非洲・中東行動電話市場：2008年至2013年

This regional report provides a complete market overview for the Africa & Middle-East region focusing on six key countries, United Arab Emirates, South Africa, Saudi Arabia, Nigeria, Israel and Egypt, The study forecasts prepaid and postpaid subscriber numbers as well as 3G subscriber growth as a whole and for each of the six key countries. It also includes service revenues split by voice and data as well as data on operator subscriber numbers and ARPU, again for both the region and split by key countries.

This study provides current operator market share and analyses key players within each market. key regulatory developments such as 3G licensing, mergers and acquisitions are presented along with recent network developments.

• Who are the leading players in the Africa & Middle East mobile market ?
• What are the key drivers to mobile revenue growth ?
• Which markets a regenerating the highest levels of ARPU ?
• Is there further scope for growth within the UAE' s highly-penetrated market ?
• How will mobile service revenues develop over the 2008-2013 period ?
• Which markets will experience the highest level of subscriber growth ?
• What is the likely adoption rate for 3G services across the region ?
• What are the prospects for mobile financial services in Africa & Middle East ?

• A unique source of research analysis for the Mobile Africa & Middle East marketplace including technologies, market characteristics and forecasts
• Practical analysis of emerging opportunities for vendors & operators
• Unique insights: includes interviews with leading players who have significant experience in Mobile Africa & Middle East markets
• Benefit from fresh thinking and intelligent market assessment

Table of Contents

• 1.1 Market Summary
  • Figure 1.1: Africa & Middle East, Regional Subscriber Base (m), 2003-2007
  • Table 1.1: Africa & Middle East, Regional Subscriber Base (m) and Regional Penetration (%) 2003-2007
• 1.2 Market Background
  • 1.2.1 Leading Mobile Players
    • Table 1.2: Africa & Middle East Leading Mobile Operators, Subscriber Base (m) December 2007
    • Figure 1.2: Africa & Middle East Market, Leading Operator Market Share, By Subscribers, 2007
    • Figure 1.3: Africa & Middle East Market, Leading Operator Market Share, By Service Revenues (%) 2007
    • Table 1.3: Africa & Middle East Market, Leading Operators Service Revenues ($m) and Market Share (%) 2007
• 1.3 Regional Forecasts
  • 1.3.1 Subscriber Growth
  • Figure 1.4: Africa & Middle East, Mobile Subscriber Growth (m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
  • Table 1.4: Africa & Middle East, Mobile Subscriber Growth (m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
    • i. Subscriber Mix
      • Figure 1.5: Africa & Middle East, Prepaid/Postpaid (Contract) Subscriber Growth (m), 2008- 2013
      • Table 1.5: Africa & Middle East, Prepaid/Postpaid Subscriber Growth (m), 2008-2013
    • ii. 3G Adoption
      • Figure 1.6: Africa & Middle East, Subscriber Growth (m) by 2G/3G Adoption 2008-2013
      • Table 1.6: Africa & Middle East, Subscriber Growth (m) by 2G/3G Adoption 2008-2013
    • iii. Mobile WiMAX Adoption
      • Figure 1.7: Africa & Middle East, Mobile WiMAX Subscriber Growth (m) by Key Country (Saudi Arabia, South Africa, Other) 2008-2013
      • Table 1.7: Africa & Middle East, Mobile WiMAX Subscriber Growth (m) by Key Country (Saudi Arabia, South Africa, Other) 2008-2013
  • 1.3.2 Mobile ARPU
    • Figure 1.8: Africa & Middle East, Region ARPU Forecasts ($) by Data/Voice 2008-2013
    • Table 1.8: Africa & Middle East Region ARPU Forecasts ($) by Data/Voice 2008-2013
  • 1.3.3 Revenue Forecasts
    • i. Service Revenues
      • Figure 1.9: Africa & Middle East, Operator-Billed Service Revenue ($m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
      • Table 1.9: Africa & Middle East, Operator-Billed Service Revenue ($m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
    • ii. Voice Revenues
      • Figure 1.10: Africa & Middle East, Operator-Billed Voice Revenues ($m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
      • Table 1.10: Africa & Middle East, Operator-Billed Voice Revenues ($m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
    • iii. Data Revenues
      • Figure 1.11: Africa & Middle East, Operator-Billed Data Revenues ($m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
      • Table 1.11: Africa & Middle East, Operator-Billed Data Revenues ($m), by Key Country (Saudi Arabia, South Africa, UAE, Nigeria, Israel, Egypt, Other) 2008-2013
    • iv. Mobile WiMAX Revenues
      • Figure 1.12: Africa & Middle East, Mobile WiMAX Revenues ($m), by Key Country (Saudi Arabia, South Africa, Other) 2008-2013
      • Table 1.12: Africa & Middle East, Mobile WiMAX Revenues ($m), by Key Country (Saudi Arabia, South Africa, Other) 2008-2013

