東歐電視市場（第12版）

“Providing in-depth intelligence on the broadcast industry within the Middle East and Africa regions”

Eastern European TV (12th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With IPTV already live, and thriving, in several key territories and other launches pending across all TV platforms, the report provides a valuable insight into their chances of success.

• How has DTH successfully started to make inroads into cable' s dominance?
• Will free-to-air multichannel services harm the chances of pay TV?
• Has the early promise of HDTV come to fruition?
• How are key companies UPC and CME adapting to the changing environment in the eastern European region?
• Is the current trend for launching thematic channels here to stay?
• With News Corp. and other heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this emerging TV market?

• Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration, IPTV, PPV/VOD, advertising, population and TV household data
• Market Movements - new quick guides to the key developments in each country
• Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - analysis of the 18 key territories, enabling you to track the regions you' re already in and assess which new ones will provide you with new investment opportunities
• Coverage of emerging broadcast technologies such as mobile TV and HDTV
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

• TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in eastern Europe.
• Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV in eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.

• Bulgaria
• Croatia
• Cyprus
• the Czech Republic
• Estonia
• Greece
• Hungary
• Israel
• Latvia
• Lithuania
• Poland
• Romania
• Russia
• Serbia
• Slovakia
• Slovenia
• Turkey
• Ukraine
• PLUS Special profile of pan-regional company CME

EXECUTIVE SUMMARY

• Selected DTT plans

FORECASTS

CHAPTER - 1

• Eastern European TV Forecasts
• Digital TV households in 2013 (000)
• Digital penetration of TV households in 2013 (%)
• TV household composition in 2013 (000)
• Eastern European Population (000)
• Eastern European households (000)
• Eastern European TV households (000)
• Eastern European TV households as a % of households (%)
• Eastern European satellite
• TV households (000)
• Eastern European cable TV households (000)
• Eastern European multichannel (cable and satellite) TV households (000)
• Eastern European multichannel TV households as a % of TV households (%)
• Eastern European digital terrestrial
• TV households (000)
• Eastern European digital terrestrial TV households as a % of TV households (%)
• Eastern European Freesat DTH households (000)
• Eastern European Freesat DTH households as a % of TV households (%)
• Eastern European cable TV households (000)
• Eastern European cable TV households as a % of TV households
• Eastern European digital cable TV households (000)
• Eastern European digital cable TV households as a % of TV households (%)
• Eastern European analogue cable TV revenues (US$ million)
• Eastern European digital cable TV revenues (US$ million)
• Eastern European cable TV revenues (US$ million)
• Eastern European cable TV ARPU (US$)
• Eastern European digital DTH households (000)
• Eastern European digital DTH households as a % of TV households
• Eastern European digital
• DTH revenues (US$ million)
• Eastern European digital
• DTH ARPU (US$)
• Eastern European IPTV households (000)
• Eastern European IPTV households as a % of TV households
• Eastern European IPTV revenues (US$ million)
• Eastern European IPTV ARPU (US$)
• Eastern European pay TV households (000)
• Eastern European pay TV households as a % of TV households
• Eastern European digital
• TV households (000)
• Eastern European digital TV households as a % of TV households
• Eastern European subscription revenues (US$ million)
• Eastern European PPV/VOD revenues (US$ million)
• Eastern European subscription and PPV/VOD revenues (US$ million)
• Eastern European subscription and PPV/VOD ARPU (US$)
• Gross TV Advertising
• Revenues (US$ million)
• Net TV Advertising
• Revenues (US$ million)
• Gross Pay TV Advertising
• Revenues (US$ million)
• Net Pay TV Advertising
• Revenues (US$ million)

CHAPTER - 2

• BULGARIA
• Market movements
• Overview
  • Bulgaria: Financial data (%)
• Cable
  • CableTel development
• IPTV
  • Total broadband subscribers
  • BTC company history
  • BTC Net financial highlights (BGN 000s)
• Satellite
• Mobile TV
• DTT
• Terrestrial
  • Nova TV company history
  • BNT progress
• Viewing/programming
  • All-day audience share of selected Bulgarian
  • TV channels (1Q08)
  • Bulgaria: Program rights holders
• Advertising
  • Bulgaria: Share of advertising expenditure by media
  • Bulgaria: Share of advertising revenue by TV channel (2007)

