印亞大陸行動市場的機會：2008年 至 2013年

This regional report provides six year market projections for five key countries in the Indian Sub Continent. These are Bangladesh, India, Nepal, Pakistan and Sri Lanka and all country studies are available to purchase individually.

Presented in easy to understand tables and charts, the study provides current and forecast data on overall service revenue, service ARPU, data revenues, and data ARPU as well as subscriber growth by prepaid and postpaid sectors. Crucially, operator performance, operator market share and the latest developments & growth in 3G and WiMAX spectrum licensing are also analysed.

• Who are the leading players in the Indian Sub Continent mobile market?
• What is the current size of the regional mobile subscriber base, and what growth will we see by 2013?
• What are the key drivers for mobile data services in the region? (Banner question)
• How is ARPU likely to develop over the next six years?
• What are the opportunities for mobile advertising in the Indian Sub Continent region?
• When will 3G services be deployed and what are the prospects for adoption?
• Will there be a significant uptake of Mobile WiMAX services in the region?

Glossary

• 1.1 Market Summary
  • Figure 1.1: Indian Sub Continent, Regional Subscriber Base (m), by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2003-2007
  • Table 1.1: Indian Sub Continent, Mobile Subscriber Base (m) by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) and Regional Penetration (% ) 2003-2007
• 1.2 Market Background
  • 1.2.1 Leading Mobile Operators
    • Table 1.2: Leading Operators By Subscriber Base (m), Indian Sub Continent, December 2007
    • Figure 1.2: Indian Sub Continent, Leading Operator Market Share, By Subscribers, 2007
• 1.3 Regional Forecasts
  • 1.3.1 Subscriber Growth
    • Figure 1.3: Indian Sub Continent Mobile Subscriber Growth (m) by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
    • Table 1.3: Indian Sub Continent Mobile Subscriber growth (m) by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
  • i. Subscriber Mix
    • Figure 1.4: Indian Sub Continent, Prepaid/Postpaid (Contract) Subscriber Growth (m) 2008- 2013
    • Table 1.4: Indian Sub Continent, Prepaid/Postpaid Subscriber Growth (m) 2008-2013
  • ii. 3G Adoption
    • Figure 1.5: Indian Sub Continent, Subscriber Growth (m) by 2G/3G Adoption 2008-2013
    • Table 1.5: Indian Sub Continent, Subscriber Growth (m) by 2G/3G Adoption 2008-2013
  • iii. Mobile WiMAX Adoption
    • Figure 1.6: Indian Sub Continent, Mobile WiMAX Subscriber Growth (m) by Country (India, Pakistan, Other) 2008-13
    • Table 1.6: Indian Sub Continent, Mobile WiMAX Subscriber Growth (m) by Country (India, Pakistan, Other) 2008-2013
  • 1.3.2 Mobile ARPU
    • Figure 1.7: Indian Sub Continent, Regional ARPU Forecasts ($) Split by Data & Voice 2008- 2013
    • Table 1.7: Indian Sub Continent, Regional ARPU Forecasts ($) Split by Data & Voice 2008- 2013
  • 1.3.3 Revenue Forecasts
    • Figure 1.8: Indian Sub Continent, Operator-Billed Service Revenue ($m), By Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
    • Table 1.8: Indian Sub Continent, Operator-Billed Service Revenue ($m), By Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
    • Figure 1.9: Indian Sub Continent, Operator-Billed Voice Revenues ($m), By Country ((Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
    • Table 1.9: Indian Sub Continent, Operator-Billed Voice Revenues ($m), By Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
    • Figure 1.10: Indian Sub Continent, Operator-Billed Data Revenues ($m), By Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
    • Table 1.10: Indian Sub Continent, Operator-Billed Data Revenues ($m), By Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2008-2013
  • i. Mobile WiMAX Revenues
    • Figure 1.11: Indian Sub Continent, Mobile WiMAX Revenues ($m), By Country (India, Pakistan, Other) 2008-2013
    • Table 1.11: Indian Sub Continent, Mobile WiMAX Revenues ($m), By Country (India, Pakistan, Other), 2008-2013

