行動商務策略：票券銷售、零售、付款與安全性

Abstract

Alan Goode Biography

Alan Goode is an Analyst with Juniper Research. He has nearly twenty years experience in the Telecommunications and Information Security sectors. Alan's specialist writing areas include telecommunications, IT, security and consumer technology. Alan previously worked as a senior consultant and manager working for a diverse range of clients including T-Mobile, De La Rue, Motorola, Lloyds TSB, Citibank, Schlumberger, Atos Origin and the Metropolitan Police Service.

Overview: Mobile Commerce Strategies (2nd Edition)

Mobile Commerce Strategies aims to provide a thorough examination and evaluation of current themes and trends, building on those outlined in the original version of this report. Extensive interviews with leading companies are reconciled with published market data and existing industry analysis to provide a clear guide to the emerging market for mobile commerce services and technologies. With particular emphasis given to mobile ticketing, mobile retail and the payment and security services that allow all of this to happen.

Market Projections

2005-2010 forecasts across seven regions of the world, including total revenues for mCommerce & major mCommerce application sectors; Forecast industries include: Mobile retail, mobile ticketing & mobile payments; Sector projections include mobile transaction volumes/ values & average revenue per user.

Sector Focus

Particular emphasis on the activities & strategies of the main players in the industry, including mobile operators, infrastructure companies, handset & mobile applications and security vendors, as well as banks & credit card companies; Examination of the challenges facing these companies, with key company profiles.

Key Interviews

Comprehensive and unique insight into the minds of movers and players in the mCommerce industry.

Table of Contents

Executive Summary

Introduction

• Market Projections
• Sector Focus

The Opportunity

• Mobile Operators
  • Figure ES1: All Mobile Phone Users (m) Regional Forecast 2005-2010
  • Table ES1: All Mobile Phone Users (m) Regional Forecast 2005-2010
• Banks and Credit Card Companies
• Infrastructure Vendors
• Handset Manufacturers
• Merchants/Retailers

1.Digital Goods & Ticketing

• Introduction
• Digital Goods
  • Ringtones
  • Mobile Entertainment
    • Gambling
    • Hong Kong
    • North America
    • UK
  • Mobile Entertainment - Total Market Forecast
    • Figure 1: Mobile Entertainment ($m) Regional Forecast 2005-2010
    • Table 1: Mobile Entertainment ($m) Regional Forecast 2005-2010
  • Broadcast Mobile TV
    • Figure 2: Broadcast Mobile TV Summary ($m) Regional Forecast 2005-2010
    • Table 2: Broadcast Mobile TV Summary ($m) Regional Forecast 2005-2010
• Ticketing
  • Transport
  • Railways & Buses
  • Japan
  • Figure 3: East Japan Railways Suica Ticketing System
    • Germany
    • The Netherlands
    • UK
    • India
  • Air Travel
    • China
    • Sweden
    • Switzerland
    • UK
    • USA
  • Car Ticketing - Parking and Tolls
    • Germany
    • UK
    • Case Study - Congestion Charging in London
    • Estonia
    • France
    • North America
  • Mobile Parking Conclusions
  • Cinema, Theatre, Music and Events
    • Japan
    • Philippines
    • South Africa
    • UK
• mTicketing Forecasts
  • mTicketing Users
    • Figure 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
    • Table 3: Mobile Phone Users (% ) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
    • Table 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
  • mTicketing Traffic
    • Figure 5: Average Number of mTicketing Transactions per User per Year Regional Forecast 2005-2010
    • Table 5: Average Number of mTicketing Transactions per User per Year Regional Forecast 2005-2010
    • Figure 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast 2005-2010
    • Table 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast 2005-2010
  • mTicketing Revenues
    • Figure 7: Total mTicketing Revenues ($m) Regional Forecast 2005-2010
    • Table 7: Average mTicketing Transaction Value ($) Regional Forecast 2005-2010
    • Table 8: Total mTicketing Revenues ($m). Regional Forecast 2005-2010

