel
- US Consumer Spending on Activewear: Breakdown by Sport
- 2.1 Global Market
- 3. Market Trends
- 3.1 Consolidation Activity - Dominant Trend
- 3.2 Athletic Firms Targeting 2008 Olympics in China
- 3.3 Licensed Sports Apparel
- 3.4 Top Sneaker Trends
- 3.5 Changing Consumer Preferences
- 4. Competitive Landscape
- Athletic footwear market is extremely concentrated, controlled by Nike and adidas/Reebok. In contrast, the athletic apparel market is more fragmented.
- 4.1 Global Market
- Global Athletic Apparel -- Market Share
- Global Athletic Footwear -- Market Share
- 4.2 US Market
- U.S. Athletic Apparel -- Market Share
- U.S. Athletic Footwear -- Market Share
- Segment Analysis by Gender
- Market Share by Segments
- 5. Company Profiles
- 5.1 Nike
- Overview
- Business Strategies
- Focus on Emerging Markets
- Speed -- A Key Determinant
- 5.2 Adidas
- Overview
- Business Strategies
- US - Towards a New Retailing Strategy
- Sales Growth Drivers
- 5.3 Puma
- Overview
- Business Strategies
- Emphasis on Design
- Customized Distribution
- Innovative Marketing
- 5.4 Skechers
- Overview
- Business Strategies
- Holistic Approach towards Fashion
- Multi-channel Distribution Strategy
- Vigorous Advertising Strategy
- 5.5 Russell
- Overview
- 5.6 Foot Locker
- Overview
- 5.7 New Balance
- Overview
- List of Tables
- Global Athletic Footwear and Apparel Wholesale Market (2003-05)
- T-Shirt Sales by Category (2005-06)
- US Consumer Spending on Activewear: Breakdown by Sport
- M&A Transactions -- Retailers
- M&A Transactions - Sporting Goods Vendors
- Sports Licensed Apparel Sales by League (2005-06)
- Breakdown of Pairs of Athletic Shoes Purchased by US Adults (2006)
- Athletic Footwear Market Share: Women' s Running (2005-06)
- Athletic Footwear Market Share: Women' s Walking (2005-06)
- Athletic Footwear Market Share: Women' s Performance Apparel (2005-06)
- Athletic Footwear Market Share: Men' s Running (2005-06)
- Athletic Footwear Market Share: Men' s Performance Apparel (2005-06)
- List of Charts
- Athletic Retail -- Market Segments
- US Athletic Apparel Retail Market (2000/05)
- Athletic Apparel Demand by Product Segment
- US Athletic Footwear Retail Market (2000/05)
- Athletic Footwear Demand by Material
- US Athletic Footwear Market by Retail Channel
- Global Athletic Apparel -- Market Share
- Global Athletic Footwear -- Market Share
- U.S. Athletic Apparel -- Market Share
- U.S. Athletic Footwear -- Market Share
- 5.1 Nike
