[英文調查報告書] 小兒科OTC藥與保健製品：美國

Abstract

Executive Summary

REPORT SCOPE

This report on the U.S. market for over-the-counter (OTC) pediatric medications presents an in-depth analysis of the performance of pediatric drugs in the market. The analysis captures the performance of the market players, categories and leading brands in terms of revenue growth and volume growth. It also identifies key issues, drivers, challenges, regulations and trends affecting the marketplace.

The study focuses on the market movements and the factors that will fuel sustainable growth. The markets for these products range from the new and emerging, to the comparatively mature.

CHAPTER I: EXECUTIVE SUMMARY

Report Scope

Categories

Methodology

The Market

Key Trends

Physician Visit Trends
Drug Delivery Trends
OTC Pediatric Drug Approvals
Birth Rates
Generic Drugs

Market Forecast

The Marketers

Wyeth to Lead
Pfizer Inc

The Consumer

Marketing Dynamics

Johnson & Johnson Dominates Ad Spend
New Product Introductions

CHAPTER II: THE MARKET

Market Definition

Product Description

Analgesics

Overview
Classes of OTC Pediatric Analgesics
Acetaminophen
Ibuprofen Products
Naproxen Products

Combination Formulation

Overview

Topical Medications

Overview
Classes of OTC Pediatric Topical

Cold, Cough, Allergy, Sinus

Overview
Epidemiology of Conditions

Classes of OTC Pediatric Cold, Cough, Allergy, Sinus

Antihistamines
Decongestants
Cough Medications
Combination Products

Other Remedies

Nasal Products
Chest Rubs
Bedwetting Remedies

First Aid Treatments

Antiseptics
Antibiotics

Regulatory Environment

Brand and Generic Names
The Cost Factor

Pediatric Medication

Issues in Pediatric Drug Testing

Scientific Issues
Incentive to Manufacturer
Ethical Issues
Limited Population for Certain Disease

History of Pediatric Regulation

1977 American Academy of Pediatrics (AAP), Committee
1994 Final Pediatric Labeling and Extrapolation
1997 Proposed Rule: Pediatric Studies Required
1997: FDAMA Exclusivity
Effectiveness of the Pediatric Exclusivity Provision
1998 Final Rule: Pediatric Studies Required
2002: Best Pharmaceutical for Children's Act (BPCA)

Sponsor

Pediatric Research Equity Act

Labeling of Children's Drugs

Labeling Principles

Pediatric Labeling

Labeling Changes in 2005

Off-Label Use of Adult Drugs on Children

Clinical Trials for Pediatric Populations

Market Data

Overall Market

Market Segments

Cold/Sinus/Allergy Treatments
Analgesics
Cough Medications Outperform Market
First Aid Treatments
Other Pediatric Medications

Key Trends and Growth Factors

Physician Visit Trends

Pediatrician Visits

Total Physician Visits Taper

Penicillin, Most Recorded During Physician Visits

Drug Delivery and Formulation Trends

Convenience Key to Selecting Kids' Medicines
Liquids-Preferred Delivery Mode for Kids
Rapid-Dissolve Tablets
Oral Strips
Cough Sprays
Nasal Swabs
Spill-Resistant Formulations

Drug Approval Trends

Since 1996, Most Drugs Approved in 2004
OTC Pediatric Drug Approvals

Healthcare Expenditure and Insurance Trends

Growing Healthcare Costs
Growing Share of Uninsured Population
Increasing CPI for Medical Care Components

Birth Rates

Self-Medication

Select Pediatric Health Trends and Ailments

Declining Physical Activity

Child Obesity on the Rise

Pertussis

Generics

Market Forecast

CHAPTER III: THE MARKETERS

OTC Pediatric Cough/Cold Allergy Sinus

Wyeth to Lead
Pfizer to Stay Flat
Decline for Procter & Gamble
Brands by Unit Sales

