Abstract
By 2012, just-drinks estimates that global per capita consumption of soft drinks will reach 84.5 litres. In Europe, the total soft drinks market value is forecast to reach US$143.0bn, compared to US$109bn in North America, according to just-drinks' forecasts.
This new report from just-drinks provides a valuable insight into a sector that has attracted huge investment and interest so far in the 21st century. The rate of new product development (NPD) in the energy and sports drinks sector has risen rapidly in recent years. Consumer awareness of nutrition has developed and resulted in a raft of new products, driving value and volume sales of functional soft drinks (FSDs).
By providing a snapshot of the current issues and trends within the FSD market, this report meets its objective of identifying and quantifying future profit opportunities in the market to 2012. The report considers trends in the energy and sports drinks sectors in 2007, and considers emerging and potential NPD strategies for the next five years.
just-drinks conducted a programme of secondary research specifically for this report and has analysed numerous sources relating to the FSD market. Also, primary research was conducted in the form of one-to-one telephone and email interviews with professionals working within the industry. These research techniques were combined to enable just-drinks to make informed market estimates, trend predictions and forecasts to 2012.
Table of Contents
Chapter 1 Introduction to the energy and sports drinks market
- Definitions used within this report
- Broad definitions
- The global energy and sports drinks market
- Consumption trends, 2004-2006
Chapter 2 Market drivers in energy and sports drinks to 2012
- Introduction
- Sports drinks sector
- Target audience
- Mass-market appeal
- The 2012 Olympics
- Appealing to the growing number of regular racers
- Energy drinks sector
- Target audience
- Market value trends, 2004-2006
- Consumer trends analysis - purchase motivations
- Personalised nutrition programme
- Energy drinks and alcohol
- Current versus future purchase motivations
- Targeting demands of specific demographic groups
- Meeting the needs of female consumers
- Meeting the needs of senior consumers
- Marketing to tweenagers and teenagers
- Criticisms of targeting children
- NPD opportunities for young people
Chapter 3 New product development and innovation trends
- Introduction
- Future trends influencing energy and sports drinks NPD
- Energy for the brain
- Selenium and brain health
- Gingko biloba and brain health
- Omega-3 and brain health
- Innovation trends in energy drinks
- Added flavour
- Bigger and better
- Premiumisation
- From soft drinks to confectionery
- Combining health benefits with an energy boost
- Innovation trends in sports drinks
- During and after exercise
- Barriers to NPD and future growth
- Health claims regulations
- The importance of being natural
- Daily dosing
Chapter 4 Future growth strategies of leading energy and sports drinks companies
- Introduction
- Red Bull
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- The Coca-Cola Company
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- PepsiCo
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- GSK
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Energy69
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Taut
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Chapter 5 Technical review: packaging and ingredients
- Introduction
- Packaging innovations
- Ingredients innovations
- Jelly drinks
- Frozen beverages
- Popular and emerging ingredients
- Caffeine
- Taurine
- B vitamins
- The ‘electrolyte balance'
- The three ‘Gs'
- Malt
- Ones to watch
- Damiana leaf
- Schisandra
- Maca
Chapter 6 Forecasts and market trends to 2012
- Introduction
- Global overview
- Asia Pacific
- Australasia
- Eastern Europe
- Latin America
- Middle East and Africa
- North America
- Western Europe
List of figures
- Figure 1: Regional comparison of energy and sports drinks consumption, 2006 (m litres)
- Figure 2: pink diet energy drink: one of the few brands targeting women
- Figure 3: Enviga product range
- Figure 4: Cocaine - a new energy drink aimed at young partygoers
- Figure 5: Lucozade Sport and Energy drinks
- Figure 6: Energy69: caffeine- and taurine-free
- Figure 7: Taut: ‘The world' s first clean sports drink'
- Figure 8: Global soft drinks market by packaging type, 2005 (%)
List of tables
- Table 1: Total global soft drinks consumption per capita, 2004-2012 (litres)
- Table 2: Total soft drinks market value, Europe and North America, 2004-2012 (US$bn)
- Table 3: Total energy drinks consumption by region and global, 2001-2006 (m litres and %)
- Table 4: Total sports drinks consumption by region and global, 2001-2006 (m litres and %)
- Table 5: Off-trade energy drinks market value, selected countries, 2004-2006 (US$m)
- Table 6: Off-trade sports drinks market value, selected countries, 2004-2006 (US$m)
- Table 7: Number of new food and drink product launches with omega-3 worldwide, 2003-2006 (number and %)
- Table 8: Global soft drinks market by packaging material, forecast usage CAGR, 2005-2009 (%)
- Table 9: Total global and regional energy drinks consumption estimates, 2007-2012 (m litres and %)
- Table 10: Total global and regional sports drinks consumption estimates, 2007-2012 (m litres and %)