• 2.1 Market Background
  • Table 2.1: Egypt - Key social, Ecomic and Telecoms Indicators
  • Table 2.2: Leading Egyptian Mobile Operators and their Ownership
• 2.2 Market Overview to 2007
  • 2.2.1 Prepaid & Postpaid Subscribers
    • Figure 2.1: Egyptian Mobile Subscriber Growth (m), Split by Prepaid & Postpaid (Contract) Users 2003-2007
    • Table 2.3: Egyptian Mobile Subscriber Growth (m) Split by Prepaid and Postpaid Users 2003-2007
  • 2.2.2 Operator Market Share
    • Figure 2.2: Egyptian Mobile Market, Operator Market Share (%) December 2007
    • Table 2.4: Egyptian Mobile Market, Operator Market Share (%) and Subscribers (m) December 2007
  • 2.2.3 Operator ARPUs & Revenues
    • Figure 2.3: Egyptian, Mobile ARPU Development by Operator, 2004-2007
    • Table 2.5: Egyptian Mobile ARPUs by Operator 2006-2007
    • Table 2.6: Egyptian Operator-Billed Revenue (Total & Non Voice) and ARPU (Total Non-Voice) 2006-2007
  • 2.2.4 Network Deployments and 3G Licensing
• 2.3 Market Forecasts
  • 2.3.1 Subscribers
    • Table 2.7: Egyptian Mobile Subscribers: Total Subscribers (m) & Penetration (%) 2008- 2013
    • Table 2.8: Egyptian Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 2.9: Egyptian Total 3G Subscribers (m) & as Percentage of Total User Base 2008- 2013
  • 2.3.2 Operator Revenues & ARPU
    • Table 2.10: Egyptian Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues and ARPU Forecasts, 2008-2013
    • Table 2.11: Egyptian Operator Billed ARPU ($m) Split by Total ARPU & Non-Voice ARPU 2008-2013

• 3.1 Market Background
  • Table 3.1: Israel - Key social, Economic and Telecoms Indicators
  • Table 3.2: Leading Israeli Mobile Operators and their Ownership
• 3.2 Market Overview to 2007
  • 3.2.1 Subscribers
  • 3.2.2 Operator Market Share
    • Figure 3.1: Israeli Mobile Market Share by 3 Leading Operators, 2003-2007
    • Figure 3.2: Israeli Mobile Market, Operator Market Share (%) 2007
    • Table 3.3: Israeli Mobile Market, Operator Market Share (%) & Subscribers (m) 2007
  • 3.2.3 Subscribers by Technology
    • Figure 3.3: Israeli Mobile Subscriber Growth (m) by Technology (2G/2.5G and 3G/3.5G) 2003-2007
    • Table 3.4: Israeli Mobile Subscriber Growth (m) by Technology (2G/2.5G and 3G/3.5G) 2003-2007
    • Table 3.5: Israeli 3G Subscribers (m), Market Share (%) and Network Technologies, 2007
    • Figure 3.4: Israeli 3G Subscribers, Market Share (%) by Operator, 2007
  • 3.2.4 Operator ARPUs & Revenues
    • Table 3.6: Israeli Mobile ARPUs by Operator 2006-2007
    • Table 3.7: Israeli Operator-Billed Total and Non-Voice Revenue (NISm) and ARPU (NISm) 2006-2007
  • 3.2.5 3G Networks and Services
• 3.3 Market Forecasts
  • 3.3.1 Subscribers
    • Table 3.8: Israeli Mobile Subscribers: Total Subscribers (m) and Penetration (%) 2008- 2013
    • Table 3.9: Israeli Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 3.10: Israeli Total 3G Subscribers (m) & Percentage of Total User Base (%) 2008- 2013
  • 3.3.1 Operator Revenues & ARPU