2. Retail Services

• Introduction
• Online Retail mCommerce
  • Amazon
  • Lastminute.com
  • Japan
• Retail: Mobile as a POS Device
  • Mobile Payments at the Physical Point of Sale
  • Japan
    • Figure 8: NTT DoCoMo and VISA PPI
  • US
  • Vending Machines
    • Ireland
    • India
    • Japan
    • Figure 9: Coca Cola Vending Machine Authentication using 2D Barcode
• mRetail For ecasts
  • mRetail Users
  • Figure 10: Mobile Phone Users (m) W ho Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
  • Table 9: Mobile Phone Users (% ) W ho Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
  • Table 10: Mobile Phone Users (m) W ho Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
• mRetail Traffic
  • Figure 11: Average N umber of mRetail Transactions per User per Year Regional Forecast 2005-2010
  • Table 11: Average N umber of mRetail Transactions per User per Year Regional Forecast 2005-2010
  • Figure 12: Total N umber of mRetail Transactions per Year (m) Regional Forecast 2005-2010
  • Table 12: Total N umber of mRetail Transactions per Year (m) Regional Forecast 2005-2010
• mRetail Revenues
  • Figure 13: Total mRetail Revenues ($m) Regional Forecast 2005-2010
  • Table 13: Average mRetail Transaction Value ($) Regional Forecast 2005-2010
  • Table 14: Total mRetail Revenues ($m) Regional Forecast 2005-2010
• All mCommerce Forecasts (excluding mPayments)
  • All mCommerce Traffic
    • Figure 14: Average N umber of mCommerce Transactions per Mobile User per Year Regional Forecast 2005-2010
    • Table 15: Average N umber of mCommerce Transactions per Mobile User per Year Regional Forecast 2005-2010
    • Figure 15: Total N umber of mCommerce Transactions (m) per Year Regional Forecast 2005-2010
    • Table 16: Total N umber of mCommerce Transactions (m) per Year Regional Forecast 2005-2010
  • mCommerce Revenues
    • Table 17: Average mCommerce Transaction Value ($) Regional Forecast 2005-2010
    • Figure 16: Total mCommerce Revenues ($m) Regional Forecast 2005-2010
    • Table 18: Total mCommerce Revenues ($m) Regional Forecast 2005-2010

3. Mobile Payments

• Introduction
  • Legislation
  • Why do we Need Mobile Payments?
    • A Convenient Alternative to Cash
    • Increased Purchasing Flexibility
    • Increased Purchasing Speed
    • Greater Customer Penetration
    • O ne-to-O ne Marketing
    • Security
  • What is a Mobile Payment?
    • Figure 17: mCommerce Payment Process
    • Mobile Phone Bill and SM
    • Case Study: Vodafone m-pay bill
  • What is Premium Rate SMS?
    • The Players
    • Figure 18: Using SMS to Trigger Transactions
    • Figure 19: Howe to Trade Using SMS
    • Advantages of SMS Payments
    • Disadvantages of SMS Payments
    • Case Study: Congestion Charging in London
  • Mobile Wallets - Stored Value Account (SVA)
  • Figure 20: SMS Rechargeable Stored Value Account
    • Mobile Wallet & Contactless Smartcards
    • Figure 21: Texas Instruments TI*RFID
    • Figure 22: mCommerce Payment Process
    • Case Study: NTT DoCoMo i-mode FeliCa TM Mobile-Wallet
  • Other Mobile Payment Schemes
    • Mobile PayPal
    • Upaid - Mobile EBPP
    • Pre-paid Accounts
  • M-Payment Forecasts
    • M-Payment Users
    • Figure 23: Mobile Phone Users (m) W ho Make mPayments Regional Forecast 2005-2010
    • Table 19: Mobile Phone Users (% ) W ho Make mPayments Regional Forecast 2005-2010
    • Table 20: Mobile Phone Users (m) W ho Make mPayments Regional Forecast 2005-2010
  • mPayment Traffic
    • Figure 24: Average Number of mPayments per User per Year. Regional Forecast 2005-2010
    • Table 21: Average Number of mPayments per User per Year. Regional Forecast 2005-2010
    • Figure 25: Total Number of mPayments (m) Year. Regional Forecast 2005-2010
    • Table 22: Total Number of mPayments (m) per Year. Regional Forecast 2005-2010
  • M-Payment Revenues
    • Table 23: Average mPayment Transaction Value ($) Regional Forecast 2005-2010
    • Figure 26: Total mPayment Revenues ($m) Regional Forecast 2005-2010
    • Table 24: Total mPayment Revenues ($m) Regional Forecast 2005-2010

