Abstract
Description
The worldwide market for high-definition TV (HDTV) is currently experiencing robust growth worldwide, as the growth of HD services and rising sales of HDTV sets have helped fuel consumer demand for HD. The market is forecast to grow strongly over the next four years, with satellite remaining the dominant method of reception. The market is forecast by IMS Research to grow to nearly 148 million HDTV households by 2011, with nearly 41% of those households receiving HDTV programming via satellite.
This study examines existing adoption of HDTV services and equipment, and provides a four-year outlook for the platforms and equipment that enable the viewing of HD content. Additionally, market trends relating to HD set-top boxes, blue-laser devices, and game consoles are also discussed.
The report features:
- HDTV market analysis of 12 countries, with regional and worldwide summaries.
- Market size estimates for 2006 and 2007, with growth forecasts to 2011.
- Detailed matrix for each country outlining existing or planned HDTV offerings from key broadcasters and operators.
- Analysis of the key HDTV technologies and commercial trends driving adoption.
- Detailed information about the state of HDTV development in each market.
- Strategic analysis of the blue-laser format battle and the changing influence of game consoles on the HDTV market.
Companies that participate in the digital TV space, including broadcasters, operators, equipment manufacturers, component suppliers, and software solution providers, as well as investment firms and consultants, will gain valuable and detailed market intelligence from this study.
Table of Contents
Executive Summary
Chapter 1 - Introduction and Scope
- 1.0 Introduction
- 1.1 Scope
- 1.1.1 Product Definitions
- 1.1.2 Objectives
- 1.1.3 Report Content
- 1.1.4 Quantitative Analyses
- 1.2 Methodology
- 1.2.1 Information Sources
- 1.2.2 Forecasting Methodology
- 1.3 Exchange Rates
Chapter 2 - HDTV History and Market Trends
- 2.0 Introduction
- 2.1 HDTV History
- 2.1.1 Japan
- 2.1.2 Europe
- 2.1.3 US
- 2.2 Display Technologies
- 2.2.1 Cathode Ray Tube (CRT)
- 2.2.2 Liquid Crystal Display (LCD)
- 2.2.3 Plasma
- 2.2.4 Rear Projection TV (DLP, LCoS, LCD, etc.)
- 2.3 Current Technology Standards
- 2.3.1 HDTV Resolution Formats
- 2.3.2 New Compression and Transmission Technologies
- 2.3.2.1 MPEG-2
- 2.3.2.2 MPEG-4 AVC (H.264)
- 2.3.2.3 Windows Media 9 (VC-1)
- 2.3.2.4 DVB-S2
- 2.3.3 Blue-laser Disc Formats
- 2.3.3.1 HD DVD
- 2.3.3.2 Blu-ray Disc
- 2.4 HD Content Availability
- 2.4.1 Broadcast HD Content
- 2.4.2 Pre-packaged HD Content
- 2.4.2.1 Downloadable HD Content
- 2.4.3 Interactive HDTV
- 2.4.4 Content Protection
- 2.4.4.1 HDCP
- 2.4.4.2 DTCP
- 2.5 General Market Situation
- 2.5.1 Government and Industry Involvement
- 2.5.2 Consumer HDTV Trends and Behavior
- 2.5.2.1 Retail HDTV Trends: Past and Present
- 2.5.2.2 The 1080 Question - Is 1080p Worth It?
