Abstract
Description
This report examines the major issues affecting the market for cellular
handsets and related components, incorporating the viewpoints of operators,
developers, manufacturers and vendors. Both the changes in the installed base
and the related demand for new handsets are examined in detail across
technology, tier and feature- set.
It features exceptional granularity with worldwide, regional, and
country-level forecasts for over 60 countries. Technology splits are provided
for 17 air-interface technologies, including WiMAX (802.16e). Additionally,
IMS Research has drawn upon the expertise of dedicated research groups focused
on areas such as GPS/GNSS, Mobile TV, Short-Range Wireless, and Bluetooth(r)
to provide analysis of feature and technology penetrations as well as a review
of strategic considerations and key technology trends.
This report also includes a discussion of strategic considerations for network
operators, including issues surrounding Average Revenue Per User (ARPU),
content protection, the evolution of SIM cards, the impact of WiMAX, and the
path beyond 3G.
In addition, this report analyzes all of the key strategic trends for OEM' s
including bill of materials (BOM), ultra-low cost (ULC) handsets, multimedia,
storage trends, battery technology, Bluetooth, global positioning systems
(GPS) & location-based services (LBS), handset operating systems, input-output
(I/O) technology, and form factor & handset aesthetics.
This report is ideal for anyone looking for a detailed quantitative analysis
of the worldwide cellular handset market. This includes network operators,
handset manufacturers, system suppliers, software suppliers, component
suppliers (e.g. semiconductors, batteries. sensors, connectors, switches) as
well as investment bankers, VC' s and other cellular industry watchers.
Table of Contents
Executive Summary
Chapter 1 - Introduction, Scope & Methodology
- 1.0 Introduction
- 1.1 Scope
- 1.1.1 Report Content
- 1.1.2 Objectives
- 1.1.3 Quantitative Analyses
- 1.1.4 Qualitative Analyses
- 1.2 Methodology
- 1.2.1 Information Sources
- 1.2.2 Forecasting Methodology
- 1.3 Exchange Rates
Chapter 1 Tables
Chapter 2 - Strategic Considerations For Operators
- 2.0 Introduction
- 2.1 Average Revenue Per User (ARPU)
- 2.2 Content Protection
- 2.3 Evolution of SIM Cards
- 2.4 Near Field Communications (NFC)
- 2.5 Mobile TV
- 2.6 Impact of WiMAX
- 2.7 Beyond 3G
Chapter 3 - Key Technology Trends for OEMs
- 3.0 Introduction
- 3.1 Bill of Materials (BOM)
- 3.2 Ultra-Low Cost (ULC) Handsets
- 3.3 Multimedia
- 3.4 Storage Trends
- 3.5 Battery Technology
- 3.6 Bluetooth
- 3.7 Global Positioning Systems (GPS) & Location-Based Services (LBS)
- 3.8 Handset Operating Systems
- 3.9 Input-Output (I/O) Technology
- 3.10 Form Factor & Handset Aesthetics
Chapter 4 - The Worldwide Market for Cellular Handsets
- 4.0 The WW Market for Cellular Handsets
- 4.1 Introduction
- 4.2 Worldwide Cellular Installed Base
- 4.2.1 Worldwide Cellular Installed Base by Air Interface Technology
- 4.2.2 A Regional Comparison of the Worldwide Cellular Installed Base
- 4.3 Worldwide Shipments of Cellular Handsets
- 4.3.1 Worldwide Cellular Handset Shipments by Air Interface Technology
- 4.3.2 A Regional Comparison of the Worldwide Cellular Handset Shipments
- 4.4 Worldwide Shipments of Cellular Handsets by Handset Grade
- 4.5 Penetration of Mobile TV Receivers into Cellular Handsets
- 4.6 Penetration of Audio-Players into Cellular Handsets
- 4.7 Penetration of Camera Modules into Cellular Handsets
- 4.8 Penetration of WLAN into Cellular Handsets
- 4.9 Penetration of Bluetooth into Cellular Handsets
- 4.10 Penetration of GPS into Cellular Handsets
- 4.11 Smartphone Operating Systems (OS) in Cellular Handsets
- 4.12 Penetration of Messaging into Cellular Handsets
- 4.13 WiMAX Cellular Handsets
- 4.14 I/O Technologies in Cellular Handsets
- 4.14.1 Touchscreens in Cellular Handsets
- 4.14.2 Speech Technologies in Cellular Handsets
Chapter 4 Figures
- 4.1 WW Cellular Installed Base Split by Technology