CHAPTER - 3

• CROATIA
• Market movements
• Overview
  • Croatia: Main indicators
• Cable
• Satellite
• IPTV
  • T-HT (excluding T-Mobile) financial data
• DTT
  • DTT in Croatia
• Terrestrial
  • Croatian Radio and Television (HRT)
• Nova TV
  • Nova TV channel data
  • Nova TV financial data (US$ millions)
• RTL Televizija
  • RTL Televizija financial data (US$ millions)
• Viewing/programming
  • Viewing share (all households)
  • Croatia: Program rights holders
• Advertising
  • Croatia: Advertising expenditure (US$ million)

CHAPTER - 4

• CYPRUS
• Market movements
• Overview
  • Greek Cyprus financial indicators
• Programmers
• LTV/Alfa
• Cable
  • Cablenet triple-play packages (April 2008)
  • Cablenet subscriber growth
• IPTV
  • Cyprus broadband data
  • Cyprus: IPTV subscriber growth
• MiVision
  • CyTA pay TV and double-play packages (March 2008)
• PrimeTel
  • PrimeTel multi-play packages (March 2008)
• Satellite
• Nova Cyprus
  • Multichoice: Cypriot subscriber numbers
• Athina Sat
• On-demand TV
• DTT
• Terrestrial
  • Audience share (%)
  • Cyprus: Program rights holders
• Cyprus Broadcasting Corporation
• Sigma
  • Sigma primetime programming sources
• Other channels
• Advertising
  • Advertising expenditure by quarter (C£ million)

CHAPTER - 5

• CZECH REPUBLIC
• Market movements
• Overview
• Cable
• UPC Czech Republic
  • UPC CR subscriber data
• IPTV
  • Czech Republic broadband subscribers
• Satellite
  • UPC Direct Czech subscriber details
• Mobile TV
  • Czech Republic mobile subscriber data
• On-demand TV
• HDTV
• DTT
• Terrestrial
  • Czech terrestrial TV overview
• TV Nova
• Prima TV
• Ceska Televize
• Viewing/programming
  • Czech Republic: Viewing shares by main channels (%)
  • Czech Republic: Main channels' viewing share 1Q08 (%)
  • Release windows
• Advertising
• Forecasts
  • Czech Republic forecasts

CHAPTER - 6

• ESTONIA
• Market movements
• Overview
  • Estonia financial data
• Cable
• Starman Kaabeltelevisiooni
  • Starman financial summary (EEK)
• STV Cable TV
• IPTV
  • DigiTV packages
  • Eesti Telekom: Financial summary
• Satellite
  • Viasat Estonia pay-TV packages
  • Viasat Broadcasting operating results
• DTT
• Terrestrial
• ETV
  • ETV programming output (2006/7)
• TV3
• Kanal 2
• Viewing/programming
  • Share of viewing (all households %)
  • Share of viewing 2007 (all households %)
  • Estonia: Program rights holders
• Advertising
  • Share of advertising market

CHAPTER - 7

• GREECE
• Market movements
• Overview
  • Main national channels
• Cable
• IPTV
  • Greece broadband data
  • OTE financial highlights 2007 (€ million)
• Satellite
  • NetMed subscriber data for Greece
  • NetMed fiscal year highlights (ZAR million)
• On-demand TV
• DTT
• Mobile TV
  • Greece mobile subscribers by operator
• Terrestrial
• Mega Channel
  • Mega major shareholders (%) (2007)
• Antenna TV
• Other private channels
• ERT
• Viewing/programming
  • Terrestrial channels' annual viewing share (%)
  • Release windows
• Advertising
  • Gross advertising expenditure by medium (€ million)
  • Terrestrial channels' share of TV advertising market (%)
• Forecasts
• Greece forecasts