4. mCommerce Technology

• Introduction
• Payment Technology
  • Infrastructure
    • Figure 27: ParlaThe MeT Router and Component Structure
    • Figure 28: The MeT Router and Component Structure
• Handset Technologies
  • Mobile Browser
    • Figure 29: Example of O peras Sm
  • Mobile Wallets
    • What are Mobile Wallets?
    • Server Based Wallets
• SIM Technologies
  • Universal SIM (USIM)
• SMS Technologies
  • Mobile Originate
  • Mobile Terminate
    • Key SMS Organisations
  • Mobile Network Technologies
    • What is GPRS?
    • 3G-Broadband Data Services to your Handset?
  • Mobile Internet
    • WAP - Wireless Application Protocol
    • I-mode
  • Mobile Operating Systems
    • Symbian
    • Microsoft Mobile
    • Figure 31: HTC Universal running Microsoft Mobile 5.0
• Emerging Technologies
  • Introduction
  • Radio Frequency Identification (RFID )
    • What is RFID ?
    • How is RFID Being Deployed for Mobile Commerce?
  • NFC - Near Field Communications
    • What is NFC?
    • How is NFC Being Deployed for Mobile Commerce?
    • Figure 32: Nokia 3220 NFC Shell
    • Figure 33: ViVO tech N FC Phone Payment
  • Mobile Barcodes
    • What is a Barcode?
    • Figure 34: Example of a 1D Barcode
    • Figure 35: Example of a 2D Barcode
    • Figure 36: Example of a Japanese Q R Code
    • How is a Barcode Being D eployed for Mobile Commerce?
    • Figure 37: Example of a Bango Spot
• Key Infrastructure Vendors
  • Mobiqa
    • Figure 38: Example of a Mobiqas Products
    • Strategy
  • Park Mobile
    • Strategy
  • Bibit Global Payment Services
    • Strategy
    • Products
  • Q Pass
    • Strategy
    • Products
    • Figure 39: The Q Pass Role in the Mcommerce Chain
  • Upaid
    • Strategy
    • Products
  • Valista
    • Strategy
    • Products
    • PaymentsPlus
    • TopUpPlus
    • Service Delivery Platform
    • Case Study: Vodafone Mobile Micro-pa

5. mCommerce Security

• Introduction
• mCommerce Security Threats
• mCommerce Security Products & Services
  • Authentication & Authorisation Products & Services
  • Authentication Products & Services
    • Passwords & PIN s
    • Security Tokens & One Time Passwords
    • Figure 40: RSA Security SecurID architecture
    • Smart Cards & SIMs W Ims & SW Ims
    • Figure 41: The Multi-functional SIM
    • Digital Certificates
    • Figure 42: What is a Digital Certificate?
    • Biometrics
    • Figure 43: HP iPAQ hx2755 with Fingerprint Scanner
  • Anti-Virus Products & Services
    • Cabir/Mabir W orm
    • Frontal-A
    • Skulls
    • Bluetooth Attacks
    • Anti-Virus Products
    • F-Secure Mobile Anti-Virus
    • Trend Micro
• mCommerce Security Vendors
  • RSA Security
  • Technology Solutions
  • F-Secure
  • Iridian Technologies
• mCommerce Security Standards & Forums

6. Mobile Operator Strategies

• Introduction
  • ARPU
  • Average Mticketing Revenue per User (ARPU)
    • Figure 44: mTicketing ARPU ($) Regional Forecast 2005-2010
    • Table 25: mTicketing ARPU ($) Regional Forecast 2005-2010
  • Average mRetail Revenue per User (ARPU)
    • Figure 45: mRetail ARPU ($) Regional Forecast 2005-2010
    • Table 26: mRetail ARPU ($) Regional Forecast 2005-2010
  • Average mPayment Revenue per User (ARPU)
    • Figure 46: mPayment ARPU ($) Regional Forecast 2005-2010
    • Table 27: mPayment ARPU ($) Regional Forecast 2005-2010
  • Average mCommerce Revenue per User (ARPU)
  • Figure 47: mCommerce ARPU ($) Regional Forecast 2005-2010
• The Operators
  • Telenor
    • Services
  • SK Telecom
    • Services
    • MONETA Card
    • NATE
  • NTT DoCoMo
    • Services
    • i-mode
    • i-mode FeliCa TM
    • Figure 48: i-mode Timeline
    • FOMA
    • First Pass
    • Cmode
  • Vodafone
    • Services
    • Vodafone Live!
  • Orange
    • Services
    • Orange World
  • T-Mobile
    • Services
    • webnwalk
  • O2
    • Services
    • i-mode
  • Cingular Wireless
    • Services