- 4.2 WW Cellular Installed Base Split by Region
- 4.3 WW Cellular Handset Shipments Split by Technology
- 4.4 WW Cellular Handset Shipments Split by Regio
- 4.5 WW Market for Cellular Handsets by Tier
- 4.6 WW Market for Mobile-Enabled Cellular Handsets
- 4.7 WW Market for Audio-Enabled Cellular Handsets
- 4.8 WW Market for Camera-Enabled Cellular Handsets
- 4.9 WW Market for WLAN-Enabled Cellular Handsets
- 4.10 WW Market for Bluetooth in Cellular Handsets
- 4.11 WW Market for GPS-Enabled Cellular Handsets
- 4.12 WW Market for Network-Based Gamin Cellular Handsets
- 4.13 WW Market for Messaging in Cellular Handsets
- 4.14 WW Market for Touchscreens in Cellular Handsets
- 4.15 WW Market for Speech Technologies in Cellular Handsets
Chapter 4 Tables
- 4.1WW Summary - Cellular Installed Base Split by Technology
- 4.2 WW Summary - Cellular Handset Shipments Split by Technology
- 4.3 WW Market for Cellular Handsets by Tier
- 4.4 WW Market for TV-Enabled Cellular Handsets
- 4.5 WW Market for Audio-Enabled Cellular Handsets
- 4.6 WW Market for Camera-Enabled Cellular Handsets
- 4.7 WW Market for WLAN-Enabled Cellular Handsets
- 4.8 WW Market for Bluetooth in Cellular Handsets
- 4.9 WW Market for GPS-Enabled Cellular Handsets
- 4.10 WW Market for Smartphone Operating Systems
- 4.11 WW Market for Messaging Capable Cellular Handsets
- 4.12 WW Market for WiMAX Cellular Handsets
- 4.13 WW Market for Touchscreens in Cellular Handsets
- 4.14 WW Market for Speech Technologies in Cellular Handsets
Chapter 5 - The Americas Market for Cellular Handsets
- 5.0 Introduction
- 5.1 Americas Cellular Installed Base
- 5.2 Americas Cellular Handset Shipments
Chapter 5 Figures
- 5.1 Americas - Cellular Installed Base Split by Technology
- 5.2 Americas - Cellular Handset Shipments Split by Technology
Chapter 5 Tables
- 5.1 Americas Summary - Cellular Installed Base Split by Technology
- 5.2 Americas Summary - Cellular Handset Shipments Split by Technology
- 5.3 Argentina - Cellular Installed Base Split by Technology
- 5.4 Argentina - Cellular Handset Shipments Split by Technology
- 5.5 Brazil - Cellular Installed Base Split by Technology
- 5.6 Brazil - Cellular Handset Shipments Split by Technology
- 5.7 Canada - Cellular Installed Base Split by Technology
- 5.8 Canada - Cellular Handset Shipments Split by Technology
- 5.9 Chile - Cellular Installed Base Split by Technology
- 5.10 Chile - Cellular Handset Shipments Split by Technology
- 5.11 Columbia - Cellular Installed Base Split by Technology
- 5.12 Columbia - Cellular Handset Shipments Split by Technology
- 5.13 Mexico - Cellular Installed Base Split by Technology
- 5.14 Mexico - Cellular Handset Shipments Split by Technology
- 5.15 Peru - Cellular Installed Base Split by Technology
- 5.16 Peru - Cellular Handset Shipments Split by Technology
- 5.17 USA - Cellular Installed Base Split by Technology
- 5.18 USA - Cellular Handset Shipments Split by Technology
- 5.19 Uruguay - Cellular Installed Base Split by Technology
- 5.20 Uruguay - Cellular Handset Shipments Split by Technology
- 5.21 Venezuela - Cellular Installed Base Split by Technology
- 5.22 Venezuela - Cellular Handset Shipments Split by Technology
- 5.23 Rest of Americas - Cellular Installed Base Split by Technology
- 5.24 Rest of Americas - Cellular Handset Shipments Split by Technology
Chapter 6 - The Asian Market for Cellular Handsets
- 6.0 Introduction
- 6.1 Asia Cellular Installed Base
- 6.2 Asia Cellular Handset Shipments
Chapter 6 Figures
- 6.1 Asia - Installed Base Split by Technology
- 6.2 Asia - Cellular Handset Shipments Split by Technology
Chapter 6 Tables
- 6.1 Asia Summary - Cellular Installed Base Split by Technology
- 6.2 Asia Summary - Cellular Handset Shipments Split by Technology
- 6.3 Australia - Cellular Installed Base Split by Technology
- 6.4 Australia - Cellular Handset Shipments Split by Technology
- 6.5 China - Cellular Installed Base Split by Technology
- 6.6 China - Cellular Handset Shipments Split by Technology
