Abstract
“A tidal wave of new products and services for social networking hit the market in 2007. The number of subscribers exceeded 50 million worldwide and is growing at double digit rates. Mobile Social Networking is reaching its first boiling point and everyone wants to participate”,Christine Perey [Author, Mobile Social Networking]
In addition to the detailed profiles this companion to the Mobile Social Networking report tabulates the service features and the estimated or confirmed sizes of the networks at the time of publication. The table permits services to be compared, side-by-side, at a glance.
Key questions covered include:
- What are these 31 mobile social networking services offering?
- How are they different?
- How will they evolve and what are their prospects for the future?
Who should read this report?
- Operators & telecom service providers:
- Understand the existing services and who is behind them
- Identify the strategies and business models to maximize revenues
- Social Network Operators:
- Get the details on your competitors and possible partner networks
- Compare the features side-by-side to see what is missing in your service offering
- Find partners and understand their strengths and weaknesses
- Infrastructure and device manufacturers, and software developers:
- Understand the Mobile Social Network services on the market today
- Identify key players and potential partners with existing services
- Explore current and evolving roles in the service value chain
- Consultants, analysts and venture capitalists:
- Get the current information on a range of different services
- Provide clients with clear business intelligence and case studies to support recommendations and investment
- Advertising agencies:
- Assess different mobile communities for their suitability with your existing and future client needs
Table of Contents
Chapter 1 - Introduction
Chapter 2 - Profiles
- Bebo on Orange
- Service features
- Business models
- Lessons learned in this service to date
- Analysis of future prospects for this service
- Barriers to Entry
- Likelihood of retention
- Likelihood of meeting the technology challenges ahead
- Likelihood of meeting the business challenges ahead
- Crush or Flush
- Service features
- Business models
- Lessons learned in this service to date
- Analysis of future prospects for this service
- Barriers to Entry
- Likelihood of retention
- Likelihood of meeting the technology challenges ahead
- Likelihood of meeting the business challenges ahead
- EZ Gree
- Service features
- Business models
- Lessons learned in this service to date
- Analysis of future prospects for this service
- Barriers to Entry
- Likelihood of retention
- Likelihood of meeting the technology challenges ahead
- Likelihood of meeting the business challenges ahead
- Facebook Mobile Web
- Service features
- Business models
- Lessons learned in this service to date
- Analysis of future prospects for this service
- Barriers to Entry
- Likelihood of retention
- Likelihood of meeting the technology challenges ahead
- Likelihood of meeting the business challenges ahead
- Fast Flirting
- Service features
- Business models
- Lessons learned in this servic e to date
- Analysis of future prospects for this service
- Barriers to Entry
- Likelihood of retention
- Likelihood of meeting the technology challenges ahead
- Likelihood of meeting the business challenges ahead
- Flirtomatic
- Service features