OTC Pediatric First Aid Products

Curad to Lift Beiersdorf Inc
Johnson & Johnson Brands Losing Market
3M Healthcare
Brands by Unit Sales

OTC Pediatric Internal Analgesic Products

Motrin and Tylenol Strong brands for McNeil (Johnson
Children's Advil on a decline
Warning Labels for Motrin and Advil
Brands by Unit Sales

Other Medicines

Chest Rubs
Procter & Gamble Dominance
Johnson & Johnson and Mentholatum Co see Downfall
Novartis Consumer Health Losing out
Brands by Unit Sales

Nasal Products

First Years Nasal Aspirators to Dominate
Luv N Care Shows Upward Swing
CR Bard Inc and Mabis Healthcare Inc to Lose Out
Private Label Decline
Performance for Nasal Spray/Drops/Inhaler Brands
Brands by Unit Sales

Bedwetting Remedies

Brands by Unit Sales

CHAPTER IV: THE CONSUMER

Introduction
Segmentation
Note on Simmons Survey Data and Figures

OTC Children's Cough-Cold Products

Consumer Usage by Type
Children's Tylenol Cold the Most Preferred Brand
Brand Preference by Demographics

Children's Fever/Pain Relievers

Liquid Versus Chewable
Brand Loyalty for Children's Fever/Pain Relief Products Across Demographics
Children's Tylenol - Highest Usage
Brand Preference by Demographics
Frequency of Usage

First Aid Bandage/Antibiotic

First Aid Ointment/Antiseptic Brands

Brand Preference by Demographics

Middle Age Group Significant Users of Store Brands Antibiotics
Lower Income Group - Higher Preference for Store Brand Bandages
Brands for Anti-Itch

Adhesive Bandages

Simmons Kids Survey For Adhesive Bandages

Band-Aid - the Leading Brand Among Kids
Frequency of Usage

CHAPTER V: MARKETING DYNAMICS

Advertising and Promotion

Johnson & Johnson Dominates Ad Spend
Tylenol Scholarship 2005
Price Discounts
The Cartoon Character Licensing Rage

Drug Distribution & Retailing Overview

Drug Store Chains
e-Pharmacies

Retail Trends

The Triaminic Clinic
Store Clinics
Drug Chains Aid Consumers
Drug Stores Outpace Overall Market

New Product Introductions

Quick Relief Products Sought the Most
Natural Products take Center Stage
Allergy-Free Products
Flavor Trends

Innovation

CHAPTER VI: COMPANY PROFILES

Procter and Gamble

Overview
OTC Pediatric Medication Product Line
Improved Distribution Strategy
Johnson & Johnson
Overview
OTC Pediatric Medication Product Line
Innovation: The Key Growth Driver
Mint-flavored Cough-Cold Liquids
Mobile Marketing Tour
Children's Motrin Grape Chewables Alert
New Children's Tylenol Dye-Free
New Children's Motrin
Jr Tylenol Meltaways Stage 4 Fever Tablets

Novartis AG

Overview
Innovation: Backbone of the company's growth

Pfizer Inc

Overview

OTC Pediatric Medication Product Line

Pfizer's Growth and Development Strategy

Pfizer's Approval for New Chewable Formulation Of Zyrtec

New Products

PediaCare Gentle Vapors
Children's Pedia Care Medicated Freezer Pops
Children's Benadryl-D Allergy and Sinus Liquid
Infants' PediaCare Cough Suppressant Oral Drops

Wyeth

Overview
OTC Pediatric Medication Product Line
Expansion: The Driving Factor
FDA approves Children's Advil Allergy Sinus for Over the Counter Use

Prestige Brands Holding, Inc

Overview
OTC Pediatric Medication Product Line
Future Growth Opportunity

Rohto Pharmaceutical Company Ltd

Overview
OTC Pediatric Medication Product Line

3M Company

Overview
Nexcare: Unique Marketing Strategy

Beiersdorf AG

Overview
Curad
OTC Pediatric Medication Product Line
Beiersdorf's Plasters top the global market
New Product Introductions
- Curad Shrek Sterile Assorted Bandages
- Curad Silver Bandage
- Curad Scar Therapy Clear Pads