- 6.7 Hong Kong - Cellular Installed Base Split by Technology
- 6.8 Hong Kong - Cellular Handset Shipments Split by Technology
- 6.9 India - Cellular Installed Base Split by Technology
- 6.10 India - Cellular Handset Shipments Split by Technology
- 6.11 Indonesia - Cellular Installed Base Split by Technology
- 6.12 Indonesia - Cellular Handset Shipments Split by Technology
- 6.13 Japan - Cellular Installed Base Split by Technology
- 6.14 Japan - Cellular Handset Shipments Split by Technology
- 6.15 Malaysia - Cellular Installed Base Split by Technology
- 6.16 Malaysia - Cellular Handset Shipments Split by Technology
- 6.17 New Zealand - Cellular Installed Base Split by Technology
- 6.18 New Zealand - Cellular Handset Shipments Split by Technology
- 6.19 Pakistan - Cellular Installed Base Split by Technology
- 6.20 Pakistan - Cellular Handset Shipments Split by Technology
- 6.21 Philippines - Cellular Installed Base Split by Technology
- 6.22 Philippines - Cellular Handset Shipments Split by Technology
- 6.23 Singapore - Cellular Installed Base Split by Technology
- 6.24 Singapore - Cellular Handset Shipments Split by Technology
- 6.25 South Korea - Cellular Installed Base Split by Technology
- 6.26 South Korea - Cellular Handset Shipments Split by Technology
- 6.27 Taiwan - Cellular Installed Base Split by Technology
- 6.28 Taiwan - Cellular Handset Shipments Split by Technology
- 6.29 Thailand - Cellular Installed Base Split by Technology
- 6.30 Thailand - Cellular Handset Shipments Split by Technology
- 6.31 Vietnam - Cellular Installed Base Split by Technology
- 6.32 Vietnam - Cellular Handset Shipments Split by Technology
- 6.33 Rest of Asia - Cellular Installed Base Split by Technology
- 6.34 Rest of Asia - Cellular Handset Shipments Split by Technology
Chapter 7 - The European Market for Cellular Handsets
- 7.0 Introduction
- 7.1 European Cellular Installed Base
- 7.2 European Cellular Handset Shipments
Chapter 7 Figures
- 7.1 Europe - Cellular Installed Base Split by Technology
- 7.2 Europe - Cellular Handset Shipments Split by Technology
Chapter 7 Tables
- 7.1 European Summary - Cellular Installed Base Split by Technology
- 7.2 European Summary - Cellular Handset Shipments Split by Technology
- 7.3 Austria- Cellular Installed Base Split by Technology
- 7.4 Austria - Cellular Handset Shipments Split by Technology
- 7.5 Belgium - Cellular Installed Base Split by Technology
- 7.6 Belgium - Cellular Handset Shipments Split by Technology
- 7.7 Bulgaria - Cellular Installed Base Split by Technology
- 7.8 Bulgaria - Cellular Handset Shipments Split by Technology
- 7.9 Croatia - Cellular Installed Base Split by Technology
- 7.10 Croatia - Cellular Handset Shipments Split by Technology
- 7.11 Czech Republic - Cellular Installed Base Split by Technology
- 7.12 Czech Republic - Cellular Handset Shipments Split by Technology
- 7.13 Denmark - Cellular Installed Base Split by Technology
- 7.14 Denmark - Cellular Handset Shipments Split by Technology
- 7.15 Estonia - Cellular Installed Base Split by Technology
- 7.16 Estonia - Cellular Handset Shipments Split by Technology
- 7.17 Finland - Cellular Installed Base Split by Technology
- 7.18 Finland - Cellular Handset Shipments Split by Technology
- 7.19 France - Cellular Installed Base Split by Technology
- 7.20 France - Cellular Handset Shipments Split by Technology
- 7.21 Germany - Cellular Installed Base Split by Technology
- 7.22 Germany - Cellular Handset Shipments Split by Technology
- 7.23 Greece - Cellular Installed Base Split by Technology
- 7.24 Greece - Cellular Handset Shipments Split by Technology
- 7.25 Hungary - Cellular Installed Base Split by Technology
- 7.26 Hungary - Cellular Handset Shipments Split by Technology
- 7.27 Ireland - Cellular Installed Base Split by Technology
- 7.28 Ireland - Cellular Handset Shipments Split by Technology
- 7.29 Italy - Cellular Installed Base Split by Technology
- 7.30 Italy - Cellular Handset Shipments Split by Technology
- 7.31 Latvia - Cellular Installed Base Split by Technology
