藍芽耳機相關消費者的利用狀況及期待：2007年版

“.....the results from the USA and France contradict this. They suggest that if 90% of respondents on a pay-monthly contract don' t have a headset, there is definitely room for growth for headset sales in these countries. These respondents are likely to spend a worthwhile amount on their phone and headset manufacturers need to anchor on this to encourage more headset sales.”

By analysing responses in relation to purchasing decisions, branding importance, design features and functionality and usage patterns, this report aims to provide OEM' s, ODM' s, strategic management and product developers with a useful insight into the headset market from a consumer perspective.

While the majority of headset owners surveyed owned a mono headset, the majority of non-headset owners are interested in purchasing a stereo headset. IMS Research believes this indicates a future shift in the mono/stereo headset market ratio.

Features:

• Identifies the impact of design and functionality of a Bluetooth headset upon a consumer and considers the most important features as selected by respondents in terms of current and future headsets.
• Analyses the purchasing decisions of current headset owners including purchase price and location of purchase. Non-headset owners were questioned in terms of a future headset purchase.
• Provides analysis of branding importance between Bluetooth handsets and headsets and in relation to future purchases of a Bluetooth headset.
• Identifies current usage patterns of headset owners including length of time of using a headset, how often they use it and what they use it for.

Chapter 1 - Introduction, Scope, Methodology & Classification of Respondents

Chapter 2 - Bluetooth Headset Owners

• 2.0 Bluetooth Headset Owners
• 2.1 Introduction
  • 2.1.1 Demographic Information
• 2.2 Purchasing Decisions
  • 2.2.1 Introduction
  • 2.2.2 Purchase Price
  • 2.2.3 Location of Purchase
  • 2.2.4 Future Headset Purchase
• 2.3 Branding Importance
  • 2.3.1 Introduction
  • 2.3.2 Headset Branding Importance
  • 2.3.3 Cellular Handset Branding Importance
• 2.4 Design Features and Functionality
  • 2.4.1 Introduction
  • 2.4.2 Importance of Features
• 2.5 Usage Patterns
  • 2.5.1 Introduction
  • 2.5.2 Headset Usage
• 2.6 Miscellaneous

Chapter 3 - Non-Bluetooth Headset Owners

• 3.0 Non-Bluetooth Headset Owners
• 3.1 Introduction
• 3.2 Purchase Decisions
  • 3.2.1 Introduction
  • 3.2.2 Potential Purchase Price
  • 3.2.3 Purchase Location
  • 3.2.4 Future Headset Purchase
• 3.3 Usage Patterns
  • 3.3.1 Introduction
  • 3.3.2 Headset Usage
• 3.4 Miscellaneous

Appendices

• Appendix A - Bluetooth Headset Owners Survey
• Appendix B - Non-Bluetooth Headset Owners Survey

• 2.1 Headset Owners Purchase Price for Current Headset
• 2.2 Headset Owners Bluetooth Headset Type
• 2.3 Headset Owners Purchase Location
• 2.4 Most Important Feature for Future Headset Purchase
• 2.5 Headset Owners Headset Brand Importance
• 2.6 Headset Owners Current Headset Make
• 2.7 Headset Owners Current Handset Make
• 2.8 Headset Owners Brand Match Importance
• 2.9 Headset Owners Most Important Features
• 2.10 Headset Owners Duration of Use
• 2.11 Headset Owners Usage Type
• 2.12 Headset Owners Device Life Expectancy
• 2.13 Headset Owners Cellular Handset Contract Type
• 2.14 Headset Owners Headset Factors Which Would Encourage Longer Usage
• 2.15 Headset Owners Situations To Remove A Headset
• 2.16 Headset Owners Do You Wear Glasses
• 2.17 Headset Owners Technology Statements that Describe You
• 3.0 Non-Headset Owners Gender
• 3.1 Non-Headset Owners Age
• 3.2 Non-Headset Owners Salary
• 3.3 Non-Headset Owners Expected Payment of a Bluetooth Headset
• 3.4 Non-Headset Owners Future Headset Purchase Price
• 3.5 Non-Headset Owners Purchase Location
• 3.6 Non-Headset Owners Most Important Features
• 3.7 Non-Headset Owners Features to Persuade a Purchase
• 3.8 Non-Headset Owners Headset Device Life Expectancy
• 3.9 Non-Headset Owners Cellular Handset Contract Type
• 3.10 Non-Headset Owners Do You Wear Glasses?
• 3.11 Non-Headset Owner Technology Statements that Describe You
• 3.12 Non-Headset Owner Current Handset Make