Bristol-Myers Squibb Company

Overview
Renewed Strategy Focus on Prescription Drugs

Taro Pharmaceuticals Industries Ltd

Overview
R&D
OTC Pediatric Medication Product Line
New Product Introduction
- Children's ElixSure IB NonSpil Ibuprofen Oral Suspension Syrup
- Taro Children's Allergy Relief Fruit Flavored Syrup

Taro will Manufacture and Supply Elixsure Products to Alterna

Schering-Plough Corporation

Overview
OTC Pediatric Medication Product Line
FDA Approves Children's Claritin

APPENDIX: COMPANY DIRECTORY

CHAPTER I: EXECUTIVE SUMMARY

Table 1-1: Retail Sales of US OTC Pediatric Medication Categories, 2000-2005
Table 1-2: Retail Sales Projections of US OTC Pediatric Medications 2005-2010

CHAPTER II: THE MARKET

Table 2-1: Common OTC Pediatric Cough, Cold, Allergy and Sinus Medications
Table 2-2: Selected Combination Products
Figure 2-1: Process for the study of On-Patent Drugs
Figure 2-2: FDA On-Patent Drug Exclusivity Process
Figure 2-3: Process for the Study of Off-Patent Drugs
Figure 2-4: FDA/NIH Off-Patent Drug Process
Table 2-3: Pediatric Exclusivity Labeling Changes as of November 23, 2005
Figure 2-5: Retail Sales of US OTC Pediatric Medications, 2000-2005
Table 2-4: IRI-Tracked Retail Sales of US OTC Pediatric Medication Categories, 2000-2005
Table 2-5: US OTC Pediatric Medication Category Shares 2000-2005
Table 2-6: IRI-Tracked Retail Sales of Other US OTC Pediatric Medication Categories, 2000-2005
Figure 2-6: US Physician Visits by Specialty, 2002, (%)
Table 2-7: US Physician Visit Rates by Select Physician Practice Characteristics, 2002
Figure 2-7: US Population Not Visiting Physicians1 by Select Age Groups, 1997-2003 (%)
Figure 2-8: US Population making One to Three Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
Figure 2-9: US Population Making Four to Nine Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
Figure 2-10: US Population Making Ten or More Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
Table 2-8: US Drug Therapeutic Class Recorded During Physician Visits for Persons Less than 18 Years of Age 95-96 versus 02-03
Figure 2-1: US Physician Visits by Age and Gender, 2002
Figure 2-12: US Physician Visits by Age and Select Ethnicities, 2002
Table 2-9: US Pediatric Cough/Cold Medication Preference by Type, 2005
Table 2-10: US Select OTC Pediatric Drug Approvals, 1992-2004
Figure 2-13: National Health Expenditure, 1993-2003 (in US$ per capita and as % of GDP)
Table 2-11: National Health Expenditure, 2000-2003 (in billion $)
Table 2-12: Projected US Health Expenditure and Per Capita Income, 2004-2010
Table 2-13: Uninsured Population by Age Group, 2003
Table 2-14: Population Spending Out-of-Pocket on Prescription Healthcare 1996-2002
Table 2-15: Population Covered by Private Insurance1 for Healthcare 1996-2002
Table 2-16: Population Spending Out-of-Pocket on Healthcare, 1998-2002
Table 2-17: Population Aged Less than 6 Years Spending Out-of-Pocket on Healthcare, 1998-2002, (%)
Table 2-18: Population Aged 6 to 17 Years Spending Out-of-Pocket on Healthcare, 1998-2002, (%)
Table 2-19: US Consumer Price Index (CPI) for Medical Care Components, 2000-2004
Table 2-20: US Younger Population Projections by Age Group (Under 5, 5 to 9, 10 to 14) 2000-2030 (in millions)
Table 2-21: Birth Rate and Women Age Group 2002-2003
Table 2-22: US Physically Active Younger Population, Grades 9-12, 1999-2003
Table 2-23: US Prevalence of Child Obesity, Age 6-11 years *, 1988-1994, 1999-2002 (%)
Figure 2-14: US Prevalence of Pertussis, 1994-2003
Table 2-24: US Generic Drug versus Branded Drug Performance
Table 2-25: US Top Five Generic Drug Marketers 2004, (in million $)
Figure 2-15: Retail Sales Projections of US OTC Pediatric Medications 2005-2010
Table 2-26: Retail Sales Projections of US OTC Pediatric Medication Categories (Analgesics; Cold, Sinus, Allergy; Cough Syrups/Drops; First Aid; Other) 2005-2010

