Abstract
' In 2006, vodka was once again the largest growth category of any major international spirits sector. Total global consumption was up in 2006 by 1.6%, or some 8m cases, to top 513.5m cases, according to The IWSR' s estimates.'
just-drinks' latest edition of the vodka report forecasts the major worldwide market for vodka by volume, providing data trends from 2002 to 2013. Covering all the major vodka markets worldwide, including the Americas, Western Europe, Asia, and Central and Eastern Europe, the report includes a number of comments from key executives in the industry, highlights developments in the market, and the forces driving change.
Market trends, such as the rise in popularity of flavoured vodka, and the advancement of premium and super-premium segments are discussed, plus we take a look at vodka' s position in the travel retail market. We also profile major producers and their brands, namely Smirnoff, Cîroc, Absolut, Grey Goose, Eristoff, Nemiroff, Russian Standard, Stolichnaya, Wyborowa, Finlandia and Skyy.
Table of Contents
Chapter 1 Introduction
- Historical overview and production methods
- Scale of the overall market
- Industry structure
Chapter 2 Marketing trends
- Development of premium segment and new ultra-premium segment
- Marketing drivers
- Growth of flavoured vodka
Chapter 3 The Americas
- No sign of vodka fatigue in US market
- Another step-change ahead?
- Or trading down
- Canada
- Brazil sees rapid development
- Vodka surges in Mexico
Chapter 4 Western Europe
- United Kingdom
- France
- Germany
- Turkey and Greece
- Spain
- Scandinavia
Chapter 5 Central and Eastern Europe
- Poland
- Balkan markets
- CIS markets
- The Russian bear awakens
- Scope for consolidation
- Russia and Ukraine dominate
- Eastern European producers expand their horizons
- Baltic markets
Chapter 6 Asia
- Strong growth in India
- Growth in China
Chapter 7 Vodka' s rising profile in travel retail
- LAGs issue
Chapter 8 Producer profiles
- Diageo (Smirnoff, Cîroc)
- V&S Group (Absolut)
- International expansion
- New marketing campaign
- Bacardi (Grey Goose, Eristoff)
- Nemiroff
- Russian Standard
- Pernod Ricard (Stolichnaya, Wyborowa)
- Brown-Forman (Finlandia)
- Campari (Skyy)
- Central European Distribution Corporation (CEDC)
- Russian Alcohol
- Altia
- Constellation
- Best of the rest
- Patron acquires Ultimat vodka
List of figures
- Figure 1: Leading vodka brands in the US, 2006 (% share)
- Figure 2: Leading vodka brands in Canada, 2006 (% share)
- Figure 3: Leading vodka brands in the UK, 2006 (% share)
- Figure 4: Leading vodka brands in France, 2006 (% share)
- Figure 5: Leading vodka brands in Germany, 2006 (% share)
- Figure 6: Leading vodka brands in Poland, 2006 (% share)
List of tables
- Table 1: Total vodka sales in the US, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 2: Vodka sales in the US, 2003-2006 by sector (US$ and % growth)
- Table 3: Total vodka sales in Canada, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 4: Total vodka sales in the UK, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 5: Total vodka sales in France, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 6: Total vodka sales in Germany, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 7: Total vodka sales in Spain, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 8: Total vodka sales in Nordic countries, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 9: Total vodka sales in Poland, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 10: Total vodka sales in the Russian Federation, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 11: Leading vodka importers into Russian Federation, Jan-Oct 2007 (% share value and volume)
- Table 12: Total vodka sales in the leading Asian countries, 2002, 2005-2013 by volume (‘000s nine-litre cases)
- Table 13: Leading markets for Smirnoff, 1997, 2006 (% share of brand sales volume)
- Table 14: Leading markets for Absolut, 1997 and 2006 (% share of brand sales volume)
- Table 15: Leading markets for Stolichnaya, 1997, 2006 (% share of brand sales volume)
- Table 16: Leading markets for Wyborowa, 1997, 2006 (% share of brand sales volume)
- Table 17: Leading markets for Finlandia, 1997, 2006 (% share of brand sales volume)
