Abstract
This latest edition of just-style' s global lingerie report considers the state of the industry worldwide at a time of intense company turmoil.
The first edition suggested that the lingerie product group was one of the most fiercely contested areas of clothing, with a multitude of genuinely international brands, competing with some big-hitting private-label retailers. The second edition showed the beginnings of genuine strategic change in the positioning of major brands and own label retailers.
Over the last three years, this crowded market has risen in value by 2.6%, but has seen a number of major players re-assess their market positions.
This third edition report reviews lingerie and intimate apparel worldwide, providing another insightful analysis of the industry, including:
- Market definitions
- The historical and current market, 2004-2007
- Market forecasts, 2007-2014
- Branding, pricing and costing
- Key industry events
- An in-depth interview with the editor of Lingerie Buyer magazine
- The major companies and brands, including Sara Lee, VF Intimates, Warnaco and Triumph
Table of Contents
Chapter 1 Executive summary
- Introduction
- Fashion and function
- The lingerie market 2004-2007
- The lingerie market 2007-2014 and growth opportunities
- Lingerie branding, pricing and costing
- Recent industry events
- A conclusion and a question
Chapter 2 Introduction
- Bra wars
- Report coverage
Chapter 3 Market definitions
- Fashion and function
- Lingerie garment definitions
- Geographical definitions
- Monetary valuations
Chapter 4 The market, 2004-2007
- The 2004 lingerie market
- The 2004 world lingerie market by garment type
- Regional market data
- Average prices and review of lingerie market value
- The 2007 lingerie market
- The 2007 world lingerie market by garment type
- Regional market data
- Average prices and review of lingerie market value
- Growth, 2007 over 2004
Chapter 5 Market forecasts, 2007-2014
- The 2007 world lingerie market
- The 2014 world lingerie market by garment type
- Average prices and review of lingerie market value
- Lingerie' s hot growth opportunities
Chapter 6 Branding, pricing and costing
- Retail own label, brands and anonymous lingerie
- Pricing and retail formats
- Price points
- Price points and market share
- Filling in the price-fashion matrix
Chapter 7 Major industry events
- Sara Lee
- VF Corporation
- Warnaco
- The end of portfolio lingerie brands?
Chapter 8 Interview with Lingerie Buyer
- The Lingerie Buyer interview
- just-style commentary
Chapter 9 Companies and brands
- Après Sara Lee Europe
- VF Intimates Division
- Warnaco
- Triumph International
- Eveden (Fantasie)
- Agent Provocateur
- A conclusion and a question
List of tables
- Table 1: Currency converter
- Table 2: World retail market for lingerie (bras, briefs and daywear/shapewear) 2004 (US$bn and % share)
- Table 3: World retail market for lingerie (bras and briefs), 2004 value and volume (US$bn, m units and %)
- Table 4: Market values for bras, briefs and bodywear by region, 2004 (US$m, m units and %)
- Table 5: Average world retail prices for lingerie (bras and briefs) by region, 2004 (US$)
- Table 6: World retail market for lingerie (bras, briefs and daywear/shapewear) 2007 (US$bn and % share)
- Table 7: World retail market for lingerie (bras and briefs), 2007 value and volume (US$bn, m units and %)
- Table 8: Market values for bras, briefs and bodywear by region, 2007 (US$m, m units and %)
- Table 9: Average world retail prices for lingerie (bras and briefs) by region, 2007 (US$)
- Table 10: World retail market estimates for lingerie (bras, briefs and daywear/shapewear) 2014 (US$bn and % share)
- Table 11: World retail market estimates for lingerie (bras and briefs), 2014 value and volume (US$, m units and %)
- Table 12: Market value estimates for bras, briefs and bodywear by region, 2014 (US$m, m units and %)
- Table 13: Average world retail price estimates for lingerie (bras and briefs) by region, 2014 (US$)
- Table 14: Retail market value for brands, own label and anonymous lingerie, by region, 2007 (US$bn and %)
- Table 15: Value of lingerie at retail, wholesale and manufacturer points (brands, retail own label and anonymous, 2007 (US$bn)
- Table 16: The pricing onion for lingerie in Western Europe (US$ and %)
- Table 17: Price-fashion matrix of lingerie brands
- Table 18: World market for lingerie (bras, briefs and ' other' ) 2004-2014 (US$m and m units)