• 4.1 Market Background
  • Table 4.1: Nigeria - Key social, Economic and Telecoms Indicators
  • Table 4.2: Leading Nigerian Mobile Operators and their Ownership
• 4.2 Market Overview to 2007
  • 4.2.1 Subscribers
    • Figure 4.1: Nigerian Mobile Subscriber Growth (m), 2003-2007
    • Table 4.3: Nigerian Mobile Subscriber Growth (m), 2003-2007
  • 4.2.2 Operator Market Share
    • Figure 4.2: Nigerian Mobile Market, Operator Market Share (%) December 2007
    • Table 4.4: Nigerian Mobile Market, Operator Market Share, December 2007
    • Table 4.5: Nigerian Mobile ARPUs by Operator 2006-2007
    • Table 4.6: Nigerian Operator Billed Revenue (Total and Non-Voice) and ARPU (Total and Non-Voice) 2006-2007
  • 4.2.3 Privatisation/Acquisitions
  • 4.2.4 2G Licensing
  • 4.2.5 Network Development
  • 4.2.6 3G Licensing and Network Deployment
  • 4.2.7 Other Regulatory News
• 4.3 Market Forecasts
  • 4.3.1 Subscribers
    • Table 4.7: Nigerian Mobile Subscribers: Total Subscribers (m) and Penetration (%) 2008- 2013
    • Table 4.8: Nigerian Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 4.9: Nigerian 3G Subscribers (m) & as a Percentage of Total User Base 2008-2013
  • 4.3.2 Operator Revenues & ARPU
    • Table 4.10: Nigerian Operator Billed Mobile Revenues ($m) & Non-Voice Revenues ($m) 2008-2013
    • Table 4.11: Nigerian Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

• 5.1 Market Background
  • Table 5.1: Saudi Arabia - Key social, Economic and Telecoms Indicators
  • Table 5.2: Leading Saudi Arabian Mobile Operators and their Ownership
• 5.2 Market Overview to 2007
  • 5.2.1 Subscribers by Technology
    • Table 5.3: Saudi Arabian Mobile Subscriber Base (m) by Technology (2G/2.5G and 3G/3.5G) 2003-2007
    • Figure 5.1: Saudi Arabian Mobile Subscriber Base (m) by Technology (2G/2.5G and 3G/3.5G) 2003-2007
  • 5.2.2 Operator Market Share
    • Figure 5.2: Saudi Arabian Mobile Market, Operator Market Share (%) December 2007
    • Table 5.4: Saudi Arabian Mobile Market, Operator Market Share (%) and Market Share (m), December 2007
    • Figure 5.3: Saudi Arabian Prepaid/Postpaid Subscriber Mix (%) December 2007
    • Table 5.5: Saudi Arabian Prepaid/Postpaid Subscriber Base (m) and Market Share (%) 2007
  • 5.2.3 Operator ARPUs & Revenues
    • Table 5.6: Saudi Arabian Mobile ARPUs by Operator 2006-7
    • Table 5.7: Saudi Arabian Operator-Billed Revenue (Total & Non-Voice) and ARPU (Total & Non-Voice) 2006-7
  • 5.2.4 3G Licensing
    • Table 5.8: Third Saudi Arabian Mobile Licence. Sealed Bids (SARm & $m) March 2007
  • 5.2.5 3G Network Supply Contracts
  • 5.2.6 Mobile WiMAX
• 5.3 Market Forecasts
  • 5.3.1 Subscribers
    • Table 5.9: Saudi Arabian Mobile Subscribers: Total Subscribers (m) and Penetration (%) 2008-2013
    • Table 5.10: Saudi Arabian Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 5.11: Saudi Arabian Total 3G Subscribers (m) & as a Percentage of Total User Base 2008-2013
  • 5.3.2 Operator Revenues & ARPU
    • Table 5.12: Saudi Arabian Operator Billed Revenues ($m) & Non-Voice Revenues ($m) 2008-2013
    • Table 5.13: Saudi Arabian Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