• 2.1 Market Background
  • Table 2.1: Bangladesh - Key Social, Economic and Telecoms Indicators
  • Table 2.2: Leading Mobile Operators and their Owners
• 2.2 Market Overview to 2007
  • 2.2.1 Subscriber Growth
    • Figure 2.1: Bangladesh Subscriber Growth (m) 2003-2007
    • Table 2.3: Bangladesh Mobile Subscriber Growth (m) 2003-2007
  • 2.2.2 Operator Market Share
    • Figure 2.2: Bangladesh, Mobile Market Share by Operator, 2007
    • Table 2.4: Bangladeshi Operator Subscriber Base (m) and Market Share (% ) December 2007
  • 2.2.3 Operator ARPUs & Revenues
    • Table 2.5: Bangladeshi Mobile ARPUs ($) by Operator 2006-2007
    • Table 2.6: Bangladeshi Operator-Billed Revenue (Total & Non-Voice $m) and ARPU (Total & non-voice $) 2006-7
  • 2.2.4 Mergers and Acquisitions
  • 2.2.5 Network Development
  • 2.2.6 Regulatory News
  • 2.2.7 IPOs
• 2.3 Market Forecasts
  • 2.3.1 Subscribers
    • Table 2.7: Bangladeshi Mobile Subscribers: Total Subscribers (m) & Penetration (% ) 2008- 2013
    • Table 2.8: Bangladeshi Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 2.9: Bangladeshi Total 3G Subscribers (m) & as Percentage of Total User Base 2008- 2013
  • 2.3.2 Operator Revenues & ARPU
    • Table 2.10: Bangladeshi Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2008-2013
    • Table 2.11: Bangladeshi Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2008-2013

• 3.1 Market Background
  • Table 3.1: India - Key Social, Economic and Telecoms Indicators
  • Table 3.2: Leading Mobile Players and their Owners
• 3.2 Market Overview to 2007
  • 3.2.1 Subscribers
    • Figure 3.1: Indian Mobile Subscriber Growth (m), 2003-2007
    • Table 3.3: Indian Mobile Subscriber Growth (m) 2003-2007
  • 3.2.2 Operator Market Share
    • Figure 3.2: Indian Market Share (% ) by Operator, 2003-2007
    • Figure 3.3: Indian Mobile Market Share (% ) by Operator, 2007
    • Table 3.4: Indian Mobile Market, Subscribers (m) and Operator Market Share (% ) December 2007
  • 3.2.3 Operator ARPUs & Revenues
    • Figure 3.4: Indian Operator-Billed Revenue Growth (INR m), Split by Voice, P2P Messaging and Non P2P Messaging Data, 2003-2007
    • Table 3.5: India Operator-Billed Revenue (Total & Non-Voice INR bn) and ARPU (Total & Non-Voice) (INR) 2006-2007
  • 3.2.4 Mergers and Acquisitions
  • 3.2.5 Network Development
  • 3.2.6 Mobile WiMAX
• 3.3 Market Forecasts
  • 3.3.1 Subscribers
    • Table 3.6: Indian Mobile Subscribers: Total Subscribers (m) & Penetration (% ) 2008-2013
    • Table 3.7: Indian Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 3.8: Indian Total 3G Subscribers (m) & as Percentage of Total User Base 2008-2013
  • 3.3.2 Operator Revenues & ARPU
    • Table 3.9: Indian Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2008-2013
    • Table 3.10: Indian Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2008-2013

• 4.1 Market Background
  • Table 4.1: Nepal - Key Social, Economic and Telecoms Indicators
  • Table 4.2: Leading Mobile Operator and their Owners
• 4.2 Market Overview to 2007
  • 4.2.1 Subscribers
    • Figure 4.1: Nepalese Mobile Subscriber Growth (m) 2003-2007
    • Table 4.3: Nepalese Mobile Subscriber Growth (m) 2003-2007
  • 4.2.2 Operator Market Share
    • Figure 4.2: Nepalese Mobile Operator Market Share (% ) 2007
    • Table 4.4: Nepalese Mobile Market, Operator Market Share (% ) and Subscribers (m) December 2007
  • 4.2.3 Operator ARPUs & Revenues
    • Table 4.5: Nepalese Operator-Billed Revenue (Total & Non-Voice NPR m) and ARPU (Total & Non Voice NPR) 2006-2007
  • 4.2.4 Network and Service Development
  • 4.2.5 Privatisation
• 4.3 Market Forecasts
  • 4.3.1 Subscribers
    • Table 4.6: Nepalese Mobile Subscribers: Total Subscribers (m) & Penetration (% ) 2008-2013
    • Table 4.7: Nepalese Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 4.8: Nepalese Total 3G Subscribers (m) & as Percentage of Total User Base 2008- 2013
  • 4.3.2 Operator Revenues & ARPU
    • Table 4.9: Nepalese Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2008-2013
    • Table 4.10: Nepalese Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2008-2013

