Abstract
This intelligence set represents excellent value for money. It includes our exclusive diet trends and weight management report, along with profiles of the major players in the market: Nestle SA, Unilever, Kraft Foods, Inc., Kellogg Company, H. J. Heinz Company and Sara Lee Bakery.
This exclusive report from just-food provides insight into the developing, and often controversial, industry of dieting and weight management.
The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there are still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity "blame game" - with the food industry bearing the brunt of this criticism.
It is now imperative for the food industry to demonstrate a proactive rather than a reactive role in the health trend, in order to answer its critics and tackle obesity long-term. If this approach is successful, just-food predicts the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in the US between 2006 and 2012.
With dieting already an integral part of our eating habits, this report analyses growth strategies to optimise future opportunities and delves into new product development in key markets such as the UK, Europe, the US and Asia-Pacific. The study considers the main drivers and trends in the major food categories in order to better understand the future direction of the weight management market and its current role in the global health megatrend.
Market forecasts are provided to 2012 and brand case-studies are included throughout the report, as are comments from relevant industry executives at companies such as Weight Watchers, Nestlé and Kraft Foods.
Table of Contents
Chapter 1 Executive summary
- Introduction to the world of dieting and weight management
- Branding and marketing in the diet foods and weight management market to 2012
- NPD trends in the diet food market
- Exploring the potential ten top diets to 2012
- Future forecasts and marketing strategies to 2012
Chapter 2 Introduction to the world of dieting and weight management
- Report methodology
- Aim of the report
- About the author
- Definitions used within this report
- Drivers behind the current popularity of the weight management market
- Fighting the flab
- The role of diet foods within the health megatrend
- Energy out: Increasing importance of exercise
Chapter 3 Branding and marketing in the diet foods and weight management market to 2012
- Introduction
- Portion control
- A nation on the move, or out of breath?
- Case study: Kellogg
- New product development
- Kids and dieting
- Should food companies be able to advertise to children?
- Positive PR spin
- Would you put your child on a diet?
- The rise and fall of Atkins
- Summary
Chapter 4 NPD trends in the diet food market
- Introduction
- Yoghurt holds huge appeal to weight-conscious consumers
- Top ten yoghurts and dessert brands in the UK
- The ultimate no-no for dieters gets a skinny facelift
- Breakfast - the most important meal of the day for dieter
- Bakery and cereals: off the shopping list or the dieters' best friend?
- Ease of following a diet regime throughout the average day
- Case study: Reformulation to a ' better-for-you' brand
- Health, convenience and meal replacements
- Points to consider before moving into the meal replacements market
- Future NPD opportunities
Chapter 5 Exploring the potential ten top diets to 2012
- Popularity of diets in 2006 versus 2012
- Fad diets
- Weight Watchers International
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The South Beach Diet
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The glycemic index diet
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The high fibre diet (The F-Plan)
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The living and raw food diet
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The Mediterranean diet
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The debit and credit diet (or the Monday to Friday diet)
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- Future impact and longevity
- The functional food diet
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The Jenny Craig Diet
- Background
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
- The macrobiotic diet
- Background
- Target audience
- SWOT analysis to 2012
- Category potential
- NPD and innovation
- Future impact and longevity
Chapter 6 Future forecasts and marketing strategies to 2012
- Introduction
- Diet pills and supplements
- Diet-related, weight management foods market value to 2012
- Low-fat foods market to 2012
- Which diets will prevail in 2012 and which should the industry avoid?
- Consumer insight
- Have you ever been on a diet?
- The gender divide in dieting
- Which diets have you ever tried?
- Measure of success
- Are the sensible eating and exercise messages getting through to consumers?
List of figures
- Figure 1: The difficulty of following a diet during the day
- Figure 2: The UltraSlim range
- Figure 3: Popularity of ten top diets with consumers in 2006 and 2012
- Figure 4: Weight Watchers' SWOT analysis
- Figure 5: The South Beach Diet' s SWOT analysis
- Figure 6: The glycemic index' s SWOT analysis
- Figure 7: The high fibre diet' s SWOT analysis
- Figure 8: The living and raw food diet' s SWOT analysis
- Figure 9: The Mediterranean diet' s SWOT analysis
- Figure 10: The debit and credit diet' s SWOT analysis
- Figure 11: The functional food diet' s SWOT analysis
- Figure 12: The Jenny Craig Diet' s SWOT analysis
- Figure 13: The macrobiotic diet' s SWOT analysis
- Figure 14: Have you ever purchased diet pills or weight management supplements?
- Figure 15: Have you ever been on a diet?
- Figure 16: Which methods do you use/have you used to control your weight?
List of tables
- Table 1: Yoghurt market value, selected regions, 2002-2006 (US$m)
- Table 3: Cheese market value, selected regions, 2002-2006 (US$m)
- Table 3: Meal replacement market value, 2006 compared to 2012 (US$m)
- Table 4: eDiets - top diets advertised on different countries' homepages
- Table 5: Weight Watchers' food range
- Table 6: Major countries' market values of bakery and cereals products, 2006-2012 (US$m)
- Table 7: Appetite suppressants' market value forecast in selected countries, 2006-2012 (US$m)
- Table 8: Diet-related food and drink market value forecasts, 2006-2012 (US$bn)
- Table 9: UK low-fat foods' market value forecasts, 2006-2012 (US$m)
- Table 10: Which of the following diets have you ever tried?
- Table 11: Other diets
- Table 12: If you have ever been on a diet, which one was the most successful?