7. Financial Strategies

• Introduction
  • Legislation
• Banks & Micro Payments-The End of Cash?
  • Operator Banking
  • Mobile Banking Services
  • Permanent TSB in Ireland
  • National Bank of Kuwait
  • Tai Fook Securities Group Limited("Tai Fook) and "Three" in Hong Kong
    • Egg Bank in UK
    • Bangkok Bank in Thailand
    • FastNet Mobile supplied by ASB Bank in N ew Zealand
    • Mobile ATM in the UK
    • Case Study: Mobile Banking in South Africa
    • The Future of Mobile Banking

8. Standards and Forums

• Introduction
  • Who is Doing What?
    • Table 28: Overview of Forum Activity
  • CTIA Wireless Internet Caucus
    • Members
  • ET SI
    • Members
  • The GSM Association
    • Members
  • Liberty Alliance Project
    • Members
  • Mobile Electronic Transactions (MeT )
    • Members
    • Members:
  • Mobey Forum
    • Members
  • Mobile Payment Forum
    • Members
  • Oasis PKI Forum
    • Members
  • Open Mobile Alliance (OMA )
    • Members
  • The Parlay Group
    • Members
  • Pay Circle
    • Members

9. Conclusions

• The Arrival of the mCommerce Era
• Ticketing Goes Mobile
• The Future

List of For ecasts

• All forecasts cover 2005-2010 and seven key regions: North America; South America; Western Europe; Japan; South Korea; Rest Asia Pacific; Rest of W orld.
• Total Number of Mobile Phone Users
  • Total Mobile Phone Users
• Mobie Entertainment Purchases
  • Broadcast Mobile TV Summary ($)
  • Total Revenues from Mobile Entertainment ($m)
• Mobile Ticket Purchases
  • % Mobile Phone Users W ho Buy Tickets via Mobile Ticketing
  • Total Mobile Phone Users W ho Buy Tickets via Mobile Ticketing (m)
  • Average N umber of mTicketing Transactions per User per Year
  • Total N umber of Mobile Ticketing Transactions per User per Year (m)
  • Average Mobile Ticketing Transaction Value ($)
  • Total Mobile Ticketing Revenues ($m)
• Mobile Retail Purchases
  • % Mobile Phone Users W ho Buy Retails Goods via their Mobile Phone
  • Total N umber of Mobile Phone Users Who Buy retails Goods via their Mobile Phone (m)
  • Average N umber of mRetail Transactions per User per Year (m)
  • Total N umber of mRetail Transactions per Year (m)
  • Average mRetail Transaction Value ($)
  • Total mRetail Revenues ($m)
• Mobile Payments
  • % Mobile Phone Users Who Make Mobile Payments
  • Total Mobile Phone Users Who Make M-Payments (m)
  • Average N umber of mPayments per User per Year
  • Total Number of mPayments per Year (m)
  • Average mPayment Transaction Value ($)
  • Total mPayment Revenues ($m)
• Total
  • Average Number of mCommerce Transactions per mobile user per year
  • Total N umber of mCommerce Transactions per year (m)
  • Average mCommerce Transaction Value ($)
  • Total mCommerce Revenues ($)
  • Consolidated Mcommerce/Entertainment/Broadcast TV Revenues ($)
• ARPU Calculations
  • ARPU for Mobile Ticketing ($)
  • ARPU for Mobile Retail ($)
  • ARPU for Mobile Payments ($)
  • ARPU for Mobile Commerce ($)

List of Tables

All forecasts cover 2005-2010 and seven key regions: North America; South America; Western Europe; Japan; South Korea; Rest Asia Pacific; Rest of World.