- 2.5.2.3 HD Content Preferences
- 2.5.2.4 Delivery of HD Over Various TV Platforms
- 2.5.2.4.1 Satellite
- 2.5.2.4.2 Cable
- 2.5.2.4.3 Terrestrial
- 2.5.2.4.4 IP
- 2.5.2.4.4.1 IP-HD Downloads and Streaming Video
- 2.5.3 Costs and Challenges Affecting HDTV Adoption
Chapter 3 - Forecast Methodology and Worldwide Market Summary
- 3.0 Introduction
- 3.1 Factors Considered When Forecasting the HDTV Market
- 3.1.1 Growth in TV Households
- 3.1.2 Digital Penetration of TV Services
- 3.1.3 HD Adoption by Digital TV Subscribers
- 3.1.4 Multiple TVs per Home
- 3.1.5 DVR Penetration
- 3.1.6 Replacement Rates
- 3.1.7 DVD Player/Recorder Penetration of TV Households
- 3.1.8 PC Penetration of Population
- 3.1.9 Inclusion of New Technology in New PCs
- 3.1.10 Product Launch Plans
- 3.2 The Worldwide Market
Chapter 4 - The Americas HDTV Market
- 4.0 Introduction
- 4.1 Americas Summary
- 4.2 Canada
- 4.2.1 Pay-TV Platforms
- 4.2.2 DTT
- 4.2.3 HDTV Sets
- 4.3 United States
- 4.3.1 Satellite
- 4.3.2 Cable
- 4.3.3 IPTV
- 4.3.4 DTT
- 4.3.5 HDTV Sets
- 4.3.6 Blue-laser Disc Equipment
- 4.4 Latin America
- 4.4.1 Argentina
- 4.4.2 Brazil
- 4.4.3 Mexico
Chapter 5 - The Asia Pacific HDTV Market
- 5.0 Introduction
- 5.1 Asia-Pacific Summary
- 5.2 Australia
- 5.2.1 DTT
- 5.2.2 Pay-TV Platforms
- 5.2.3 HDTV Products
- 5.2.4 Blue-laser Disc Equipment
- 5.3 China
- 5.3.1 HDTV Products
- 5.3.2 Blue-laser Disc Products
- 5.4 Japan
- 5.4.1 Satellite
- 5.4.2 Cable
- 5.4.3 IPTV
- 5.4.4 DTT
- 5.4.5 HDTV Products
- 5.4.6 Blue-laser Disc Equipment
- 5.5 South Korea
- 5.5.1 Satellite
- 5.5.2 Cable
- 5.5.3 DTT
- 5.5.4 IPTV
- 5.5.5 HDTV Products
- 5.5.6 Blue-laser Disc Equipment
Chapter 6 - The Europe, Middle East, and Africa HDTV Market
- 6.0 Introduction
- 6.1 EMEA Summary
- 6.2 Europe
- 6.2.1 HDTV Products
- 6.2.2 HDTV Services in Europe
- 6.2.2.1 Western Europe
- 6.2.2.2 Eastern Europe
- 6.2.3 Blue-laser disc Products
- 6.3 The Middle East & Africa
Chapter 7 - HDTV Product Trends and Competitive Environment
- 7.0 Introduction
- 7.1 HDTVs
- 7.1.1 Prices
- 7.1.2 General Trends
- 7.1.2.1Thin & Flat Continues to Gain, Phasing out CRT
- 7.1.2.2Rear Projection Continues to Dominate Large Screen Sizes
- 7.1.2.3Increased Penetration of iDTVs
- 7.1.2.4Continued Development of Next-Generation Production Facilities
- 7.1.2.51080p: The Resolution for the Future
- 7.2 HD Set-top Boxes
- 7.2.1 Prices
- 7.2.2 Trends in Semiconductor Components
- 7.2.3 Networking and Connectivity
- 7.3 Blue-laser Disc Products and Game Consoles
- 7.3.1 Prices
- 7.3.2 General Trends
- 7.3.2.1 Game Consoles and High-Definition Content
- 7.3.2.2 Beyond Optical Media: HD Content over Broadband and the Home Network
- 7.3.2.3 Blue-laser Playback: The Format War
Appendix 1 - Glossary of Terms
Appendix 2 - List of Tables and Figures
List of Tables
- ES.1 Worldwide Television Households by Video Reception Method (2005 to 2011)
- ES.2 Worldwide HD STB and HDTV Shipments and Revenues (2005 to 2011)
- ES.3 Worldwide HDTV Shipments by Display Type (2005 to 2011)
- ES.4 Worldwide Blue-laser Disc Products Shipments & Revenues (2005 to 2011)
- 1.1 Exchange Rates
- 3.1 Worldwide Television Households by Video Reception Method (2005 to 2011)
- 3.2 Worldwide HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 3.3 Worldwide Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 3.4 Worldwide HDTV Shipments by Display Type (2005 to 2011)
- 3.5 Worldwide HDTV Shipments by Resolution (2005 to 2011)
- 4.1 Americas Television Households by Video Reception Method (2005 to 2011)
- 4.2 Americas HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 4.3 Americas Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 4.4 Americas HDTV Shipments by Display Type (2005 to 2011)
- 4.5 Americas HDTV Shipments by Resolution (2005 to 2011)
- 4.6 Canada Television Households by Video Reception Method (2005 to 2011)
- 4.7 Canada HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 4.8 Canada Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 4.9 US Television Households by Video Reception Method (2005 to 2011)
- 4.10 US HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 4.11 US Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 4.12 Latin America Television Households by Video Reception (2005 to 2011)
- 4.13 Latin America HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 4.14 Latin America Blue-laser Disc Products Shipments & Revenues (2005 to 2011)
- 4.15 Americas HDTV Offerings 2007
- 5.1 Asia Pacific Television Households by Video Reception Method (2005 to 2011)
- 5.2 Asia Pacific HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 5.3 Asia Pacific Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 5.4 Asia Pacific HDTV Shipments by Display Type (2005 to 2011)
- 5.5 Americas HDTV Shipments by Resolution (2005 to 2011)
- 5.6 Australia Television Households by Video Reception Method (2005 to 2011)