CHAPTER III: THE MARKETERS

Table 3-1: IRI-Tracked Retail Sales for Leading OTC Pediatric Cough/Cold/Allergy/Sinus Marketers 2000-2005
Table 3-2: IRI-Tracked Retail Sales for Leading OTC Pediatric Cold/Allergy/ Sinus Liquid Brands 2000-2005
Table 3-3: IRI-Tracked Retail Sales for Select OTC Pediatric Cold/Allergy/Sinus Tablet Brands 2000-2005
Table 3-4: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Syrup Brands, 2000-2005
Table 3-5: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Drops Brands, 2000-2005:
Table 3-6: Unit Sales for Select OTC Pediatric Cold/Allergy/Sinus Brands 2004-200596
Table 3-7: Average Price per Unit for Select OTC Pediatric Cold/Allergy/Sinus Brands, 2004-2005
Table 3-8: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid Product Marketers, 2000-2005
Table 3-9: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid Brands, 2000-2005
Table 3-10: Unit Sales for Select OTC Pediatric First Aid Brands, 2004-2005
Table 3-11: Average Price per Units for Select OTC Pediatric First Aid Brands, 2004-2005
Table 3-12: IRI-Tracked Retail Sales for Select OTC Pediatric Internal Analgesic Product Marketer/Brands, 2000-2005
Table 3-13: Unit Sales for Select OTC Pediatric Internal Analgesic Product Brands, 2004-2005
Table 3-14: Average Price per Unit For Select OTC Pediatric Internal Analgesic Product Brands, 2004-2005
Table 3-15: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rub Products Marketer, 2000-2005
Table 3-16: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rubs Product Brands, 2000-2005
Table 3-17: Unit Sales for Select OTC Pediatric Chest Rubs Product Brands, 2004-2005
Table 3-18: Average Price per Unit for Select OTC Pediatric Chest Rub Product Brands, 2004-2005
Table 3-19: IRI-Tracked Retail Sales for Select Nasal Aspirator Marketers, 2000-2005
Table 3-20: IRI-Tracked Retail Sales for Select Nasal Aspirator Brands, 2000-2005
Table 3-21: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler Marketers, 2000-2005
Table 3-22: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler Brands, 2000-2005
Table 3-23: Unit Sales for Select OTC Pediatric Nasal Product Brands, 2004-2005 Copyright c 2006 Kalorama Information,Reproduction without written permission, in any media now in existence or hereafter developed, in whole or in any part, is strictly prohibited
Table 3-24: Average Price per Unit for Select OTC Pediatric Nasal Product Brands, 2004-2005
Table 3-25: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting Remedies Product Marketers, 2000-2005
Table 3-26: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting Remedies Product Brands, 2000-2005
Table 3-27: Unit Sales for Select OTC Pediatric Bedwetting Remedies Product Brands, 2004-2005
Table 3-28: Average Price per Unit for Select OTC Pediatric Bedwetting Remedies Product Brands, 2004-2005