- 7.32 Latvia - Cellular Handset Shipments Split by Technology
- 7.33 Lithuania - Cellular Installed Base Split by Technology
- 7.34 Lithuania - Cellular Handset Shipments Split by Technology
- 7.35 Netherlands - Cellular Installed Base Split by Technology
- 7.36 Netherlands - Cellular Handset Shipments Split by Technology
- 7.37 Norway - Cellular Installed Base Split by Technology
- 7.38 Norway - Cellular Handset Shipments Split by Technology
- 7.39 Poland - Cellular Installed Base Split by Technology
- 7.40 Poland - Cellular Handset Shipments Split by Technology
- 7.41 Portugal - Cellular Installed Base Split by Technology
- 7.42 Portugal - Cellular Handset Shipments Split by Technology
- 7.43 Romania - Cellular Installed Base Split by Technology
- 7.44 Romania - Cellular Handset Shipments Split by Technology
- 7.45 Russia - Cellular Installed Base Split by Technology
- 7.46 Russia - Cellular Handset Shipments Split by Technology
- 7.47 Slovakia - Cellular Installed Base Split by Technology
- 7.48 Slovakia - Cellular Handset Shipments Split by Technology
- 7.49 Slovenia - Cellular Installed Base Split by Technology
- 7.50 Slovenia - Cellular Handset Shipments Split by Technology
- 7.51 Spain - Cellular Installed Base Split by Technology
- 7.52 Spain - Cellular Handset Shipments Split by Technology
- 7.53 Sweden - Cellular Installed Base Split by Technology
- 7.54 Sweden - Cellular Handset Shipments Split by Technology
- 7.55 Switzerland - Cellular Installed Base Split by Technology
- 7.56 Switzerland - Cellular Handset Shipments Split by Technology
- 7.57 Turkey - Cellular Installed Base Split by Technology
- 7.58 Turkey - Cellular Handset Shipments Split by Technology
- 7.59 Ukraine - Cellular Installed Base Split by Technology
- 7.60 Ukraine - Cellular Handset Shipments Split by Technology
- 7.61 United Kingdom - Cellular Installed Base Split by Technology
- 7.62 United Kingdom - Cellular Handset Shipments Split by Technology
- 7.63 Rest of Europe - Cellular Installed Base Split by Technology
- 7.64 Rest of Europe - Cellular Handset Shipments Split by Technology
Chapter 8 - The MEA Market for Cellular Handsets
- 8.0 Introduction
- 8.1 MEA Cellular Installed Base
- 8.2 MEA Cellular Handset Shipments
Chapter 8 Figures
- 8.1 MEA - Cellular Installed Base Split by Technology
- 8.2 MEA - Cellular Handset Shipments Split by Technology
Chapter 8 Tables
- 8.1 MEA Summary - Cellular Installed Base Split by Technology
- 8.2 MEA Summary - Cellular Handset Shipments Split by Technology
- 8.3 Israel- Cellular Installed Base Split by Technology
- 8.4 Israel- Cellular Handset Shipments Split by Technology
- 8.5 Saudi Arabia - Cellular Installed Base Split by Technology
- 8.6 Saudi Arabia - Cellular Handset Shipments Split by Technology
- 8.7 South Africa - Cellular Installed Base Split by Technology
- 8.8 South Africa - Cellular Handset Shipments Split by Technology
- 8.9 UAE - Cellular Installed Base Split by Technology
- 8.10 UAE - Cellular Handset Shipments Split by Technology
- 8.11 Rest of MEA - Cellular Installed Base Split by Technology
- 8.12 Rest of MEA - Cellular Handset Shipments Split by Technology
- 8.13 Rest of Africa- Cellular Installed Base Split by Technology
- 8.14 Rest of Africa- Cellular Handset Shipments Split by Technology
Chapter 9 - Competitive Environment
- 9.0 Introduction
- 9.1 Market Leaders
- 9.1.1 Nokia
- 9.1.2 Samsung Electronics
- 9.1.3 Motorola
- 9.1.4 Sony Ericsson Mobile Communications AB
- 9.1.5 LG Electronics
- 9.2 Other Manufacturers of Interest
- 9.2.1 Apple
- 9.2.2 HTC
- 9.2.3 Huawei
- 9.2.4 Kyocera Wireless
- 9.2.5 NEC
- 9.2.6 Palm
- 9.2.7 Pantech Group
- 9.2.8 Research In Motion, Limited (RIM)
- 9.2.9 Sharp
- 9.2.10 ZTE
- 9.3 Competitive Environment
- 9.3.1 Market Domination
- 9.3.2 Changes in Market Share
- 9.3.3 Handsets from Non-Traditional Manufacturers
- 9.3.4 Role of China in the Handset Market
Chapter 9 Tables
- 9.1 Handset Market Shares Split by Major Manufacturers from 2004 to 2007
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