全球數位STB及iD電視市場：2007年版

This report is a key strategic tool used by many of the companies in the digital TV industry. Set-top box manufacturers, software and component suppliers, and operators would all find the detailed analyses provided in this report an invaluable decision-making asset at any stage of business strategy. Encompassing in-depth qualitative and quantitative analyses illustrating the transition to digital TV across sixty countries, this study is further enhanced by the Online Television Database, a complimentary service providing quarterly updates to the forecast data.

• Forecasts and qualitative analyses of cable, satellite, IPTV and DTT segments provided for 60 countries
• Actual market size for 2006, estimates for 2007, and forecasts to 2012
• Over 150 TV operator profiles, including 2006 subscriber figures and service details
• Detailed, analytical text describing major trends in product evolution and pricing
• 2006 set-top box supplier market shares by segment (cable, satellite, IPTV, DTT)
• One-month FREE access to the Online Television Database for all study purchasers
• 25% discounted price on a one-year subscription to the Online Television Database if purchased together with the study

Table of Contents

Executive Summary

• 2.0 Introduction
• 2.1 The Geographic Market Assessment for HDTV
  • 2.1.1 Content is the Driver of HD Adoption
  • 2.1.2 Declining Costs
  • 2.1.3 Consumer Education
• 2.2 HD Display Technology
• 2.3 HDTV Updates by Platform
  • 2.3.1 Satellite
  • 2.3.2 Cable
  • 2.3.3 IPTV
  • 2.3.4 Terrestrial
  • 2.3.5 Internet Streaming / Downloadable Content
• 2.4 Blu-ray Disc vs. HD DVD
• 2.5 IPTV Growth and Future Outlook
  • 2.5.1 Regulatory Issues in the US, China, and Korea
  • 2.5.2 Rural Telco Content Acquisition and Exclusivity
  • 2.5.3 Over-the-Top Services
  • 2.5.4 Business Models and VOD
  • 2.5.5 Codecs and Standards
• 2.6 Competing Products and Convergence
  • 2.6.1 Scalable iDTVs
    • 2.6.1.1 Field Programmable Gate Arrays
    • 2.6.1.2 DOCSIS 3.0 Modems
  • 2.6.2 IP-enabled Game Consoles
  • 2.6.3 Set-top Boxes as a Converged Media Center Device
  • 2.6.4 DVD Players & Recorders
  • 2.6.5 D/A Converter Boxes
  • 2.6.6 PC-based Television
• 2.7 Technology Trends
  • 2.7.1 Set-top Box I/O Trends
  • 2.7.2 Decoding and Graphics
  • 2.7.3 Storage Capacity Outpacing Bandwidth
  • 2.7.4 Security

• 3.0 Introduction
• 3.1 Factors Considered When Forecasting the Set-top Box Market
  • 3.1.1 Growth in TV Households
  • 3.1.2 Cable Network Growth and Upgrades
  • 3.1.3 DTH Satellite Growth, and Transition to Digital Transponders
  • 3.1.4 The Conversion to Digital Terrestrial Broadcasting
  • 3.1.5 Churn Rate
  • 3.1.6 Replacement and Multiple Set-top Boxes
  • 3.1.7 Other Interactive Services
  • 3.1.8 Second-Hand Equipment Sales
  • 3.1.9 Correlation with Sales Information from Manufacturers
• 3.2 The Worldwide Market
  • 3.2.1 Worldwide TV Households by Reception Method

Qualitative and quantitative analyses of satellite, cable, IPTV, and DTT segments is provided in each of the following regions and countries:

• 4.0 The Americas
• 4.1 The Americas Summary
• 4.2 The US and Canada
• 4.3 Canada
• 4.4 United States
• 4.5 Latin America and the Caribbean
• 4.6 Argentina
• 4.7 Brazil
• 4.8 Mexico
• 4.9 Rest of Latin America and the Caribbean

Qualitative and quantitative analyses of satellite, cable, IPTV, and DTT segments is provided in each of the following regions and countries:

• 5.0 Asia Pacific
• 5.1 The Asia Pacific Summary
• 5.2 Australia
• 5.3 China
• 5.4 Hong Kong
• 5.5 India
• 5.6 Indonesia
• 5.7 Japan
• 5.8 Malaysia
• 5.9 New Zealand
• 5.10 Pakistan
• 5.11 The Philippines
• 5.12 Singapore
• 5.13 South Korea
• 5.14 Taiwan
• 5.15 Thailand

Qualitative and quantitative analyses of satellite, cable, IPTV, and DTT segments is provided in each of the following regions and countries:

• 6.0 Europe Middle East and Africa
• 6.1 EMEA Summary
• 6.2 Western Europe
• 6.3 Austria
• 6.4 Belgium
• 6.5 Denmark
• 6.6 Finland
• 6.7 France
• 6.8 Germany
• 6.9 Greece
• 6.10 Ireland (Eire)
• 6.11 Italy
• 6.12 Luxembourg
• 6.13 Netherlands
• 6.14 Norway
• 6.15 Portugal
• 6.16 Spain
• 6.17 Sweden
• 6.18 Switzerland
• 6.19 Turkey
• 6.20 United Kingdom
• 6.21 Eastern Europe
• 6.22 Bulgaria
• 6.23 Croatia
• 6.24 Czech Republic
• 6.25 Estonia
• 6.26 Hungary
• 6.27 Latvia
• 6.28 Lithuania
• 6.29 Poland
• 6.30 Romania
• 6.31 Russia and the CIS
• 6.32 Serbia and Montenegro
• 6.33 Slovakia
• 6.34 Slovenia
• 6.35 The Middle East and Africa
• 6.35.1 Regional DTH Satellite Operators
• 6.36 Egypt
• 6.37 Israel
• 6.38 Saudi Arabia
• 6.39 South Africa
• 6.40 Rest of Africa
• 6.41 Rest of the Middle East

• 7.0 Introduction
• 7.1 The Competitive Environment for Set-top Boxes
  • 7.1.1 Factors Affecting Set-top Box Evolution
  • 7.1.2 Set-top Box Manufacturing Categories
• 7.2 Set-top Box Prices
• 7.3 Estimated Market Shares of Set-top Box Manufacturers

Appendix 1 - Glossary of Industry

Appendix 2 - Manufacturer Profiles

Appendix 3 - Manufacturers Directory