CHAPTER - 8

• HUNGARY
• Market movements
• Overview
• Cable
  • Major Hungarian cable operators
• UPC Hungary
  • UPC Hungary operating data
  • UPC Hungary year-end financials (€ millions)
• T-Kabel
• FiberNet
• Antenna Hungaria
• IPTV
  • Hungary broadband subscriber data
• Satellite
• Mobile TV
  • Mobile subscribers by operator
• On-demand
• HDTV
• DTT
• Terrestrial
• RTL Klub
  • RTL Klub prime time viewing and advertising share
• TV2
• Magyar Television (MTV)
• Viewing/programming
  • Viewing share for ‘all day 18-49 years'
  • Hungary: Program rights holders
  • Release windows (months after theatrical release)
• Advertising
  • Hungarian advertising details (US$ million)
• Forecasts
  • Hungary forecasts

CHAPTER - 9

• ISRAEL
• Market movements
• Overview
• Cable
  • HOT Cable main shareholders (January 2008)
  • HOT cable financials (US$ million)
• IPTV
  • Israel broadband subscriber details
• Satellite
  • Yes subscriber growth
  • Yes financials (ILS million)
• DTT
• Mobile TV
  • Israel mobile subscribers by operator
  • Israel mobile subscribers by technology
• On-Demand TV
• HDTV
• Terrestrial
  • Israel terrestrial broadcasters
• Channel 2
• Channel 10
• Channel 1 and Channel 33
• Viewing/programming
  • Release windows (months after theatrical release)
• Advertising
  • Advertising spending (US$ million)
• Forecasts
  • Israel forecasts

CHAPTER - 10

• LATVIA
• Market movements
• Overview
  • Latvia financial data
• Cable
• Baltcom
  • Baltcom packages (2008)
• Izzi
• IPTV
  • Latvia: Broadband subscribers
  • Lattelecom Financial Data 2007 (LVL million)
• Satellite
• DTT
• Mobile TV
• Terrestrial
  • LNT timeline
• Viewing/programming
  • Audience share of main channels (%)
  • Top 5 programs 2007
  • Latvia: Program rights holders
• Advertising
  • Latvian Advertising Expenditure by media (net, LVL)
  • Advertising expenditure

CHAPTER - 11

• LITHUANIA
• Market movements
• Overview
• Cable/MMDS
  • Lithuania cable and MMDS subscriber growth
  • Leading cable/MMDS operators by market share 2007
• IPTV
  • Lithuania broadband data
  • TEO LT financial highlights 2007 (LTL 000)
• Satellite
  • Viasat financial highlights Central and Eastern Europe (SEK million)
• DTT
• Terrestrial
• TV3 & Tango TV
• LNK TV
• LRT
• BTV
• Viewing/programming
  • Viewing share (%)
  • Lithuania: Program rights holders
• Advertising
  • Advertising expenditure by medium 2007 (LTL million)
  • Frequency of advertising permitted in TV movies

CHAPTER - 1 2

• POLAND
• Market movements
• Overview
  • Release windows (months after theatrical release)
• Cable
• UPC Telewizja Kablowa
  • UPC Telewizja Kablowa subscriber details
• Vectra
• Multimedia Polska
  • Multimedia Polska cable TV operational details
  • Multimedia Polska financial summary (PLN million)
  • Multimedia Polska shareholders (April 2008)
• Aster City
• IPTV
  • Selected broadband operator subscriber details
• IPTV activity
• Satellite
• Cyfrowy Polsat
• Cyfra Plus Cyfrowy
• ITI Neovision
• Mobile TV
  • Poland mobile subscribers by operator
• On-demand
• HDTV
• DTT
• Terrestrial TV
  • Household penetration by channel
• TVP
• TVN
  • TVN program output by genre (% total hours)
  • TVN channel revenues
  • Top 10 TVN programs by audience share (2007)
• Polsat
• Viewing/programming
  • National viewing share by channel (%)
• Advertising
  • Polish advertising details (US$ million)
• Forecasts
  • Poland forecasts

CHAPTER - 13

• ROMANIA
• Market movements
• Overview
• Cable
• UPC Romania
  • UPC Romania subscriber data
• Romania Cable Systems-Romania
• Data Systems
• IPTV
  • Romania broadband data
• Satellite
  • DTH subscriber growth by platform
• DTT
• Terrestrial
• TVR
• Pro TV
• Antena
• Prima TV
• Viewing/programming
  • Main channels' viewing share 2007 (%)
  • Main channels' viewing share 1Q08 (%)
  • Romania program rights holders
• Advertising
  • Net TV advertising expenditure (US$ million)
• Forecasts
  • Romania forecasts