- 5.7 Australia HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 5.8 Australia Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 5.9 China Television Households by Video Reception Method (2005 to 2011)
- 5.10 China HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 5.11 China Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 5.12 Japan Television Households by Video Reception Method (2005 to 2011)
- 5.13 Japan HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 5.14 Japan Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 5.15 South Korea Television Households by Video Reception Method (2005 to 2011)
- 5.16 South Korea HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 5.17 South Korea Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 5.18 Rest of Asia Television Households by Video Reception Method (2005 to 2011)
- 5.19 Rest of Asia HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 5.20 Rest of Asia Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 5.21 Asia Pacific HDTV Offerings 2007
- 6.1 EMEA Television Households by Video Reception Method (2005 to 2011)
- 6.2 EMEA HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.3 EMEA Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.4 EMEA HDTV Shipments by Display Type (2005 to 2011)
- 6.5 EMEA HDTV Shipments by Resolution (2005 to 2011)
- 6.6 Europe Television Households by Video Reception Method (2005 to 2011)
- 6.7 Europe HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.8 Europe Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.9 France Television Households by Video Reception Method (2005 to 2011)
- 6.10 France HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.11 France Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.12 Germany Television Households by Video Reception Method (2005 to 2011)
- 6.13 Germany HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.14 Germany Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.15 Italy Television Households by Video Reception Method (2005 to 2011)
- 6.16 Italy HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.17 Italy Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.18 Scandinavia Television Households by Video Reception Method (2005 to 2011)
- 6.19 Scandinavia HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.20 Scandinavia Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.21 Spain Television Households by Video Reception Method (2005 to 2011)
- 6.22 Spain HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.23 Spain Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.24 UK Television Households by Video Reception Method (2005 to 2011)
- 6.25 UK HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.26 UK Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.27 Rest of WE Television Households by Video Reception Method (2005 to 2011)
- 6.28 Rest of WE HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.29 Rest of WE Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.30 Poland Television Households by Video Reception Method (2005 to 2011)
- 6.31 Poland HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.32 Poland Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.33 Rest of EE Television Households by Video Reception Method (2005 to 2011)
- 6.34 Rest of EE HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.35 Rest of EE Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.36 MEA Television Households by Video Reception Method (2005 to 2011)
- 6.37 MEA HD STB and HDTV Shipments and Revenues (2005 to 2011)
- 6.38 MEA Blue-laser Disc Products Shipments and Revenues (2005 to 2011)
- 6.39 EMEA HDTV Offerings 2007
List of Figures
- ES.1 Worldwide HDTV Infrastructure by Platform 2005 to 2011
- ES.2 Worldwide HDTV Infrastructure by Region 2005 to 2011
- ES.3 Worldwide HD STB Shipments by Type 2005 to 2011
- ES.4 Worldwide HDTV Shipments by Type 2005 to 2011
- ES.5 Worldwide Blue-laser Device Shipments by Type in 2011
- 3.1 Worldwide HDTV Infrastructure by Platform 2005 to 2011
- 3.2 Worldwide HD STB Shipments by Type 2005 to 2011
- 3.3 Worldwide HDTV Shipments by Type 2005 to 2011
- 3.4 Worldwide Blue-laser Device Shipments by Type in 2006
- 3.5 Worldwide Blue-laser Device Shipments by Type in 2011
- 4.1 Americas HDTV Infrastructure by Platform 2005 to 2011
- 4.2 Americas HD STB Shipments by Type 2005 to 2011
- 4.3 Americas HDTV Shipments by Type 2005 to 2011
- 4.4 Americas Blue-laser Device Shipments by Type in 2006
- 4.5 Americas Blue-laser Device Shipments by Type in 2011
- 5.1 Asia Pacific HDTV Infrastructure by Platform 2005 to 2011
- 5.2 Asia Pacific HD STB Shipments by Type 2005 to 2011
- 5.3 Asia Pacific HDTV Shipments by Type 2005 to 2011
- 5.4 Asia Pacific Blue-laser Device Shipments by Type in 2006
- 5.5 Asia Pacific Blue-laser Device Shipments by Type in 2011
- 6.1 EMEA HDTV Infrastructure by Platform 2005 to 2011
- 6.2 EMEA HD STB Shipments by Type 2005 to 2011
- 6.3 EMEA HDTV Shipments by Type 2005 to 2011
- 6.4 EMEA Blue-laser Device Shipments by Type in 2006
- 6.5 EMEA Blue-laser Device Shipments by Type in 2011