• Table ES1: All Mobile Phone Users (m) Regional Forecast
• Table 1: Mobile Entertainment ($m) Regional Forecast
• Table 2: Broadcast Mobile TV Summary ($m) Regional Forecast
• Table 3: Mobile Phone Users (% ) Who Buy Tickets via Their Mobile Phone Regional Forecast
• Table 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast
• Table 5: Average Number of mTicketing Transactions per User per Year Regional Forecast
• Table 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast
• Table 7: Average mTicketing Transaction Value ($) Regional Forecast
• Table 8: Total mTicketing Revenues ($m). Regional Forecast
• Table 9: Mobile Phone Users (% ) Who Buy Retail Goods via Their Mobile Phone Regional Forecast
• Table 10: Mobile Phone Users (m) Who Buy Retail Goods via Their Mobile Phone Regional Forecast
• Table 11: Average Number of mRetail Transactions per User per Year Regional Forecast
• Table 12: Total Number of mRetail Transactions per Year (m) Regional Forecast
• Table 13: Average mRetail Transaction Value ($) Regional Forecast
• Table 14: Total mRetail Revenues ($m) Regional Forecast
• Table 15: Average Number of mCommerce Transactions per Mobile User per Year Regional Forecast
• Table 16: Total Number of mCommerce Transactions (m) per Year Regional Forecast
• Table 17: Average mCommerce Transaction Value ($) Regional Forecast
• Table 18: Total mCommerce Revenues ($m) Regional Forecast
• Table 19: Mobile Phone Users (% ) Who Make mPayments Regional Forecast
• Table 20: Mobile Phone Users (m) Who Make mPayments Regional Forecast
• Table 21: Average Number of mPayments per User per Year. Regional Forecast
• Table 22: Total Number of mPayments (m) per Year. Regional Forecast
• Table 23: Average mPayment Transaction Value ($) Regional Forecast
• Table 24: Total mPayment Revenues ($m) Regional Forecast
• Table 25: mTicketing ARPU ($) Regional Forecast
• Table 26: mRetail ARPU ($) Regional Forecast
• Table 27: mPayment ARPU ($) Regional Forecast
• Table 28: O verview of Forum Activity

List of Figures

All forecasts cover 2005-2010 and seven key regions: N orth America; South America; W estern Europe; Japan; South Korea; Rest Asia Pacific; Rest of World.

• Figure ES1: All Mobile Phone Users (m) Regional Forecast
• Figure 1: Mobile Entertainment ($m) Regional Forecast
• Figure 2: Broadcast Mobile TV Summary ($m) Regional Forecast
• Figure 3: East Japan Railways Suica Ticketing System
• Figure 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast
• Figure 5: Average Number of mTicketing Transactions per User per Year Regional Forecast
• Figure 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast
• Figure 7: Total mTicketing Revenues ($m) Regional Forecast
• Figure 8: NTT DoCoMo and VISA PPI
• Figure 9: Coca Cola Vending Machine Authentication using 2D Barcode
• Figure 10: Mobile Phone Users (m) Who Buy Retail Goods via Their Mobile Phone Regional Forecast
• Figure 11: Average N umber of mRetail Transactions per User per Year Regional Forecast
• Figure 12: Total N umber of mRetail Transactions per Year (m) Regional Forecast
• Figure 13: Total mRetail Revenues ($m) Regional Forecast
• Figure 14: Average Number of mCommerce Transactions per Mobile User per Year Regional Forecast
• Figure 15: Total Number of mCommerce Transactions (m) per Year Regional Forecast
• Figure 16: Total mCommerce Revenues ($m) Regional Forecast
• Figure 17: mCommerce Payment Process
• Figure 18: Using SMS to Trigger Transactions
• Figure 19: H owe to Trade Using SMS
• Figure 20: SMS Rechargeable Stored Value Account
• Figure 21: Texas Instruments TI*RFID
• Figure 22: mCommerce Payment Process
• Figure 23: Mobile Phone Users (m) Who Make mPayments Regional Forecast
• Figure 24: Average Number of mPayments per User per Year. Regional Forecast
• Figure 25: Total Number of mPayments (m) Year. Regional Forecast
• Figure 26: Total mPayment Revenues ($m) Regional Forecast
• Figure 28: The MeT Router and Component Structure
• Figure 29: Example of Operas Sm
• Figure 31: HTC Universal running Microsoft Mobile 5.0
• Figure 32: Nokia 3220 NFC Shell
• Figure 33: ViVO tech NFC Phone Payment
• Figure 34: Example of a 1D Barcode
• Figure 35: Example of a 2D Barcode
• Figure 36: Example of a Japanese Q R Code
• Figure 37: Example of a Bango Spot
• Figure 39: The Q Pass Role in the Mcommerce Chain
• Figure 40: RSA Security SecurID architecture
• Figure 41: The Multi-functional SIM
• Figure 42: W hat is a Digital Certificate?
• Figure 43: HP iPAQ hx2755 with Fingerprint Scanner
• Figure 44: mTicketing ARPU ($) Regional Forecast
• Figure 45: mRetail ARPU ($) Regional Forecast
• Figure 46: mPayment ARPU ($) Regional Forecast
• Figure 47: mCommerce ARPU ($) Regional Forecast
• Figure 48: i-mode Timeline