CHAPTER IV: THE CONSUMER

Table 4-1: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, May 2004 May 2005
Figure 4-1: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Type, May 2004 May 2005
Table 4-2: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Type, May 2004 May 2005
Table 4-3: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Sole and Primary Type, May 2004 May 2005
Figure 4-2: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Brand, May 2004 May 2005
Table 4-4: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Tylenol, Robitussin Pediatric and Dimetapp, May 2004 May 2005
Table 4-5: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Benadryl, Pediacare and Children's Vicks Nyquil, May 2004 May 2005
Table 4-6: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product Users, May 2004 May 2005
Figure 4-3: Percentage of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Type, May 2004 May 2005
Table 4-7: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Type, May 2004 May 2005
Table 4-8: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product, Sole and Primary Brand Users, May 2004 May 2005
Figure 4-4: Percentage of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Brand, May 2004 May 2005
Table 4-9: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Tylenol, Children's Motrin and Children's Advil, May 2004 May 2005
Figure 4-5: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Frequency of Use, May 2004 May 2005
Table 4-10: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Frequency of Use, May 2004 May 2005
Figure 4-6: Percentage of First Aid Ointment/Antiseptic (Non-Prescription) Users, by Brand, May 2004 May 2005
Table 4-11: Adult Demographic Profile of First Aid Ointment/Antiseptic (Non-Prescription) Users, by Brands: Band-Aid, Neosporin and Curad, May 2004 May 2005
Table 4-12: Adult Demographic Profile of First Aid Antibiotic/Bandage (Non-Prescription) Store Brand Users, May 2004 May 2005
Figure 4-7: Percentage of Anti-Itch (Non-Prescription) Product Users, by Brand, May 2004 May 2005
Table 4-13: Adult Demographic Profile of Anti-Itch (Non-Prescription) Product Users, by Brands: Cortizone, Cortaid, Caladryl, Lanacane and Aveeno, May 2004 May 2005
Table 4-14: Adult Demographic Profile of Adhesive Bandage Users, May 2004 May 2005
Figure 4-8: Percentage of Adhesive Bandage Users, by Brands, May 2004 May 2005
Table 4-15: Demographic Profile of Adhesive Bandage Users (Kids aged 6-11), by Brands: Band-Aid, Curad Kid Size Happy Strips, and Disney Characters, May 2004 May 2005
Table 4-16: Demographic Profile of Adhesive Bandage Users (Kids aged 6-11), by Brands: Looney Toons, Pokemon, Sesame Street and Store Brand, May 2004 May 2005
Figure 4-9: Percentage of Adhesive Bandage Users, by Frequency of Use, May 2004 May 2005
Table 4-17: Kids Demographic Profile of Adhesive Bandage Users, by Frequency of Use, May 2004 May 2005