CHAPTER - 14

• RUSSIA
• Market movements
• Overview
  • Russia: TV-related assets of the major players
  • Russia: Pay TV penetration (%)
• Cable
• IPTV
  • Russia: broadband subs by technology
  • Russia: Selected broadband subscribers by operator
  • Russia: Comstar-UTS ownership structure (%)
• Satellite
• Mobile TV
  • Russia mobile subscribers
• On-demand
• HDTV
• DTT
• Terrestrial
  • Russia: Major channels and networks
  • Russia: CTC audience shares in its key demographic groups (%)
  • Russia: CTC program output by genre in 2007 (%)
  • Russia: CTC Media financial highlights
  • Russia: CTC Media ownership structure (%)
• Viewing/programming
  • Russia: Share of viewing by channel (%)
• Advertising
  • Russian gross advertising revenues
  • Russian TV advertising growth (US$ million)
• Forecasts
  • Russia forecasts

CHAPTER - 15

• SERBIA
• Market movements
• Overview
  • Serbia & Montenegro GDP growth
• Cable
• IPTV
• Satellite
• DTT
• Terrestrial
  • B92 TV ownership structure
• Viewing/Programming
  • Serbia: Share of viewing by channel, 1Q08 (%)
  • Serbia: Program rights holders
• Advertising

CHAPTER - 16

• SLOVAKIA
• Market movements
• Overview
  • Slovakia: Main economic indicators
• Cable
  • UPC Slovakia operational data (end-2007)
• IPTV
  • Slovakia broadband subscriber data
• Satellite
• DTT
• Terrestrial
• TV Markiza
  • TV Markiza financial highlights (US$ million)
• STV
• TV Joj
• Viewing/programming
  • All-day viewing share (4+)
  • All-day viewing share 1Q07/1Q08
  • Slovakia: Program rights holders
• Advertising
  • Advertising revenue by channel (SKK millions)
  • Slovakia: Net TV advertising expenditure

CHAPTER - 17

• SLOVENIA
• Market movements
• Overview
• Cable
  • Slovenia cable industry timeline
  • UPC Telemach subscriber data
• IPTV
  • Slovenia broadband data
  • Telekom Slovenije financial highlights 2007 (€000)
• Satellite
• HDTV
• DTT
• Terrestrial
• Pop TV and Kanal A
• RTV Slovenija
  • RTV funding
• TV3
• Viewing/programming
  • Terrestrial channels' viewing shares (%)
  • Terrestrial channels' viewing share (%)
  • Slovenia: Program rights holders
• Advertising
  • Net TV advertising expenditure in Slovenia (US$ million)

CHAPTER - 18

• TURKEY
• Market movements
• Overview
• Cable
• Broadband
  • Turkey broadband subscribers
• DTH
  • Total homes receiving satellite signals (000)
  • D-Smart subscriber growth forecasts (000)
  • D-Smart financial forecasts
• DTT
• Mobile TV
  • Turkey mobile subscriber details
• Terrestrial
  • TRT channels
• Viewing/Programming
  • Prime time viewing (%)
  • All day channel viewing (%)
  • Release windows (Months after theatrical release)
• Advertising
  • Advertising spending by media (TRY million)
• Forecasts
  • Turkey forecasts

CHAPTER - 19

• UKRAINE
• Market movements
• Overview
• Cable
  • Cable TV subscribers
  • Regional cable TV subscriber breakdown
• IPTV
• Satellite
• DTT
• Terrestrial
  • Studio 1+1 financial overview (US$ million)
• Viewing/programming
  • All-day channel ratings
  • All day channel ratings 1Q07/1Q08
• Advertising
  • Advertising expenditure (US$ million)
  • CME 1Q financial performance

CHAPTER - 20

• CENTRAL EUROPEAN MEDIA ENTERPRISES
  • CME annual financial performance
• Czech Republic
• Ukraine
• Croatia
• Romania
• Slovakia