• 6.1 Market Background
  • Table 6.1: South Africa - Key social, Economic and Telecoms Indicators
  • Table 6.2: Leading South African Mobile Operators and their Ownership
• 6.2 Market Overview to 2007
  • Figure 6.1: South African Mobile Subscriber Growth (m) Split by Prepaid & Postpaid (Contract) Subscribers (m), 2003-2007
  • Table 6.3: South Africa Mobile Subscriber Growth (m), 2003-2007, Prepaid and Postpaid Users
  • 6.2.1 Operator Market Share
    • Figure 6.2: South African, Market Share by Operator (%) 2003-2007
    • Table 6.4: South African Mobile Market, Operator Market Share (%) and Subscribers December 2007
    • Figure 6.3: South African, Mobile Market Share by Operator (%) 2007
  • 6.2.2 Operator ARPUs & Revenues
    • Figure 6.4: South African Blended ARPU (SAR) by Operator, 2004-2007
    • Table 6.5: South African Mobile ARPUs (SAR) by Operator 2006-2007
    • Figure 6.5: South African Blended Non-Voice ARPU (SAR) by Operator, 2004-2007
    • Table 6.6: South African Mobile Non-Voice ARPUs (SAR) by Operator 2006-2007
    • Figure 6.6: South African Operator Billed Revenue Growth (SAR m), Split by Voice, P2P Messaging and Non P2P Messaging Service Revenues, 2004-2007
    • Table 6.7: South African Operator Billed Revenue Growth (SAR m), Split by Voice, P2P Messaging and Non P2P Messaging Service Revenues, 2006-2007
  • 6.2.3 Mergers and Acquisitions
  • 6.2.4 3G Licensing and Network Deployment
  • 6.2.5 Mobile WiMAX
• 6.3 Market Forecasts
  • 6.3.1 Subscribers
    • Table 6.8: South African Mobile Subscribers: Total Subscribers (m) and Penetration (% 2008-2013
    • Table 6.9: South African Prepaid & Postpaid Subscribers (m and %) 2008-2013
    • Table 6.10: South African Total 3G Subscribers (m) & as a Percentage of Total User Base 2008-2013
    • Table 6.11: South African Operator Billed Mobile Revenues ($m) & Non-Voice Revenues ($m) 2008-2013
    • Table 6.12: South African Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

• 7.1 Market Background
  • Table 7.1: United Arab Emirates - Key social, Economic and Telecoms Indicators
  • Table 7.2: Leading UEA Mobile Operators and their Ownership
• 7.2 Market Overview to 2007
  • 7.2.1 Subscribers
    • Figure 7.1: UAE Mobile Subscriber Growth (m) by Technology (2G/2.5G and 3G/3.5G) 2003-2007
    • Table 7.3: UAE Mobile Subscriber Growth (m) by Technology (2G/2.5G and 3G/3.5G) 2003-2007
    • Figure 7.2: UAE Mobile Market, Operator Market Share (%) December 2007
    • Table 7.4: UAE Mobile Market, Operator Market Share (%) and Subscribers (m) December 2007
    • Table 7.5: UAE Mobile ARPUs (AED ) 2006-2007
  • 7.2.2 3G Networks
  • 7.2.3 Regulatory News
• 7.3 Market Forecasts
  • 7.3.1 Subscribers
    • Table 7.6: UAE Mobile Subscriber: Total Subscribers (m) and Penetration (%) 2008-2013
    • Table 7.7: UAE Prepaid & Postpaid Subscribers (m and % ) 2008-2013
    • Table 7.8: UAE Total 3G Subscribers (m) and as a Percentage of Total user Base 2008-2013
    • Table 7.9: UAE Operator Billed Mobile Revenues ($m) & Non-Voice Revenues 2008-2013
    • Table 7.10: UAE Operator Billed ARPU ($) & Non-Voice ARPU ($) 2008-2013

• 8.1 Mobile Advertising
  • Figure 8.1: Africa & Middle East Mobile AdSpend ($m) Split by Delivery Channel (SMS, MMS, In-Content Download Advertising, On-Portal, Mobile Internet, Idle Screen, Mobile TV) 2008-2013
  • Table 8.1: Africa & Middle East Mobile AdSpend ($m) Split by Delivery Channel (SMS, MMS, In-Content Download Advertising, On-Portal, Mobile Internet, Idle Screen, Mobile TV) 2008-2013
• 8.2 Mobile Entertainment Services
  • Figure 8.2: Africa & Middle East Revenues ($m) from Mobile Entertainment Split by Product (Infotainment, UGC, Mobile TV, Music, Games. Adult, Gambling) 2008-2012
  • Table 8.2: Africa & Middle East Revenues ($m) from Mobile Entertainment Split by Product (Infotainment, UGC, Mobile TV, Music, Games. Adult, Gambling) 2008-2012
• 8.3 Mobile Financial Services
  • Figure 8.3: Africa & Middle East Value of Mobile Financial Services Transactions ($m) Split by Product (Mobile Payments & Mobile Banking) 2008-2011
  • Table 8.3: Africa & Middle East Value of Mobile Financial Services Transactions ($m) Split by Product (Mobile Payments & Mobile Banking) 2008-2011
• 8.4 Mobile Ticketing and Coupons
  • Figure 8.4: Africa & Middle East, Value of Mobile Ticketing ($m) Split by Product (Mobile Coupons & Mobile Ticketing) 2008-2011
  • Table 8.4: Africa & Middle East, Value of Mobile Ticketing ($m) Split by Product (Mobile Coupons & Mobile Ticketing) 2008-2011