CHAPTER V: MARKETING DYNAMICS

Table 5-1: US Select OTC Pediatric Medication Marketers by Ad Spend, 2005
Table 5-2: Top Ten US OTC Pediatric Medication Brands by Ad Spend, 2005
Table 5-3: US Select Pediatric Medication Introductions Promoted with FSIs, 2004-2005
Figure 5-1: US First Aid Accessory Sales through Drug Stores, 2003-2004 (in million $)
Figure 5-2: US First Aid Accessory Sales Through Drug Stores, 2003-2004 (in million units)
Table 5-4: Top US First Aid Accessory Brands in Drug Stores, Sales and Share, 2004
Figure 5-3: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores, 2003-2004
Figure 5-4: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores, 2003-2004 (in million units)
Table 5-5: Top US Cold/Allergy/Sinus Liquid/Powder Brands in Drug Stores, Sales and Share, 2004
Figure 5-5: US Cough Syrup Sales through Drug Stores, 2003-2004
Figure 5-6: US Cough Syrup Sales through Drug Stores, 2003-2004 (in million units)
Table 5-6: Top US Cough Syrup Brands in Drug Stores, Sales and Share, 2004
Table 5-7: US Pediatric Medication Categories by Number of SKUs Launched, 2004-2005:
Table 5-8: Top Ten US Pediatric Medication Marketers by Number of SKUs Launched, 2004-2005
Table 5-9: Top Ten US Pediatric Medication Brands by Number of SKUs Launched, 2004-2005
Table 5-10: US Top Ten Pediatric Medication Package Tags by Number of Brands, 2004-2005
Table 5-11: US Pediatric Cough and Cold Medication Introductions Tagged 'Quick', 2004-2005
Table 5-12: US Pediatric First Aid Product Introductions Tagged 'Quick', 2004-2005
Table 5-13: US Pediatric Analgesic Introductions Tagged 'Quick', 2004-2005 Table 5-14: US Pediatric Medication Introductions Tagged 'Instant', 2004-2005
Table 5-15: US Pediatric Cough and Cold Medication Introductions Tagged 'Natural'*, 2004-2005
Table 5-16: US Pediatric First Aid Product Introductions Tagged'Natural'*, 2004-2005
Table 5-17: US Pediatric Analgesic Introductions Tagged 'Natural'*, 2004-2005
Table 5-18: US Pediatric Medication Introductions Tagged 'No Allergy', 2004-2005
Table 5-19: US Pediatric Medication Introductions Tagged 'No Sugar', 2004-2005
Table 5-20: Top US Pediatric Medication Introductions by Flavor/Fragrance, 2004-2005
Table 5-21: US Grape-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
Table 5-22: US Grape-Flavored Pediatric Analgesic Introductions, Brand and Marketer, 2004-2005
Table 5-23: US Cherry-Flavored Pediatric Medication Introductions, 2004-2005
Table 5-24: US Orange-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
Table 5-25: US Blended Pediatric Medication Introductions, Brand and Marketer, 2004-2005
Table 5-26: US Bubblegum-Flavored Pediatric Medication Introductions, Brand Marketer, 2004-2005
Table 5-27: US Fruit-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
Table 5-28: US Eucalyptus-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
Table 5-29: US Pediatric Medication Introductions by Innovation, 2004-2005
Table 5-30: US Pediatric Cough and Cold Medication Description, 2004-2005
Table 5-31: US Pediatric First Aid Product Description, 2004-2005
Table 5-32: US Pediatric Analgesic Product Description, 2004-2005

CHAPTER VI: COMPANY PROFILES

Table 6-1: P&G's OTC Pediatric Brand Portfolio
Table 6-2: Johnson & Johnson OTC Pediatric Brand Portfolio
Table 6-3: Novartis OTC Pediatric Brand Portfolio
Table 6-4: Pfizer Inc's OTC Pediatric Brand Portfolio
Table 6-5: Wyeth's OTC Pediatric Brand Portfolio
Table 6-6: Prestige Brands OTC Pediatric Brand Portfolio
Table 6-7: Mentholatum's OTC Pediatric Brand Portfolio
Table 6-8: 3M Company's OTC Pediatric Brand Portfolio
Table 6-9: Curad's OTC Pediatric Brand Portfolio
Table 6-10: Bristol-Myers Squibb OTC Pediatric Brand Portfolio
Table 6-11: Taro Pharmaceuticals OTC Pediatric Brand Portfolio
Table 6-12: Schering-Plough Corporation OTC Pediatric Brand Portfolio

小兒科OTC藥與保健製品的美國市場

The U.S. Market for Over-the-Counter Pediatric Medication and Healthcare Products

Abstract

Executive Summary

REPORT SCOPE

CATEGORIES

Table of Contents

CHAPTER I: EXECUTIVE SUMMARY

CHAPTER II: THE MARKET

CHAPTER III: THE MARKETERS

CHAPTER IV: THE CONSUMER

CHAPTER V: MARKETING DYNAMICS

CHAPTER VI: COMPANY PROFILES

CHAPTER I: EXECUTIVE SUMMARY

CHAPTER II: THE MARKET

CHAPTER III: THE MARKETERS

CHAPTER IV: THE CONSUMER

CHAPTER V: MARKETING DYNAMICS

CHAPTER VI: COMPANY PROFILES