• 5.1 Market Background
  • Table 5.1: Pakistan - Key Social, Economic and Telecoms Indicators
  • Table 5.2: Leading Mobile Operators and their Owners
• 5.2 Market Overview to 2007
  • 5.2.1 Subscribers
    • Figure 5.1: Pakistan Mobile Subscriber Growth (m) 2003-2007
    • Table 5.3: Pakistani Mobile Subscriber Growth (m) 2003-2007
  • 5.2.2 Operator Market Share
    • Figure 5.2: Pakistani Market Share by Operator, 2003-2007
    • Figure 5.3: Pakistani Mobile Market Share by Operator, 2007
    • Table 5.4: Pakistani Mobile Market, Subscribers (m) and Operator Market Share (% ), December 2007
  • 5.2.3 Operator ARPUs & Revenues
    • Figure 5.4: Pakistani Operator-Billed Revenue Growth ($m) Split by Voice and Non-Voice Service Revenues, 2003-2007
    • Table 5.5: Pakistani Operator-Billed Revenue (Total & Non-Voice $m) and ARPU (Total & Non-Voice $) 2006-2007
  • 5.2.4 Mergers and Acquisitions
  • 5.2.5 Regulatory News
  • 5.2.6 Network Development
  • 5.2.7 Mobile WiMAX
• 5.3 Market Forecasts
  • 5.3.1 Subscribers
    • Table 5.6: Pakistani Mobile Subscribers: Total Subscribers (m) & Penetration (% ) 2008-2013
    • Table 5.7: Pakistani Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 5.8: Pakistani Total 3G Subscribers (m) & as Percentage of Total User Base 2008-2013
  • 5.3.2 Operator Revenues & ARPU
    • Table 5.9: Pakistani Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2008-2013
    • Table 5.10: Pakistani Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2008-2013

• 6.1 Market Background
  • Table 6.1: Sri Lanka - Key Social, Economic and Telecoms Indicators
  • Table 6.2: Leading Mobile Operators and their Owners
• 6.2 Market Overview to 2007
  • 6.2.1 Subscribers
    • Figure 6.1: Sri Lankan Mobile Subscriber Growth (m) 2003-2007
    • Table 6.3: Sri Lankan Mobile Subscriber Growth (m) 2003-2007
  • 6.2.2 Operator Market Share
    • Figure 6.3: Sri Lankan Mobile Market Share (% ) by Operator 2007
    • Table 6.4: Sri Lankan Mobile Market, Operator Subscribers (m) and Market Share (% ) December 2007
  • 6.2.3 Operator ARPUs & Revenues
    • Table 6.7: Sri Lankan Operator-Billed Revenue (Total & Non-Voice LKR m) and ARPU (Total & Non-Voice LKR) 2006-2007
  • 6.2.4 Network and Service Development
  • 6.2.5 Network Licensing
• 6.3 Market Forecasts
  • Table 6.8: Sri Lankan Mobile Subscribers: Total Subscribers (m) & Penetration (% ) 2008-2013
  • Table 6.9: Sri Lankan Prepaid & Postpaid Subscribers (m and % ) 2008-2013
  • Table 6.10: Sri Lankan Total 3G Subscribers (m) & as Percentage of Total User Base 2008-2013
  • 6.3.1 Operator Revenues & ARPU
    • Table 6.11: Sri Lankan Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2008-2013
    • Table 6.12: Sri Lankan Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2008-2013

• 7.1 Mobile Advertising
  • 7.1.1 mobile-worx
    • Figure 7.1: Indian Sub Continent, Mobile AdSpend ($m) by 7 Key Delivery Channels (Idle Screen, On Portal, Mobile Internet, In-Content D ownloads, Mobile TV, MMS, SMS) 2008- 2013
    • Table 7.1: Indian Sub Continent, Mobile Ad Spend ($m) by 7 Key Delivery Channels (Idle Screen, On Portal, Mobile Internet, In-Content Downloads, Mobile TV, MMS, SMS) 2008-2013
• 7.2 Mobile Entertainment Services
  • Figure 7.2: Indian Sub Continent, Revenues ($m) from Mobile Entertainment by 7 Key Applications (Infotainment, UGC, Mobile TV, Music, Games, Adult, Gambling) 2008-2012
  • Table 7.2: Indian Sub Continent, Revenues ($m) from Mobile Entertainment by 7 Key Applications (Infotainment, UGC, Mobile TV, Music, Games, Adult, Gambling) 2008-2012
• 7.3 Mobile Financial Services
  • Figure 7.3: Indian Sub Continent, Value of Mobile Financial Services Transactions ($m) Split Payments & Banking 2008-2011
  • Table 7.3: Indian Sub Continent, Value of Mobile Financial Services Transactions ($m) Split by Payments & Banking 2008-2011
• 7.4 Mobile Ticketing and Coupons
  • Figure 7.4: Indian Sub Continent, Value of Mobile Ticketing ($m) Split by Ticketing & Coupons 2008-2011
  • Table 7.4: Indian Sub Continent, Value of Mobile Ticketing ($m) Split by Ticketing & Coupons 2008-2011